刺繡市場規模、佔有率和成長分析（按產品類型、最終用途產業、材料類型、工藝、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球刺繡市場規模將達到 40.6 億美元，到 2025 年將達到 43.4 億美元，到 2033 年將達到 74.1 億美元，預測期（2026-2033 年）的複合年成長率為 6.9%。

在全球紡織服裝產業的成長、個人化產品需求的增加以及技術進步的推動下，全球刺繡市場持續穩定擴張。刺繡能夠提升服裝、配件和家居裝飾的視覺吸引力和獨特性，吸引追求獨特產品的消費者。消費者對本地工匠、精品品牌和時裝公司手工製作和客製化產品的興趣日益濃厚，也推動了市場的發展。此外，零售網路的擴張和全球知名度的提升也帶動了終端用戶市場對刺繡產品的需求。民族和文化服飾的興起進一步凸顯了刺繡在傳統服飾中的重要角色。先進的電腦刺繡機和數位設計軟體等技術創新，提高了生產效率和設計精度，而材料的改進則提升了刺繡產品在各種應用領域的品質和耐用性。

推動全球刺繡市場發展的因素

由於消費者在服裝和家居裝飾產品上的支出不斷成長，全球刺繡市場正在蓬勃發展。隨著消費者越來越注重產品差異化和生活方式導向消費，刺繡服裝、枕頭套、窗簾、各種家居用品及其他產品的零售額均有所成長。尤其是在都市區和高階市場，利用裝飾性刺繡來提升服裝和家居產品的真實性和感知價值已成為日益流行的趨勢。這一趨勢凸顯了消費者對日常用品中獨特和手工元素的日益偏好，從而推動了刺繡行業的擴張，以滿足眼光獨到的消費者的需求。

全球刺繡市場限制因素

由於刺繡工藝勞動密集且純手工，成本高昂，全球刺繡市場面臨嚴峻挑戰。隨著工資持續上漲和消費者對快速交貨的期望不斷提高，製造商往往難以在價格和品質之間取得平衡。這種情況限制了刺繡工藝的廣泛應用，尤其是在價格敏感型市場和注重預算的時尚品牌中，高成本阻礙了市場滲透。這些因素共同構成了製造商吸引追求低成本消費者的障礙，限制了整個刺繡市場的成長潛力。

全球刺繡市場趨勢

受個人化和客製化產品需求日益成長的推動，全球刺繡市場正經歷顯著成長。消費者越來越追求能夠體現個人風格和喜好的獨特設計，這導致包括時尚服飾、商務服裝和家居裝飾在內的各個品類的定製商品需求激增。為了因應這一轉變，各大品牌紛紛採用基於網路的客製化解決方案，並推出限量版系列，以滿足顧客對差異化的需求。因此，企業正在提供高品質的客製化刺繡解決方案，以增強客戶參與和品牌忠誠度，在競爭激烈的市場中佔據優勢，並滿足現代消費者表達自我的願望。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球刺繡市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 機器刺繡
• 手工刺繡
• 數位刺繡
• 刺繡服裝
• 刺繡配件

全球刺繡市場規模（依最終用途產業分類）及複合年成長率（2026-2033 年）

• 時尚與服裝
• 家用紡織品
• 運動與戶外
• 衛生保健
• 促銷產品

全球刺繡市場規模（按材料類型和複合年成長率分類）（2026-2033 年）

• 棉布
• 聚酯纖維
• 絲綢
• 尼龍
• 混紡布料

全球刺繡市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 十字繡
• 自由式刺繡
• 貼布繡
• 鏤空
• 羊毛刺繡

全球刺繡市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 網路商店
• 實體零售商
• 批發商
• 直銷
• 工藝品和特色商店

全球刺繡市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Brother Industries, Ltd.（Japan）
• Tajima Group（Japan）
• Janome Sewing Machine Co., Ltd.（Japan）
• JUKI Corporation（Japan）
• Bernina International AG（Switzerland）
• Ricoma International Corporation（USA）
• ZSK Stickmaschinen GmbH（Germany）
• SWF（SunStar Co. Ltd.）（South Korea）
• Barudan Co. Ltd.（Japan）
• Melco International（USA）
• PFAFF Industriesysteme und Maschinen GmbH（Germany）
• Singer Sewing Company（USA）
• HappyJapan Inc.（Japan）
• Mitsubishi Electric Corporation（Japan）
• Beijing DAHAO Technology Corp., Ltd.（China）
• Zhejiang Xinsheng Technology Co., Ltd.（China）
• Zhejiang Yuelong Sewing Equipment Co., Ltd.（China）
• ColDesi（USA）
• Meistergram（USA）
• Husqvarna Viking（Sweden）

結論與建議

Global Embroidery Market size was valued at USD 4.06 Billion in 2024 and is poised to grow from USD 4.34 Billion in 2025 to USD 7.41 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global embroidery market is witnessing robust expansion, fueled by growth in the textile and apparel sector, heightened demand for personalized items, and advancements in technology. Embroidery enhances the visual appeal and uniqueness of clothing, accessories, and home decor, attracting consumers seeking distinctive products. The market benefits from increased interest among local artisans, boutique brands, and fashion houses in handmade and bespoke offerings. Additionally, the rise of retail networks and global exposure fosters demand for embroidered goods across end-use markets. The surge in ethnic and cultural fashion trends further emphasizes embroidery's role in traditional apparel. Technological innovations, including advanced computerized embroidery machines and digitized design software, have optimized productivity and design accuracy, while improved materials enhance the quality and durability of embroidered items across various applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Embroidery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Embroidery Market Segments Analysis

Global Embroidery Market is segmented by Product Type, End-Use Industry, Material Type, Technique, Distribution Channel and region. Based on Product Type, the market is segmented into Machine Embroidery, Hand Embroidery, Digital Embroidery, Embroidered Apparel and Embroidered Accessories. Based on End-Use Industry, the market is segmented into Fashion and Apparel, Home Textiles, Sports and Outdoor, Healthcare and Promotional Products. Based on Material Type, the market is segmented into Cotton, Polyester, Silk, Nylon and Blended Fabrics. Based on Technique, the market is segmented into Cross-Stitch, Free-Motion Embroidery, Applique Embroidery, Cutwork and Wool Embroidery. Based on Distribution Channel, the market is segmented into Online Stores, Brick-and-Mortar Retailers, Wholesale Distributors, Direct Sales and Craft and Specialty Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Embroidery Market

The global embroidery market is experiencing growth due to increased consumer expenditure on both apparel and home decor items. As consumers prioritize differentiation and lifestyle-oriented purchases, products such as embroidered clothing, pillowcases, curtains, and various home goods are witnessing a rise in retail sales. Urban areas and premium segments are particularly leveraging decorative embroidery to enhance the authenticity and perceived value of apparel and home products. This trend highlights a growing preference for unique and artisanal elements in everyday items, driving expansion within the embroidery sector as it meets the demands of a discerning consumer base.

Restraints in the Global Embroidery Market

The Global Embroidery market faces significant challenges due to the nature of tailor-made and hand-made embroidery, which is labor-intensive and consequently more costly. As wages continue to rise and consumer expectations for quicker delivery grow, manufacturers often struggle to maintain a balance between affordability and quality. This predicament limits the accessibility of embroidery, particularly in price-sensitive markets and among budget-conscious fashion brands, as the elevated costs hinder broader market penetration. The combination of these factors creates a barrier for manufacturers aiming to appeal to consumers seeking lower-priced options, thus restricting the embroidery market's overall growth potential.

Market Trends of the Global Embroidery Market

The global embroidery market is experiencing a significant upward trend fueled by the growing demand for personalized and customized products. Consumers increasingly seek unique designs that reflect their individual styles and preferences, leading to a surge in customized merchandise across various sectors, including fashion, business attire, and home decor. This shift is driving brands to implement web-based customization solutions and launch exclusive collections that resonate with customers' desires for differentiation. As a result, businesses are enhancing customer engagement and brand loyalty by offering high-quality, bespoke embroidery solutions, positioning themselves favorably in a competitive marketplace and catering to the modern consumer's quest for self-expression.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Embroidery Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Machine Embroidery
• Hand Embroidery
• Digital Embroidery
• Embroidered Apparel
• Embroidered Accessories

Global Embroidery Market Size by End-Use Industry & CAGR (2026-2033)

• Market Overview
• Fashion and Apparel
• Home Textiles
• Sports and Outdoor
• Healthcare
• Promotional Products

Global Embroidery Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Cotton
• Polyester
• Silk
• Nylon
• Blended Fabrics

Global Embroidery Market Size by Technique & CAGR (2026-2033)

• Market Overview
• Cross-Stitch
• Free-Motion Embroidery
• Applique Embroidery
• Cutwork
• Wool Embroidery

Global Embroidery Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Stores
• Brick-and-Mortar Retailers
• Wholesale Distributors
• Direct Sales
• Craft and Specialty Stores

Global Embroidery Market Size & CAGR (2026-2033)

• North America (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End-Use Industry, Material Type, Technique, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Brother Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tajima Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Janome Sewing Machine Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUKI Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernina International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricoma International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZSK Stickmaschinen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SWF (SunStar Co. Ltd.) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barudan Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melco International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PFAFF Industriesysteme und Maschinen GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singer Sewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HappyJapan Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing DAHAO Technology Corp., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Xinsheng Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Yuelong Sewing Equipment Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ColDesi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meistergram (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Husqvarna Viking (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations