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基於 SaaS 的商業分析市場規模、佔有率和成長分析（按交付類型、部署模式、分析類型和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1915788

基於 SaaS 的商業分析市場規模、佔有率和成長分析（按交付類型、部署模式、分析類型和地區分類）—產業預測（2026-2033 年）

SaaS-based Business Analytics Market Size, Share, and Growth Analysis, By Offering (Software, Service), By Deployment Model (Public Cloud, Private Cloud), By Analytics Type, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 187 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球基於 SaaS 的商業分析市場規模預計在 2024 年達到 127.4 億美元，從 2025 年的 146.3 億美元成長到 2033 年的 441.3 億美元，在預測期（2026-2033 年）內複合年成長率為 14.8%。

各行各業的數位轉型浪潮正推動著對數據驅動型決策解決方案的需求。企業面臨來自客戶互動、供應鏈和內部流程的大量數據，因此即時分析對於獲取可執行的洞察至關重要。基於SaaS的線性商業分析平台提供高度擴充性、經濟高效且方便用戶使用的解決方案，使企業無需大量基礎設施投資即可獲得關鍵洞察。向雲端和雲端原生分析的轉型正在顯著推動SaaS分析市場的成長。此外，對敏捷性、遠端存取和更高營運效率的需求正在加速這些工具在包括銀行、零售、製造和醫療保健在內的各個行業的應用。人工智慧和機器學習的整合透過預測能力和自動化進一步提升了平台的價值，強化了其在決策流程中的重要性。

全球基於SaaS的商業分析市場促進因素

對數據驅動型商務策略的日益重視正在推動各行各業採用基於SaaS的商業分析解決方案。企業正在利用這些分析工具獲取即時洞察、簡化營運並提升客戶參與。人工智慧技術的整合顯著增強了平台的功能，使其能夠更快地處理大型資料集並將資料轉化為可執行的洞察。決策流程的快速發展不僅提高了效率，也促進了全球基於SaaS的商業分析市場的整體擴張和未來潛力，從而建構了一個更資訊靈通、更敏捷的商業環境。

限制全球基於SaaS的商業分析市場的因素

儘管連接性取得了長足進步，但將來自不同系統的數據整合到統一的基於 SaaS 的分析平台仍然是一項重大挑戰。遺留系統、不同的資料集格式以及孤立的資料集都會阻礙快速採用，並影響洞察的品質。雖然現代 API 和整合工具提高了互通性，但擁有複雜IT基礎設施的組織可能會無意中阻礙全面採用。這種複雜性會造成障礙，阻礙向高效分析解決方案的無縫過渡，最終影響整體商業智慧策略的有效性。在組織應對這些挑戰的過程中，解決整合難題對於充分發揮 SaaS 商業分析解決方案的潛力至關重要。

全球基於SaaS的商業分析市場趨勢

全球基於SaaS的商業分析市場正經歷著向人工智慧驅動的增強型分析的重大轉變，這使得非技術用戶也能更輕鬆地獲取和利用數據。透過利用人工智慧和機器學習，企業正在實現資料準備、洞察發現和預測建模等關鍵流程的自動化。這種轉變不僅加快了分析速度，也使企業能夠更快、更明智地做出決策，進而提高營運效率和競爭優勢。隨著越來越多的企業將數據驅動策略置於優先地位，人工智慧與分析解決方案的整合有望重新定義洞察的生成方式，並進一步推動數據分析在企業各個層面的普及。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Microsoft（USA）
Salesforce（USA）
Google（USA）
SAP SE（Germany）
Oracle（USA）
Qlik（USA/Sweden）
ThoughtSpot（USA）
Domo（USA）
Sisense（USA）
Alteryx（USA）
Amazon Web Services（AWS）（USA）
IBM（USA）
SAS Institute（USA）
MicroStrategy（USA）
Zoho Corporation（India）
TIBCO Software（USA）
Yellowfin（Australia）
GoodData（USA）
Mode Analytics（USA）
Pyramid Analytics（Netherlands）

結論與建議

簡介目錄

Product Code: SQMIG45E2469

Global SaaS-based Business Analytics Market size was valued at USD 12.74 Billion in 2024 and is poised to grow from USD 14.63 Billion in 2025 to USD 44.13 Billion by 2033, growing at a CAGR of 14.8% during the forecast period (2026-2033).

The surge in digital transformation across various sectors has led to a heightened demand for data-driven decision-making solutions. Organizations are inundated with vast amounts of data from customer interactions, supply chains, and internal processes, necessitating real-time analysis to derive actionable insights. SaaS-based linear business analytics platforms offer a scalable, cost-effective, and user-friendly solution, facilitating organizations in obtaining critical insights without substantial infrastructure investments. The shift toward cloud and cloud-native analytics is significantly propelling the growth of the SaaS analytics market. Additionally, the need for agility, remote access, and enhanced operational efficiency is accelerating the adoption of these tools across industries, including banking, retail, manufacturing, and healthcare. Incorporation of AI and ML further enhances these platforms through predictive capabilities and automation, bolstering their value in decision-making processes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global SaaS-based Business Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global SaaS-based Business Analytics Market Segments Analysis

Global SaaS-based Business Analytics Market is segmented by Offering, Deployment Model, Analytics Type and region. Based on Offering, the market is segmented into Software and Service. Based on Deployment Model, the market is segmented into Public Cloud and Private Cloud. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global SaaS-based Business Analytics Market

The increasing emphasis on data-driven business strategies is propelling the adoption of SaaS-based business analytics solutions across diverse industries. Companies are leveraging these analytics tools to obtain real-time insights, streamline operations, and enhance customer engagement. The integration of AI technology into these platforms significantly enhances their capabilities, enabling faster processing of large datasets and transforming data into actionable insights. This rapid advancement in decision-making processes not only promotes efficiency but also contributes to the overall expansion and promising future of the global SaaS-based business analytics market, fostering a more informed and agile business environment.

Restraints in the Global SaaS-based Business Analytics Market

Despite advancements in connectivity, integrating data from diverse systems into a unified SaaS-based analytics platform remains a significant challenge. Outdated systems, varying dataset formats, and isolated datasets can obstruct swift deployment and compromise the quality of insights. Although modern APIs and integration tools are enhancing interoperability, they may inadvertently impede comprehensive adoption, especially for organizations with intricate IT infrastructures. This complexity can create barriers that deter seamless transitions to efficient analytics solutions, ultimately affecting the overall effectiveness of business intelligence strategies. As organizations navigate these hurdles, addressing integration challenges becomes crucial for maximizing the potential of SaaS business analytics solutions.

Market Trends of the Global SaaS-based Business Analytics Market

The Global SaaS-based Business Analytics market is witnessing a significant trend towards AI-powered augmented analytics, which enhances data accessibility and usability for non-technical users. By leveraging artificial intelligence and machine learning, organizations are automating key processes such as data preparation, insight discovery, and predictive modeling. This shift not only accelerates the pace of analytics but also empowers businesses to make informed decisions swiftly, thereby driving operational efficiency and competitive advantage. As more organizations prioritize data-driven strategies, the integration of AI in analytics solutions is set to redefine how insights are generated, further democratizing data analytics across all levels of business.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global SaaS-based Business Analytics Market Size by Offering & CAGR (2026-2033)

Market Overview
Software
Service

Global SaaS-based Business Analytics Market Size by Deployment Model & CAGR (2026-2033)

Market Overview
Public Cloud
Private Cloud

Global SaaS-based Business Analytics Market Size by Analytics Type & CAGR (2026-2033)

Market Overview
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics

Global SaaS-based Business Analytics Market Size & CAGR (2026-2033)

North America (Offering, Deployment Model, Analytics Type)
- US
- Canada
Europe (Offering, Deployment Model, Analytics Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Offering, Deployment Model, Analytics Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Offering, Deployment Model, Analytics Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Offering, Deployment Model, Analytics Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Microsoft (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qlik (USA/Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ThoughtSpot (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sisense (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Web Services (AWS) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO Software (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yellowfin (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoodData (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mode Analytics (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pyramid Analytics (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments