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旅遊

線上住宿預訂市場規模、佔有率和成長分析（按類別、平台、應用程式和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1915873

線上住宿預訂市場規模、佔有率和成長分析（按類別、平台、應用程式和地區分類）—產業預測（2026-2033 年）

Online Accommodation Booking Market Size, Share, and Growth Analysis, By Category (Hotels, Package Holidays), By Platform (Mobile Application, Website), By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月29日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球線上住宿預訂市場規模將達到 2,540.2 億美元，到 2025 年將達到 2,926.3 億美元，到 2033 年將達到 9,076.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 15.2%。

全球線上住宿預訂市場正經歷強勁成長，這主要得益於消費者行為的數位轉型和行動應用的普及。隨著旅客越來越重視便利性和個人化體驗，提供非接觸式服務、即時客房和動態定價的平台需求旺盛。行動裝置的普及和對靈活支付方式的需求進一步推動了這一趨勢。各公司正在調整策略，例如推出忠誠度計畫、提供環保選項以及開發方便用戶使用的預訂介面，從而推動已開發經濟體和新興經濟體的市場成長。然而，資料隱私問題、網路安全威脅、部分地區數位基礎設施不足以及傳統飯店營運商的阻力等挑戰，可能會阻礙住宿產業數位轉型的全面實現。

全球線上住宿預訂市場促進因素

全球旅遊業的蓬勃發展，涵蓋休閒和商務旅行，是推動線上住宿預訂市場成長的關鍵因素。隨著越來越多的旅客轉向數位化平台，他們重視比較價格、瀏覽全球海量住宿選擇以及即時預訂的便利性。政府為促進旅遊業發展而推出的各項舉措，以及航空和地面交通成本效益的不斷提高，進一步推動了這一趨勢。因此，這些因素共同提升了線上住宿預訂的整體吸引力和效率，使其成為現代旅客的首選。

限制全球線上住宿預訂市場的因素

由於對資料安全的日益擔憂，全球線上住宿預訂市場面臨嚴峻挑戰。旅行者經常提供敏感資訊，例如信用卡號和個人身份資訊，這使他們面臨資料外洩和網路攻擊的嚴重風險。這種擔憂導致許多潛在用戶因害怕詐騙或資訊被濫用而避免在不熟悉的平台上預訂。因此，信任問題成為關鍵，阻礙了市場參與度的提升。這種猶豫在老年人和不太熟悉技術的人群中尤其明顯，進一步限制了市場的成長潛力和基本客群。

全球線上住宿預訂市場趨勢

全球線上住宿預訂市場正經歷著向靈活支付方式的重大轉變，這徹底改變了旅行體驗。這一趨勢包括提供先買後付 (BNPL) 服務、數位錢包和分期付款計劃，以滿足不同旅客對價格和便利性的多樣化需求。這些支付解決方案使用戶能夠隨著時間的推移管理支出，有效減少預訂猶豫，尤其是在年輕群體和那些重視財務柔軟性的人群中。因此，這種轉變不僅提高了客戶滿意度，還提高了旅行社的轉換率和回頭客數量，使柔軟性成為市場中的關鍵競爭優勢。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Airbnb
eDreams ODIGEO
Vrbo LLC
Make My Trip Limited
Booking Holdings Inc.
HomeToGo
Oyo Hotels Homes
Choice Hotels International, Inc.
Accor SA
Gosur

結論與建議

簡介目錄

Product Code: SQMIG25O2031

Global Online Accommodation Booking Market size was valued at USD 254.02 Billion in 2024 and is poised to grow from USD 292.63 Billion in 2025 to USD 907.68 Billion by 2033, growing at a CAGR of 15.2% during the forecast period (2026-2033).

The global online accommodation booking market is experiencing robust growth driven by digital transformation in consumer behavior and a shift towards mobile applications. As travelers increasingly prioritize convenience and personalized experiences, there is a strong preference for platforms that offer contactless services, real-time availability, and dynamic pricing. This trend is bolstered by rising mobile usage and the desire for flexible payment solutions. Companies are adapting their strategies by introducing loyalty programs, eco-friendly options, and user-friendly booking interfaces, enhancing market growth in both developed and emerging economies. However, challenges such as data privacy issues, cybersecurity threats, limited digital infrastructure in certain areas, and resistance from traditional hotel operators may impede the full realization of digital transformation within the accommodation industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Accommodation Booking market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Accommodation Booking Market Segments Analysis

Global Online Accommodation Booking Market is segmented by Category, Platform, Application and region. Based on Category, the market is segmented into Hotels, Package Holidays, Vacation Rentals and Others. Based on Platform, the market is segmented into Mobile Application and Website. Based on Application, the market is segmented into Third-Party Online Portals and Direct Portals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Online Accommodation Booking Market

The increasing growth of global tourism, encompassing both leisure and business travel, serves as a significant catalyst for the online accommodation booking market. As more travelers turn to digital platforms, they appreciate the convenience of comparing prices, exploring a vast array of options worldwide, and making instant reservations. This shift towards online solutions is further bolstered by various government initiatives aimed at promoting tourism and the rising affordability of air and ground transportation. Consequently, the combination of these factors enhances the overall appeal and effectiveness of online accommodation bookings, making them the preferred choice for modern travelers.

Restraints in the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market faces significant challenges due to increasing concerns about data security. As travelers often provide sensitive information, such as credit card numbers and personal identification, the risk of data breaches and cyberattacks looms large. This fear leads many potential users to avoid booking through unfamiliar platforms, fearing fraud or the misuse of their information. Consequently, trust becomes a critical issue, hindering wider participation in the market. This hesitation is particularly pronounced among older generations and individuals who are less comfortable with technology, further restricting the market's growth potential and customer base.

Market Trends of the Global Online Accommodation Booking Market

The Global Online Accommodation Booking market is witnessing a significant shift towards flexible payment options, revolutionizing the travel experience. This trend includes offerings such as Buy Now, Pay Later (BNPL) services, digital wallets, and installment plans, catering to the needs of diverse travelers seeking affordability and convenience. By allowing users to manage their expenses over time, these payment solutions effectively mitigate booking hesitations, particularly among younger demographics and those prioritizing financial adaptability. As a result, this shift not only enhances customer satisfaction but also drives higher conversion rates and fosters repeat business for travel companies, positioning flexibility as a key competitive advantage in the market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Case Studies
Customer Buying Behavior Analysis

Global Online Accommodation Booking Market Size by Category & CAGR (2026-2033)

Market Overview
Hotels
Package Holidays
Vacation Rentals
Others

Global Online Accommodation Booking Market Size by Platform & CAGR (2026-2033)

Market Overview
Mobile Application
Website

Global Online Accommodation Booking Market Size by Application & CAGR (2026-2033)

Market Overview
Third-Party Online Portals
Direct Portals

Global Online Accommodation Booking Market Size & CAGR (2026-2033)

North America (Category, Platform, Application)
- US
- Canada
Europe (Category, Platform, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Platform, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Platform, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Platform, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Airbnb
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eDreams ODIGEO
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vrbo LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Make My Trip Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Booking Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HomeToGo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oyo Hotels Homes
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Choice Hotels International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accor SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gosur
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments