紅酒市場規模、佔有率和成長分析（按產品類型、包裝類型、銷售管道、甜度、分銷通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球紅酒市場規模將達到 1908 億美元，到 2025 年將達到 2022.5 億美元，到 2033 年將達到 3223.5 億美元，在預測期（2026-2033 年）內複合年成長率為 6%。

全球紅酒市場分析顯示，在幾個關鍵因素的驅動下，該市場呈現強勁成長態勢。葡萄酒旅遊的興起以及人們對紅酒健康益處（包括其心血管和抗氧化功效）的日益關注，顯著推動了市場需求。此外，消費者對高品質酒類飲品的需求不斷成長，也促進了市場發展。中產階級可支配所得的增加和都市化的加快，同樣推動了紅酒消費。永續性理念也日益受到重視，消費者越來越傾向於選擇環保的生產方式。然而，嚴格的酒類法規、高稅收、文化和宗教限制、對酒精的負面看法以及氣候變遷等挑戰，可能會阻礙某些地區的市場滲透和成長。

推動全球紅酒市場發展的因素

全球旅遊業的蓬勃發展預計將顯著推動世界各地紅酒的銷售。法國、義大利、西班牙和澳洲等著名葡萄酒產區每年吸引數百萬遊客，帶動了人們對當地紅酒品種的興趣。將品酒之旅、葡萄園住宿設施和文化節慶活動融入旅遊行程，預計將進一步刺激全球紅酒市場。隨著旅客尋求道地的體驗，對這些獨特產品的需求將提升消費者對紅酒的興趣和喜愛度，最終惠及整個產業。

限制全球紅酒市場的因素

全球紅酒市場面臨許多挑戰，這些挑戰源自於多種限制酒精消費的因素，包括宗教信仰、文化習俗和社會禁忌。在中東和亞洲部分地區等宗教規範禁止飲酒的地區，紅酒銷售量往往非常低。這給負責人帶來了挑戰，他們被迫採取謹慎低調的策略來推廣產品，從而阻礙了品牌曝光和市場滲透。因此，克服這些障礙可能會增加紅酒生產商的成本，最終影響他們在這些受限市場中的整體盈利。

全球紅酒市場趨勢

全球紅酒市場正加速向低酒精和無酒精產品轉型，這主要得益於健康意識日益增強的消費者，尤其是千禧世代的需求成長。這群人積極尋求風味獨特的飲品，既能在社交場合享用，又能最大程度地減少酒精帶來的負面影響。隨著健康潮流的興起，紅酒生產商正在調整策略，增加對創新低酒精和無酒精產品的投入。這個市場趨勢不僅擴大了消費群體，也契合了崇尚適度和正念的新文化，進一步提升了紅酒在各種社交場合的吸引力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球紅酒市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 赤霞珠葡萄酒
• 梅洛葡萄酒
• 西拉/設拉子葡萄酒
• 其他

全球紅酒市場規模（依包裝類型分類）及複合年成長率（2026-2033 年）

• 瓶子
• 能

全球紅酒市場規模（依銷售管道分類）及複合年成長率（2026-2033 年）

• On-Trade
• Off-Trade

全球紅酒市場規模：依甜度等級及複合年成長率分類（2026-2033 年）

• 乾燥
• 中等甜度
• 甜的

全球紅酒市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 食品服務業
• 零售

全球紅酒市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Constellation Brands（USA）
• Castel Group（France）
• Vina Concha y Toro（Chile）
• Pernod Ricard（France）
• Accolade Wines（Australia）
• Jackson Family Wines（USA）
• Bronco Wine Company（USA）
• Diageo（UK）
• Kendall-Jackson Wine Estates（USA）
• Torres（Spain）
• LVMH Moet Hennessy Louis Vuitton（France）
• Sogrape Vinhos（Portugal）
• Freixenet Copestick（Spain）
• Casella Family Brands（Australia）
• Gruppo Italiano Vini（Italy）
• Changyu Pioneer Wine（China）
• Brown-Forman Corporation（USA）

結論與建議

Global Red Wine Market size was valued at USD 190.8 Billion in 2024 and is poised to grow from USD 202.25 Billion in 2025 to USD 322.35 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

Market insights into global red wine indicate a robust growth trajectory driven by several key factors. The surge in wine tourism and heightened awareness of red wine's health benefits, including cardiovascular advantages and antioxidant properties, are significantly boosting its demand. Moreover, the trend toward premiumization in alcoholic beverages is enhancing market growth, as consumers increasingly seek high-quality options. The rising disposable income among the middle-class and urbanization further support red wine consumption. Sustainability practices are also gaining importance, with consumers favoring eco-friendly production methods. However, challenges such as stringent alcohol regulations, high taxes, cultural and religious constraints, negative alcohol perceptions, and climate change may hinder market penetration and growth in certain regions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Red Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Red Wine Market Segments Analysis

Global Red Wine Market is segmented by Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel and region. Based on Product Type, the market is segmented into Cabernet Sauvignon Wine, Merlot Wine, Syrah/Shiraz Wine and Others. Based on Packaging Type, the market is segmented into Bottles and Cans. Based on Sales Channel, the market is segmented into On-trade and Off-trade. Based on Sweetness Level, the market is segmented into Dry, Semi-Sweet and Sweet. Based on Distribution Channel, the market is segmented into Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Red Wine Market

The surge in global travel and tourism activities is anticipated to significantly enhance red wine sales worldwide. Renowned wine-producing regions such as France, Italy, Spain, and Australia draw millions of tourists each year, fostering an interest in local red wine varieties. The inclusion of wine-tasting tours, vineyard accommodations, and cultural festivals in travel plans is expected to further stimulate the global red wine market. As travelers seek authentic experiences, the demand for these unique offerings will likely contribute to the growth and popularity of red wine among consumers across various markets, ultimately benefiting the industry as a whole.

Restraints in the Global Red Wine Market

The global red wine market faces significant challenges due to various factors, including religious beliefs, cultural practices, and social taboos that limit alcohol consumption. In regions such as the Middle East and certain areas of Asia, where drinking is often prohibited by religious norms, red wine sales tend to be quite low. This creates difficulties for marketers who must employ cautious and discreet strategies to promote their products, reducing brand exposure and market penetration. As a result, addressing these obstacles can lead to increased expenses for red wine producers, ultimately impacting their overall profitability in these constrained markets.

Market Trends of the Global Red Wine Market

The Global Red Wine market is increasingly witnessing a shift towards low- and no-alcohol options, driven by the rising demand from health-conscious consumers, particularly millennials. This demographic is actively seeking flavorful alternatives that allow for social engagement while minimizing the adverse effects typically associated with alcohol consumption. As wellness trends gain momentum, red wine producers are pivoting their strategies to invest in the development of innovative low-alcohol and non-alcoholic varieties. This market trend not only broadens the consumer base but also aligns with an emerging culture that values sobriety and mindfulness, further enhancing the appeal of red wine in diverse social settings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Red Wine Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Cabernet Sauvignon Wine
• Merlot Wine
• Syrah/Shiraz Wine
• Others

Global Red Wine Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans

Global Red Wine Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• On-trade
• Off-trade

Global Red Wine Market Size by Sweetness Level & CAGR (2026-2033)

• Market Overview
• Dry
• Semi-Sweet
• Sweet

Global Red Wine Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Food Service
• Retail

Global Red Wine Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Sales Channel, Sweetness Level, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson Family Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bronco Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendall-Jackson Wine Estates (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torres (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sogrape Vinhos (Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freixenet Copestick (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casella Family Brands (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gruppo Italiano Vini (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changyu Pioneer Wine (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations