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市場調查報告書
商品編碼
1351070
到 2030 年雲端基礎的聯絡中心市場預測:依部門市場和地區分類的全球分析Cloud-Based Contact Center Market Forecasts to 2030 - Global Analysis By Component, Deployment Mode, Organization Size, Application, End User and By Geography |
根據Stratistics MRC的數據,2023年全球雲端基礎聯絡中心市場規模為2,12億美元,預計2030年將達到961億美元,預測期內年複合成長率為24.1%。
雲端基礎的聯絡中心所使用的技術本質上是由雲端服務供應商擁有和營運的基於網路的服務。雲端基礎的聯絡中心系統將多個通訊管道整合到一個平台中,以便座席可以透過電話、電子郵件和即時訊息與客戶互動,同時保持一致的記錄。同時也提供勞動力管理解決方案,幫助代理和主管更好地管理他們的時間。
根據 2018 年客戶體驗狀況,美國 39% 的聯絡中心已遷移到雲端,57% 的聯絡中心計劃在未來三年內遷移到雲端基礎呼叫中心,凸顯了這一市場的潛力。
透過將社群媒體整合到雲端基礎的聯絡中心業務,公司可以跨多個平台即時監控、分析和回應客戶互動。這種動態方法透過提供個人化和及時的支援來改善客戶體驗。將社交媒體整合到雲端基礎的系統中還可以促進代理商之間的高效協作,從而改善問題解決和品牌聲譽管理。隨著客戶擴大轉向社群媒體尋求聯絡方式和回饋,這種協同效應使公司能夠主動回應客戶需求,培養忠誠度,並在競爭形勢中獲得優勢。
雲端基礎的解決方案提供高級功能,但其有效使用需要強大且可靠的網路連線。在網路基礎設施有限的地區,例如新興國家,頻寬不足的課題可能會導致延遲問題、通話品質不佳和整體業務效率低下。這些限制阻礙了無縫的客戶交互,並削弱了雲端基礎的聯絡中心的潛在優勢。透過改善基礎設施和連接來解決這個問題對於釋放這些解決方案在全球市場的全部潛力至關重要。
隨著企業越來越優先考慮以客戶為中心的策略,雲端基礎的聯絡中心提供了提供個人化且高效的全通路回應的工具。此功能不僅提高了客戶滿意度,還增強了品牌忠誠度和宣傳力。透過在這些平台上利用分析和人工智慧驅動的見解,企業可以預測客戶需求、主動解決問題並客製化互動。這種提高客戶參與的機會是企業採用雲端基礎的聯絡中心的強大動力,最終促使不斷變化的客戶服務形勢中競爭力的提高和永續成長。
雖然行動整合提供了與行動客戶互動的彈性,但將這些功能無縫整合到現有聯絡中心業務中也存在課題。將行動性與現有平台整合可能會引入不同的系統、安全問題和相容性問題,從而擾亂客戶服務交付。為了減輕這些威脅,平衡行動性與跨通路保持一致的客戶體驗非常重要,確保增強行動性的好處與整體聯絡中心策略有效保持一致。
COVID-19 大流行對雲端基礎聯絡中心市場的影響很小。 雖然 COVID-19 大流行凸顯了各行各業商業模式的缺陷,但它也提供了許多機會,可以在這個充滿挑戰的時期使用 AI、ML 和高級分析等尖端技術來改造聯絡中心,以確保他們能夠回應客戶並提供最佳體驗。 聯絡中心解決方案的頂級供應商之一報告說,在 COVID-1 大流行期間進行的一項調查發現,~19-40% 的聯絡中心已開始使用雲呼叫路由,並且至少有一個關鍵的雲應用程式。 聯絡中心在這場疫情中至關重要,因為客戶更喜歡在線互動,同時尋找緊急和複雜問題的解決方案。
公共雲端領域預計將出現良好的成長。透過利用公共雲端基礎架構的可擴展性和彈性,公司可以快速部署聯絡中心業務並根據需求波動進行擴展。該模型消除了對大量硬體投資和維護的需要,同時允許從多個位置進行存取。付費使用制和無縫更新使上市公司能夠最佳化成本,提高座席工作效率,並透過創新功能和整合提供卓越的客戶體驗,以推進現代聯絡中心解決方案。
銀行、金融服務和保險(BFSI)領域預計將在預測期內實現最快的年複合成長率。複雜的客戶互動和法規要求正在推動 BFSI 行業採用雲端基礎的解決方案來提高客戶參與和業務敏捷性。這些平台提供了管理敏感財務資訊所需的高階分析、無縫整合和合規功能。透過採用雲端基礎的聯絡中心,BFSI 機構可以簡化流程,實現個人化客戶體驗,並確保法規遵循,提供更高標準的服務,同時提高效率和安全性。可以幫助您應對不斷變化的形勢。
在預測期內,北美雲端基礎的聯絡中心市場預計將繼續佔據大部分市場佔有率。在不斷發展的數位環境和以客戶為中心的推動下,該地區正在迅速採用雲端解決方案來實現客戶互動現代化。在全通路參與和遠距工作能力需求的推動下,各行業的公司正在轉向這些平台來改善客戶體驗並簡化業務。該地區對資料安全性、擴充性和即時分析的關注推動了雲端基礎的聯絡中心的廣泛採用。這鞏固了北美作為現代客戶服務轉型領導者的地位。
預計亞太地區在預測期內複合年複合成長率最高。隨著經濟成長和技術進步,該地區擴大採用雲端基礎的解決方案來進行客戶參與。各行業的組織正在使用這些平台來改善客戶體驗、簡化業務、實現遠距工作等。擴充性、彈性和成本效率要素正在推動亞太地區基於雲端基礎的聯絡中心的快速普及,使該地區成為現代客戶服務解決方案發展的關鍵中心。
According to Stratistics MRC, the Global Cloud-Based Contact Center Market is accounted for $21.2 billion in 2023 and is expected to reach $96.1 billion by 2030 growing at a CAGR of 24.1% during the forecast period. The technology used in cloud-based contact centers is basically characterized as a network-based service that is owned and run by the cloud service provider. Agents may engage with clients by phone, email, or instant messaging while keeping a consistent record thanks to a cloud-based contact center system that unifies several channels of communication into a single platform. To assist agents and supervisors in properly managing their time, it offers workforce management solutions.
According to the State of Customer Experience 2018, the migration of 39% of contact centres in the United Kingdom to the cloud, with 57% planning to shift to cloud-based call centres within the next three years, highlights the market's potential.
Integrating social media into cloud-based contact center operations enables businesses to monitor, analyze, and respond to customer interactions across multiple platforms in real time. This dynamic approach enhances customer experiences by providing personalized and timely support. Social media integration within cloud-based systems also facilitates efficient collaboration among agents, improving issue resolution and brand reputation management. As customers increasingly turn to social media for inquiries and feedback, this synergy empowers companies to proactively address customer needs, foster loyalty, and stay ahead in competitive landscape.
While cloud-based solutions offer advanced capabilities, their effective use relies heavily on robust and reliable internet connectivity. In regions with limited network infrastructure, such as some emerging economies, the challenge of insufficient bandwidth can lead to latency issues, call quality degradation, and overall operational inefficiencies. This constraint hinders seamless customer interactions and undermines the potential benefits of cloud-based contact centers. Addressing this issue through improved infrastructure and connectivity is crucial for unlocking the full potential of these solutions in global markets.
As businesses increasingly prioritize customer-centric strategies, cloud-based contact centers offer tools to provide personalized, efficient, and Omni-channel interactions. This capability not only boosts customer satisfaction but also strengthens brand loyalty and advocacy. By harnessing analytics and AI-powered insights within these platforms, companies can anticipate customer needs, resolve issues proactively, and tailor interactions. This opportunity to elevate customer engagement is a compelling incentive for businesses to adopt cloud-based contact centers, ultimately leading to improved competitiveness and sustainable growth in the evolving customer service landscape.
While mobile integration offers the flexibility of on-the-go customer interactions, it can also challenge the seamless incorporation of these features into established contact center operations. Disparate systems, security concerns, and compatibility issues may arise when integrating mobility with existing platforms, potentially leading to disruptions in customer service delivery. Striking a balance between mobility and maintaining a cohesive customer experience across channels becomes crucial to mitigate this threat, ensuring that the benefits of mobility enhancement align effectively with the overall contact center strategy.
The COVID-19 pandemic had a minimal impact on the Cloud-Based Contact Center market. Although the COVID-19 outbreak has highlighted flaws in business models across industries, it has also provided numerous opportunities to use cutting-edge technologies, such as AI, ML, and advanced analytics, to transform contact centers in this challenging situation so that they can cater to customers and provide the best experiences. One of the top vendors of contact center solutions reportedly performed a study during the COVID-19 epidemic, and found that 40-50% of contact centers began using cloud call routing and implementing at least one important cloud application. Customer preference for online interactions while looking for solutions to urgent and complicated problems makes contact centers crucial in the epidemic.
The public cloud segment is expected to have a lucrative growth. Leveraging the scalability and flexibility of public cloud infrastructure, organizations can quickly deploy and scale contact center operations to meet fluctuating demand. This model eliminates the need for extensive hardware investments and maintenance while offering accessibility from various locations. With its pay-as-you-go pricing and seamless updates, the public cloud empowers companies to optimize costs, enhance agent productivity, and deliver superior customer experiences through innovative features and integrations, driving the evolution of modern contact center solutions.
The banking, financial services, and insurance (BFSI) segment is anticipated to witness the fastest CAGR growth during the forecast period. With its complex customer interactions and regulatory demands, the BFSI industry is increasingly adopting cloud-based solutions to enhance customer engagement and operational agility. These platforms offer advanced analytics, seamless integrations, and compliance features crucial for managing sensitive financial information. By embracing cloud-based contact centers, BFSI institutions can streamline processes, enable personalized customer experiences, and ensure regulatory compliance, thereby navigating the evolving landscape with efficiency and security while delivering a higher standard of service.
During the forecast period, it is expected that the North American Cloud-Based Contact Center market will continue to hold a majority of the market share. The area has quickly adopted cloud solutions for modernizing client interactions due to its developed digital environment and customer-centric philosophy. Businesses from a variety of industries are using these platforms to improve customer experiences and operational efficiency because of the demand for omnichannel engagement and remote work capabilities. The broad adoption of cloud-based contact centers has been accelerated by the region's focus on data security, scalability, and real-time analytics. This has cemented North America's position as a leader in the transformation of contemporary customer service.
Asia Pacific is projected to have the highest CAGR over the forecast period. With its burgeoning economies and technological advancement, the region is witnessing an increased adoption of cloud-based solutions for customer engagement. Organizations across various industries are leveraging these platforms to enhance customer experiences, streamline operations, and enable remote work capabilities. Factors such as scalability, flexibility, and cost-efficiency are driving the rapid uptake of cloud-based contact centers in the Asia Pacific, making it a pivotal hub for the evolution of modern customer service solutions.
Some of the key players in Cloud-Based Contact Center market include: NICE, Enghouse Interactive, Vuzix Corporation, Sony Interactive Entertainment LLC, Ameyo, Oculus VR LLC, RingCentral, Cisco, Blippar.com Ltd., 8x8, Inc., Barco N.V., Curiscope, Dell Technologies Inc., Manus Machinae B.V., Magic Leap, Inc., Nokia Corporation, Evolve IP, Qualcomm Incorporated, Genesys, Google, LLC, Samsung Electronics Co., Ltd., HP Development Company, L.P., HTC Corporation and Microsoft Corporation.
In March 2023, 8x8 launched a new 8x8 Contact Center composed experience transforming the contact center agent role. 8x8 Agent Workspace is a fully browser-based, design-led interface, delivering a tailored and intuitive experience that uniquely blends contact center and unified communications capabilities in a single application.
In October 2022, Nice announced the next leap in customer experience (CX) with the introduction of Customer Experience Interactions (CXi), a new framework delivered through a unified suite of applications on the CXone platform.
In October 2022, Talkdesk introduced Talkdesk Insurance Smart Service, an enterprise-grade contact center solution tailor-made to elevate the policyholder and agent experiences. The new solution will provide a better way to alleviate the industries' most critical customer experience (CX) pain points and expedite claims processing.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.