![]() |
市場調查報告書
商品編碼
1324297
到 2030 年展示包裝市場預測:按產品類型、類型、材料、包裝類型、包裝產品、配銷通路、最終用戶和地區進行的全球分析Display Packaging Market Forecasts to 2030 - Global Analysis By Product Type, Type, Material, Packaging Type, Packaging Product, Distribution Channel, End User and By Geography |
據Stratistics MRC預測,2023年全球顯示封裝市場規模將達到17.1億美元,預計到2030年將達到26.6億美元,預測期內年複合成長率為6.5%。
展示包裝是指涉及包裝解決方案的設計、製造和分銷的行業,這些解決方案在零售環境中向消費者展示有吸引力的產品。展示包裝旨在提高產品知名度、吸引顧客並創造難忘的體驗。這些包裝解決方案通常包含創意設計、互動元素和客製化,與您的品牌形象和行銷策略相一致。展示包裝用於多種行業,包括食品和飲料、化妝品、電子產品和消費品,以區分貨架上和電子商務平台上的產品。
據聯合國統計,全球生產的塑膠約有 36% 用於包裝,並廣泛用於食品包裝行業。
在競爭的環境中,企業正在尋找不僅能保護其產品,還能使其能夠有效地向消費者銷售產品的包裝解決方案。展示包裝有許多客製化選項,允許企業創建與其品牌和產品促銷策略相輔相成的包裝。展示包裝可以實現引人注目且令人難忘的產品展示,包括獨特的設計、豐富多彩的圖像和互動方面。此外,展示包裝的適應性不僅僅是外觀。它用途廣泛,足以適應各種形狀和尺寸,並且與從食品和飲料到化妝品和電子產品的各種產品類型兼容。
零售空間通常對展示區域有嚴格的限制,許多產品都在爭奪可見度和貨架擺放位置。為了在商店貨架上獲得顯著位置,品牌和生產商必須展開激烈競爭,使得展示包裝很難得到廣泛應用。展示式包裝美觀且方便展示產品,但它比傳統包裝設計佔用更多空間。此外,由於它們具有3D且獨特的圖案,因此有時會佔用貨架上的空間,從而減少了商店中可展示的數量。當面對展示的各種各樣的產品時,零售商可能不願意為展示包裝的產品分配寶貴的貨架空間。
隨著網上購物的日益普及,品牌逐漸認知到為顧客創造難忘的拆箱體驗的重要性。展示包裝在這方面發揮著重要作用,因為當產品到達顧客手中時,它為產品提供了獨特且有吸引力的展示。創新的展示包裝設計融合了互動元素、個性化資訊和美觀的演示,增強了開箱體驗,給消費者留下了持久的印象。精心設計的拆箱體驗所帶來的興奮和喜悅可以培養品牌忠誠度並推動積極的口碑行銷。
具有視覺吸引力的展示包裝對於提高產品知名度和消費者興趣至關重要,但它也必須符合永續原則。製造商面臨著尋找創新材料和製造方法的挑戰,以減少對環境的影響,同時保持美觀。如果未能解決這些問題,可能會給具有環保意識的消費者留下負面印象,並導致更具永續的包裝替代品的市場佔有率流失。在美觀和環境因素之間取得適當的平衡對於展示包裝行業在日益注重永續性的市場中保持相關性和競爭力至關重要。
COVID-19 的爆發對顯示器包裝市場產生了各種影響。最初,市場因停工和法規而受到供應鏈中斷的打擊,導致生產和交貨延遲。隨著線上購物的轉變,電子商務展示包裝的需求猛增,為創新的拆箱體驗提供了機會。然而,疫情也導致實體店人流量下降,影響了對傳統展示包裝的需求。對衛生和安全的日益關注促使製造商探索抗菌塗層和永續材料。隨著世界應對新冠疫情的不確定性,展示包裝市場不斷適應不斷變化的消費行為和市場動態。
由於製造商採用源自木材和農業廢棄物等可再生植物資源的纖維素基材料的需求不斷增加,纖維素纖維領域佔據了市場上最大的佔有率。這些纖維具有優異的強度、彈性和適印性,使其成為各種展示包裝用途的理想選擇。纖維素包裝可生物分解和可堆肥,減少對環境的影響並滿足對環保解決方案不斷成長的需求。隨著品牌和消費者優先考慮永續性,纖維素纖維為展示包裝提供了一個有吸引力的選擇,推動市場走向綠色實踐,同時保持美觀和功能。
預計托盤細分市場在預測期內年複合成長率最高。托盤是展示包裝市場的基本結構要素,提供用途且實用的包裝解決方案。它們採用多種材料製成,包括塑膠、紙板和紙板,旨在安全地固定和展示您的產品。托盤提供了井然有序、具有視覺吸引力的展示方式,可提高零售和電子商務中的產品可見度和消費者吸引力。通過可客製化的設計和品牌推廣機會,托盤可以有效地展示您的產品並提高銷量和品牌知名度。運輸和儲存過程中的可堆疊性和易於搬運也使托盤廣受歡迎。隨著品牌尋求有吸引力和功能性的包裝,托盤繼續在展示包裝市場的成功中發揮著至關重要的作用。
據估計,在預測期內,北美地區市場將佔據全球展示包裝市場的最高佔有率。該地區不斷變化的消費者偏好和電子商務的興起正在推動對創新且具有視覺吸引力的展示包裝解決方案的需求。永續包裝實踐越來越受到關注,鼓勵製造商投資環保材料和設計。此外,北美對體驗式購物和品牌故事講述的熱衷導致對創意和互動展示包裝的需求激增,以增強拆箱體驗。北美對美學、功能性和永續性的關注繼續塑造著展示包裝市場的未來。
預計亞太地區在預測期內將呈現最高成長率。該地區多元化且不斷成長的市場為食品飲料、化妝品和電子等多種行業的展示包裝提供了巨大的機遇。隨著可支配收入的增加,亞太地區的消費者越來越看重視覺吸引力和優質包裝。此外,向永續和環保實踐的轉變正在鼓勵製造商探索創新材料和設計。亞太地區注重便利性和美觀性,為展示包裝提供了有利的形勢,為行業成長和創新做出了重大貢獻。
According to Stratistics MRC, the Global Display Packaging Market is accounted for $1.71 billion in 2023 and is expected to reach $2.66 billion by 2030 growing at a CAGR of 6.5% during the forecast period. The Display Packaging refers to the industry involved in designing, manufacturing, and distributing packaging solutions that showcase products attractively to consumers in retail environments. Display packaging aims to enhance product visibility, engage customers, and create memorable experiences. These packaging solutions often incorporate creative designs, interactive elements, and customization to align with brand identity and marketing strategies. Display packaging is used across various industries, such as food and beverages, cosmetics, electronics, and consumer goods, to differentiate products on store shelves and in e-commerce platforms.
According to the UN, around 36% of all plastics manufactured are utilized for packaging, thereby witnessing widespread usage in the food packaging industry
Companies seek out packaging solutions in a competitive business environment that not only safeguard their goods but also effectively market them to consumers. With so many customization choices available for display packaging, firms can create packaging that complements their branding and product promotion strategy. Display packaging enables firms to produce striking and memorable product presentations, whether it be through distinctive designs, colorful images, or interactive aspects. Additionally, the adaptability of display packaging goes beyond appearance. It has the versatility to suit varied shapes and sizes and caters to a variety of product types, from food and beverages to cosmetics and electronics.
Retail spaces frequently have stringent restrictions on the display area because there are so many products competing for visibility and shelf placement. In order to obtain prominent shelf positions, brands and producers must engage in severe competition, which makes it difficult for display packaging to become extensively used. Although attractive to the eye and useful for showing products, display packaging takes up more room than conventional packaging designs. Because of its three-dimensionality and distinctive patterns, it might occasionally take up more shelf space, reducing the quantity of items that stores can stock. When faced with a wide variety of things to accommodate, retailers may be reluctant to devote valuable shelf space to products in display packaging.
As online shopping continues to gain popularity, brands are recognizing the importance of creating memorable unboxing experiences for customers. Display packaging plays a crucial role in this aspect, as it offers a unique and engaging way to present products when they arrive at the customer's doorstep. Innovative display packaging designs that incorporate interactive elements, personalized messages, and aesthetically pleasing presentations elevate the unboxing experience, leaving a lasting impression on consumers. The excitement and delight that accompany a well-crafted unboxing experience can foster brand loyalty and drive positive word-of-mouth marketing.
While visually appealing display packaging is essential for product visibility and consumer engagement, it must also align with sustainable principles. Manufacturers face the challenge of finding innovative materials and production methods that reduce environmental impact while maintaining aesthetic appeal. Failure to address these concerns can lead to a negative perception among environmentally-conscious consumers and may result in losing market share to more sustainable packaging alternatives. Striking the right balance between aesthetics and eco-friendliness is crucial for the display packaging industry to remain relevant and competitive in an increasingly sustainability-focused market.
The COVID-19 pandemic had a mixed impact on the Display Packaging Market. Initially, the market experienced disruptions in the supply chain due to lockdowns and restrictions, causing delays in production and delivery. With a shift towards online shopping, demand for display packaging for e-commerce surged, offering an opportunity for innovative unboxing experiences. However, the pandemic also led to reduced footfall in physical retail stores, affecting the need for traditional display packaging. The emphasis on hygiene and safety prompted manufacturers to explore antimicrobial coatings and sustainable materials. As the world navigates the pandemic's uncertainties, the display packaging market continues to adapt to evolving consumer behavior and market dynamics.
The cellulose fibers segment held the largest share in the market owing to the increasing demand of manufacturers which are adopting cellulose-based materials, sourced from renewable plant resources like wood and agricultural waste. These fibers offer excellent strength, flexibility, and printability, making them ideal for various display packaging applications. Cellulose-based packaging is biodegradable and compostable, reducing environmental impact and catering to the growing demand for eco-conscious solutions. As brands and consumers prioritize sustainability, cellulose fibers provide a compelling option for display packaging, driving the market towards more environmentally responsible practices while maintaining aesthetics and functionality.
During the projection period, the trays segment is expected to have the greatest CAGR. Trays are a fundamental component of the Display Packaging Market, offering versatile and practical packaging solutions. They come in various materials, such as plastic, paperboard, or corrugated cardboard, and are designed to hold and display products securely. Trays provide an organized and visually appealing presentation, enhancing product visibility and consumer appeal in both retail and e-commerce settings. With customizable designs and branding opportunities, trays effectively showcase products, boosting sales and brand recognition. Their stackability and ease of handling during transportation and storage add to their popularity. As brands seek attractive and functional packaging, trays continue to play a pivotal role in driving the success of the display packaging market.
The North America region market is estimated to witness the highest share of the global Display Packaging market during the forecast period. The region's dynamic consumer preferences and the rise of e-commerce have driven the demand for innovative and visually appealing display packaging solutions. Sustainable packaging practices are gaining traction, prompting manufacturers to invest in eco-friendly materials and designs. Additionally, North America's penchant for experiential shopping and brand storytelling has led to a surge in demand for creative and interactive display packaging that enhances the unboxing experience. With a focus on aesthetics, functionality, and sustainability, North America continues to shape the future of the display packaging market.
The Asia Pacific region is expected to have the highest growth rate over the forecast period. The region's diverse and growing markets offer significant opportunities for display packaging, catering to diverse industries, including food and beverages, cosmetics, and electronics. As disposable incomes rise, consumers in Asia Pacific increasingly value visually appealing and premium packaging. Additionally, the shift towards sustainable and eco-friendly practices encourages manufacturers to explore innovative materials and designs. With a focus on convenience and aesthetics, Asia Pacific presents a lucrative landscape for display packaging, contributing significantly to the industry's growth and innovation.
Key players in the market
Some of the key players in Display Packaging market include: Astron Bulk Packaging, Baird Display, Bay Cities, C&B Display Packaging, CaroCon, Deufol, DS Smith, Excel Display and Packaging, Felbro, Inc., FFR Merchandising, Georgia-Pacific LLC, Glama Pak, Grant Austin Packaging, Greenfield Creations, International Paper, MBC Products and Services, Menasha Packaging Company, LLC, Mondi, Smurfit Kappa, Sonoco Products Company and WestRock Company.
In January 2022, DS Smith Launched innovative. Trays provide versatile packaging solutions for cans, bottles, trays and pouches on both automatic and manual packing lines.
In December 2021, West Rock Company expands the range and sustainable impact of the company's intellectual property ownership within the beverage packaging machinery category.
In April 2021, Menasha Packaging Company, LLC, a subsidiary of Menasha Corporation, announced it has finalized the acquisition of Color-Box, a business unit of Georgia-Pacific, LLC. Terms of the transaction were not disclosed
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.