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市場調查報告書
商品編碼
1284072
到2028年的智能體育場市場預測—按組件(服務、軟件)、部署類型(基於雲、本地)、應用程序、地區進行的全球分析Smart Stadium Market Forecasts to 2028 - Global Analysis By Component (Services and Software), Deployment Type (Cloud based and On-premise), Application and By Geography |
根據 Stratistics MRC 的數據,全球智能體育場館市場預計將在 2022 年達到 94.2 億美元,到 2028 年達到 329.5 億美元,並以 23.2% 的複合年增長率增長。
由於技術的進步,體育領域得到了極大的擴展。 已經提出了智能體育場的概念,以滿足觀眾的數位期望。 智能體育場館通過有線和無線網絡使用大量攝像頭、傳感器和數位標牌。 智能體育場為觀眾和工作人員利益相關者提供大量資訊,直接響應觀眾的請求,例如停車位可用性、體育場內商品價格、廁所可用性和座位升級。 這些體育場館可以為觀眾提供個性化的體驗。
據 Sportscasting 報導,澳大利亞橄欖球聯盟 2020 年的收入為 25 億美元,售罄近 40,000 個座位的體育場,並繼續擴展成為世界上最賺錢的體育聯盟之一。
數位標牌是數位鏈接體驗的關鍵組成部分。 高科技消費設備通過提供技術複雜的服務來增強體育迷的居家體驗。 體育場運營商面臨的最大挑戰是在家體驗。 體育場運營商正在通過專注於在體育場內提供愉快的球迷體驗來解決這一挑戰。 例如,更短的入口和出口線路、改進的方向以及更快的互聯網連接。 為了促進這種球迷體驗,智能體育場為球迷提供開放的 Wi-Fi 和體育場應用程序。 這將有助於增加收入和改善觀眾體驗,所有這些都有望在預測期內推動智能體育場市場。
智能體育場是技術奇蹟,包括 WI-FI 接入點、網關和傳感器等設備。 智慧場館的技術基礎層包括網絡設備、物理硬件和運營軟件,這些都需要場館業主花費大量資金進行安裝和維護。 此外,智能體育場館必須按照體育管理機構嚴格的公共安全規定進行建設,增加了建設體育場館的綜合成本。 此外,體育場所有者必須等待更長的時間才能獲得投資回報 (ROI)。 因此,場館業主不願在場館建設初期進行大量投資,預計這將阻礙智能場館市場的增長。
隨著全球特許經營聯盟的興起,體育管理機構鼓勵公司和名人投資特許經營聯盟,以在全球範圍內推廣這項運動。 由於魅力,體育愛好者對在體育場內體驗比賽感到緊張。 在這樣的聯賽中,球場門票很貴。 因此,球迷對更好的體驗的期望越來越高,例如座位用餐、現場觀眾參與和無障礙停車。 上述體育迷問題的解決方案是智能場館,因此不斷擴大的體育聯賽文化是智能場館的市場機會。
智能體育場中提供的免費高速無線互聯網可能對網絡安全構成威脅。 體育場館主使用活動期間捕獲的 Wi-Fi 分析數據通過智能手機吸引人們,但他們也是網絡攻擊者的軟目標。 如果您的基礎設施中有開放的 Wi-Fi 熱點,那裡將有超過一半的人連接到這些熱點。 當粉絲連接打開 Wi-Fi 並將其用於發送商務電子郵件等活動時,很多重要資訊都處於危險之中。 黑客可以通過多種方式破壞 Wi-Fi 熱點,從而竊取您的資訊。 駭客可以通過公共 Wi-Fi 網絡攔截移動交易或將惡意軟件引入人們的手機。
Covid19 疫情降低了對新型智能體育場館的需求。 這是由於世界各地的體育賽事推遲或取消。 許多原定於 2020 年舉行的重大體育賽事已推遲到 2021 年及以後。 這對新型智能體育場館的建設具有重要意義。 隨著需求下降,用於建造智能體育場的材料價格正在下降。 這是因為許多供應商庫存過剩並試圖出售。 COVID-19 疫情對新型智能體育場館的發展產生了重大影響。
軟件行業預計將實現有利可圖的增長,因為它越來越注重通過提供最佳體驗來吸引粉絲。 此外,對人群分析和事件管理軟件不斷增長的需求正在推動市場增長。 視頻/音頻管理、視頻監控和網絡安全的重要性日益增加,這增加了對執行這些過程並充當接口的軟件的需求。 體育場館運營商在雲分析、數據安全和通信鏈路管理軟件方面的投資不斷增加,正在改善運營並為體育場館工作人員提供具有成本效益的解決方案。
在預測期內,基於雲的細分市場預計將以最高複合年增長率增長。 先進的體育場運營商和業主提供體育場應用程序的訪問權限,以增強球迷體驗。 它還減少了員工將觀眾引導到最近門口的體力勞動。 在雲的幫助下,手機將能夠在比賽場地觀看直播視頻和座位位置和停車信息。 這些因素導致預測期內對雲空間的巨大需求。
由於智能體育場技術的廣泛使用以及該地區許多體育場的大量技術支出,預計歐洲在預測期內將佔據最大的市場份額。 此外,運動隊將很大一部分收入用於體育場館建設,以便為球迷提供難忘的體育場館體驗。 歐盟正在啟動一個智能項目,將越來越多的體育場館改造成智能體育場館。 與智能體育場集成相關的研發、創新和政策需求不斷湧現,這將在預測期內推動智能體育場市場。
預計亞太地區在預測期內的複合年增長率最高。 印度、日本、中國、澳大利亞和東南亞國家聯盟 (ASEAN) 國家是預計在該地區實現顯著增長的主要經濟體。 亞太地區在體育場館中採用數字技術以改善安保、安全和觀眾體驗的趨勢正在上升。 此外,該地區將舉辦奧運會、T20世界杯和橄欖球世界杯等重大賽事,有望帶動智能場館技術的快速普及。
2019 年 11 月,思科系統公司將與洛杉磯的 SoFi 體育場合作,在預計成為 NFL 最大場館的場地部署尖端物聯網和視聽解決方案。
2018 年 7 月,體育場技術合作夥伴 IBM 在第一時間納入了梅賽德斯-奔馳體育場的設計流程。 運營商創建了“To Be Journeys”,這是一份為將要參加梅賽德斯-奔馳活動的客戶以及前後幾天的路線圖。
2018年11月,華為推出了以提供人工智能(AI)、物聯網(IoT)、大數據、雲等新ICT為核心的數字化平台,使能整個世界的智能化和可持續發展。城市作為一個整體。
According to Stratistics MRC, the Global Smart Stadium Market is accounted for $9.42 billion in 2022 and is expected to reach $32.95 billion by 2028 growing at a CAGR of 23.2% during the forecast period. Technological progress has resulted in tremendous increase in the realm of sporting activities. The smart stadium concept has been proposed in order to meet the digital expectations of the viewer. A smart stadium employs numerous cameras, sensors, and digital signs over wired and wireless networks. Smart stadiums provide a wealth of information to the audience and staff personnel, and they directly answer to the viewers' demands in areas such as parking availability, in-stadium merchandise pricing, bathroom vacancy, seat upgrades, and many more. These stadiums have enabled them to deliver a personalised experience to the crowd.
According to the Sportscasting report, with a revenue of $2.5 billion in 2020, the Australian Football League sells out approximately 40,000-seat stadiums and continues to expand into one of the most profitable sports leagues in the world.
Digital signage is a significant component of the digitally linked experience. High-tech consumer devices provide technologically complex services, which has improved sports fans' at-home experience. The most difficult task for stadium operators is the at-home experience. Stadium operators are concentrating on providing delightful fan experiences at stadiums to solve this difficulty. These include shorter lines when entering and exiting stadiums, better directions, and faster internet connections. To facilitate the aforementioned fan experiences, smart stadiums offer open Wi-Fi and stadium apps to fans. This contributes to increased income as well as improved spectator experiences, all of which are likely to boost the smart stadium market during the forecast period.
The smart stadium is a technological marvel that includes gear such as WI-FI access points, gateways, and sensors. The technology infrastructure layer of smart stadiums includes networking equipment, physical hardware, and operational software, all of which demand significant expenditure from stadium owners to install and maintain. Furthermore, smart stadiums are required to be built in accordance with the sport governing bodies' stringent public security regulations, which raises the overall stadium construction cost. Moreover, the stadium owners have to wait for longer time period for return on investment (ROI). Thus, the stadium owners are reluctant to invest significantly at initial stage of stadium construction, which is expected to hinder the growth of the smart stadium market.
With the rise of franchise-based leagues around the world, sport governing bodies are pushing corporations and prominent individuals to invest in franchise-based leagues in order to promote sports globally. Due to the glamour of these competitions, sports enthusiasts are anxious to experience them in stadiums. Such leagues have expensive stadium ticket prices. As a result, there is a rise in fan expectations for better experiences such as on-seat food delivery, live engagement among stadium attendees, and hassle-free parking. The solution to the aforementioned sports fans' queries is smart stadium, and hence the expanding sports league culture is smart stadium market opportunity.
The free high-speed wireless Internet available at smart stadiums may pose a threat to cybersecurity. Stadium owners employ Wi-Fi analytics data acquired during an event to engage people via their smart phones; nevertheless, it is also a soft target for cyber-attackers. If any infrastructure had an open Wi-Fi hotspot, more than half of the individuals present would connect to it. When a fan connects to open Wi-Fi and uses it for any activity, such as sending business mail, a lot of important information is at risk. There is a risk that the information will be hacked, as there are numerous ways for a hacker to pose a threat to Wi-Fi hotspots. Hackers are capable of intercepting mobile transactions and introducing malware to people's phones via public Wi-Fi networks.
The Covid19 epidemic has reduced demand for new smart stadiums. This is due to the postponing and cancellation of sporting events around the world. Many of the major sporting events scheduled for 2020 have been pushed back to 2021 or later. This has had an impact on the construction of new smart stadiums. The price of materials used in the construction of smart stadiums has decreased as demand has decreased. This is owing to the fact that many suppliers have surplus inventory that they are attempting to offload. The Covid19 epidemic has had a significant impact on the development of new smart stadiums.
The software segment is estimated to have a lucrative growth, owing to rise in focus on fan engagement by providing them the best possible experience. Furthermore, the increased demand for crowd analytics and event management software fuels market growth. The increased emphasis on video and audio management, video surveillance, and cybersecurity has contributed to a greater demand for software to execute these processes, where it works as an interface. Increased investment by stadium operators in software for cloud analytics, data security, and communication link management attributes to improve operations and give cost-effective solutions for stadium staff.
The cloud based segment is anticipated to witness the highest CAGR growth during the forecast period. Stadium operators and owners who are forward-thinking provide access to stadium applications to enhance the fan experience. It also reduces the physical efforts of the employees in directing the crowd towards the nearest entries and exits. With the help of the cloud, they can use their mobile phones to view live videos and information about seat locations and parking places at the match. Such factors are responsible for the significant demand for the cloud segment over the forecast period.
Europe is projected to hold the largest market share during the forecast period due to the widespread use of smart stadium technologies and significant technological spending across many stadiums in the area. Furthermore, sports teams spend a significant portion of their revenue on stadiums in order to provide a memorable experience for their fans in the stadiums. The European Union has launched smart projects to transform an increasing number of stadiums into smart stadiums. R&D, innovation, and policy needs connected to smart stadium integration are taking place, which will drive the smart stadium market during the projection period.
Asia Pacific is projected to have the highest CAGR over the forecast period. India, Japan, China, Australia, and the Association of Southeast Asian Nations (ASEAN) countries are among the key countries predicted to experience significant growth rates in this region. Asia Pacific is increasingly adopting digital technologies in stadiums to improve security, safety, and spectator experience. Furthermore, the region will host major events such as the Olympics, T20 World Cup, and Rugby World Cup, which will result in the rapid implementation of smart stadium technologies.
Some of the key players profiled in the Smart Stadium Market include Johnson Controls, NXP SEMICONDUCTORS, GP Smart Stadium, International Business Machines Corporation (IBM), Ericsson, Huawei Technologies Co., Ltd., Cisco Systems, Inc., Intel Corporation, SCHNEIDER ELECTRIC, NEC Corporation, Fujitsu Ltd., Intel Corporation, Tech Mahindra Ltd. and Voltio.
In November 2019, Cisco Systems Inc., partnered with SoFi Stadium in Los Angeles to deploy cutting edge IoT and audio-visual solutions at what will be the biggest venue in the NFL.
In July 2018, stadium technology partner IBM was included in the design process at the Mercedes-Benz Stadium at the earliest feasible moment. The business created 'To Be Journeys,' which are essentially road maps for customers who are planning to attend a Mercedes-Benz event, as well as the days before and after their visit.
In November 2018, Huawei launched its digital platform centered on delivering new ICT, such as artificial intelligence (AI), the Internet of Things (IoT), Big Data, and cloud, enabling city-wide intelligence and sustainable development across the international smart city industry.