數位食品配送市場規模、佔有率和成長分析（按經營模式、平台、支付方式、服務類型、配送方式和地區分類）－2026-2033年產業預測

全球數位食品配送市場預計到 2024 年將達到 611 億美元，到 2025 年將成長至 722.2 億美元，到 2033 年將成長至 2751.7 億美元，在預測期（2026-2033 年）內複合年成長率為 18.2%。

全球數位外送市場正經歷顯著成長，其主要驅動力是消費者行為的改變，例如雙薪家庭的增加以及外出用餐時對便利性的偏好。智慧型手機的普及、可靠的網路存取以及現金回饋和忠誠度計畫，使得線上訂餐在都市區和居住者中變得司空見慣。平台對消費者（P2C）模式是關鍵的收入促進因素，凸顯了聚合平台廣泛的覆蓋範圍，它們提供來自眾多合作餐廳的各種美食選擇。行動應用程式是這項成長的核心，透過選單瀏覽和配送追蹤​​功能，提升了用戶參與度。雖然西歐在市場規模上佔據領先地位，但亞太地區正崛起為成長最快的地區，儘管面臨激烈的競爭和物流方面的挑戰。

全球數位食品配送市場促進因素

全球數位外送市場的主要促進因素是都市區日益成長的對便利性和快節奏生活方式的依賴。隨著消費者尋求快速便利的用餐選擇，外送服務的需求正在飆升。行動應用程式和線上平台的普及使人們比以往任何時候都更容易獲得種類繁多的美食，從而提升了用戶體驗並擴大了市場覆蓋範圍。此外，繁忙的工作安排、飲食習慣的改變以及消費者對按需服務的偏好等因素也進一步推動了該行業的成長，導致全球數位外送平台數量顯著增加。

限制全球數位食品配送市場的因素

全球數位食品配送產業面臨的主要市場限制因素之一是消費者對食品安全和衛生標準的日益關注。消費者越來越重視食品品質，並要求提高食品採購和加工過程的透明度。這種擔憂可能會降低用戶使用外送服務的意願，尤其是在監管不力或曾經發生過食物中毒事件的地區。此外，與食品品質或配送可靠性相關的負面體驗可能會導致消費者信任度下降，最終影響市場在競爭激烈的市場環境中的成長和永續性。

全球數位食品配送市場趨勢

全球數位食品配送市場正經歷著向快速商務和在超當地語系化配送的顯著轉變，尤其注重提供閃電般的快速服務，以滿足消費者對即時獲取食品雜貨和日常必需品的需求。隨著消費者從傳統的大量大宗購買轉向更頻繁、更小額的購買，這一趨勢正在催生新的購買行為，並重塑零售業格局。利用高密度配送網路（即所謂的「暗店」）的公司正處於這場變革的前沿，滿足著消費者日益成長的便利需求。這種模式已在全球生鮮電商訂單中佔據了相當大的佔有率，凸顯了數位食品配送產業不斷演變的動態和競爭策略。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估

全球數位食品配送市場規模（依經營模式及複合年成長率分類）（2026-2033 年）

• 聚合器
• 端對端交付服務
• 僅接收訂單模式

全球數位食品配送市場規模（依平台分類）及複合年成長率（2026-2033 年）

• 行動應用
• 網站/桌面

全球數位食品配送市場規模（按支付方式及複合年成長率分類）（2026-2033 年）

• 線上支付
• 貨到付款

全球數位食品配送市場規模（依服務類型分類）及複合年成長率（2026-2033 年）

• 從餐廳到消費者
• 面向消費者的平台

全球數位食品配送市場規模（依配送類型分類）及複合年成長率（2026-2033 年）

• 送餐服務
• 生鮮配送

全球數位食品配送市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Meituan
• Uber Eats
• DoorDash, Inc.
• Ele.me
• Delivery Hero SE
• Just Eat Takeaway.com
• Zomato Limited
• Swiggy
• Deliveroo plc
• Grab Holdings Inc.
• Gojek
• Grubhub
• Rappi
• iFood
• Talabat
• Jahez
• Wolt Enterprises Oy
• Glovo
• Baedal Minjok
• Gopuff

結論與建議

Global Digital Food Delivery Market size was valued at USD 61.1 billion in 2024 and is poised to grow from USD 72.22 billion in 2025 to USD 275.17 billion by 2033, growing at a CAGR of 18.2% during the forecast period (2026-2033).

The global digital food delivery market is experiencing significant growth, fueled by evolving consumer behaviors such as the prevalence of dual-income households and a preference for convenience in dining. The proliferation of smartphones and robust internet access, combined with enticing offers like cashback and loyalty programs, has made online ordering a common practice among urban and suburban consumers. The Platform-to-Consumer model stands out as the primary revenue driver, showcasing the extensive reach of aggregators with diverse culinary choices from numerous partner restaurants. Mobile applications are central to this growth, enhancing user engagement through menu exploration and delivery tracking. While Western Europe leads in market size, the Asia-Pacific region emerges as the fastest-growing area, facing competitive pressures and logistical challenges along the way.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Food Delivery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Food Delivery Market Segments Analysis

Global Digital Food Delivery Market is segmented by Business Model, Platform, Payment Method, Service Type, Delivery Type and region. Based on Business Model, the market is segmented into Aggregators, End-to-End Delivery Service and Order-Only Model. Based on Platform, the market is segmented into Mobile Applications and Websites/Desktop. Based on Payment Method, the market is segmented into Online Payment and Cash on Delivery. Based on Service Type, the market is segmented into Restaurant-to-Consumer and Platform-to-Consumer. Based on Delivery Type, the market is segmented into Meal Delivery and Grocery Delivery. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Food Delivery Market

A key market driver for the global digital food delivery market is the increasing consumer dependence on convenience and the fast-paced lifestyle prevalent in urban areas. As consumers seek quick and hassle-free dining options, the demand for food delivery services has surged. The growing popularity of mobile applications and online platforms has made accessing a wide variety of cuisines easier than ever, enhancing user experiences and expanding market reach. Additionally, factors such as busy work schedules, changing eating habits, and evolving consumer preferences towards on-demand services further propel the industry's growth, leading to a significant rise in digital food delivery platforms globally.

Restraints in the Global Digital Food Delivery Market

One significant market restraint for the global digital food delivery sector is the growing concern over food safety and hygiene standards. Consumers are increasingly aware of the quality of food they receive, leading to heightened demands for transparency in sourcing and preparation processes. This concern can deter users from utilizing delivery services, especially in areas where regulations may be lax or foodborne illnesses have previously occurred. Additionally, the potential for negative experiences related to food quality and delivery reliability can result in diminished consumer trust, ultimately affecting market growth and sustainability in this highly competitive landscape.

Market Trends of the Global Digital Food Delivery Market

The Global Digital Food Delivery market is witnessing a significant shift towards quick commerce and hyper-local delivery, with a pronounced emphasis on ultra-fast services that fulfill consumer demands for immediate access to groceries and essentials. This trend has introduced a new shopping behavior, moving consumers from traditional bulk purchases to frequent small-basket transactions, thereby reshaping the retail landscape. Companies leveraging dense distributions networks, often termed "dark stores," are at the forefront of this transformation, catering to the growing consumer appetite for convenience. As this model captures a substantial share of e-grocery orders worldwide, it underscores the evolving dynamics and competitive strategies within the digital food delivery industry.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Digital Food Delivery Market Size by Business Model & CAGR (2026-2033)

• Market Overview
• Aggregators
• End-to-End Delivery Service
• Order-Only Model

Global Digital Food Delivery Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Mobile Applications
• Websites/Desktop

Global Digital Food Delivery Market Size by Payment Method & CAGR (2026-2033)

• Market Overview
• Online Payment
• Cash on Delivery

Global Digital Food Delivery Market Size by Service Type & CAGR (2026-2033)

• Market Overview
• Restaurant-to-Consumer
• Platform-to-Consumer

Global Digital Food Delivery Market Size by Delivery Type & CAGR (2026-2033)

• Market Overview
• Meal Delivery
• Grocery Delivery

Global Digital Food Delivery Market Size & CAGR (2026-2033)

• North America (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • US
  • Canada
• Europe (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Platform, Payment Method, Service Type, Delivery Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Meituan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uber Eats
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoorDash, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ele.me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delivery Hero SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Just Eat Takeaway.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zomato Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiggy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deliveroo plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grab Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gojek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grubhub
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rappi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFood
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talabat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jahez
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolt Enterprises Oy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glovo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baedal Minjok
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gopuff
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations