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市場調查報告書
商品編碼
1359000
到 2030 年運動服飾市場預測:依產品類型、運動、銷售管道、最終用戶和地區進行的全球分析Sports Apparel Market Forecasts to 2030 - Global Analysis By Product Type (Hoodies & Sweatshirts, Jackets & Vests, Tops & T-Shirts & Other Product Types), Sport (Soccer, Badminton, Baseball & Other Sports), Sales Channel, End User & By Geography |
根據Stratistics MRC的數據,2023年全球運動服飾市場規模為2,077.5億美元,預計到2030年將達到3,172.6億美元,預測期內年複合成長率為6.2%。
運動服裝市場是一個涉及運動和體育活動專用服飾和配件的設計、製造和銷售的行業。這些產品旨在為運動員和健身愛好者提供舒適性、彈性和改進的性能。運動服裝包括運動衫、運動緊身褲、運動鞋、運動胸罩等。其主要用途是最佳化體育活動期間的運動表現和舒適度,從專業體育競爭到休閒鍛煉,從而滿足運動員和活躍人士的多樣化需求。
根據體育活動委員會的 2022 年參與報告,2020 年超過 54.9% 的 6 歲及以上美國人參與了個人或團體運動。
消費者在服裝選擇中越來越優先考慮舒適性,無論是運動服還是休閒裝。 這款運動服採用吸濕排汗材料、透氣和人體工程學設計,在鍛煉時提供無與倫比的舒適感。 此外,運動休閒服裝趨勢正在模糊運動服和日常穿著之間的界限,進一步推動了需求。 隨著越來越多的人認識到舒適透氣的運動服在活躍的休閒場景中的好處,運動服裝市場正在見證顯著增長,迎合了不同消費者群不斷變化的品味和生活方式。
運動服依賴多種材料,包括纖維、棉花和彈性纖維,其價格可能會因供應鏈中斷、天氣和全球經濟波動等要素而波動。這些成本波動可能會課題製造商維持穩定定價和報酬率的能力,導致生產成本上升。為了緩解這一抑制因素,企業正在多元化籌資策略,投資永續材料,並採用高效的供應鏈管理,以適應原料成本的變化,在運動服裝市場上保持成長,似乎有必要保持競爭。
隨著人們對健身益處的認知不斷增強,越來越多的人參與運動、健身和戶外活動。這一趨勢推動了對旨在提高性能、舒適度和風格的運動服裝的需求。運動服裝製造商可以透過提供創新和多功能的運動服裝來進入這個不斷成長的市場。滿足注重健身和時尚的消費者不斷變化的需求和偏好,為推動運動服飾產業的持續成長提供了機會。
仿冒品不僅侵犯智慧財產權,而且損害產品品質、效能和安全。此類仿冒品可能會誤導消費者購買不合格且有害的運動服。此外,它還會削弱消費者對可信任品牌的信心,導致授權製造商的品牌稀釋和收益損失。為了應對這項威脅,嚴格的防偽措施,包括更嚴格的法規、增強的認證方法和消費者教育,對於保護產業健康和消費者安全至關重要。
COVID-19 的爆發對運動服裝市場產生了重大影響。由於體育賽事的推遲或取消以及健身房和健身設施的關閉,對運動服裝的需求大幅下降。銷售減少和供應鏈中斷影響了多家運動服飾公司。然而,隨著限制的放鬆以及人們習慣在家運動和戶外活動,情況逐漸恢復。此外,該行業也受到運動休閒服裝趨勢和虛擬鍛鍊平台日益普及的正面影響。為了接觸客戶,企業必須專注於電子商務和數位行銷方法。總體而言,儘管疫情最初帶來了課題,但事實證明,運動裝備部門具有彈性,能夠適應客戶行為的變化。
預計在預測期內,短褲領域將佔據最大的市場佔有率。運動短褲旨在為運動員和健身愛好者提供適合各種運動和身體活動的舒適透氣的下半身穿著。運動短褲有多種款式,包括跑步短褲、籃球短褲和壓縮短褲,並根據特定的運動需求量身定做。這些運動短褲行動自由、吸濕排汗,通常具有口袋和反光元素等功能。短褲是運動服的多功能且用途的元素,可確保不同領域(從跑步和自行車到足球和籃球等團隊運動)的運動員獲得最佳表現和舒適度。
預計在線銷售管道市場將快速增長。 該管道因其便利性、豐富的產品變化和輕鬆訪問全球客戶群而廣受歡迎。 購物者可以在線流覽、比較和購買運動服裝商品,通常具有使用者評論、尺碼指南和個人化推薦等附加功能。 在線銷售渠道的優勢在於可以接觸到更多的消費者,更容易發現產品,並且可以輕鬆進行交易。 它通過增強購物體驗和推動數位時代的市場增長,正在徹底改變運動服裝行業。
在預測期內,運動服裝最大的地區預計將是北美。該地區體育文化濃厚、人口活躍、運動產業蓬勃發展。北美包括美國、加拿大等主要市場,也是美式足球、籃球、棒球等運動的發源地。運動服裝的需求是由職業聯盟、大學運動和具有健身意識的消費者所推動的。最值得注意的是,運動休閒趨勢正在蓬勃發展,模糊了運動服和休閒裝之間的界線。北美也是運動服裝創新中心,領先品牌和技術進步為全球運動服裝市場做出了重大貢獻。
在預測期內,由於人口規模和多樣性、健康意願的提高以及體育參與者數量的增加,預計亞太地區將呈現最快的市場成長率。該地區擁有強大的製造基地,是運動服裝生產中心。板球、足球和羽球等熱門運動正在推動運動服的需求,而健身和健康活動的日益普及正在推動運動休閒趨勢。電子商務和都市化進一步加速市場成長,使消費者能夠輕鬆獲得各種運動服裝。因此,亞太地區是全球運動服裝產業中充滿活力且快速擴張的部分。
According to Stratistics MRC, the Global Sports Apparel Market is accounted for $207.75 billion in 2023 and is expected to reach $317.26 billion by 2030 growing at a CAGR of 6.2% during the forecast period. The Sports Apparel Market is the industry involved in the design, manufacturing, and sale of clothing and accessories specifically tailored for sports and physical activities. These products are engineered to provide comfort, flexibility, and performance enhancements for athletes and fitness enthusiasts. Sports apparel includes items like athletic jerseys, workout leggings, sneakers, and sports bras. Its primary use is to optimize athletic performance and comfort during physical activities, ranging from professional sports competitions to recreational workouts, thereby catering to the diverse needs of athletes and active individuals.
According to the Physical Activity Council's 2022 Participation Report, over 54.9% of Americans aged six and older participated in individual or team sports in 2020.
Consumers increasingly prioritize comfort in their clothing choices, whether for sports or casual wear. Sports apparel, engineered with moisture-wicking fabrics, ventilation, and ergonomic designs, offers unparalleled comfort during physical activities. Additionally, the trend of athleisure wear has blurred the lines between sportswear and everyday attire, further boosting demand. As more individuals recognize the benefits of comfortable and breathable sportswear in active and leisure settings, the sports apparel market experiences substantial growth, catering to the evolving preferences and lifestyles of a diverse consumer base.
Sportswear relies on various materials like synthetic fabrics, cotton, and elastane, whose prices can be volatile due to factors such as supply chain disruptions, weather conditions, and global economic fluctuations. These cost fluctuations can challenge manufacturers' ability to maintain stable pricing and profit margins, potentially leading to increased production costs. To mitigate this restraint, companies may need to diversify their sourcing strategies, invest in sustainable materials, and employ efficient supply chain management to adapt to changing raw material costs and maintain competitiveness in the sports apparel market.
With growing awareness of the benefits of physical fitness, more people are participating in sports, fitness routines, and outdoor activities. This trend fuels demand for sports apparel designed to enhance performance, comfort, and style. As individuals seek clothing that complements their active pursuits, sports apparel manufacturers can tap into this expanding market by offering innovative and versatile sportswear options. The opportunity lies in catering to the evolving needs and preferences of consumers who prioritize both fitness and fashion, driving continuous growth in the sports apparel industry.
Counterfeit items not only infringe upon intellectual property rights but also compromise product quality, performance, and safety. Such fake products can mislead consumers into purchasing substandard and potentially harmful sportswear. Moreover, it erodes the trust consumers place in reputable brands, leading to brand dilution and revenue loss for legitimate manufacturers. To combat this threat, stringent anti-counterfeiting measures, including stricter regulations, enhanced authentication methods, and consumer education, are essential to protect both the industry's integrity and the safety of consumers.
The COVID-19 pandemic had a significant impact on the sports apparel market. The demand for sports apparel fell precipitously as a result of athletic events being postponed or cancelled as well as the closing of gyms and fitness facilities. Sales declines and supply chain interruptions impacted several sports clothing firms. However, there was a progressive recovery when constraints were loosened and people acclimated to at-home workouts and outside activities. Additionally, the industry was positively impacted by the trend toward athleisure clothing and the rise in popularity of virtual exercise platforms. To reach customers, businesses have to concentrate on e-commerce and digital marketing techniques. Overall, despite some early difficulties brought on by the pandemic, the sports gear sector proved resilient and adaptable to shifts in customer behavior.
Shorts segment is anticipated to hold the largest market share during the forecast period. They are designed to provide athletes and fitness enthusiasts with comfortable and breathable lower-body clothing suitable for various sports and physical activities. Sports shorts come in various styles, including running shorts, basketball shorts, and compression shorts, tailored to specific athletic needs. They offer freedom of movement, moisture-wicking properties, and often incorporate features like pockets or reflective elements. Shorts are a versatile and essential component of sports apparel, ensuring optimal performance and comfort for athletes across different disciplines, from running and cycling to team sports like soccer and basketball.
The online sales channel market is expected to experience rapid growth. This channel has gained immense popularity due to its convenience, extensive product variety, and accessibility to a global customer base. Shoppers can browse, compare, and purchase sports apparel items online, often with added features like user reviews, sizing guides, and personalized recommendations. Online sales channels offer the advantage of reaching a broader audience, enabling easy product discovery, and facilitating hassle-free transactions. It has revolutionized the sports apparel industry by enhancing the shopping experience and driving market growth in the digital age.
The largest region for Sports Apparel is anticipated to be North America during the forecast period because it characterized by a strong sports culture, a highly active population, and a robust sports industry. It encompasses major markets like the United States and Canada, where sports like American football, basketball, and baseball have a massive following. The demand for sports apparel is driven by professional leagues, collegiate sports, and fitness-conscious consumers. Notably, athleisure trends have been thriving, blurring the lines between sportswear and casual wear. North America is also a hub for sports apparel innovation, with leading brands and technological advancements, contributing significantly to the global sports apparel market.
During the period of the forecast, Asia-Pacific is anticipated to have among the market's fastest growth rates, driven by its large and diverse population, increasing health consciousness, and growing sports participation. The region boasts a robust manufacturing base, making it a hub for sports apparel production. Popular sports such as cricket, football, and badminton fuel the demand for sportswear, while the rising popularity of fitness and wellness activities bolsters the athleisure trend. E-commerce and urbanization have further accelerated the market's growth, allowing consumers easy access to a wide range of sports apparel. As a result, Asia-Pacific represents a dynamic and rapidly expanding segment in the global sports apparel industry.
Some of the key players profiled in the Sports Apparel Market include: Adidas AG, ASICS, Brooks Sports, Inc., Columbia Sportswear Company, Diadora S.p.A., Everlast Worldwide, Inc., Fila Holdings Corp., Jockey, Li Ning Company Limited, Lotto Spa, Lululemon Athletica Inc., Million Special Industries Co. Ltd., New Balance Athletics Inc., Nike, Inc., Puma SE, Skechers, Umbro, Under Armour Inc., VF Corporation and Yonex.
In April 2023, Lululemon announced the launch of its new e-commerce website 'Lazada' as the athletic wear brand moves to expand its presence across Asia Pacific. The launch is for the brand's flagship store on Lazmall. In addition, this is the brand's first e-commerce partnership in Asia.
In December 2022, Adidas unveiled a new sportswear capsule collection. The new capsule collection features versatile pieces with minimalist aesthetics that are comfortable and can be worn throughout the day, and several are crafted partially from recycled materials. Some of the pieces include a women's rib dress, a men's classic tee paired with woven pants and a coach jacket, and a women's oversized hoodie with a rib crop top and biker shorts, among others.
In August 2022, Lululemon Athletica, a performance apparel brand based in Canada, launched its first overseas technology center in Bengaluru, India-its first such center outside the North American market. As a result, the company will be able to enhance its capabilities and infrastructure to support the growth of the company around the world.
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.