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市場調查報告書
商品編碼
1324326
至 2030 年烘焙薯片市場預測 - 按來源、風味、配銷通路、功能、最終用戶和地區進行的全球分析Baked Chips Market Forecasts to 2030 - Global Analysis By Sources (Vegetable, Fruit, Grains and Other Sources), Flavors, Distribution Channel, Functionality, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球烘焙薯片市場規模將達到 72 億美元,預計到 2030 年將達到 121.8 億美元,預測期內年複合成長率為 7.7%。
烤薯片是世界各地人們最喜歡的零食之一。 “烘焙薯片”是指烘焙而不是油炸的休閒食品。這種烹飪方法不需要額外的油,使零食更健康。烘焙片可降低脂肪含量,同時保留成分的天然風味和營養成分。烤薯片有多種口味,包括土豆、紅薯、羽衣甘藍、甜菜和雜糧,因此顧客有多種選擇。
根據2021年英格蘭健康調查資料,英格蘭25.9%的成年人肥胖。 Bizom 的統計數據顯示,在即食用餐和戶外消費增加的推動下,節日前幾個月印度包裝食品銷量同比成長 95%。
隨著消費者尋求傳統休閒食品的更健康替代品,烘焙薯片市場正在不斷成長。烘焙薯片熱量低、營養豐富,受到健康意識日益增強、尋求添加膳食纖維、維生素和抗氧化劑等有益成分的營養零食的消費者的歡迎。這種健康問題導致人們對食用烘焙薯片的興趣增加,並且市場正在擴大。
傳統油炸薯片繼續主導零食市場,對烘焙薯片的成長構成挑戰。儘管油炸薯片具有熟悉的味道和質地,但一些消費者可能會發現很難用烘焙替代品代替它們。對於製造商來說,採購高品質的烘焙薯片原料(例如新鮮土豆和根莖類)可能是一個物流挑戰。季節性波動和供應鏈複雜性會影響生產一致性和成本。
繁忙的日程和忙碌的生活方式導致人們對快餐的渴望日益成長。烘焙薯片是一種方攜帶帶的零食選擇,可以隨時隨地享用。消費者開始轉向新口味,如燒烤、優格油和洋蔥、海鹽和醋。超市、便利店和網際網路市場等各種零售店提供的烘焙薯片也極大地促進了市場擴張。
烘焙薯片通常比油炸薯片更貴,因為它們使用優質原料並涉及烘焙過程。此外,許多國家糟糕的供應鍊和缺乏合適的存儲空間被認為阻礙了市場發展。對價格敏感的客戶可能不願意改用烘焙薯條,特別是如果他們認為價格差異很大的話。劣質的供應鍊和落後的基礎設施可能會導致市場出現問題。
疫情對烘焙薯條市場產生了輕微的負面影響。疫情爆發初期,供應鍊和通路受到干擾,造成了小幅市場損失,但這些損失在後期得到了彌補。 COVID-19大流行不僅擾亂了生產設施,還影響了供應鏈,包括國際烘焙薯片市場的材料供應商和經銷商,導致銷售價值方面的業務損失。由於其對健康的益處,休閒食品成為世界各地許多人消費的常見食品。它作為每天可以食用的食品出售。消費者對這些產品的需求仍然強勁。
由於一站式提供多種消費品、食品和飲料、充足的停車位和便利的營業時間,超市和大賣場行業有望實現良好成長。這些商店通過在特定產品領域銷售各種品牌來增加顧客的選擇。此外,隨著大都市地區的快速城市化和發展,對超市和大賣場促進機能飲料高效配送的需求日益成長,從而刺激市場擴張。
預計有機細分市場在預測期內將以最快的年複合成長率成長。如今,人們更喜歡烤薯片而不是油炸薯片,因為他們想吃得更好。隨著顧客的健康意識越來越強,他們正在尋找營養豐富的零食,其中的用餐中含有纖維、維生素和抗氧化劑等營養成分。烘焙薯片低脂肪、低熱量、健康健康,增加了消費者的購買慾望。
由於消費者對無麩質產品的偏好、嘗試新口味和品種的傾向以及消費鈉含量適中的薯片等多種要素,預計亞太地區將在預測期內佔據最大的市場佔有率。客戶還積極尋求有機和清潔標籤成分比例高、不含添加劑或防腐劑且不含麩質的烘焙薯片產品。
由於烘焙點心需求的增加和文化偏好的變化,預計歐洲在預測期內將呈現最高的年複合成長率。由於消費者行為轉向健康食品和食品和飲料以及改變生活方式的知識不斷比例,該地區將繼續主導市場。生產商在市場上推銷他們的產品並突出名人代言活動以引起客戶的興趣。
According to Stratistics MRC, the Global Baked Chips Market is accounted for $7.20 billion in 2023 and is expected to reach $12.18 billion by 2030 growing at a CAGR of 7.7% during the forecast period. One of the most well-liked snacks that people all around the world like is baked chips. The term "baked chips" describes snack chips that are baked rather than fried. Because there is no need for extra oil while using this cooking method, the snack is healthier. Baking chips reduces the fat content while preserving the natural flavours and nutrients of the ingredients. Customers have a variety of options when it comes to baked chips because they come in a variety of flavours such potato, sweet potato, kale, beet, and multigrain.
According to Health Survey England data from 2021, 25.9% of adults in England are obese. According to Bizom statistics, in India ready-to-eat meals and rising out-of-home consumption drove a 95% year-over-year growth in packaged food sales in the months leading up to the holiday season.
The market for baked chips is rising due to consumers' choice for healthy alternatives to traditional snack foods. Due to its low calorie and nutritional content, baked chips are favoured by consumers who are becoming more health conscious and seeking out nutritive snacks with the addition of useful ingredients like fibre, vitamins, and antioxidants in their diets. Because of this and other health concerns, people are increasingly interested in consuming baked chips, which is growing the market.
Traditional fried potato chips continue to dominate the snack market, posing a challenge to the growth of baked chips. Fried chips offer a familiar taste and texture that some consumers may find difficult to replace with baked alternatives. Procuring high-quality ingredients for baked chips, such as fresh potatoes and root vegetables, can be a logistical challenge for manufacturers. Seasonal variations and supply chain complexities may impact production consistency and cost.
The desire for easy-to-grab snacks has grown as a result of hectic schedules and mobile lives. A convenient and portable snack option that can be enjoyed anytime, anyplace are baked chips. Consumers are increasingly favouring innovative flavours like barbecue, sour cream and onion, sea salt, and vinegar. Market expansion has been greatly aided by baked chip availability in a variety of retail outlets, including supermarkets, convenience stores, and internet marketplaces.
Due to the use of premium ingredients and the baking process, baked chips frequently have a higher price point than their fried counterparts. Additionally, it is believed that the inadequate supply chain and the scarcity of adequate storage in numerous countries will impede market progress. Price-conscious customers could be reluctant to transition to baked chips, particularly if they think the price difference is substantial. A shoddy supply chain and inadequate infrastructure could cause problems for the market.
The pandemic had a minor detrimental effect on the baked chip market. Small market losses resulted from the disruption of supply chains and distribution routes in the early months of the epidemic; however, these losses were regained in the later stages. In addition to hindering production facilities, the COVID-19 pandemic has also affected supply chains, including those of material suppliers and distributors of the baked chips market internationally, which has led to a loss of business in terms of value sales. Due to their health benefits, snacks are a common food that many people consume all around the world. It is available in food products that can be consumed every day. Consumer demand for such a product is still strong.
The supermarkets and hypermarkets segment is estimated to have a lucrative growth, due to the availability of a broad range of consumer goods and food & beverages items under a single roof, ample parking space, and convenient operation timings. These shops give customers more options by carrying a variety of brands within a certain product area. Additionally, as metro areas rapidly urbanise and grow, there is a growing need for supermarkets and hypermarkets, which facilitate the efficient distribution of functional beverages and, consequently, spur market expansion.
The organic segment is anticipated to witness the fastest CAGR growth during the forecast period. Nowadays, people prefer baked chips than deep-fried ones since they want to eat better. Customers are looking for nutritious snacks that include nutritional elements like fibre, vitamins, and antioxidants in their meals as they become more health conscious. Since baked chips are low-fat and low-calorie, which is good for their health, this has led consumers to buy them.
Asia Pacific is projected to hold the largest market share during the forecast period owing to several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content. Customers have also been actively seeking baked chip products that are manufactured with a higher percentage of organic or clean-label ingredients, are free of additives and preservatives, and are gluten-free.
Europe is projected to have the highest CAGR over the forecast period, owing to increasing demand for baked goods and shifting cultural preferences. Due to the rising rates of consumer behaviour changes towards healthy foods and beverages and the knowledge of lifestyle modifications, this area will continue to dominate the market in the years to come. Producers present their goods in the market and emphasise celebrity endorsement campaigns in order to pique customer interest in their items.
Some of the key players profiled in the Baked Chips Market include: Mondelez International, Inc., The Kellogg Company, TagZ Foods, Guiltfree Industries Limited, PepsiCo, Inc., VMG Partners, General Mills, Inc., Brewer's Foods, Left Coast Naturals, Popchips, Kettle Foods, Inc., Herr Foods Inc., Bare Snacks, Burts Potato Chips, Calbee North America, Greendot Health Foods Pvt. Ltd., The Campbell Soup Company and Intersnack Foods GmbH.
In March 2023, Pepsico is describing its new trial of paper-based and recyclable outer packaging for its Walkers brand of crisps as a first for savoury snacks flexible packaging in the UK.
In February 2023, Kettle Brand launched air-fried chip line into US market. ccording to Kettle Brand, the crisps are "the first-ever kettle-cooked, air-fried potato chip". The crisps deliver a light, crispy texture with 30% less fat than the original versions and are available in Sea Salt & Vinegar, Jalapeno and Himalayan Salt flavours.