孕期管理應用程式市場規模、佔有率和成長分析（按應用程式類型、用戶類型、功能、收費模式和地區分類）—2026-2033年行業預測

全球孕期管理應用程式市場規模預計在 2024 年達到 363 億美元，從 2025 年的 393.1 億美元成長到 2033 年的 744 億美元，在預測期（2026-2033 年）內複合年成長率為 8.3%。

市場分析預測，全球孕期管理應用程式市場將迎來強勁成長，主要驅動力包括孕婦健康意識的提高、智慧型手機普及率的提升以及對以預防性產前護理為重點的數位化健康解決方案的轉向。女性數位健康素養的提高和自主產前護理趨勢是關鍵的成長要素。此外，孕婦群體老化和妊娠併發症的增加也推動了對個人化健康資訊的需求。透過遠端醫療服務和人工智慧驅動的功能來提高服務的可及性和參與度也是顯著趨勢，同時，對心理健康支援和社區功能的日益關注也同樣重要。然而，資料隱私問題、缺乏標準化的臨床檢驗、監管挑戰以及技術限制等挑戰可能會阻礙市場的長期滲透。

全球孕期管理應用程式市場促進因素

遠端監測和遠端醫療的廣泛應用預計將顯著推動全球孕期追蹤應用程式的普及。越來越多的孕婦選擇能夠進行即時監測和在線上諮詢醫療專業人員的數位化解決方案，從而減少頻繁就醫的需要。混合式醫療模式的日益普及和遠端醫療服務的整合有望增強孕期追蹤應用程式市場的成長前景。這種轉變不僅能透過提供便利的醫療保健服務來增強女性的自主權，還能促進更積極、更知情的懷孕體驗，進而推動該領域的進一步發展。

限制全球孕期追蹤應用程式市場的因素

全球孕期追蹤應用市場面臨許多挑戰，主要原因是各地對數位健康解決方案的標準不盡相同，以及對遠端醫療整合的要求各異。這迫使孕期追蹤應用程式開發者創建多個產品版本以滿足不同的監管要求，從而增加了營運成本。應對這種碎片化的監管環境對應用開發者而言是一項艱鉅的任務，需要投入大量精力進行合規工作並具備豐富的法律知識。因此，缺乏統一的全球醫療保健法規預計將阻礙孕期追蹤應用程式在市場上的廣泛普及和應用。

全球孕期管理應用市場趨勢

全球孕期管理應用程式市場正經歷著向遠距醫療整合和遠距產前檢查的重大轉變，這反映了遠端醫療醫療領域的更廣泛趨勢。該領域的公司正日益整合遠端醫療功能，實現虛擬諮詢和即時症狀監測，從而提高用戶參與度和可及性。隨著混合醫療模式的普及，這些應用程式正從單純的資訊來源轉變為互聯孕產婦健康生態系統的核心要素。這種不斷發展的格局不僅滿足了人們對個人化照護日益成長的需求，也為家庭提供了應對懷孕複雜情況所需的工具，使他們能夠更加自信、輕鬆地應對各種挑戰。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估

全球孕期管理應用程式市場規模（按應用程式類型和複合年成長率分類）（2026-2033 年）

• 追蹤應用程式
  • 週期管理
  • 健康監測
• 教育類應用
  • 提供有關懷孕的資訊
  • 嬰幼兒保育

全球孕期管理應用程式市場規模（按使用者類型分類）及複合年成長率（2026-2033 年）

• 初為人母
• 經驗豐富的母親

全球孕期管理應用程式市場規模（按功能和複合年成長率分類）（2026-2033 年）

• 客製化
  • 使用者設定
  • 個性化建議
• 社區支持
  • 論壇
  • 專家問答

全球孕期管理應用程式市場規模（按支付模式和複合年成長率分類）（2026-2033 年）

• 免費增值模式
• 定期訂閱模式
• 大量購買

全球孕期管理應用程式市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Ovia Health
• What to Expect
• Babycenter
• Pregnancy+
• Sprout Pregnancy
• Bumpies
• Hello Belly
• The Bump
• My Pregnancy
• Peanut
• Glow Nurture
• BabyMaker
• Expectful
• Motherly
• Pregnant Not Fat
• Clue
• Kindred Bravely
• Nest Collaborative
• MomConnector
• Lamaze International

結論與建議

Global Pregnancy Tracker Apps Market size was valued at USD 36.3 Billion in 2024 and is poised to grow from USD 39.31 Billion in 2025 to USD 74.4 Billion by 2033, growing at a CAGR of 8.3% during the forecast period (2026-2033).

Market insights indicate a robust growth trajectory for global pregnancy tracker apps, driven by heightened awareness of maternal health, increased smartphone adoption, and a shift towards digital health solutions emphasizing preventive prenatal care. Improved digital health literacy among women and the trend toward self-managed prenatal care are significant growth factors. Additionally, the rise in maternal age and the prevalence of pregnancy-related complications have fueled demand for personalized health insights. Enhanced accessibility and engagement through telehealth services and AI-driven features are also notable trends, along with a focus on mental health support and community features. However, challenges such as data privacy concerns, lack of standardized clinical validation, regulatory issues, and technological limitations can impede long-term market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pregnancy Tracker Apps market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pregnancy Tracker Apps Market Segments Analysis

Global Pregnancy Tracker Apps Market is segmented by App Type, User Type, Features Offered, Payment Model and region. Based on App Type, the market is segmented into Tracking App and Educational App. Based on User Type, the market is segmented into First-Time Mothers and Experienced Mothers. Based on Features Offered, the market is segmented into Customization and Community Support. Based on Payment Model, the market is segmented into Freemium Model, Subscription Model and One-time Purchase. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pregnancy Tracker Apps Market

The rising trend of remote monitoring and telehealth is expected to significantly enhance the use of pregnancy tracker apps globally. Expectant mothers are increasingly opting for digital solutions that facilitate real-time monitoring and allow for virtual consultations with healthcare professionals, minimizing the necessity for frequent visits to clinics. The growing acceptance of hybrid care models and the integration of telehealth services are likely to strengthen the outlook of the pregnancy tracker apps market. This shift not only empowers women by providing convenient access to healthcare but also fosters a more engaged and informed pregnancy experience, driving further growth in this sector.

Restraints in the Global Pregnancy Tracker Apps Market

The Global Pregnancy Tracker Apps market faces significant challenges due to the varying standards for digital health solutions and telehealth integration across different regions. This necessitates that developers of pregnancy tracker applications create multiple versions of their products to adhere to diverse regulatory requirements, resulting in increased operational costs. The complexity of navigating this fragmented regulatory landscape demands considerable compliance efforts and legal knowledge, which can be burdensome for app developers. Consequently, the absence of uniform healthcare regulations globally is expected to hinder the widespread acceptance and adoption of pregnancy tracker apps in the market.

Market Trends of the Global Pregnancy Tracker Apps Market

The Global Pregnancy Tracker Apps market is witnessing a significant shift towards telehealth integration and remote prenatal care, reflecting a broader trend in digital healthcare. Companies in this sector are increasingly embedding telehealth features, allowing for virtual consultations and real-time symptom monitoring, which enhances user engagement and accessibility. As hybrid healthcare models proliferate, these apps are transforming from mere informational resources into integral elements of connected maternal healthcare ecosystems. This evolving landscape not only meets the rising demand for personalized care but also empowers families with the tools necessary to navigate the complexities of pregnancy with greater confidence and ease.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Pregnancy Tracker Apps Market Size by App Type & CAGR (2026-2033)

• Market Overview
• Tracking App
  • Cycle Tracking
  • Health Monitoring
• Educational App
  • Pregnancy Insights
  • Infant Care

Global Pregnancy Tracker Apps Market Size by User Type & CAGR (2026-2033)

• Market Overview
• First-Time Mothers
• Experienced Mothers

Global Pregnancy Tracker Apps Market Size by Features Offered & CAGR (2026-2033)

• Market Overview
• Customization
  • User Preferences
  • Personalized Tips
• Community Support
  • Forums
  • Expert Q&A

Global Pregnancy Tracker Apps Market Size by Payment Model & CAGR (2026-2033)

• Market Overview
• Freemium Model
• Subscription Model
• One-time Purchase

Global Pregnancy Tracker Apps Market Size & CAGR (2026-2033)

• North America (App Type, User Type, Features Offered, Payment Model)
  • US
  • Canada
• Europe (App Type, User Type, Features Offered, Payment Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (App Type, User Type, Features Offered, Payment Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (App Type, User Type, Features Offered, Payment Model)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (App Type, User Type, Features Offered, Payment Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ovia Health
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What to Expect
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babycenter
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pregnancy +
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Pregnancy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumpies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Belly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Bump
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• My Pregnancy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peanut
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glow Nurture
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BabyMaker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expectful
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motherly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pregnant Not Fat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred Bravely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nest Collaborative
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MomConnector
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamaze International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations