甘薯市場規模、佔有率和成長分析：按產品類型、品種、應用、分銷管道、最終用戶、特性和地區分類－2026-2033年產業預測

2024 年全球甘薯市場價值 124.7 億美元，預計到 2025 年將成長至 131.1 億美元，到 2033 年將成長至 195.2 億美元，在預測期（2026-2033 年）內複合年成長率為 5.1%。

全球甘薯市場作為根莖類中的關鍵細分市場，正蓬勃發展，這主要得益於消費者對健康飲食日益成長的偏好。雖然紅薯傳統上產於東非和東南亞等地區，但由於供應鏈的改善以及農業研究培育出創新品種，北美和歐洲的紅薯產量正在顯著成長。甘薯富含膳食纖維和維生素A，因此越來越受歡迎。從專賣店到超級市場，各類零售商的需求都十分旺盛，這反映了推動市場成長的消費趨勢。此外，甘薯擴大被用作植物來源和調理食品食品的主要原料，這為那些尋求經濟實惠且營養豐富的替代品（例如小麥和玉米）的公司創造了新的商機，這些替代品可用於生產蛋白棒和即食食品等產品。

全球甘薯市場成長要素

全球甘薯市場的主要驅動力之一是消費者對健康食品日益成長的需求。隨著人們對紅薯營養價值的認知不斷提高，甘薯因其富含維生素、礦物質和抗氧化劑而越來越受歡迎。甘薯被視為傳統澱粉類食物的一種用途廣泛且營養豐富的替代品，深受注重健康的消費者和尋求無麩質食品的消費者的青睞。此外，植物性飲食和「甘薯飲食」的興起進一步推動了對甘薯正逐漸成為家庭烹飪和餐飲服務業的必備食材。

全球甘薯市場限制因素

全球甘薯市場的主要限制因素之一是其對氣候變遷和病蟲害的脆弱性。甘薯易受乾旱和暴雨等惡劣天氣的影響，導致產量下降和品質降低。此外，病蟲害也會嚴重影響產量，可能導致供不應求和價格上漲。這種不確定性阻礙了農民和投資者對甘薯種植的投入，最終限制了市場成長，並阻礙了滿足消費者對這種營養塊莖日益成長的需求。

全球甘薯市場趨勢

隨著消費者對這種用途廣泛的根莖類的健康益處，尤其是其天然植物蛋白含量的認知不斷提高，全球甘薯市場正經歷著顯著的變化。這種日益成長的認知正在推動食品產業的創新，製造商正在開發各種以甘薯為主要原料的新產品，包括蛋白粉、能量棒和肉類替代品。甘薯不含麩質且永續的特性進一步提升了其吸引力，符合消費者對健康且來源可靠的食材的偏好。這一趨勢反映了人們將營養豐富的食物納入日常飲食的更廣泛趨勢，從而擴大了甘薯產品的市場潛力。

目錄

介紹

• 調查目的
• 市場定義和範圍

調查方法

• 研究過程
• 二級資料和一級資料的方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態及展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場分析

• 關鍵成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 2025年市場魅力指數
• PESTLE分析
• 監理情勢

全球甘薯市場規模：依產品類型分類

• 生甘薯
• 冷凍甘薯
• 加工過的甘薯
• 其他

全球甘薯市場規模：依品種分類

• 橙味甘薯
• 白肉甘薯
• 紫甘薯
• 其他

全球甘薯市場規模：依應用領域分類

• 食品加工
• 動物飼料
• 工業加工
• 其他

全球甘薯市場規模：按分銷管道分類

• 零售店
• 食品服務
• 工業銷售
• 其他

全球甘薯市場規模：依最終用戶分類

• 一般家庭消費者
• 食品製造商
• 飼料生產商
• 其他

全球甘薯市場規模：按類型分類

• 傳統的
• 有機的

全球甘薯市場規模：按地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭資訊

• 前五大公司對比
• 主要公司2025年的市場定位
• 主要市場公司採取的策略
• 近期市場趨勢
• 企業市場占有率分析，2025 年
• 主要公司的完整公司簡介
  • 公司詳情
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 銷售收入年比比較（2023-2025 年）

主要公司簡介

• Lamb Weston Holdings, Inc.
• McCain Foods Limited
• Simplot Global Food
• Aviko BV
• Farm Frites International BV
• The Kraft Heinz Company
• Conagra Brands, Inc.
• Dole Food Company, Inc.
• Bako Sweet LLC
• Nash Produce LLC
• Ham Farms LLC
• Scott Farms International, Inc.
• Southern Sweet Potato Company
• Vick Family Farms, Inc.
• Greenyard NV
• Meijer Frozen Foods BV
• Ardo NV
• Bonduelle SA
• Hong Kong Gourmet Foods Ltd.
• Agristo NV

結論與建議

Global Sweet Potatoes Market size was valued at USD 12.47 Billion in 2024 and is poised to grow from USD 13.11 Billion in 2025 to USD 19.52 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).

The global sweet potato market has gained momentum as a vital segment within the root vegetable category, driven by rising consumer preferences for health-conscious diets. While traditionally associated with regions like East Africa and Southeast Asia, production has expanded markedly in North America and Europe due to better supply chain practices and innovative cultivars stemming from agricultural research. Sweet potatoes are rich in dietary fiber and vitamin A, which enhances their appeal. Demand spans from specialty retailers to supermarkets, reflecting consumer trends that propel market growth. Additionally, sweet potatoes are increasingly used as key ingredients in plant-based and processed foods, driving opportunities for companies seeking cost-effective, nutritious alternatives to wheat and corn in products such as protein bars and ready meals.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sweet Potatoes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sweet Potatoes Market Segments Analysis

Global sweet potatoes market is segmented by product type, variety, application, distribution channel, end user, nature and region. Based on product type, no specific sub-segments were identified. Based on variety, no specific sub-segments were identified. Based on application, no specific sub-segments were identified. Based on distribution channel, no specific sub-segments were identified. Based on end user, no specific sub-segments were identified. Based on nature, no specific sub-segments were identified. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sweet Potatoes Market

One key market driver for the global sweet potatoes market is the increasing consumer preference for healthier food options. As awareness of nutritional benefits continues to grow, sweet potatoes are gaining popularity due to their rich content of vitamins, minerals, and antioxidants. They are perceived as a versatile and nutritious alternative to traditional starchy foods, appealing to health-conscious consumers and those seeking gluten-free options. Additionally, the rise in plant-based diets and clean eating trends further bolsters the demand for sweet potatoes, positioning them as a staple in both home cooking and the foodservice industry.

Restraints in the Global Sweet Potatoes Market

One key market restraint for the global sweet potato market is the vulnerability of crops to climatic changes and pests. Sweet potatoes are sensitive to adverse weather conditions, such as drought or excessive rainfall, which can lead to reduced yields and compromised quality. Additionally, pest infestations and diseases can significantly impact production levels, leading to supply shortages and increased prices. This unpredictability can deter farmers and investors from fully committing resources to sweet potato cultivation, ultimately constraining market growth and hindering the ability to meet increasing consumer demand for this nutritious tuber.

Market Trends of the Global Sweet Potatoes Market

The Global Sweet Potatoes market is witnessing a significant shift as consumers increasingly recognize the health benefits of this versatile tuber, particularly its natural plant protein content. This growing awareness is driving innovation in the food industry, with manufacturers developing a range of new products, such as protein powders, bars, and meat substitutes that leverage sweet potatoes as a key ingredient. The gluten-free and sustainable attributes of sweet potatoes further enhance their appeal, aligning with consumer preferences for wholesome, responsibly sourced ingredients. This trend reflects a broader movement towards integrating nutrient-rich foods into everyday diets, thereby expanding the market potential for sweet potato-based offerings.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Sweet Potatoes Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fresh Sweet Potatoes
• Frozen Sweet Potatoes
• Processed Sweet Potatoes
• Others

Global Sweet Potatoes Market Size by Variety & CAGR (2026-2033)

• Market Overview
• Orange Flesh Sweet Potatoes
• White Flesh Sweet Potatoes
• Purple Flesh Sweet Potatoes
• Others

Global Sweet Potatoes Market Size by Application & CAGR (2026-2033)

• Market Overview
• Food Processing
• Animal Feed
• Industrial Processing
• Others

Global Sweet Potatoes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Retail Stores
• Foodservice
• Industrial Sales
• Others

Global Sweet Potatoes Market Size by End User & CAGR (2026-2033)

• Market Overview
• Household Consumers
• Food Manufacturers
• Feed Manufacturers
• Others

Global Sweet Potatoes Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Sweet Potatoes Market Size & CAGR (2026-2033)

• North America (Product Type, Variety, Application, Distribution Channel, End User, Nature)
  • US
  • Canada
• Europe (Product Type, Variety, Application, Distribution Channel, End User, Nature)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Variety, Application, Distribution Channel, End User, Nature)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Variety, Application, Distribution Channel, End User, Nature)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Variety, Application, Distribution Channel, End User, Nature)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lamb Weston Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simplot Global Food
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aviko B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farm Frites International B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bako Sweet LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nash Produce LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ham Farms LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scott Farms International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Southern Sweet Potato Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vick Family Farms, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenyard NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meijer Frozen Foods B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ardo NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bonduelle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hong Kong Gourmet Foods Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agristo NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations