全球全地形車和多用途車輪胎市場規模、佔有率和成長分析（按輪胎類型、車輛類型、輪胎尺寸、材料、應用和地區分類）—產業預測（2026-2033 年）

全球 ATV 和 UTV 輪胎市場規模預計在 2024 年達到 10.3 億美元，從 2025 年的 11 億美元成長到 2033 年的 18.7 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

全球全地形車 (ATV) 和多用途車 (UTV) 輪胎市場正經歷強勁成長，這主要得益於人們對探險運動和休閒活動日益成長的興趣。 ATV 和 UTV 在軍事領域的應用日益廣泛，加上政府的支持性法規，進一步推動了市場擴張。消費者將這些車輛用於農業、狩獵和戶外旅遊等用途，也帶動了對耐用型特殊輪胎的需求。亞太地區戶外旅遊的蓬勃發展和可支配收入的成長，為市場創造了巨大的發展機會。儘管全地形輪胎仍佔據主導地位，但泥地和沙地輪胎的需求也顯著成長。技術創新致力於提升輪胎的耐用性、抓地力和性能，例如採用先進的橡膠配方和自清潔胎面花紋等創新技術，從而提高安全性、舒適性和整體使用壽命。越來越多的新興企業以極具競爭力的價格，推出高性能輪胎產品，以滿足不同使用者的需求。

推動全球全地形車和多用途車輪胎市場發展的因素

越野休閒活動（包括探險運動、越野騎行和賽車運動）日益受到關注，是推動全球全地形車 (ATV) 和多用途車 (UTV) 輪胎市場擴張的主要動力。對於那些渴望逃離日常生活、親近大自然、體驗多元地形之美的人來說，全地形車正變得至關重要。這一趨勢在擁有眾多自然公園、蜿蜒小徑和風景如畫的山地景觀的地區尤為明顯，這激發了消費者對戶外探索的興趣，並推動了對專為這些崎嶇地形設計的高品質輪胎的需求。因此，在戶外愛好者的推動下，該市場正經歷著強勁的成長。

限制全球全地形車/多用途車輪胎市場的因素

全球全地形車 (ATV) 和多用途車 (UTV) 輪胎市場面臨的主要挑戰之一是高性能輪胎的高昂價格。這些輪胎採用優質材料和先進技術製造，以實現卓越性能，但也因此成本高昂。高昂的價格可能會限制消費者的接受度，尤其是在價格敏感度較低的發展中地區。因此，這種經濟障礙可能會影響輪胎的更換頻率，並最終阻礙整個全地形車和多用途車輪胎行業的成長，因為潛在買家可能會尋求價格更實惠且品質不打折扣的替代品。

全球全地形車/多用途車輪胎市場趨勢

全球全地形車 (ATV) 和多用途車 (UTV) 輪胎市場正經歷著向特種輪胎的顯著轉變，這主要受消費者對更高性能和更耐用性的需求不斷成長的驅動。無論是愛好者還是工業相關人員，都在尋求能夠在泥濘、雪地、沙地和岩石等各種地形上提供卓越抓地力和長壽命的輪胎。這一趨勢凸顯了消費者對全地形性能的重視，以及對能夠在嚴苛條件下承受高強度使用的輪胎的需求。特種輪胎的興起反映了消費者對最佳化車輛性能產品的普遍偏好，也預示著特種輪胎市場將持續創新和成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球全地形車/多用途車輪胎市場規模（按輪胎類型和複合年成長率分類）（2026-2033 年）

• 全地形輪胎
• 泥地輪胎
• 沙地輪胎
• 攀岩輪胎
• 鋪裝輪胎

全球全地形車及多用途車輪胎市場規模（按車輛類型分類）及複合年成長率（2026-2033 年）

• 全地形車（ATV）
• 多用途任務車輛（UTV）
• 並排式車輛
• 四輪車
• 運動型全地形車

全球全地形車/多用途車輪胎市場規模（依輪胎尺寸分類）及複合年成長率（2026-2033 年）

• 小號（最大 24 吋）
• 中號（24-30吋）
• 大號（超過 30 吋）
• 客製尺寸

全球全地形車/多用途車輪胎市場規模（按材料和複合年成長率分類）（2026-2033 年）

• 橡皮
• 複合材料
• 斜交輪胎
• 子午線輪胎

全球全地形車和多用途車輪胎市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 價格分佈實惠（50美元以下）
• 價格分佈（50-100美元）
• 高級版（100-200美元）
• 豪華/高性能（200 美元以下）

全球全地形車/多用途車輪胎市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 休閒用途
• 農業
• 商業的

全球全地形車及多用途車輪胎市場規模（按地區分類）及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Maxxis International（Taiwan）
• ITP Tires（USA）
• Kenda Rubber Industrial Co., Ltd.（Taiwan）
• Carlisle（USA）
• GBC Motorsports（USA）
• Goodyear Tire & Rubber Company（USA）
• Michelin SE（France）
• BFGoodrich（USA/France）
• Duro Tire & Wheel Corp.（Taiwan）
• CST Tires（Taiwan）
• Bridgestone Corporation（Japan）
• Sedona Tire & Wheel（USA）
• System 3 Off-Road（USA）
• STI Powersports（USA）
• Pro Armor（USA）
• Tusk（USA）
• EFX Performance Tires（USA）
• Tensor Tire（USA）
• Wanda Group（China）
• AMS Tires（USA）

結論與建議

Global ATV UTV Tire Market size was valued at USD 1.03 Billion in 2024 and is poised to grow from USD 1.1 Billion in 2025 to USD 1.87 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global ATV UTV tire market is witnessing robust growth, fueled by a rising interest in adventure sports and recreational activities. Increased adoption of ATVs and UTVs for military purposes, along with supportive government regulations, further stimulate market expansion. The consumer shift toward utilizing these vehicles for agriculture, hunting, and outdoor tourism underscores the heightened demand for durable specialty tires. Outdoor tourism in the Asia-Pacific region, combined with growing disposable incomes, presents promising opportunities. While all-terrain tires remain dominant, there is a notable increase in the demand for mud and sand tires. Technological advancements focus on durability, traction, and enhanced performance, with innovations like advanced rubber compounds and self-cleaning tread patterns improving safety, comfort, and overall service life. Emerging players are entering the market with competitively priced, high-performance options tailored to meet diverse user needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global ATV UTV Tire market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global ATV UTV Tire Market Segments Analysis

Global ATV UTV Tire Market is segmented by Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application and region. Based on Tire Type, the market is segmented into All-Terrain Tires, Mud Tires, Sand Tires, Rock Crawling Tires and Pavement Tires. Based on Vehicle Type, the market is segmented into ATVs (All-Terrain Vehicles), UTVs (Utility Task Vehicles), Side-by-Side Vehicles, Four-Wheelers and Sport ATVs. Based on Tire Size, the market is segmented into Small (up to 24 inches), Medium (24 to 30 inches), Large (over 30 inches) and Custom Sizes. Based on Material, the market is segmented into Rubber, Composite Materials, Bias Ply Tires and Radial Tires. Based on Price Range, the market is segmented into Budget-Friendly (<$50), Mid-Range ($50 - $100), Premium ($100 - $200) and Luxury/High-Performance (<$200). Based on Application, the market is segmented into Recreational, Agricultural and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global ATV UTV Tire Market

The increasing enthusiasm for off-road recreational activities, including adventure sports, trail riding, and motorsport events, significantly propels the expansion of the global ATV and UTV tire market. All-terrain vehicles are becoming essential for individuals seeking an escape from daily routines, allowing them to venture into nature and experience the beauty of diverse landscapes. This trend is particularly pronounced in regions abundant with natural parks, winding trails, and picturesque mountain vistas, thereby enhancing consumer interest in outdoor exploration and driving demand for high-quality tires designed for these rugged terrains. As a result, the market experiences robust growth driven by outdoor enthusiasts.

Restraints in the Global ATV UTV Tire Market

One of the significant challenges facing the global ATV and UTV tire market is the elevated pricing associated with advanced, terrain-specific tires. These tires are crafted from high-quality materials and utilize sophisticated technology to enhance performance, resulting in a substantial cost. This expense may limit their adoption among consumers, particularly in developing regions where price sensitivity tends to be lower. Consequently, this financial barrier could influence the frequency of tire replacements and ultimately hinder overall growth within the ATV and UTV tire industry, as potential buyers may seek more affordable alternatives that do not compromise on quality.

Market Trends of the Global ATV UTV Tire Market

The global ATV and UTV tire market is witnessing a marked shift towards specialty tires, driven by an escalating demand for enhanced performance and durability. Enthusiasts and industries alike are seeking tires that offer superior grip and longevity across diverse terrains, including mud, snow, sand, and rocky surfaces. This trend emphasizes consumers' preference for all-terrain capabilities, as well as the need for tires designed to withstand rigorous use in challenging conditions. The rise of specialized tires reflects a broader consumer inclination towards products that optimize vehicle performance, indicating a thriving market poised for continued innovation and growth in the specialty tire segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global ATV UTV Tire Market Size by Tire Type & CAGR (2026-2033)

• Market Overview
• All-Terrain Tires
• Mud Tires
• Sand Tires
• Rock Crawling Tires
• Pavement Tires

Global ATV UTV Tire Market Size by Vehicle Type & CAGR (2026-2033)

• Market Overview
• ATVs (All-Terrain Vehicles)
• UTVs (Utility Task Vehicles)
• Side-by-Side Vehicles
• Four-Wheelers
• Sport ATVs

Global ATV UTV Tire Market Size by Tire Size & CAGR (2026-2033)

• Market Overview
• Small (up to 24 inches)
• Medium (24 to 30 inches)
• Large (over 30 inches)
• Custom Sizes

Global ATV UTV Tire Market Size by Material & CAGR (2026-2033)

• Market Overview
• Rubber
• Composite Materials
• Bias Ply Tires
• Radial Tires

Global ATV UTV Tire Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Budget-Friendly (<$50)
• Mid-Range ($50 - $100)
• Premium ($100 - $200)
• Luxury/High-Performance (<$200)

Global ATV UTV Tire Market Size by Application & CAGR (2026-2033)

• Market Overview
• Recreational
• Agricultural
• Commercial

Global ATV UTV Tire Market Size & CAGR (2026-2033)

• North America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • US
  • Canada
• Europe (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Tire Type, Vehicle Type, Tire Size, Material, Price Range, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maxxis International (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITP Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenda Rubber Industrial Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlisle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GBC Motorsports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodyear Tire & Rubber Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michelin S.E. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BFGoodrich (USA/France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duro Tire & Wheel Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CST Tires (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bridgestone Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sedona Tire & Wheel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• System 3 Off-Road (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STI Powersports (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Armor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tusk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EFX Performance Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tensor Tire (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wanda Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AMS Tires (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations