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市場調查報告書
商品編碼
1359017
2030 年吸管市場預測 - 依產品類型、吸管長度、銷售管道、最終用戶和地區進行的全球分析Straw Market Forecasts to 2030 - Global Analysis By Product Type, Straw Length, Sales Channel, End User and By Geography |
根據Stratistics MRC的數據,2023年全球秸稈市場規模為192億美元,預計預測期內年複合成長率為7.3%,到2030年將達到314.4億美元。
秸稈市場的主角是秸稈。這種常見的材料被當地工匠製作成令人驚嘆的作品,從完美捕捉島嶼生活的迷人雕像和包袋,到緩解巴哈馬炎熱天氣的複雜編織籃子和遮陽帽,巧妙地轉變成各種藝術品。每根吸管都訴說著巴哈馬代代相傳的獨特工藝故事。更重要的是,一根簡單的吸管變成了藝術品、文化的體現和珍貴的巴哈馬紀念品,讓市場遊客探索這種獨特的藝術,並將這個國家的一部分帶回家。
根據 UNESDA 的說法,軟性飲料可以成為健康、平衡生活方式的一部分,並最終增加可生物分解性吸管的消費量。
推動秸稈市場的主要要素是遊客持續湧入拿騷。停靠拿騷的遊輪數量、巴哈馬作為度假勝地的受歡迎程度以及國際旅遊趨勢都對市場客流量和銷售產生重大影響。透過與郵輪公司、旅遊公司和地區旅遊局結成策略聯盟,可以吸引源源不絕的遊客。
供應商之間的競爭可能導致價格競爭、報酬率下降和產品價值下降。供應商可以透過原創設計、修改和講故事來區分他們的產品,以吸引廣泛的客戶,從而應對這個問題。此外,供應商合作還可以促進團結並減少分裂競爭,正如共同行銷計劃和主題產品展示中所見。
多樣化包括在工藝品中使用當地採購的材料,例如海螺殼、椰子殼或回收的海洋垃圾,以及傳統的稻草產品。此外,透過推出融合傳統工藝與當代設計美學的創新產品線,可以吸引更廣泛的客戶,包括收藏家和藝術愛好者。
大量生產的小飾品和稻草產品通常從低成本國家進口,比市場上的產品便宜。然而,這些產品可能不如本地製造的產品正宗。市場可以透過強調手工產品的特點和優勢來應對這一問題。
COVID-19 的爆發對秸稈市場產生了重大影響,擾亂了對市場生存至關重要的旅遊業。旅遊限制、遊輪取消和遊客流量減少導致人群和銷售急劇下降。延長市場關閉時間和縮短營業時間使供應商的財務狀況緊張。由於健康和安全法規的改進,包括強制戴口罩和保持社交距離,購物體驗也發生了變化。此外,為了進行調整,市場需要採取數位策略,例如建立線上業務並實施非接觸式付款方式,以便在親自訪問量較低的時期接觸潛在客戶。
由於其在食品和飲料行業的廣泛使用和便利性,塑膠吸管市場區隔預計將在一次性吸管市場中佔據最大份額。 然而,自那時以來,市場動態可能已經改變,因為越來越多的監管和環境可持續性問題正在限制一次性塑膠的使用。 此外,應該認識到,市場環境可能正在發生變化,人們傾向於使用被認為更環保和可持續的替代品,如矽膠、金屬、紙張、玻璃和竹秸稈。
在預測期內,餐飲服務領域的吸管市場年複合成長率最高。許多要素促成了該部門市場的強勁成長,包括全球外食業的成長、外食習慣的增加以及消費者對便利性的需求。此外,隨著越來越多的消費者選擇用餐或外賣,外食業有望繼續保持強勁的成長軌跡。
北美國家巴哈馬是市場中心,佔秸稈市場佔有率最大的地區主要集中在該地區。著名的稻草市場位於巴哈馬拿騷,地理上屬於北美洲的一部分。此外,傳統的巴哈馬稻草製品很受前來購買作為紀念品的遊客的歡迎,尤其是來自北美(包括美國和加拿大)的遊客。
在預測期內,亞太地區秸稈市場年複合成長率最高。這一令人印象深刻的成長歸因於許多變量,包括環保意識的增強、塑膠吸管的放棄以及該地區食品和飲料行業的擴張。此外,亞太市場正在經歷顯著成長,並且是全球吸管產業的關鍵參與者,因為公司和消費者都優先考慮永續性以及使用生物分解性和可重複使用使用的吸管。
According to Stratistics MRC, the Global Straw Market is accounted for $19.2 billion in 2023 and is expected to reach $31.44 billion by 2030 growing at a CAGR of 7.3% during the forecast period. Straw is the main attraction at the Straw Market. This common material is skilfully transformed by local artisans into a stunning variety of works of art, ranging from charming figurines and bags that perfectly capture island life to intricately woven baskets and sun hats that offer relief from the Bahamian heat. Each piece of straw has a unique story to tell about the Bahamian craftsmanship that has been handed down through the generations. Moreover, the simple straw is transformed into a work of art, an embodiment of culture, and a treasured souvenir in the Bahamas, where visitors to the market can explore this distinctive artistry and bring home a piece of the country.
According to UNESDA, soft drinks can be a part of a healthy and balanced lifestyle, eventually increasing the consumption of biodegradable straws.
The main factor driving the Straw Market is the consistent influx of tourists to Nassau. The number of cruise ships that dock in Nassau, the popularity of the Bahamas as a vacation spot, and the trends in international travel all have a big impact on the market's foot traffic and sales. A steady flow of tourists can be attracted by forming strategic alliances with cruise lines, tour companies, and regional tourism boards.
Vendor competition may lead to price wars, lowered profit margins, and a potential decline in the perceived value of goods. Vendors can combat this by differentiating their products through original designs, alterations, and storytelling to appeal to a wider range of customers. Additionally, vendor cooperation can also foster unity and lessen divisive competition, as seen in joint marketing initiatives or themed product showcases.
Diversification can include using locally sourced materials like conch shells, coconut husks, or even recycled marine debris in crafts in addition to traditional straw products. Moreover, a wider range of customers, including collectors and art enthusiasts, can be attracted by the introduction of innovative product lines that combine traditional craftsmanship with modern design aesthetics.
Mass-produced trinkets and straw goods, frequently imported from low-cost nations, can be more affordable than what the market has to offer. However, these goods might not be as genuine and well-made as those made locally, which might turn customers away from the Straw Market. By highlighting the distinctiveness and superiority of its handmade goods, the market can combat this.
The COVID-19 pandemic significantly impacted the straw market, causing a disruption in tourism, which is essential to its survival. Foot traffic and sales plummeted as a result of travel restrictions, cruise ship cancellations, and reduced tourist flows. The market's extended closures and shortened hours put a strain on the finances of the vendors. The shopping experience has also changed as a result of improved health and safety regulations, such as mask requirements and social segregation. Moreover, to adjust, the market had to adopt digital strategies, like establishing an online presence and putting contactless payment methods in place, to reach potential customers during times when there were fewer in-person visits.
Due to its widespread use in the food and beverage industry and convenience, the plastic straw segment is anticipated to have the largest share of the market for single-use straws. Market dynamics may have changed since then, though, as regulations and a growing focus on environmental sustainability have discouraged the use of single-use plastics. Moreover, it is crucial to be aware that the market environment may have changed, possibly favoring substitute options like silicone, metal, paper, glass, and bamboo straws, which are regarded as more environmentally friendly and sustainable options.
During the anticipated period, the straw market's highest CAGR will be observed in the food service sector. A number of factors, including the growth of the global foodservice industry, a rise in eating out habits, and consumer demand for convenience, contributed to this segment's strong growth. Additionally, the food service industry was poised to continue its strong growth trajectory as more consumers chose to eat in restaurants and order takeout.
The Bahamas, a country in North America, is the market's center, with the region with the largest share of the straw market being primarily concentrated in that region. The famous Straw Market is located in Nassau, in the Bahamas, which are geographically considered to be a part of North America. Additionally, the traditional Bahamian straw goods are popular with tourists who come to buy them as souvenirs, especially those from North America, which includes the United States and Canada.
During the forecast period, the straw market saw the highest CAGR in the Asia-Pacific region. This extraordinary growth can be attributed to a number of variables, including rising environmental sustainability awareness, a move away from plastic straws, and the expanding food and beverage industry in the area. Moreover, the Asia-Pacific market has seen significant growth, making it a key player in the global straw industry as businesses and consumers alike prioritize sustainability and the use of biodegradable and reusable straw options.
Some of the key players in Straw market include: Stora Enso, Pactiv LLC, Gumi Bamboo, Biopac Ltd., Huhtamaki Oyj, Hoffmaster Group Inc., Absolute Custom Extrusions, Tetra Pak International S.A., Hay Straws and FinalStraw.
In February 2023, Alesayi Beverage Corporation signs an agreement with Tetra Pak Arabia for Euro 7.6 million at Gulfood 2023. The agreement will see Tetra Pak provide state-of-the-art processing equipment to Alesayi's greenfield facility. It is expected that the new facility will be operational by the first quarter of the year 2024 and produce beverages of approximately 200,000 litres per day.
In January 2023, Stora Enso has signed an agreement to divest its paper production site in Hylte, Sweden and all its related assets to Sweden Timber, a Sweden-based sawmill and planing mill company. The enterprise value is approximately EUR 18 million. The completion of the transaction is expected in the first half of 2023. Concerning the Anjala paper site in Finland, Stora Enso has decided to discontinue the divestment process.
In January 2023, Stora Enso completed the divestment of the Nymolla paper production site in Sweden. Stora Enso completed the divestment of its Nymolla pulp paper mill in Sweden to Sylvamo, the US-based producer of uncoated paper. The enterprise value of the transaction, which was announced in September last year, is about €150m.