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市場調查報告書
商品編碼
1383463
到 2030 年數位電視串流處理平台市場預測:按類型、應用和地區分類的全球分析Digital TV Stream Processing Platform Market Forecasts to 2030 - Global Analysis By Type, Application and by Geography |
根據 Stratistics MRC 的數據,全球數位電視流處理平台市場在預測期內將以 17.1% 的年複合成長率成長。
數位電視廣播的複雜性和動態性需要稱為數位電視串流處理平台的複雜系統。數位電視串流處理平台提供了一個框架,用於向各種平台上的觀眾提供一流的電視節目。此外,視訊編碼、轉碼、內容分發和資料管理只是該平台整合的眾多技術和程序中的一小部分。它確保數位電視訊號不間斷的傳輸,讓消費者以更好的解析度和互動功能欣賞自己喜愛的節目。
根據數位行銷研究所的說法,數位行銷是利用數位管道向目標消費者和企業推廣和銷售產品和服務。
串流媒體服務需求的增加是由於消費者偏好的改變。消費者希望能夠跨多種裝置(包括智慧電視、平板電腦和智慧型手機)按需觀看內容。串流媒體平台的主要吸引力之一是其龐大的內容庫,其中包括大量電影、電視節目和原創節目。此外,無廣告體驗的便利性、暫停、倒帶和跳過內容的彈性以及嚴格時間表的消除進一步推動了串流媒體的流行。
內容配送網路(CDN)日益複雜是數位電視流處理平台市場的抑制因素。由於設備數量不斷增加以及對高品質串流媒體服務的需求,CDN 必須處理和分發更多資料。此外,串流處理平台必須處理由這種複雜性引起的延遲、可擴展性和服務品質問題。
線上串流視訊內容的 OTT (OTT) 服務的成長為數位電視串流處理平台提供了巨大的機會。隨著越來越多的人切斷電源並線上上傳輸內容,對高品質、低延遲的串流媒體解決方案的需求不斷成長。此外,該領域的公司可以透過提供尖端的串流處理技術來改善按需和直播內容的串流體驗,從而從這一趨勢中受益。
數位電視串流處理平台市場的激烈競爭可能會導致報酬率下降,並為新參與企業帶來充滿挑戰的環境。來自新競爭對手的定價壓力也可能減少現有業務的收益。由於消費者有如此多的選擇,市場可能會飽和狀態,很難吸引和留住客戶。此外,為了保持相關性,公司需要透過尖端功能、內容合作夥伴關係或獨特的用戶體驗來使自己脫穎而出。
數位電視串流處理平台市場受到 COVID-19大流行的嚴重影響。由於封鎖和社交疏遠措施導致線上娛樂需求激增,越來越多的觀眾將內容轉移到數位串流平台,該市場加速成長。另一方面,疫情導致內容交付延遲,使許多平台提供者陷入財務困境。此外,廣告預算受到經濟不確定性的影響,這也影響了廣告支援的串流服務。
在數位電視串流處理平台中,編碼器領域佔據了最大的市場佔有率。編碼器對於該行業至關重要,因為它們將音訊和視訊檔案轉換為可串流數位格式,確保有效壓縮並交付給消費者。此外,隨著對高品質、低延遲串流媒體的需求持續成長,編碼器現在已成為改善整體串流體驗的重要組成部分。由於對先進視訊壓縮方案以及即時內容適應不同設備和頻寬的需求不斷成長,編碼器市場正在成長。
市場年複合成長率最高的是網路電視領域。 Over-The-Top (OTT) 串流服務,通常稱為網路電視,由於其適應性、按需內容的可用性以及對多個平台的可訪問性,已成為消費者的首選,並且正在顯著擴展。正在經歷。此外,從傳統有線電視到網路電視的轉變提供了更多選擇和客製化,代表著觀眾消費內容方式的根本性變化。網路電視因其便利性、個人化和更大的內容庫而顯著成長,並改變了數位電視串流媒體的格局。
預計北美將佔據全球數位電視流處理平台市場的最大佔有率。行業巨頭的存在、對技術基礎設施的大力投資、網際網路的高普及以及對數位串流媒體服務的強勁需求促成了該地區的優勢。此外,北美地區精通技術的人口以及成熟的串流媒體服務和內容提供者的存在也支持了該地區的市場主導地位。
中東和非洲(MEA)地區預計將成為數位電視流處理平台市場最高的年複合成長率。數位串流媒體服務的可用性以及該地區多樣化且不斷擴大的人口的網路連接的增加是推動這一成長的一些因素。此外,都市區和農村地區高速網路的普及以及對各種語言的國內和國際內容的需求增加也是推動這一成長的主要因素。
According to Stratistics MRC, the Global Digital TV Stream Processing Platform Market is growing at a CAGR of 17.1% during the forecast period. The complex and dynamic nature of digital television broadcasting calls for a sophisticated system called a Digital TV Stream Processing Platform. It provides the framework for distributing top-notch TV programming to audiences across a range of platforms. Moreover, video encoding, transcoding, content delivery, and metadata management are just a few of the many technologies and procedures that this platform integrates. It guarantees the uninterrupted transmission of digital TV signals, allowing consumers to enjoy their preferred shows at better resolutions and with more interactive features.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.
The increase in demand for streaming services can be attributed to changing consumer tastes, as consumers want the ability to watch content on demand and across multiple devices, including smart TVs, tablets, and smartphones. One of the main draws of streaming platforms is their vast content libraries, which include a multitude of films, TV shows, and original programming. Additionally, the popularity of streaming has been further boosted by the ease of an ad-free experience, the flexibility to pause, rewind, or skip content, and the removal of strict schedules.
The growing complexity of content delivery networks (CDNs) is a constraint on the market for digital TV stream processing platforms. CDNs have to handle and distribute more data because of the growing number of devices and the need for high-quality streaming services. Furthermore, the stream processing platforms must handle issues with latency, scalability, and quality of service that may arise from this complexity.
The growth of over-the-top (OTT) services, which stream video content online, offers digital TV stream processing platforms a significant opportunity. The need for high-quality, low-latency streaming solutions are rising as more and more people cut the cord and stream content online. Moreover, by offering cutting-edge stream processing technologies that improve the streaming experience for both on-demand and live content, businesses in this sector can profit from this trend.
The fierce rivalry in the market for digital TV stream processing platforms may result in lower profit margins and a difficult atmosphere for new competitors. Price pressure from new competitors could cause revenue for established businesses to decline. With so many options available to consumers, market saturation can make it challenging to attract and keep customers. Additionally, to remain relevant, businesses must set themselves apart with cutting-edge features, content partnerships, or distinctive user experiences.
The market for digital TV stream processing platforms was significantly impacted by the COVID-19 pandemic. The market saw accelerated growth as more viewers shifted to digital streaming platforms for content, driven by lockdowns and social distancing measures that created a spike in demand for online entertainment. On the other hand, the pandemic also caused delays in content delivery and financial difficulties for numerous platform providers. Furthermore, advertising budgets were affected by economic uncertainties, which had an effect on ad-supported streaming services.
The encoder segment has the largest market share in digital TV stream processing platforms. Encoders are essential to the industry because they transform audio and video files into digital formats that can be streamed, guaranteeing effective compression and delivery to consumers. Moreover, encoders are now a vital part of improving the whole streaming experience as the demand for high-quality, low-latency streaming keeps growing. The market for encoders has expanded due to the growing demand for sophisticated video compression methods and real-time content adaptation to different devices and bandwidths.
The market's highest CAGR has been seen in the Internet TV segment. Over-the-Top (OTT) streaming services commonly referred to as Internet TV, have experienced substantial expansion as a result of their adaptability, availability of content on demand, and accessibility across multiple platforms, rendering them a favored option for consumers. Additionally, the switch from traditional cable TV to Internet TV, which offers more options and customization, signifies a fundamental change in the way that viewers consume content. Internet TV's significant growth and transformation of the digital TV streaming landscape are attributed to its convenience, personalization, and larger content libraries.
In the global market for digital TV stream processing platforms, North America is projected to hold the largest share. Large industry players were present, there were substantial investments in technological infrastructure, a high rate of internet penetration, and a robust demand for digital streaming services, all of which contributed to this region's dominance. Moreover, its market dominance was aided by the population's familiarity with technology and the presence of well-established streaming services and content providers in North America.
In the market for digital TV stream processing platforms, the Middle East and Africa (MEA) region is projected to have the highest CAGR. Increasingly available digital streaming services to the region's diverse and expanding populace, along with expanding internet connectivity, were some of the factors propelling this growth. Additionally, a major factor in this growth was the increased availability of high-speed internet in both urban and rural areas, along with the demand for local and international content in a variety of languages.
Some of the key players in Digital TV Stream Processing Platform market include: Cisco Systems, Enensys Technologies, Harmonic Inc., Amazon Web Services, ZTE Corporation, China Electronics Technology Group, Thomson Video Networks, GOSPELL, Minerva Networks, ARRIS International, Ericsson, CUORI Electrical Appliances Group Co., Ltd., Beijing Blue Topology Technology Co., Ltd., Ateme and MediaKind.
In October 2023, Harmonic Inc. announced its unaudited results for the third quarter of 2023.Today we reported third quarter results that were within our guidance range, despite the challenging macro-economic and carrier spending environment, said Patrick Harshman, president and chief executive officer of Harmonic. Based on our strong backlog, our customer's multi-year growth plans, and the increasingly differentiated competitive position of our technologies and services, we remain confident in our mid- and long-term growth prospects.
In September 2023, AWS and Mission Cloud Services sign collaboration agreement. Mission Cloud Services and Amazon Web Services (AWS) have signed a multi-year deal that will see the two companies collaborate on some offerings. Mission Cloud, a company that provides its shared AWS customers with certifications, software, and other services and capabilities, will be expanding its offerings for AWS, while AWS will be listing the company's "Mission Control" cloud management platform on its AWS marketplace.
In September 2023, Cisco Systems and Splunk have entered into a definitive takeover agreement, with Cisco intending to acquire Splunk for $157 per share in cash, two companies said today. The transaction is valued at approximately $28 billion. Cisco stock fell 4.8% on the announcement. Splunk shares were halted pending news.