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市場調查報告書
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1074818

數位資產管理的全球市場:各商務功能，各部署類型，各地區分析-預測(～2028年)

Digital Asset Management Market Forecasts to 2028 - Global Analysis By Business Function (Sales and Marketing, Human Resource (HR)), Deployment Type (Cloud, On-Premises), and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

全球數位資產管理的市場規模，2021年達36億9,000萬美金，預計在預測期間中以15.6％的年複合成長率成長，2028年達到101億9,000萬美元。

本報告提供全球數位資產管理市場相關調查分析，市場促進因素，阻礙因素，各商務功能、組織規模、展開類型、零組件、終端用戶、類型、地區市場分析，企業簡介相關資訊。

目錄

第1章 摘要整理

第2章 序文

第3章 市場趨勢分析

  • 促進因素
  • 阻礙因素
  • 市場機會
  • 威脅
  • 終端用戶分析
  • 新興市場
  • COVID-19影響

第4章 波特的五力分析

第5章 全球數位資產管理市場:商務各功能

  • 銷售與行銷
  • 資訊科技(IT)
  • 人力資源(HR)
  • 廣播與出版
  • 其他的商務功能
    • 網站管理
    • 照片，圖形，設計
    • 企業
    • 流通
    • 創新營運

第6章 全球數位資產管理市場:各組織規模

  • 大企業
  • 中小企業(SME)

第7章 全球數位資產管理市場:各部署類型

  • 雲端
  • 內部部署

第8章 全球數位資產管理市場:各零件

  • 解決方案
    • 資產和元資料的歸檔文件
    • Web內容性整合
    • 影音管理
    • 生命週期與權利管理
    • 創新工具的整合
    • 品牌入口網站
    • 資產分析
  • 服務
    • 訓練，支援，維修
    • 整合和引進
    • 諮詢

第9章 全球數位資產管理市場:各終端用戶

  • 旅遊和飯店
  • 零售和電子商務
  • 媒體和娛樂
  • 製造
  • IT和電信
  • 醫療保健和生命科學
  • 政府和公共部門
  • 銀行，金融服務，保險(BFSI)
  • 汽車
  • 其他的終端用戶
    • 不動產及建設
    • 能源和公共產業
    • 教育
    • 消費品

第10章 全球數位資產管理市場:各類型

  • 生產資產管理
  • 圖書館資產管理
  • 品牌資產管理

第11章 全球數位資產管理市場:各地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東、非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東、非洲

第12章 主要發展

  • 契約，夥伴關係，合作，合資企業
  • 收購與合併
  • 新產品的銷售
  • 事業擴大
  • 其他重要策略

第13章 企業簡介

  • Cognizant
  • Aprimo
  • Widen
  • CELUM
  • Sitecore
  • OpenText
  • Nuxeo
  • Censhare
  • MediaValet
  • Digizuite
  • Cloudinary
  • MediaBeacon
  • Northplains
  • Canto
  • Bynder
  • Wedia
  • Adobe
Product Code: SMRC21417

According to Stratistics MRC, the Global Digital Asset Management Market is accounted for $3.69 billion in 2021 and is expected to reach $10.19 billion by 2028 growing at a CAGR of 15.6% during the forecast period. Digital asset management helps companies to develop solutions, wherein they can retrieve their digital assets faster and lay a foundation for targeted access across the teams and channels.

Market Dynamics:

Driver:

High adoption of digital marketing

Increasing use of social media among the population, digital marketing has evolved as a very important platform for enterprises to promote their products and services to a huge target audience in a short span. Implementation of analytical tools along with social media platforms has facilitated enterprises to recognize their customer behavior patterns and offer better customer value propositions. Thus, enterprises are likely to adopt the DAM solution, which would allow them to streamline digital assets, surface relevant metadata, secure assets, and also transform digital content into their latest forms.

Restraint:

High costs

The cost associated with primary implementation and lifetime license costs for managing digital assets cannot be ignored. With the increase in the number of users per account and storage capacity, the overall cost of DAM license and implementation also increases. Moreover, with the problem over the pricing of support services, digital asset management constraints, and other minute capabilities, many SMEs are doubtful about implementing DAM solutions.

Opportunity:

The emergence of artificial intelligence to automate processes

While choosing DAM solutions, companies look for AI and ML capabilities. AI-based DAM solutions assist companies to automate image tagging i.e., the assignment of keywords or metadata to digital assets based on what they contain. This automated tagging enables quick identification, segmentation, and retrieval of digital assets. AI also helps DAM solutions extract metadata from the digital assets, to perform forensic analysis and assess the compliant nature of digital assets, which ensure that the users are not using any content subjected to copyrights.

Threat:

Dependence on traditional approaches

Many organizations fix to conventional and time-consuming methods majorly owing to budget constraints to adopting advanced technologies and lack of awareness. Additionally, the lack of training and capabilities to manage these advanced solutions coupled with resistance to changes is acting as a threat that restricts employees from adopting the DAM solution.

The human resource (HR) segment is expected to be the largest during the forecast period

The human resource (HR) segment is estimated to have a lucrative growth owing to the rising need among HR teams to make more efficient the management of employee-related documents and photos along with ensuring enrichment and distribution of recruitment-related media assets.

The small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

The small and medium-sized enterprises (SMEs) segment is anticipated to witness the fastest CAGR growth during the forecast period as small and medium-sized enterprises face greater resource crunch than larger enterprises and need better methods to solve the complexities for better cost optimization of their business processes.

Region with highest share:

North America is projected to hold the largest market share during the forecast period due to the strong economic landscape, early adoption of advanced technologies, and high digital adoption at workplaces to improve business processes.

Region with highest CAGR:

Asia Pacific is projected to have the highest CAGR over the forecast period owing to high investment interest in AI and other technologies by MSMEs to speed up digital transformation.

Key players in the market

Some of the key players profiled in the Digital Asset Management Market include Cognizant, Aprimo, Widen, CELUM, Sitecore, OpenText, Nuxeo, Censhare, MediaValet, Digizuite, Cloudinary, MediaBeacon, Northplains, Canto, Bynder, Wedia, and Adobe.

Key Developments:

In Nov 2021, Adobe launched AEM Assets Part 2, which features DAM implementation best practices in use. Adobe's professional services teams help customers architect, develop, and implement digital marketing solutions every day.

In May 2021, Bynder launched the SAP Commerce Cloud Connector to enable brands to deliver relevant and timely product media to power engaging and personalized e-commerce experiences. The connector between Bynder's DAM and SAP Cloud Commerce allows marketers to make on-brand, approved web and product assets-in the right size and format-available for use without leaving SAP Commerce Cloud.

Business Functions Covered:

  • Sales and Marketing
  • Information Technology (IT)
  • Human Resource (HR)
  • Broadcast and Publishing
  • Other Business Functions

Organization Sizes Covered:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Deployment Types Covered:

  • Cloud
  • On-Premises

Components Covered:

  • Solution
  • Services

End Users Covered:

  • Travel and Hospitality
  • Retail and eCommerce
  • Media and Entertainment
  • Manufacturing
  • IT and Telecom
  • Healthcare and Life Sciences
  • Government and Public Sector
  • Banking, Financial Services, And Insurance (BFSI)
  • Automotive
  • Other End Users

Types Covered:

  • Production Asset Management
  • Library Asset Management
  • Brand Asset Management

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Asset Management Market, By Business Function

  • 5.1 Introduction
  • 5.2 Sales and Marketing
  • 5.3 Information Technology (IT)
  • 5.4 Human Resource (HR)
  • 5.5 Broadcast and Publishing
  • 5.6 Other Business Functions
    • 5.6.1 Website Management
    • 5.6.2 Photography, Graphics & Designing
    • 5.6.3 Enterprise
    • 5.6.4 Distribution
    • 5.6.5 Creative Operations

6 Global Digital Asset Management Market, By Organization Size

  • 6.1 Introduction
  • 6.2 Large Enterprises
  • 6.3 Small and Medium-sized Enterprises (SMEs)

7 Global Digital Asset Management Market, By Deployment Type

  • 7.1 Introduction
  • 7.2 Cloud
  • 7.3 On-Premises

8 Global Digital Asset Management Market, By Component

  • 8.1 Introduction
  • 8.2 Solution
    • 8.2.1 Asset and Metadata Archivin
    • 8.2.2 Web Content Integration
    • 8.2.3 Video Management
    • 8.2.4 Lifecycle and Rights Management
    • 8.2.5 Creative Tool Integration
    • 8.2.6 Brand Portals
    • 8.2.7 Asset Analytics
  • 8.3 Services
    • 8.3.1 Training, Support, and Maintenance
    • 8.3.2 Integration and Implementation
    • 8.3.3 Consulting

9 Global Digital Asset Management Market, By End User

  • 9.1 Introduction
  • 9.2 Travel and Hospitality
  • 9.3 Retail and eCommerce
  • 9.4 Media and Entertainment
  • 9.5 Manufacturing
  • 9.6 IT and Telecom
  • 9.7 Healthcare and Life Sciences
  • 9.8 Government and Public Sector
  • 9.9 Banking, Financial Services, And Insurance (BFSI)
  • 9.10 Automotive
  • 9.11 Other End Users
    • 9.11.1 Real Estate and Construction
    • 9.11.2 Energy and Utilities
    • 9.11.3 Education
    • 9.11.4 Consumer Goods

10 Global Digital Asset Management Market, By Type

  • 10.1 Introduction
  • 10.2 Production Asset Management
  • 10.3 Library Asset Management
  • 10.4 Brand Asset Management

11 Global Digital Asset Management Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Cognizant
  • 13.2 Aprimo
  • 13.3 Widen
  • 13.4 CELUM
  • 13.5 Sitecore
  • 13.6 OpenText
  • 13.7 Nuxeo
  • 13.8 Censhare
  • 13.9 MediaValet
  • 13.10 Digizuite
  • 13.11 Cloudinary
  • 13.12 MediaBeacon
  • 13.13 Northplains
  • 13.14 Canto
  • 13.15 Bynder
  • 13.16 Wedia
  • 13.17 Adobe

List of Tables

  • Table 1 Global Digital Asset Management Market Outlook, By Region (2020-2028) ($MN)
  • Table 2 Global Digital Asset Management Market Outlook, By Business Function (2020-2028) ($MN)
  • Table 3 Global Digital Asset Management Market Outlook, By Sales and Marketing (2020-2028) ($MN)
  • Table 4 Global Digital Asset Management Market Outlook, By Information Technology (IT) (2020-2028) ($MN)
  • Table 5 Global Digital Asset Management Market Outlook, By Human Resource (HR) (2020-2028) ($MN)
  • Table 6 Global Digital Asset Management Market Outlook, By Broadcast and Publishing (2020-2028) ($MN)
  • Table 7 Global Digital Asset Management Market Outlook, By Other Business Functions (2020-2028) ($MN)
  • Table 8 Global Digital Asset Management Market Outlook, By Website Management (2020-2028) ($MN)
  • Table 9 Global Digital Asset Management Market Outlook, By Photography, Graphics & Designing (2020-2028) ($MN)
  • Table 10 Global Digital Asset Management Market Outlook, By Enterprise (2020-2028) ($MN)
  • Table 11 Global Digital Asset Management Market Outlook, By Distribution (2020-2028) ($MN)
  • Table 12 Global Digital Asset Management Market Outlook, By Creative Operations (2020-2028) ($MN)
  • Table 13 Global Digital Asset Management Market Outlook, By Organization Size (2020-2028) ($MN)
  • Table 14 Global Digital Asset Management Market Outlook, By Large Enterprises (2020-2028) ($MN)
  • Table 15 Global Digital Asset Management Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2020-2028) ($MN)
  • Table 16 Global Digital Asset Management Market Outlook, By Deployment Type (2020-2028) ($MN)
  • Table 17 Global Digital Asset Management Market Outlook, By Cloud (2020-2028) ($MN)
  • Table 18 Global Digital Asset Management Market Outlook, By On-Premises (2020-2028) ($MN)
  • Table 19 Global Digital Asset Management Market Outlook, By Component (2020-2028) ($MN)
  • Table 20 Global Digital Asset Management Market Outlook, By Solution (2020-2028) ($MN)
  • Table 21 Global Digital Asset Management Market Outlook, By Asset and Metadata Archivin (2020-2028) ($MN)
  • Table 22 Global Digital Asset Management Market Outlook, By Web Content Integration (2020-2028) ($MN)
  • Table 23 Global Digital Asset Management Market Outlook, By Video Management (2020-2028) ($MN)
  • Table 24 Global Digital Asset Management Market Outlook, By Lifecycle and Rights Management (2020-2028) ($MN)
  • Table 25 Global Digital Asset Management Market Outlook, By Creative Tool Integration (2020-2028) ($MN)
  • Table 26 Global Digital Asset Management Market Outlook, By Brand Portals (2020-2028) ($MN)
  • Table 27 Global Digital Asset Management Market Outlook, By Asset Analytics (2020-2028) ($MN)
  • Table 28 Global Digital Asset Management Market Outlook, By Services (2020-2028) ($MN)
  • Table 29 Global Digital Asset Management Market Outlook, By Training, Support, and Maintenance (2020-2028) ($MN)
  • Table 30 Global Digital Asset Management Market Outlook, By Integration and Implementation (2020-2028) ($MN)
  • Table 31 Global Digital Asset Management Market Outlook, By Consulting (2020-2028) ($MN)
  • Table 32 Global Digital Asset Management Market Outlook, By End User (2020-2028) ($MN)
  • Table 33 Global Digital Asset Management Market Outlook, By Travel and Hospitality (2020-2028) ($MN)
  • Table 34 Global Digital Asset Management Market Outlook, By Retail and eCommerce (2020-2028) ($MN)
  • Table 35 Global Digital Asset Management Market Outlook, By Media and Entertainment (2020-2028) ($MN)
  • Table 36 Global Digital Asset Management Market Outlook, By Manufacturing (2020-2028) ($MN)
  • Table 37 Global Digital Asset Management Market Outlook, By IT and Telecom (2020-2028) ($MN)
  • Table 38 Global Digital Asset Management Market Outlook, By Healthcare and Life Sciences (2020-2028) ($MN)
  • Table 39 Global Digital Asset Management Market Outlook, By Government and Public Sector (2020-2028) ($MN)
  • Table 40 Global Digital Asset Management Market Outlook, By Banking, Financial Services, And Insurance (BFSI) (2020-2028) ($MN)
  • Table 41 Global Digital Asset Management Market Outlook, By Automotive (2020-2028) ($MN)
  • Table 42 Global Digital Asset Management Market Outlook, By Other End Users (2020-2028) ($MN)
  • Table 43 Global Digital Asset Management Market Outlook, By Real Estate and Construction (2020-2028) ($MN)
  • Table 44 Global Digital Asset Management Market Outlook, By Energy and Utilities (2020-2028) ($MN)
  • Table 45 Global Digital Asset Management Market Outlook, By Education (2020-2028) ($MN)
  • Table 46 Global Digital Asset Management Market Outlook, By Consumer Goods (2020-2028) ($MN)
  • Table 47 Global Digital Asset Management Market Outlook, By Type (2020-2028) ($MN)
  • Table 48 Global Digital Asset Management Market Outlook, By Production Asset Management (2020-2028) ($MN)
  • Table 49 Global Digital Asset Management Market Outlook, By Library Asset Management (2020-2028) ($MN)
  • Table 50 Global Digital Asset Management Market Outlook, By Brand Asset Management (2020-2028) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.