牙刷和牙膏市場規模、佔有率和成長分析（按產品類型、分銷管道、刷毛、形狀和地區分類）－2026-2033年產業預測

預計到 2024 年，全球牙刷和牙膏市場規模將達到 488.3 億美元，到 2025 年將成長至 516.2 億美元，到 2033 年將成長至 804.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.7%。

受口腔衛生意識不斷增強和創新產品開發的推動，全球牙刷和牙膏市場預計將迎來顯著成長。公共衛生舉措和媒體宣傳活動提高了人們對口腔健康與整體健康密切相關的認知，從而推動了對這些產品的需求。電動牙刷和智慧牙刷等技術創新，以及具有美白功效和天然成分的新型牙膏，為市場擴張提供了新的機會。此外，人口老化加劇，老年人更容易罹患牙周病和牙齒脫落等牙科疾病，預計也將進一步促進銷售成長。加上可支配收入的增加，這些因素共同為牙刷和牙膏供應商創造了有利的環境，使其能夠抓住新興的市場機會。

全球牙刷和牙膏市場促進因素

全球牙刷和牙膏市場正​​受到旨在改善口腔清潔用品的各種創新技術的顯著影響。電動牙刷、聲波牙刷和配備感應器的智慧牙刷的推出，改變了消費者的期望和偏好。此外，專業美白配方和天然/草本牙膏的研發也吸引了注重健康的消費者。針對特定牙齒問題（例如牙齒敏感和琺瑯質修復）的產品進一步豐富了市場選擇。這些進步不僅使品牌能夠脫穎而出，也使其能夠合理定價。此外，能夠提供刷牙技巧回饋的人工智慧牙刷正在改善使用者體驗並提升產品感知價值。

限制全球牙刷和牙膏市場的因素

全球牙刷和牙膏市場面臨許多限制因素，尤其是在已開發國家，其普及率高且市場已趨於飽和。由於大多數產品同質化嚴重，新參與企業難以實現產品差異化。這種激烈的競爭導致價格戰和利潤率下降。因此，企業被迫將大量資源投入行銷和品牌建設，而非用於創新。此外，新進業者必須克服重重障礙才能獲得市場佔有率，而在市場已飽和的地區，成長往往較為溫和漸進，而非強勁有力。這限制了企業的擴張和投資機會。

全球牙刷和牙膏市場趨勢

隨著消費者越來越重視環保和健康的選擇，全球牙刷和牙膏市場正​​經歷著向天然和永續產品的重大轉變。這一趨勢的特點是，消費者對竹製和再生材料製成的牙刷以及含有植物來源成分的牙膏的需求不斷成長。各大品牌正積極消除有害化學物質、微塑膠和人工添加劑，從而提升了產品對具有環保意識的消費者的吸引力。此舉不僅增強了品牌忠誠度，也順應了全球永續生活趨勢，使這些產品在日益注重健康的市場中佔據了有利地位。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球牙刷和牙膏市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 手動牙刷
• 電動牙刷
• 牙膏

全球牙刷及牙膏市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 藥局/藥局
• 線上零售商
• 雜貨店
• 專賣店

全球牙刷及牙膏市場規模（以刷毛類型分類）及複合年成長率（2026-2033 年）

• 柔軟的
• 中等硬度
• 硬毛

全球牙刷和牙膏市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 凝膠
• 貼上
• 粉末

全球牙刷及牙膏市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Colgate-Palmolive Company（USA）
• The Procter & Gamble Company（P&G）（USA）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（USA）
• Church & Dwight Co., Inc.（USA）
• Lion Corporation（Japan）
• Kao Corporation（Japan）
• Koninklijke Philips NV（Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Sunstar Group（Switzerland）
• Dabur India Ltd（India）
• Himalaya Global Holdings Ltd.（India）
• LG Household & Health Care Ltd.（South Korea）
• Patanjali Ayurved Limited（India）
• Perrigo Company plc（Ireland）
• Reckitt Benckiser Group Plc（United Kingdom）
• Amway Corporation（USA）
• Water Pik, Inc.（USA）
• Dr. Fresh LLC（USA）

結論與建議

Global Toothbrush And Toothpaste Market size was valued at USD 48.83 Billion in 2024 and is poised to grow from USD 51.62 Billion in 2025 to USD 80.43 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The global market for toothbrushes and toothpaste is set to experience significant growth driven by heightened awareness of oral hygiene and innovative product developments. Public health initiatives and media campaigns have successfully linked oral health to overall wellness, thus enhancing demand for these products. Advancements such as electric and smart toothbrushes, along with new toothpaste options including whitening and natural formulations, present fresh opportunities for market expansion. Additionally, the rising geriatric population, which is more prone to dental issues like gum disease and tooth loss, will further contribute to increased sales. Coupled with rising disposable incomes, these factors create a favorable environment for toothbrush and toothpaste vendors to capitalize on emerging market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothbrush And Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothbrush And Toothpaste Market Segments Analysis

Global Toothbrush And Toothpaste Market is segmented by Product Type, Distribution Channel, Bristle Type, Form and region. Based on Product Type, the market is segmented into Manual Toothbrushes, Electric Toothbrushes and Toothpaste. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retailers, Grocery Stores and Specialty Stores. Based on Bristle Type, the market is segmented into Soft, Medium and Hard. Based on Form, the market is segmented into Gel, Paste and Powder. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothbrush And Toothpaste Market

The global market for toothbrushes and toothpaste is significantly influenced by a range of innovations designed to enhance oral care. The introduction of electric and sonic toothbrushes, along with smart brushes incorporating sensors, has transformed consumer expectations and preferences. Additionally, the development of specialized whitening formulations and natural or herbal toothpaste options attracts health-conscious consumers. Products targeting specific dental concerns, such as sensitivity and enamel repair, further expand market offerings. These advancements not only enable brands to differentiate themselves but also justify premium pricing. Furthermore, AI-driven toothbrushes that provide feedback on brushing techniques enhance user experience and increase perceived value.

Restraints in the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market faces significant restraints due to its widespread usage and saturation, particularly in developed nations. New companies encounter difficulty in establishing differentiation as most products have become commoditized. This intense competition leads to price wars, resulting in reduced profit margins and compelling firms to allocate substantial resources towards marketing and branding instead of driving innovation. Additionally, new entrants must navigate considerable barriers to capture market share, and in already saturated areas, growth tends to be modest and incremental rather than robust and dynamic, limiting opportunities for expansion and investment.

Market Trends of the Global Toothbrush And Toothpaste Market

The Global Toothbrush and Toothpaste market is witnessing a significant shift towards natural and sustainable products, as consumers increasingly prioritize eco-friendly and health-conscious options. This trend is characterized by the rising demand for toothbrushes crafted from bamboo or recycled materials, along with toothpastes containing herbal and plant-based ingredients. Brands are actively eliminating harmful chemicals, microplastics, and artificial additives, thereby enhancing their appeal to environmentally savvy consumers. This commitment not only strengthens brand loyalty but also resonates with broader global movements advocating for sustainable living, positioning these products favorably in an increasingly health-conscious marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Toothbrush And Toothpaste Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Manual Toothbrushes
• Electric Toothbrushes
• Toothpaste

Global Toothbrush And Toothpaste Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Online Retailers
• Grocery Stores
• Specialty Stores

Global Toothbrush And Toothpaste Market Size by Bristle Type & CAGR (2026-2033)

• Market Overview
• Soft
• Medium
• Hard

Global Toothbrush And Toothpaste Market Size by Form & CAGR (2026-2033)

• Market Overview
• Gel
• Paste
• Powder

Global Toothbrush And Toothpaste Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, Bristle Type, Form)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Bristle Type, Form)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Bristle Type, Form)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Bristle Type, Form)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Bristle Type, Form)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (P&G) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations