唇膏市場規模、佔有率及成長分析（按產品、應用、最終用戶及地區分類）－2026-2033年產業預測

預計到 2024 年，全球潤唇膏市場規模將達到 31 億美元，到 2025 年將成長至 33.1 億美元，到 2033 年將成長至 56.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.9%。

全球潤唇膏市場正經歷顯著成長，這主要得益於消費者護膚和整裝儀容意識的不斷提高。隨著人們越來越意識到紫外線、空氣污染和乾燥氣候等環境因素對唇部健康的負面影響，對具有保濕、防護和滋養功效的產品的需求也日益成長。這種轉變推動了消費者對專業唇部護理產品的興趣，包括準藥品和含防曬係數（SPF）的產品。此外，越來越多的消費者避免使用合成化學物質，轉而優先選擇植物油、蜂蠟和乳木果油等天然成分，因此，天然有機潤唇膏的趨勢日益明顯。這種對純淨配方的需求正在推動品牌創新，活性化市場競爭，並吸引注重健康的消費者，從而促進各個地區的市場擴張。

全球潤唇膏市場成長要素

由於消費者對唇部健康和整體護膚意識的不斷提高，全球潤唇膏市場正經歷顯著成長。人們越來越意識到預防唇部乾燥、皸裂和日曬損傷的重要性，這推動了對有效解決這些問題的產品的需求。這種日益成長的需求促使各大品牌開發出添加了防曬成分、滋養油和必需維生素等成分的產品。因此，在消費者尋求有效解決方案以改善唇部護理的驅動下，對潤唇膏的需求持續上升。

限制全球潤唇膏市場的因素

全球潤唇膏市場面臨季節性銷售波動帶來的挑戰。冬季和寒冷地區的需求往往增加，而夏季則有所下降。這種波動性增加了製造商庫存管理和生產計畫的難度，使其難以維持穩定的收入來源。因此，由於需求波動阻礙了有效的長期策略，企業可能難以實現持續的市場成長。這種不穩定的消費者購買模式迫使企業快速調整，可能導致意想不到的庫存過剩或短缺，從而破壞整體市場穩定性。

全球潤唇膏市場趨勢

全球潤唇膏市場正經歷著向天然有機產品的重大轉變，反映出消費者對健康和福祉日益成長的意識。隨著越來越多的消費者優先考慮乳木果油、蜂蠟和精油等純淨、無化學成分的產品，品牌被迫研發和創新符合這種環保理念的永續配方。這一趨勢不僅提升了產品的吸引力，也增強了品牌忠誠度，因為消費者正在尋找安全有效且符合自身價值觀的潤唇產品。因此，市場上湧現越來越多能夠滿足消費者對品質和永續性雙重需求的潤唇膏產品。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球潤唇膏市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 固態潤唇膏
• 液體凝膠潤唇膏

全球潤唇膏市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 敏感肌膚
• 乾性皮膚

全球潤唇膏市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 女性用潤唇膏
• 男士潤唇膏
• 嬰兒潤唇膏

全球潤唇膏市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Beiersdorf AG（Germany）
• The Unilever Group（United Kingdom）
• L'Oreal SA（France）
• Procter & Gamble（United States）
• Revlon, Inc.（United States）
• Avon Products, Inc.（United States）
• EOS Products LLC（United States）
• Burt's Bees（United States）
• Carmex（United States）
• Mentholatum（United States）
• Maybelline（US）
• Chanel（France）
• Neutrogena（United States）
• MAC（US）
• DHC（Japan）
• Elizabeth Arden（US）
• Mary Kay（US）
• NUXE（France）
• ChapStick（US）
• Vaseline（UK）

結論與建議

Global Lip Balm Market size was valued at USD 3.1 Billion in 2024 and is poised to grow from USD 3.31 Billion in 2025 to USD 5.65 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global lip balm market is experiencing significant growth, propelled by heightened consumer awareness regarding skincare and personal grooming. As individuals increasingly recognize the detrimental effects of environmental factors like UV rays, pollution, and arid climates on lip health, there is a growing demand for products that offer hydration, protection, and nourishment. This shift has prompted a rise in interest for specialized lip care, including medicated and SPF-infused options. Furthermore, a distinct trend toward natural and organic lip balms is emerging, as consumers seek to avoid synthetic chemicals and prioritize ingredients like plant-based oils, beeswax, and shea butter. This demand for clean formulations is driving brand innovation, fostering competition, and supporting market expansion across various global regions, appealing to health-conscious shoppers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Balm market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Balm Market Segments Analysis

Global Lip Balm Market is segmented by Product, Application, End-User and region. Based on Product, the market is segmented into Solid Cream Lip Balm and Liquid Gel Lip Balm. Based on Application, the market is segmented into Sensitive Skin and Dry Skin. Based on End-User, the market is segmented into Lip Balm for Women, Lip Balm for Men and Lip Balm for Baby. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Balm Market

The global lip balm market is experiencing significant growth due to a surge in consumer awareness regarding lip health and overall skincare. As individuals become more conscious of the importance of preventing dryness, chapping, and sun damage, there is an increased desire for products that effectively address these concerns. This heightened interest is motivating brands to innovate by incorporating ingredients such as SPF, nourishing oils, and essential vitamins into their formulations. Consequently, the demand for lip balms is rising, propelling the market forward as consumers seek effective solutions that enhance their lip care routines.

Restraints in the Global Lip Balm Market

The Global Lip Balm market faces challenges due to seasonal fluctuations in sales, as demand tends to rise during winter and in colder regions while declining during warmer months. This variability can complicate inventory management and production planning for manufacturers, making it difficult to maintain steady revenue streams. As a result, businesses may struggle to achieve consistent market growth, as the shifting demand dynamics can hinder effective long-term strategies. This inconsistency in consumer purchasing patterns forces companies to adapt quickly, potentially leading to unanticipated surpluses or shortages that disrupt overall market stability.

Market Trends of the Global Lip Balm Market

The global lip balm market is experiencing a significant shift towards natural and organic products, reflecting consumers' heightened awareness of health and wellness. As buyers prioritize clean, chemical-free ingredients such as shea butter, beeswax, and essential oils, brands are compelled to innovate and create sustainable formulations that align with this eco-conscious mindset. This trend not only enhances product appeal but also fosters brand loyalty, as consumers seek safe and effective lip care solutions that resonate with their values. As a result, the market is seeing an increase in diverse offerings, catering to the growing demand for both quality and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lip Balm Market Size by Product & CAGR (2026-2033)

• Market Overview
• Solid Cream Lip Balm
• Liquid Gel Lip Balm

Global Lip Balm Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sensitive Skin
• Dry Skin

Global Lip Balm Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Lip Balm for Women
• Lip Balm for Men
• Lip Balm for Baby

Global Lip Balm Market Size & CAGR (2026-2033)

• North America (Product, Application, End-User)
  • US
  • Canada
• Europe (Product, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Unilever Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carmex (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mentholatum (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neutrogena (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DHC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elizabeth Arden (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NUXE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ChapStick (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaseline (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations