AI影片產生市場規模、佔有率和成長分析（按組件、組織規模、來源、應用、部署模式和地區分類）－2026-2033年產業預測

全球人工智慧影片生成市場規模預計在 2024 年達到 74.9 億美元，從 2025 年的 89.1 億美元成長到 2033 年的 355.8 億美元，在預測期（2026-2033 年）內複合年成長率為 18.9%。

全球人工智慧影片生成市場正經歷顯著成長，這主要得益於影片內容需求的不斷成長以及人們對視覺媒體（而非傳統文字和圖像）日益成長的偏好。目前，約80%的網路流量為影片，凸顯了企業迫切需要採取以影片為中心的策略。社群媒體的快速發展和網路連線的改善進一步推動了對高效能影片創作工具的需求。創新的人工智慧應用層出不窮，使用戶能夠輕鬆地從各種內容來源（例如電子表格和簡報）生成影片。這些平台提供諸如虛擬形象、螢幕錄製和豐富的媒體庫等方便用戶使用功能，從而最佳化影片製作流程，提高效率，並為不同的受眾群體創作引人入勝且易於訪問的內容。

推動全球人工智慧影片生成市場發展的因素

全球人工智慧影片生成市場正經歷顯著成長，這主要得益於消費者品牌塑造以及社交媒體和電子商務領域精準行銷策略的日益重要。品牌和代理商正擴大採用客製化的短影片內容，將其作為比傳統製作方式更快捷、更具擴充性的替代方案。這種轉變使企業能夠創建高度客製化的內容，從而引起不同細分市場、語言和產品的共鳴。為了簡化和改進運營，更多企業可能會採用文字轉影片技術和模板驅動方法，從而快速產生數千個在地化的廣告和產品頁面版本。

全球人工智慧影片生成市場面臨的限制因素

全球人工智慧影片生成市場面臨嚴峻挑戰，這主要是由於人們對深度造假技術及其對用戶知情同意、圖像版權和真實性等方面的影響日益擔憂。許多機構選擇限制採用這項技術，主要原因是法律體制的不確定性以及對浮水印和簽署元元資料等管治措施的需求。這種謹慎的態度阻礙了人工智慧影片產生工具的廣泛接受和應用。此外，某些應用還受到合規性要求以及對檢測和溯源追蹤系統的需求限制，這使得整合過程更加複雜，並增加了營運成本，尤其是在受監管行業和麵向公眾的舉措中。

全球人工智慧影片生成市場趨勢

全球人工智慧影片生成市場正經歷著向多模態、端到端製作流程的顯著轉變，傳統影片製作模式正被全面整合的套件所取代。這些先進工具能夠實現從基於文字的電影劇本到包含字幕和圖像的同步視聽內容的無縫銜接。與分鏡、素材庫和劇本編輯的整合提升了使用者體驗，為行銷、學習與發展團隊實現了近乎自動化的製作流程。包括平台模板、API和創新軟體插件在內的互聯工具鏈的興起，進一步加速了這些工具鏈的普及應用，推動了創新，並重新定義了各行業的內容製作工作流程。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估
• 技術評估
• 監管環境

全球人工智慧影片生成市場規模（按組件分類）及複合年成長率（2026-2033 年）

• 解決方案
• 服務

全球人工智慧影片創作市場規模（按企業規模和複合年成長率分類）（2026-2033 年）

• 主要企業
• 小型企業
• 個人創作者

全球人工智慧影片生成市場規模（按來源和複合年成長率分類）（2026-2033 年）

• 文字轉影片
• 圖片轉影片
• PowerPoint/幻燈片轉影片
• 其他輸入

全球人工智慧影片創作市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 行銷與廣告
• 教育和培訓
• 社群媒體內容
• 娛樂/媒體
• 企業/商務溝通

全球人工智慧影片創作市場規模（按部署模式和複合年成長率分類）（2026-2033 年）

• 基於雲端的
• 本地部署
• 混合

全球人工智慧影片創作市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Synthesia
• Runway
• Pictory
• OpenAI
• Adobe
• InVideo
• Lumen5
• Veed.io
• Rephrase.ai
• DeepBrain
• Synthesia
• Runway
• Pictory
• OpenAI
• Adobe
• InVideo
• Lumen5
• Veed.io
• Rephrase.ai
• DeepBrain

結論與建議

Global AI Video Generator Market size was valued at USD 7.49 Billion in 2024 and is poised to grow from USD 8.91 Billion in 2025 to USD 35.58 Billion by 2033, growing at a CAGR of 18.9% during the forecast period (2026-2033).

The global AI video generator market is experiencing significant growth, fueled by an escalating demand for video content and the increasing preference for visual media over traditional text and images. Approximately 80% of internet traffic is now driven by videos, highlighting the urgency for businesses to adopt video-centric strategies. The rapid rise in social media usage and enhanced internet connectivity further amplify this demand for efficient video creation tools. Innovative AI applications are emerging, enabling users to generate videos effortlessly from various content sources such as spreadsheets and presentations. Platforms offer user-friendly features, including avatars, screen recording, and extensive media libraries, to enhance the video production process, making it engaging and accessible to a diverse audience while optimizing time efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global AI Video Generator market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global AI Video Generator Market Segments Analysis

Global AI Video Generator Market is segmented by Component, Organization Size, Source, Application, Deployment Model and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises, SMEs and Individual Creators. Based on Source, the market is segmented into Text-to-Video, Image-to-Video, PowerPoint / Slide-to-Video and Other Inputs. Based on Application, the market is segmented into Marketing & Advertising, Education & Training, Social Media Content, Entertainment / Media and Corporate / Business Communications. Based on Deployment Model, the market is segmented into Cloud-Based, On-Premise and Hybrid. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global AI Video Generator Market

The Global AI Video Generator market is experiencing significant growth driven by the rising emphasis on consumer branding and targeted marketing strategies in social media and e-commerce. Brands and agencies are increasingly adopting bespoke short-form video content, as it offers a quicker and more scalable alternative to traditional production methods. This shift allows businesses to create highly tailored content that resonates with diverse segments, languages, and products. To streamline their operations and improve efficiency, more companies are likely to implement text-to-video technologies and template-driven approaches, enabling them to produce thousands of localized variations for advertisements and product pages swiftly.

Restraints in the Global AI Video Generator Market

The Global AI Video Generator market faces significant challenges due to growing concerns around deepfake technology and its implications for consent, likeness usage, and authenticity. Many organizations have opted to limit their adoption of this technology, primarily due to uncertainties surrounding legal frameworks and the need for governance measures such as watermarking and signed metadata. This cautious approach hinders the widespread acceptance and deployment of AI video generation tools. Additionally, certain applications are constrained by compliance requirements and the necessity for detection and provenance systems, which complicate integration processes and escalate operational costs, particularly in regulated sectors and public-facing initiatives.

Market Trends of the Global AI Video Generator Market

The Global AI Video Generator market is witnessing a significant trend towards multimodal, end-to-end production pipelines, transforming traditional video creation into comprehensive suites. These advanced tools enable seamless transitions from text-based film scripts to synchronized audio-visual content, including captions and images. Integration with storyboarding, asset libraries, and script editing enhances the overall user experience, facilitating a nearly automated production process for marketing and learning & development teams. The rise of interconnected toolchains, including platform templates, APIs, and plugins for creative software, is further accelerating adoption, driving innovation, and redefining content creation workflows across various sectors.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global AI Video Generator Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
• Services

Global AI Video Generator Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs
• Individual Creators

Global AI Video Generator Market Size by Source & CAGR (2026-2033)

• Market Overview
• Text-to-Video
• Image-to-Video
• PowerPoint / Slide-to-Video
• Other Inputs

Global AI Video Generator Market Size by Application & CAGR (2026-2033)

• Market Overview
• Marketing & Advertising
• Education & Training
• Social Media Content
• Entertainment / Media
• Corporate / Business Communications

Global AI Video Generator Market Size by Deployment Model & CAGR (2026-2033)

• Market Overview
• Cloud-Based
• On-Premise
• Hybrid

Global AI Video Generator Market Size & CAGR (2026-2033)

• North America (Component, Organization Size, Source, Application, Deployment Model)
  • US
  • Canada
• Europe (Component, Organization Size, Source, Application, Deployment Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Source, Application, Deployment Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Source, Application, Deployment Model)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Source, Application, Deployment Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Synthesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pictory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InVideo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veed.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rephrase.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synthesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pictory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenAI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InVideo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumen5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veed.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rephrase.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeepBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations