首頁 > 市場調查報告書 > 消費品

家居用品沐浴用品

沐浴球市場規模、佔有率及成長分析（按類型、香型、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1917282

沐浴球市場規模、佔有率及成長分析（按類型、香型、通路及地區分類）－2026-2033年產業預測

Bath Bomb Market Size, Share, and Growth Analysis, By Type (Organic, Synthetic), By Scent (Floral, Fruity), By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月02日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球沐浴球市場規模將達到 19.2 億美元，到 2025 年將達到 20.6 億美元，到 2033 年將達到 35.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.9%。

隨著人們對自我護理和放鬆的日益關注，泡澡球在全球市場蓬勃發展，被定位為一種價格親民的奢華享受，能夠豐富沐浴體驗。泡澡球散發著怡人的香氣，並具有保濕功效，無需高昂的價格即可營造出水療般的氛圍，為消費者提供了一種放鬆身心的方式。隨著越來越多的人重視居家養生，這一趨勢正在向各個年齡層的人群蔓延。 Instagram 和 TikTok 等社群媒體平台在泡澡球產業的擴張中發揮關鍵作用，它們提供的視覺行銷能夠吸引潛在客戶。醒目的色彩和豐富的氣泡效果能夠創造令人難忘的體驗，提升品牌互動度，並增強產品信譽度。這為透過真實的用戶原創內容和網紅推薦來製造病毒式傳播創造了條件。

全球沐浴球市場促進因素

全球泡澡球市場的主要驅動力之一是消費者日益成長的自我護理和健康理念。隨著越來越多的人重視身心健康，能夠放鬆身心、緩解壓力的沐浴產品越來越受歡迎。社群媒體上的意見領袖和健康倡導者的影響力進一步推動了這一趨勢，他們推廣的沐浴方式融入了泡澡球等奢華體驗。此外，電子商務平台的擴張使得種類繁多的泡澡球產品更容易獲取，提高了消費者的參與度，並隨著人們對個人化奢華沐浴體驗的追求，推動了市場成長。

限制全球沐浴球市場的因素

全球泡澡球市場面臨的主要限制因素之一是消費者對環保和永續產品的日益偏好。不斷增強的環保意識促使消費者尋求含有天然成分和環保包裝的沐浴產品。這種轉變給傳統的泡澡球製造商帶來了挑戰，因為他們的產品通常含有合成化學物質和不可生物分解的材料。企業可能需要透過重新設計產品來適應永續性的需求，這可能會增加生產成本並影響定價策略。如果無法滿足消費者不斷變化的期望，可能會阻礙企業在競爭激烈的泡澡球市場中成長的機會。

全球泡澡球市場趨勢

全球泡澡球市場正日益受到個人化和客製化趨勢的驅動。消費者在自我護理中追求獨特、專屬的體驗。如今，消費者可以選擇自己喜歡的成分、顏色和香味，從而與使用的產品建立更深層的連結。品牌也順應這股趨勢，推出包含精心挑選、符合個人喜好的產品的訂閱盒。社群媒體在這演變過程中扮演關鍵角色，企業鼓勵消費者共用體驗，進而提升品牌互動和忠誠度。總而言之，這一趨勢反映了消費者對能夠提升幸福感、奢華體驗和自我表達的客製化產品的普遍需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Lush Cosmetics
Da Bomb
Bomb Cosmetics
The Village Company.
Bath & Body Works Direct, Inc.
Dr Teal's
Oliver Rocket
Level Naturals
Biocrown Biotechnology Co., Ltd.
Napa Soap Company
Papa John
Bliss
Soaper Duper

結論與建議

簡介目錄

Product Code: SQMIG30L2347

Global Bath Bomb Market size was valued at USD 1.92 Billion in 2024 and is poised to grow from USD 2.06 Billion in 2025 to USD 3.51 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global bath bomb market is thriving due to a growing focus on self-care and relaxation, positioning these products as affordable luxuries that enhance the bathing experience. Bath bombs offer consumers a pathway to unwind, featuring delightful scents and skin-nourishing properties that replicate a spa-like ambiance without the hefty price tag. This trend resonates across various demographics as individuals increasingly prioritize wellness rituals at home. Social media platforms like Instagram and TikTok play a crucial role in the bath bomb industry's expansion, providing compelling visual marketing that captivates potential customers. The eye-catching colors and fizzing effects foster memorable experiences, build brand engagement, and enhance product credibility, creating an environment ripe for viral demand through authentic user-generated content and influencer endorsements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bath Bomb market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bath Bomb Market Segments Analysis

Global Bath Bomb Market is segmented by Type, Scent, Distribution Channel and region. Based on Type, the market is segmented into Organic and Synthetic. Based on Scent, the market is segmented into Floral,, Fruity,, Herbal, Woodsy, and Citrus. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bath Bomb Market

One key market driver for the Global Bath Bomb Market is the growing trend of self-care and wellness among consumers. As individuals increasingly prioritize mental and physical well-being, bath products that offer relaxation and stress relief have gained popularity. This trend is further fueled by the influence of social media, where influencers and wellness advocates promote bath routines that incorporate luxurious experiences like bath bombs. Additionally, the expansion of e-commerce platforms facilitates easy access to a wide variety of bath bomb products, enhancing consumer engagement and driving market growth as individuals seek personalized, indulgent bathing experiences.

Restraints in the Global Bath Bomb Market

One significant market restraint for the global bath bomb market is the increasing consumer preference for eco-friendly and sustainable products. As awareness of environmental issues rises, customers are gravitating towards bath products that utilize natural ingredients and packaging. This shift poses a challenge for manufacturers of traditional bath bombs, which may contain synthetic chemicals and non-biodegradable materials. Companies must adapt by reformulating products to meet the demand for sustainability, potentially increasing production costs and affecting pricing strategies. Failure to meet these evolving consumer expectations may hinder growth opportunities in the competitive bath bomb segment.

Market Trends of the Global Bath Bomb Market

The Global Bath Bomb market is increasingly driven by the trend of personalization and customization, as consumers seek unique, tailored experiences in their self-care routines. Shoppers now have the option to select their preferred ingredients, colors, and scents, fostering a deeper connection with the products they use. Brands are responding by offering subscription boxes filled with curated items that cater to individual preferences. Social media plays a crucial role in this evolution, as companies encourage consumers to share their personal stories, enhancing brand engagement and loyalty. Overall, this trend reflects a broader consumer desire for customized products that promote well-being, indulgence, and self-expression.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Bath Bomb Market Size by Type & CAGR (2026-2033)

Market Overview
Organic
Synthetic

Global Bath Bomb Market Size by Scent & CAGR (2026-2033)

Market Overview
Floral,
Fruity,
Herbal
Woodsy,
Citrus

Global Bath Bomb Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets & Hypermarkets
Specialty Stores
Online

Global Bath Bomb Market Size & CAGR (2026-2033)

North America (Type, Scent, Distribution Channel)
- US
- Canada
Europe (Type, Scent, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Scent, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Scent, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Scent, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Lush Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Da Bomb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bomb Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Village Company.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bath & Body Works Direct, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr Teal's
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oliver Rocket
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Level Naturals
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Biocrown Biotechnology Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Napa Soap Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papa John
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bliss
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soaper Duper
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments