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市場調查報告書
商品編碼
1447095
到 2030 年減肥補充劑市場預測:按產品、型態、成分、分銷管道、應用、最終用戶和地區進行的全球分析Weight Loss Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Ingredient, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球減肥補充劑市場規模為 401.2 億美元,預計到 2030 年將達到 610.9 億美元,預測期內年複合成長率為 6.1%。
減肥補充劑是旨在幫助減重的產品。它們通常含有多種成分,如維生素、礦物質、草藥、咖啡因和膳食纖維。減肥補充劑與健康飲食和運動療法結合使用。它有助於增加新陳代謝、抑制食慾、增加能量水平並促進脂肪燃燒。
根據 William Reed Business Media Ltd. 2016 年發布的資料,大約 79% 的歐洲人願意為有機減肥補充劑等產品金額更多費用,因為我希望他們對改善整體健康更感興趣。
都市化和久坐生活方式的增加
都市化和久坐生活方式的增加正在增加都市區肥胖和相關健康問題的發生率。隨著越來越多的人在城市環境中採取久坐的生活方式,作為體重管理和健康促進手段的減肥補充劑的需求不斷增加。都市化的加速增加了對解決體重增加的便利解決方案的需求。對於想要在繁忙的都市區生活方式中解決體重相關問題的人來說,減肥補充劑是一個有吸引力的選擇。隨著都市區擴大轉向補充品來支持他們的體重管理目標,這一趨勢正在推動市場成長。
缺乏療效證據
減肥補充劑缺乏功效證據通常是由於對該產品有效性的科學研究不足或不確定。如果沒有確鑿的證據支持這些說法,消費者可能會懷疑補充品的有效性或安全性,並對購買產生懷疑和猶豫。這種可信度的缺乏會削弱消費者對產品的信任和信心並阻礙普及,從而阻礙市場的成長。
擴大名人代言和影響力行銷
名人和影響者的認可為減肥補充劑創造了廣泛的認知和可信度,影響消費者的看法和購買決策。透過策略合作夥伴關係和有影響力的宣傳活動,名人和有影響力的人將這些產品宣傳為實現健身目標和推動消費者採用的關鍵。他們的認可充分利用了人們嚮往的生活方式,使減肥補充劑成為更多人的理想選擇。這一趨勢將推動市場成長,因為消費者受到有影響力的名人的啟發,將補充品納入他們的健康習慣中。
消費者懷疑主義
消費者的懷疑削弱了人們對產品功效和安全性的信任和信心,對減肥補充劑構成了重大挑戰。由於懷疑誇大的標語以及成分和潛在副作用缺乏透明度,懷疑的消費者對購買補充品猶豫不決。此外,懷疑的消費者的負面口碑和線上評論可能會進一步疏遠潛在買家,並產生連鎖反應,阻礙整體市場擴張和盈利。
COVID-19 的影響
COVID-19 大流行對減肥補充劑市場產生了各種影響。儘管最初的封鎖和經濟不確定性減少了消費者在補充品等自由裁量權上的支出,但疫情也提高了人們對健康和保健重要性的認知。對個人健康和健身的日益關注導致一些消費者投資減肥補充劑作為其日常健康的一部分。然而,供應鏈中斷和消費者購買行為的變化也是挑戰,影響整體市場的成長軌跡。
膠囊細分市場預計將在預測期內成為最大的細分市場
膠囊細分市場預計將出現良好的成長。膠囊減肥補充劑為尋求體重管理的消費者提供了方便易用的選擇。膠囊通常含有濃縮的活性成分,並提供了一種將它們融入日常生活的便捷方式。膠囊也非常攜帶,可以輕鬆攜帶。此外,膠囊配方有多種選擇,可以滿足不同營養補充的食品和需求,進一步增加其在減肥補充劑市場的吸引力。
一般健康與保健產業預計在預測期內年複合成長率最高
預計一般健康與保健產業在預測期內將出現最高的年複合成長率。這些補充品通常被視為幫助實現體重管理目標以及均衡飲食和運動方案的補充食品。它透過提供必需營養素、抑制食慾、代謝支持等來促進整體健康。透過將減肥補充劑納入您的日常健康中,您可以採取積極的措施來保持健康的體重並改善您的整體健康狀況,並實現整體健康和保健實踐的更廣泛目標。
由於肥胖率上升和健康意識不斷增強,預計亞太地區在預測期內將佔據最大的市場佔有率。都市化和久坐的生活方式增加了對體重管理解決方案的需求,並促使消費者轉向補充品。經濟的快速發展和中階的壯大增加了這些產品的購買力。此外,網路購物平台的普及使人們可以輕鬆獲得各種減肥補充劑,從而促進了亞太地區市場的強勁成長。
由於久坐的生活方式和不健康的飲食習慣導致超重現像日益普遍,預計歐洲在預測期內的年複合成長率最高。該地區的高肥胖率和與生活方式相關的健康問題使得這些補充品越來越受到希望實現減重目標的消費者的歡迎。此外,成熟的健康和保健產業的存在,加上堅實的行銷策略,進一步支持了歐洲市場的擴張和創新。
According to Stratistics MRC, the Global Weight Loss Supplements Market is accounted for $40.12 billion in 2023 and is expected to reach $61.09 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Weight loss supplements are products designed to aid in reducing weight. They often contain a variety of ingredients such as vitamins, minerals, herbs, or other substances like caffeine or fiber. Weight loss supplements are used alongside a healthy diet and exercise regimen. They help to boost metabolism, curb appetite, increase energy levels, and promote fat burning.
According to data published by William Reed Business Media Ltd. in 2016, approximately 79% of Europeans are willing to pay more for products, such as organic weight loss supplements, owing to greater interest in improving overall wellbeing.
Increasing urbanization and sedentary lifestyles
Increasing urbanization and sedentary lifestyles fosters higher incidences of obesity and related health concerns among urban populations. As more individuals lead sedentary lifestyles in urban environments, the demand for weight loss supplements rises as a means to manage weight and improve health. Urbanization amplifies the need for convenient solutions to combat weight gain; making weight loss supplements an attractive option for those seeking to address weight-related issues amidst busy urban lifestyles. This trend fuels market growth as urban populations increasingly turn to supplements to support their weight management goals.
Lack of efficacy evidence
The lack of efficacy evidence in Weight Loss Supplements often stems from insufficient or inconclusive scientific research on product effectiveness. Without robust evidence supporting their claims, consumers may doubt the efficacy and safety of these supplements, leading to skepticism and hesitancy in purchasing. This lack of credibility hampers market growth by undermining consumer trust and confidence in the products, hindering widespread adoption.
Growing celebrity endorsements & influencer marketing
Endorsements from well-known figures and influencers create widespread awareness and credibility for weight loss supplements, influencing consumer perceptions and purchasing decisions. Through strategic partnerships and impactful campaigns, celebrities and influencers promote these products as integral to achieving fitness goals, encouraging consumer adoption. Their endorsements capitalize on aspirational lifestyles, making weight loss supplements desirable and accessible to a broader audience. This trend fuels market growth as consumers are inspired by influential personalities to incorporate these supplements into their wellness routines.
Consumer skepticism
Consumer skepticism poses a significant challenge to the weight loss supplements by eroding trust and confidence in product efficacy and safety. Skeptical consumers are hesitant to purchase supplements due to doubts about exaggerated marketing claims and lack of transparency regarding ingredients and potential side effects. Moreover, negative word-of-mouth and online reviews from skeptical consumers can further deter potential buyers, creating a ripple effect that hampers the market's overall expansion and profitability.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the Weight Loss Supplements market. While initial lockdowns and economic uncertainties led to a decline in consumer spending on discretionary items like supplements, the pandemic also heightened awareness about the importance of health and wellness. This increased focus on personal health and fitness has driven some consumers to invest in weight loss supplements as part of their wellness routines. However, supply chain disruptions and changes in consumer purchasing behaviour have also posed challenges, impacting the market's overall growth trajectory.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is estimated to have a lucrative growth. Weight loss supplements in capsule form offer convenient and easy-to-use options for consumers seeking to manage their weight. Capsules typically contain concentrated doses of active ingredients, providing a convenient way to incorporate them into daily routines. Capsules also offer portability and discretion, allowing consumers to take them on-the-go without hassle. Additionally, capsule formulations often come in a variety of options, catering to different dietary preferences and needs, further enhancing their appeal in the weight loss supplements market.
The general health & wellness segment is expected to have the highest CAGR during the forecast period
The general health & wellness segment is anticipated to witness the highest CAGR growth during the forecast period. These supplements are often perceived as aids in achieving weight management goals alongside balanced diets and exercise regimens. By providing essential nutrients, appetite control, or metabolism support, they contribute to overall well-being. Incorporating weight loss supplements into a wellness routine can empower individuals to take proactive steps towards maintaining a healthy weight and improving their overall health, aligning with the broader goals of general health and wellness practices.
Asia Pacific is projected to hold the largest market share during the forecast period owing to rising obesity rates and increasing health consciousness. Urbanization and sedentary lifestyles contribute to the demand for weight management solutions, prompting consumers to turn to supplements. Rapid economic development and expanding middle-class populations provide greater purchasing power for such products. Additionally, the popularity of online shopping platforms facilitates easy access to a wide range of weight loss supplements, contributing to the market's robust growth in the Asia-Pacific region.
Europe is projected to have the highest CAGR over the forecast period, owing to mounting flabbiness rates, driven by sedentary lifestyles and unhealthy dietary habits. High obesity rates and lifestyle-related health concerns in the region contribute to the popularity of these supplements among consumers seeking to achieve weight loss goals. Moreover, the presence of well-established health and wellness industries, coupled with robust marketing strategies, further sustains expansion and innovation within the European market.
Key players in the market
Some of the key players profiled in the Weight Loss Supplements Market include Herbalife Nutrition, Amway, Glanbia PLC, Abbott Laboratories, GlaxoSmithKline PLC, Nestle, Nutrisystem Inc., SlimFast, Atkins Nutritionals, NOW Foods, MuscleTech, Cellucor, Nature's Bounty Company, GNC Holdings Inc., The Vitamin Shoppe, NutraBio Labs, Plexus Worldwide, Isagenix International, Beachbody LLC and BioTrust Nutrition.
In February 2024, Herbalife, a premier health and wellness company and community launched the Herbalife(R) GLP-1 Nutrition Companion, a new range of food and supplement product combos fueled by the #1 Protein Shake in the World* and intended to support the nutritional needs of individuals on GLP-1 and other weight-loss medications.
In January 2024, GNC has debuted a new weight loss supplement, Total Lean GlucaTrim, which is formulated to support weight loss, lean muscle mass, and healthy blood sugar and insulin levels. Acording to the company, it's suitable for "health-conscious consumers interested in weight loss without a prescription.
In January 2024, Abbott, a global leader in science-based nutrition, launched its new PROTALITY(TM) brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.