甘草糖市場規模、佔有率和成長分析（按產品類型、形式、包裝、通路、消費者年齡層和地區分類）－2026-2033年產業預測

預計到 2024 年，全球甘草糖市場規模將達到 18 億美元，到 2025 年將達到 19.2 億美元，到 2033 年將達到 32.8 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

全球甘草糖市場正經歷強勁成長，這主要得益於懷舊糖果甜點的復興、消費者對潔淨標示產品日益成長的偏好以及水果口味選擇的不斷豐富。甘草糖在零食產業中扮演著重要角色，憑藉其多樣化的口感和天然成分，吸引了廣泛的消費群體。尤其是水果口味的甘草糖，由於其感官吸引力比口味較為兩極化的黑甘草糖更廣泛，因此更受消費者青睞。歐洲憑藉其深厚的文化傳統和高階市場地位，仍然是市場領先地區；北美緊隨其後，其消費者透過量販店大量購買紅色甘草糖。受西方趨勢和零售通路改善的影響，亞太地區正在崛起成為成長最快的市場。供應商正積極投資無糖產品和永續包裝，以在原料成本波動的情況下實現差異化競爭，從而維持全球需求的穩定。

全球甘草糖市場促進因素

全球甘草糖市場的主要驅動力之一是消費者對天然和有機食品日益成長的偏好。隨著注重健康的消費者不斷尋求人工香料和添加劑的替代品，甘草糖因其天然成分和普遍認為的健康益處而廣受歡迎。此外，甘草以其傳統藥用價值而聞名，吸引了那些既追求糖果甜點又注重健康益處的消費者。消費者對「潔淨標示」和整體營養的日益關注，促使生產商不斷創新並拓展產品線，進一步推動了甘草糖市場的成長。

限制全球甘草糖市場的因素

全球甘草糖市場的主要限制因素之一是消費者健康意識的增強，這導致含糖糖果甜點的需求下降。隨著越來越多的人重視健康和保健，他們越來越傾向於選擇低糖或無糖替代品，這對傳統甘草糖生產商構成了挑戰。此外，消費者對過量食用甘草可能導致高血壓等健康問題的擔憂也進一步抑制了他們的購買。消費者偏好的這些變化可能會阻礙市場成長，並降低行業內生產商的盈利。

全球甘草糖市場趨勢

全球甘草糖市場正經歷重大變革，純素和無明膠產品逐漸成為主流。消費者偏好的轉變促使製造商重新設計產品，以果膠和玉米澱粉等植物來源替代品取代明膠和玉米粉等傳統成分。這一趨勢迎合了日益成長的純素人群和遵循倫理飲食限制的消費者的需求，使甘草糖能夠吸引更廣泛的受眾。對更健康、更永續、更符合倫理的糖果甜點產品的關注，不僅增加了產品的多樣性，也推動了市場成長，並透過創新和全面的產品供應，在甘草醣品類中創造了新的機會。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估

全球甘草糖市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 黑甘草
• 水果味甘草糖
• 其他

全球甘草糖市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 捻
• 繩型
• 一口大小
• 其他

全球甘草糖市場規模（依包裝類型及複合年成長率分類）（2026-2033 年）

• 包包
• 盒子
• 能

全球甘草糖市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 線上零售
• 專賣店

全球甘草糖市場規模（依消費者年齡層分類）及複合年成長率（2026-2033 年）

• 適合兒童
• 成人

全球甘草糖市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Haribo GmbH & Co. KG
• Cloetta AB
• The Hershey Company
• American Licorice Company
• Katjes Fassin GmbH & Co. KG
• Darrell Lea Confectionery Co.
• Panda Licorice
• RJ's Licorice
• Mondelez International, Inc.
• Ferrero Group
• Perfetti Van Melle
• Fazer Group
• Candy People
• Gerrit J. Verburg Co.
• Kenny's Candy & Confections
• Haupt Lakrits
• Lakrids by Bulow
• Taveners
• Gustaf's
• Walker's Nonsuch

結論與建議

Global Licorice Candy Market size was valued at USD 1.8 billion in 2024 and is poised to grow from USD 1.92 billion in 2025 to USD 3.28 billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global licorice candy market is witnessing robust growth, propelled by a resurgence of nostalgic confections, an increasing preference for clean-label options, and the rise of fruit-flavored varieties. These candies are essential players in the snacking sector, appealing to a broad demographic with their diverse textures and natural ingredient formulations. Fruit-flavored licorice dominates consumption due to its broader sensory appeal compared to the polarizing black licorice. Europe remains the dominant region, bolstered by strong cultural traditions and a luxury market presence, while North America follows closely with high red licorice consumption through mass merchandisers. The Asia-Pacific region is emerging as the fastest-growing market, influenced by Western trends and improved retail channels. Suppliers are actively investing in sugar-free options and sustainable packaging to stand out amid fluctuating raw material costs, ensuring consistent global demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licorice Candy market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licorice Candy Market Segments Analysis

Global Licorice Candy Market is segmented by Product Type, Form, Packaging, Distribution Channel, Consumer Age Group and region. Based on Product Type, the market is segmented into Black Licorice, Fruit-Flavored Licorice and Others. Based on Form, the market is segmented into Twists, Ropes, Bites and Others. Based on Packaging, the market is segmented into Bags, Boxes and Tins. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Specialty Stores. Based on Consumer Age Group, the market is segmented into Kids and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licorice Candy Market

One key market driver for the global licorice candy market is the growing consumer preference for natural and organic food products. As health-conscious consumers increasingly seek alternatives to artificial flavors and additives, licorice candy, with its natural ingredients and perceived health benefits, has gained popularity. Furthermore, licorice is known for its traditional medicinal properties, enhancing its appeal among those looking for confectionery options that also provide wellness benefits. This shift towards cleaner labels and a focus on holistic nutrition is pushing manufacturers to innovate and expand their product offerings, thereby fueling market growth in the licorice candy segment.

Restraints in the Global Licorice Candy Market

One key market restraint for the global licorice candy market is the growing health consciousness among consumers, which has led to a decline in the demand for sugary confections. As more individuals prioritize their health and wellness, there is an increasing shift towards low-sugar or sugar-free alternatives, posing a challenge for traditional licorice candy producers. Additionally, concerns regarding the potential side effects of excessive licorice consumption, such as high blood pressure and other health issues, further deter consumers from purchasing these products. This shift in consumer preferences could hinder market growth and profitability for manufacturers within the sector.

Market Trends of the Global Licorice Candy Market

The global licorice candy market is experiencing a significant shift towards mainstream adoption of vegan and gelatin-free formulations. As consumer preferences evolve, manufacturers are reformulating their products by replacing traditional ingredients like gelatin and beeswax with plant-based alternatives such as pectin and corn starch. This trend caters to the growing vegan population and consumers adhering to ethical dietary restrictions, enabling licorice candies to appeal to a broader audience. The emphasis on healthier, sustainable, and ethical confectionery options is not only enhancing product diversity but also driving market growth, creating new opportunities within the licorice segment for innovative and inclusive offerings.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Licorice Candy Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Black Licorice
• Fruit-Flavored Licorice
• Others

Global Licorice Candy Market Size by Form & CAGR (2026-2033)

• Market Overview
• Twists
• Ropes
• Bites
• Others

Global Licorice Candy Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Bags
• Boxes
• Tins

Global Licorice Candy Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Specialty Stores

Global Licorice Candy Market Size by Consumer Age Group & CAGR (2026-2033)

• Market Overview
• Kids
• Adults

Global Licorice Candy Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • US
  • Canada
• Europe (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Packaging, Distribution Channel, Consumer Age Group)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Haribo GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Licorice Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Katjes Fassin GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Darrell Lea Confectionery Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panda Licorice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RJ's Licorice
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrero Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fazer Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Candy People
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerrit J. Verburg Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenny's Candy & Confections
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haupt Lakrits
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakrids by Bulow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taveners
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gustaf's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walker's Nonsuch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations