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市場調查報告書
商品編碼
1423740
2030年汽車薄膜市場預測:按薄膜類型、車型、材料、應用和地區進行全球分析Automotive Films Market Forecasts to 2030 - Global Analysis By Flim Type (Automotive Wrap Flims, Automotive Window Flims and Paint Protection Flims), Vehicle Type (Commercial Vehicles and Passenger Vehicles), Material, Application and By Geography |
根據Stratistics MRC預測,2023年全球汽車薄膜市場規模將達74.3億美元,預計2030年將達到139億美元,預測期內複合年成長率為9.4%。
汽車薄膜是應用於汽車各種表面的特殊薄塗層或層。這些薄膜旨在增強各種汽車零件的性能、外觀和功能。陶瓷汽車薄膜和其他隔熱薄膜可阻擋紅外線,減少車內熱量積聚,提高乘客舒適度並減少對過多空調的需求。
汽車客製化需求不斷增加
車主擴大尋找客製化和增強車輛外觀的方法。汽車貼膜為您的汽車原漆提供一層保護。這些薄膜可防止刮傷、碎石和其他輕微損壞,保護您的車輛外部並保持其價值。此外,汽車薄膜也是一種可逆加工選擇。與油漆等永久性修改不同,汽車貼膜可以輕鬆去除和更換,讓車主可以隨時改變汽車的外觀。
品質問題
品質問題是汽車薄膜市場的一個重大抑制因素,影響了消費者的信心並阻礙了普及。低品質的薄膜可能無法提供承諾的紫外線防護、隔熱或使用壽命,這可能會損害消費者的價值提案。然而,消費者可能會對投資汽車貼膜猶豫不決,因為擔心購買到不符合他們期望的劣質產品。這些因素都阻礙了市場的擴張。
技術進步
薄膜技術的不斷創新創造出功能、耐用性和性能均已改進的產品。該薄膜採用了能夠響應環境條件的感測器,具有自適應功能,例如根據陽光的強度自動調整其色調。這不僅改善了用戶體驗,而且符合智慧連網汽車的更廣泛趨勢。因此,技術創新是加速市場需求的關鍵因素。
安裝複雜性
安裝汽車貼膜是一項艱鉅的任務。即使安裝過程中的小錯誤,例如氣泡、摺痕和污垢,也會影響薄膜的外觀和性能。薄膜安裝不當可能會導致保固索賠、客戶不滿意以及組織形象和收益受損。正確安裝汽車貼膜需要接受過貼膜安裝培訓並具有貼膜安裝經驗的熟練工人。這些因素阻礙了市場的成長。
COVID-19 的影響
全球汽車薄膜市場受到新冠肺炎 (COVID-19) 疫情的嚴重影響。疫情初期,許多汽車工廠停產或削減產能,導致新車貼膜量下降。此外,疫情期間人們對健康和安全措施的認知不斷提高,進一步刺激了對具有抗菌性能和紫外線防護等功能的薄膜的需求。
預計在預測期內,油漆保護邊框細分市場將是最大的
據估計,油漆保護框部分佔最大佔有率。漆面保護膜(PPF)在汽車貼膜中發揮重要作用,為您的汽車外部提供高度保護。這種透明的聚氨酯薄膜應用於您車輛的塗漆表面,形成耐用的防護罩,抵禦道路碎片、石屑、飛蟲和惡劣的天氣條件。 PPF 的主要目的是防止刮痕、漩渦痕跡和其他可能降低汽車外觀和價值的輕微損壞。
陶瓷產業預計在預測期內複合年成長率最高。
預計陶瓷產業在預測期內將出現良好成長。這些薄膜採用陶瓷技術,可以有效阻擋紅外線,最大限度地減少車內熱量積聚,提供更舒適的駕駛體驗。高科技成分還確保卓越的光學清晰度,保留車內的真實色彩並減少眩光以提高能見度。此外,汽車陶瓷薄膜可減少對空調的需求,提高車輛燃油效率,有助於提高能源效率。
由於汽車行業的成長、消費者意識的提高以及售後市場客製化的激增,亞太地區在預測期內佔據了最大的市場佔有率。人們對能源效率和環境永續性的認知不斷提高,正在推動旨在減少太陽熱量的薄膜的採用,從而提高燃料效率並減少對空調的依賴。此外,由於該地區太陽輻射量大,汽車貼膜對於降溫和保護乘員免受有害紫外線的傷害至關重要。
由於汽車工業的強勁存在,預計北美在預測期內將實現盈利成長。該地區是通用汽車、福特汽車和飛雅特克萊斯勒汽車等主要汽車製造商的所在地。強勁的汽車製造業導致對各種應用的汽車薄膜的需求量很大,包括車窗貼膜、油漆保護和包裝。此外,龐大的售後市場產業的存在也推動了北美對汽車薄膜的需求。
According to Stratistics MRC, the Global Automotive Films Market is accounted for $7.43 billion in 2023 and is expected to reach $13.9 billion by 2030 growing at a CAGR of 9.4% during the forecast period. Automotive films are specialized, thin coatings or layers applied to various surfaces of vehicles. These films are designed to enhance the performance, appearance, and functionality of different vehicle components. Ceramic automotive films and other heat-rejecting films reduce interior heat build up by blocking infrared rays, enhancing comfort for occupants, and reducing the need for excessive air conditioning.
Rising demand for vehicle customization
Vehicle owners are increasingly seeking ways to personalize and enhance the appearance of their vehicles. Automotive films provide a layer of protection for the vehicle's original paint. These films act as a barrier against scratches, rock chips, and other minor damages, preserving the vehicle's exterior and maintaining its value. Moreover, automotive films offer a reversible modification option. Unlike permanent alterations such as painting, automotive films can be easily removed or replaced, allowing vehicle owners to change their vehicle's appearance whenever they desire.
Quality concerns
Quality concerns pose a notable restraint in the automotive film market, impacting consumer trust and hindering widespread adoption. Low-quality films may fail to provide the promised UV protection, heat rejection, or longevity, compromising the value proposition for consumers. However, consumers may hesitate to invest in automotive films due to fears of purchasing inferior products that do not meet their expectations. These factors hamper market expansion.
Technological advancements
Continuous innovation in film technologies has led to the development of products with enhanced functionalities, durability, and performance. Films with embedded sensors, responsive to environmental conditions, contribute to adaptive functionalities such as automatic tint adjustments based on sunlight intensity. This not only enhances the user experience but also aligns with the broader trend of smart and connected vehicles. Therefore, technological innovations are a significant factor accelerating the market demand.
Installation complexity
Installing automotive films is a delicate process. Even minor errors during installation, such as bubbles, creases, or contamination, can compromise the film's appearance and performance. Poorly installed films can damage an organization's image and bottom line by resulting in warranty claims and unhappy customers. The business needs skilled labourers with film application training and experience to install automotive films correctly. These factors hamper market growth.
Covid-19 Impact
The global automotive film market experienced a significant impact due to the COVID-19 pandemic. During the initial phases of the pandemic, many automotive plants shut down or operated at reduced capacities, leading to a decline in the installation of automotive films in new vehicles. Moreover, the increased awareness of health and safety measures during the pandemic further fuelled the demand for films providing features like anti-bacterial properties and UV protection.
The paint protection flims segment is expected to be the largest during the forecast period
The paint protection flims segment is estimated to hold the largest share. Paint Protection Films (PPF) plays a crucial role in automotive film, providing advanced protection to vehicle exteriors. These transparent polyurethane films are applied to the painted surfaces of automobiles, forming a durable shield against road debris, stone chips, bug splatter, and harsh weather conditions. The primary purpose of PPF is to prevent scratches, swirl marks, and other minor damages that can degrade the appearance and value of a vehicle.
The ceramic segment is expected to have the highest CAGR during the forecast period
The ceramic segment is anticipated to have lucrative growth during the forecast period. The ceramic technology enables these films to effectively block infrared rays, minimizing interior heat build up and creating a more comfortable driving experience. The high-tech composition also ensures exceptional optical clarity, preserving the true colors of the vehicle's interior while reducing glare for improved visibility. Furthermore, ceramic automotive films contribute to energy efficiency by reducing the need for air conditioning, thereby enhancing fuel efficiency in vehicles.
Asia Pacific commanded the largest market share during the extrapolated period due to the rising automotive industry, increasing consumer awareness, and a surge in aftermarket customization. Rising awareness of energy efficiency and environmental sustainability propels the adoption of films designed to reduce solar heat, contributing to fuel efficiency and a decreased reliance on air conditioning. Moreover, the region experiences high solar radiation levels, making automotive films crucial for mitigating heat and protecting occupants from harmful UV rays.
North America is expected to witness profitable growth over the projection period, owing to the strong presence of the automotive industry. The region is home to several major automobile manufacturers, including General Motors, Ford, and Fiat Chrysler Automobiles. The robust automotive manufacturing sector leads to a high demand for automotive films for various applications such as window tinting, paint protection, and wraps. Additionally, the presence of a large aftermarket industry further boosts the demand for automotive films in North America.
Key players in the market
Some of the key players in the Automotive Films Market include 3M, Toray Industries Inc., Eastman Chemical Company, ADS Window Films Ltd., Johnson Window Films Inc., Nexfil USA, Filmtack PTE Ltd., All Pro Window Films, Avery Dennison Corporation, Global Window Films, Lintec Corporation and Saint-Gobain.
In June 2023, Toray Industries, Inc. developed a high heat-insulating solar control film PICASUS for advanced mobility applications. The film helped the company's innovative nano-multilayer technology to deliver a transparency that is comparable to that of glass. It also offers world-class thermal insulation from the sun's infrared rays.
In February 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd., a manufacturer and supplier of paint protection and window film for auto and architectural markets in the Asia Pacific region. The acquisition helped Eastman Chemical Company to increase its presence in China and enhance its earning strength.
In January 2023, 3M Health Information Systems (HIS) and Edifecs, Inc., a global health information technology solution announced a collaboration to integrate their leading technologies to provide a unique solution for both payers and providers to accelerate the adoptions of value-based payment (VBP) models.
In July 2020, Lilium and Toray Industries, the world's leading manufacturer of carbon fiber, announced that the two companies have signed an agreement for the supply of higher performance carbon fiber composite.