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市場調查報告書
商品編碼
1403539
到 2030 年 SoI(洞察系統)市場預測:按組件、部署模式、應用程式、最終用戶和區域進行全球分析System of Insight Market Forecasts to 2030 - Global Analysis By Component (Services and Solutions), Deployment Mode, Application, End User and By Geographyc |
根據Stratistics MRC預測,2023年全球SoI(洞察系統)市場規模將達28.5億美元,2030年將達到130.1億美元,預測期內複合年成長率為24.2%。
洞察系統是指將傳統記錄系統和參與資料來源系統結合來消費、收集和分析資料以支援和改善客戶體驗的技術。洞察系統在創建消費者互動資料時將複雜的分析應用於營運設置,以利用主導驅動的洞察來立即部署個人化。
據希捷科技公司稱,全球創建的資料量預計將從 2015 年的 12Zetta位元組增加到 2020 年的 47皆位元組,到 2025 年增加到 163Zetta位元組。
隨著產生的資料量的增加,需要可擴展的洞察系統來快速處理和分析大型且多樣化的資料集。為了管理不斷成長的資料量,這項需求正在推動可擴展架構、雲端基礎的服務和分散式運算模型的創建。由於資料來源的複雜性,資料管理系統正在不斷發展,包括來自多個管道的非結構化和結構化資料,例如社交媒體、物聯網設備和感測器。為了有效管理這種多樣化的資料環境,SOI 供應商正在努力改善資料整合、資料品管和資料管治解決方案。
如果企業因諸多限制而難以採用和使用SOI解決方案,則整體市場擴張可能會放緩。低採用率可能會影響人們對特定技術不太有用或不太重要的信念,從而阻礙市場成長。 SOI 解決方案的利用不足可能會導致資源分配效率低落。公司可能會花費大量資金購買和維護 SOI 系統,但由於實施不力,他們可能無法從投資中獲得最大收益並浪費金錢。
System of Insight 平台使用人工智慧 (AI) 和進階分析來更快地處理、分析大規模複雜資訊並從中獲取見解。這可以使用自然語言處理 (NLP)、預測分析、異常偵測和深度學習等功能進行更深入、更有洞察力的資料分析。因此,分析和人工智慧技術的快速擴展需要 SOI 解決方案的持續創新。為了保持市場競爭力,提供者必須更新其系統以反映最新趨勢。
缺乏熟悉人工智慧、資料分析和 SOI 技術的合格人員可能會讓公司更難成功部署 SOI 系統。缺乏經驗可能會使企業難以有效地引入和使用這些技術。如果沒有合格的員工,公司將很難充分利用其 SOI 系統投資。這種低效率可能會因技術利用不足、資源浪費和阻礙市場成長而影響投資收益。
疫情讓企業數位轉型更加迫切。公司必須快速回應不斷變化的客戶偏好、供應鏈中斷、遠端就業等。因此,人們越來越重視使用 SOI 解決方案來快速有效地做出資料主導的選擇。此外,疫情也改變了業務重點並改變了 SOI使用案例。電子商務、物流和醫療保健等行業對 SOI 解決方案的需求不斷增加,以管理醫療保健資料、改善供應鏈並應對網路購物的繁榮。
客戶分析領域預計將有良好的成長。因為這項研究可以幫助您根據客戶的行為、偏好、購買習慣和其他相關特徵對客戶進行細分,以發現不同的消費群組或角色。透過發現表明不滿意的行為模式,使用客戶分析的 SOI 平台可以預測客戶流失或流失的可能性。這使得主動的客戶維繫方法成為可能,使企業能夠採取主動的方法來保留重要的客戶,從而促進市場成長。
預計零售和電子商務行業在預測期內將出現最高的複合年成長率。這是因為由於電子商務市場的擴大和消費品需求的增加,零售業的銷售額大幅成長。巨量資料解決方案的使用正在產生該領域的資料。此外,產業競爭的加劇要求參與公司確保整個供應過程的有效運作。預測性和規範性分析利用來自不同市場和消費者接觸點的大量即時結構化和非結構化資料,為最佳化管理貿易促銷活動提供有用的提案。您可以更改它。
根據中小微型企業部近期發布的資料,印度擁有5,000萬家中小微型企業,是全球最大的中小微型企業之一。該地區出口大量商品和服務。 BFSI 產業也在該地區不斷擴張。因此,隨著這些產業的發展,流分析產業也會發展。全球最大的上市非產物保險公司安達在亞太地區開設了一個小型商業部門,以滿足中小企業 (SME) 的風險管理需求。
由於北美的技術環境強勁,雲端運算、分析、人工智慧和資料管理方面的顯著發展,預計北美在預測期內的複合年成長率最高。這些進展支援複雜 SOI 系統的創建和使用。由於 CCPA 和 GDPR 等嚴格的資料隱私法規,資料安全和合規性是北美企業的首要任務。 SOI 提供者在該領域強調採取強力的安全措施,以確保資料保護和法規合規性並增加企業信任。
According to Stratistics MRC, the Global System of Insight Market is accounted for $2.85 billion in 2023 and is expected to reach $13.01 billion by 2030 growing at a CAGR of 24.2% during the forecast period. The term "systems of insight" describes technology that uses a combination of traditional "systems of record" and "systems of engagement" data sources for data consumption, collecting, and analysis in order to support and enhance the customer experience. Systems of insight apply sophisticated analytics to operational settings at the point where they create consumer interaction data for instantaneous deployment of personalization by utilizing behaviour-driven insights.
According to Seagate Technology PLC, the volume of data created worldwide is expected to increase to 47 zettabytes and 163 zettabytes in 2020 and 2025, respectively, from 12 zettabytes in 2015.
Scalable systems of insight systems that can quickly handle and analyze big, varied datasets are necessary in light of the increasing amounts of data being generated. In order to manage the increasing volume of data, this requirement drives the creation of scalable architectures, cloud-based services, and distributed computing models. Data management systems are evolving as a result of the complexity of data sources, including unstructured and structured data, from several channels like social media, IoT devices, sensors, etc. In order to efficiently manage this varied data landscape, SOI providers innovate to offer improved data integration, data quality management, and data governance solutions.
The total expansion of the market may be slowed down when businesses encounter difficulties implementing or underutilize SOI solutions as a result of many limitations. Low adoption rates might influence the idea that certain technologies are less useful or essential, which would hinder the market's growth. Ineffective resource allocation might arise from underusing SOI solutions. Businesses may spend a lot of money on purchasing and maintaining SOI systems, but because of poor implementation, they may not get the most out of their investments, wasting money.
System of Insight platforms can process, analyze, and extract insights from large and complex information more quickly thanks to artificial intelligence (AI) and sophisticated analytics. This enables deeper and more insightful data analysis using features including natural language processing (NLP), predictive analytics, anomaly detection, and deep learning. Thus, continuous innovation in SOI solutions is required due to the rapid expansion of analytics and AI technology. To remain competitive in the market, providers need to update their systems to reflect the most recent developments.
The lack of qualified personnel with expertise in AI, data analytics, and SOI technologies may make it more difficult for enterprises to successfully deploy SOI systems. Lack of experience may make it difficult for businesses to implement and use these technologies efficiently. Without competent staff, organizations may purchase SOI systems but find it difficult to get the most out of their investments. This inefficiency can affect the return on investment by wasting resources and underutilizing technologies hampering the growth of the market.
The epidemic made digital transformation across businesses more urgent. Businesses have to quickly adjust to shifting customer preferences, supply chain interruptions, and remote employment. As a result, there is now more emphasis on using SOI solutions to quickly and effectively make data-driven choices. Furthermore, business priorities changed as a result of the epidemic, which changed the use cases for SOI. In order to manage healthcare data, improve supply chains, and handle the boom in online shopping, industries including e-commerce, logistics, and healthcare saw an increase in demand for SOI solutions.
The customer analytics segment is estimated to have a lucrative growth, because in order to discover separate consumer groups or personas, this study assists in segmenting customers based on behaviour, preferences, buying habits, and other pertinent characteristics. By spotting behavioural patterns that point to discontent, SOI platforms using customer analytics may forecast possible churn or client attrition. This makes proactive retention methods possible, enabling companies to take preemptive action to hold onto key clients boosting the growth of the market.
The retail & ecommerce segment is anticipated to witness the highest CAGR growth during the forecast period, because of the sales in the retail industry are growing significantly as a result of the expanding e-commerce market and the growing demand for consumer products. The use of big data solutions has resulted in the generation of data inside the sector. Moreover, heightened industry rivalry has compelled participants to guarantee effective operation throughout the supply process. Large volumes of real-time structured and unstructured data from various marketplaces and consumer touchpoints may be tapped into by predictive and prescriptive analytics, which can then turn it into useful suggestions for managing the best trade promotions.
Asia Pacific is projected to hold the largest market share during the forecast period as the Indian Ministry of Micro, Small, and Medium Enterprises recently released data showing that the country has 50 million MSMEs, ranking it among the largest MSMEs globally. The area exports a significant amount of goods and services. In the area, the BFSI industry is also expanding. Thus, as these industries develop so will the streaming analytics industry. The largest publicly listed property and casualty insurance company in the world, Chubb, has opened a small commercial section in Asia Pacific specifically to serve small and medium-sized businesses' (SMEs') risk management requirements which drives the growth of the market in this region.
North America is projected to have the highest CAGR over the forecast period, owing to the technology environment in North America is strong, with notable developments in cloud computing, analytics, artificial intelligence, and data management. These developments support the creation and use of complex SOI systems. Data security and compliance are top priorities for firms in North America due to strict data privacy rules such as the CCPA and GDPR. Strong security measures are emphasized by SOI providers in this area to guarantee data protection and regulatory compliance, increasing company confidence.
Some of the key players profiled in the System of Insight Market include Oracle, TIBCO Software, Plutora, Signals Analytics, Correleta, Radicalbit, IBM, Striim, NGDATA, GoodData, SAP, SAS Institute, Splunk Inc., INETCO Systems Limited, Panorama Software, Capgemini, Accenture, Genpact, KPMG International Cooperative and Wipro Limited
In August 2023, Oracle announced Oracle Compute Cloud@Customer, a rack-scale cloud infrastructure that enables organizations to use Oracle Cloud Infrastructure (OCI) compute services anywhere.
In July 2023, Oracle announced the general availability of MySQL HeatWave Lakehouse, delivering an industry first by enabling customers to query data in object storage as fast as querying data inside the database.
In June 2023, Cloud Software Group announced a strategic partnership with Midis Group through its subsidiary MiCloudSW Ltd., in its journey to better serve its channel and customers in most of Eastern Europe, the Middle East, and Africa.