清酒市場規模、佔有率和成長分析：按類型、價格範圍、年齡層和地區分類 - 2026-2033 年行業預測

預計到 2024 年，全球清酒市場價值將達到 100.6 億美元，到 2025 年將成長至 105.4 億美元，到 2033 年將成長至 153.4 億美元，在預測期（2026-2033 年）內複合年成長率為 4.8%。

在全球可支配收入成長、旅遊需求擴大以及消費者對特色酒類飲品的偏好日益增強的推動下，全球清酒市場正經歷顯著擴張。隨著消費者對獨特風味的追求，清酒在日本以外的市場也佔有了一席之地，引發了國際社會對這種具有獨特文化意義的飲品的濃厚興趣。旅遊業的蓬勃發展固然是這一成長的催化劑，但消費者偏好增強的健康意識以及對日本文化和美食的關注也發揮了重要作用。關鍵的市場趨勢包括：開發永續產品以滿足消費者需求、增加投資以提升產能以及運用先進技術來提高產品可靠性。此外，酒精消費量總量的成長也帶動了消費者對傳統清酒的興趣，使清酒能更好地適應不斷變化的消費者生活方式。

全球清酒市場促進因素

全球清酒市場深受可支配收入成長的影響，尤其是在新興經濟體。這些地區的消費者越來越願意享受優質獨特的酒精飲品，經濟實力的提升也使他們能夠探索更廣泛的飲酒選擇，並投資於更高品質的產品。隨著亞太地區和歐洲部分地區經濟的繁榮發展，清酒被視為一種優雅之選，在注重品質而非數量的富裕消費者中廣受歡迎。此外，全球優質化市場的高階化趨勢也源自於消費者對奢華體驗的需求，這使得清酒成為特殊場合和高級餐飲的優雅選擇。

限制全球清酒市場的因素

由於日本和亞洲等傳統市場以外地區對清酒的認知度有限，全球清酒市場面臨嚴峻挑戰。在北美和歐洲等地區，許多消費者將清酒視為一種陌生或小眾的飲品，這會阻礙清酒的普及，尤其是在啤酒、葡萄酒和烈酒佔據主導地位的地區。為了促進清酒的全球擴張，釀酒廠和經銷商必須優先進行教育活動、強力的市場宣傳活動以及全面的消費者認知提升工作。這將有效地宣傳清酒獨特的歷史、多樣性和文化意義，從而加深消費者對清酒的了解和消費。

全球清酒市場趨勢

全球清酒市場正經歷明顯的「優質化」趨勢，消費者和生產商都在朝向更高品質的產品邁進。這項轉變的特點是，人們越來越關注精緻的手工清酒，強調原料的純淨和釀造過程的精湛。高階品牌應運而生，以限量版、高酒精濃度和小批量生產為特色，吸引偏好高雅的飲酒者。精美的包裝和創新的行銷策略進一步強化了這一趨勢，提升了清酒的地位，塑造了一種能夠引起更廣泛受眾共鳴的理想形象。最終，清酒市場的受眾和消費群不斷擴大。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球清酒市場規模：按類型和複合年成長率分類（2026-2033 年）

• 普通清酒
• 純米
• 本丈三
• 吟釀
• 純米吟釀
• 其他

全球清酒市場規模：按地區和複合年成長率分類（2026-2033 年）

• 低價位
• 中價位
• 優質的

全球清酒市場規模：依年齡層及複合年成長率分類（2026-2033 年）

• 0至40歲
• 40至60歲
• 60歲或以上

全球清酒市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Hakutsuru Sake Brewing Co., Ltd.（Japan）
• Gekkeikan Sake Co. Ltd.（Japan）
• Takara Holdings Inc.（Japan）
• Ozeki Corporation（Japan）
• Asahi Shuzo Co., Ltd.（Japan）
• Kikusui Sake Co., Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Kubota/Asahi Shuzo Co., Ltd.（Japan）
• Kokuryu Sake Brewing Corp.（Japan）
• Tatsuuma-Honke Brewing Co. Ltd.（Japan）
• Homare Sake Brewery Co. Ltd.（Japan）
• Hananomai Brewing Co. Ltd.（Japan）
• Shiragiku Shuzo Co.（Japan）
• Aramasa Co. Ltd.（Japan）
• Niizawa Brewery（Japan）
• Shimizu Seizaburo Shoten Ltd.（Japan）
• Yaegaki Sake & Spirits, Inc.（Japan）
• Otokoyama Co., Ltd.（Japan）
• SakeOne（USA）
• KANPAI London Craft Sake（UK）

結論與建議

Global Sake Market size was valued at USD 10.06 Billion in 2024 and is poised to grow from USD 10.54 Billion in 2025 to USD 15.34 Billion by 2033, growing at a CAGR of 4.8% during the forecast period (2026-2033).

The global sake market is witnessing significant expansion, driven by rising disposable incomes, increased tourism, and a growing inclination towards unique alcoholic beverages. As consumers seek distinct flavors, sake has established a notable presence beyond Japan, with international interest in culturally unique drinks on the rise. The tourism boom acts as a catalyst for this growth, alongside the evolving preferences of health-conscious consumers and a burgeoning curiosity in Japanese culture and cuisine. Key market trends include the development of sustainable products to meet consumer demand, investments aimed at enhancing production capacity, and leveraging advanced technologies for product reliability. Additionally, the overall rise in alcohol consumption fuels interest in traditional Japanese rice wine, positioning sake favorably amidst changing consumer lifestyles.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sake market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sake Market Segments Analysis

Global Sake Market is segmented by Type, Range, Age and region. Based on Type, the market is segmented into Ordinary, Junmai, Honjozo, Ginjo, Junmai Ginjo and Others. Based on Range, the market is segmented into Low, Medium and Premium. Based on Age, the market is segmented into 0-40 Years, 40-60 Years and Above 60 Years. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sake Market

The global sake market is being significantly influenced by rising disposable incomes, especially in emerging economies, where consumers are increasingly willing to indulge in premium and unique alcoholic beverages. This enhanced financial capability enables individuals to explore a wider range of drinking options and invest in higher-quality products. As prosperity grows in regions like Asia Pacific and parts of Europe, sake is being recognized as a sophisticated choice, boosting its popularity among affluent consumers who prioritize quality over quantity. Additionally, the trend of premiumization in the global market is driven by consumer demand for luxury experiences, positioning sake as an elegant option for special occasions and fine dining.

Restraints in the Global Sake Market

The global sake market encounters significant challenges due to limited awareness beyond its traditional markets of Japan and Asia. In areas such as North America and Europe, many consumers view sake as an unfamiliar or niche beverage, which can impede wider acceptance, especially in regions dominated by preferences for beer, wine, or spirits. To facilitate the ongoing expansion of sake on a global scale, it is essential for brewers and distributors to prioritize educational initiatives, robust marketing campaigns, and comprehensive consumer outreach efforts. By doing so, they can effectively promote the unique history, versatility, and cultural importance of sake, fostering greater appreciation and consumption.

Market Trends of the Global Sake Market

The global sake market is witnessing a distinct trend towards premiumization, where both consumers and producers are gravitating towards higher-quality offerings. This shift is characterized by an increased focus on refined, artisanal products that emphasize the purity of ingredients and the complexity of brewing techniques. High-end brands are emerging, showcasing limited-edition releases, elevated alcohol-by-volume content, and small-batch productions that appeal to discerning drinkers. This trend is further enhanced by sophisticated packaging and innovative marketing strategies, elevating sake's status and creating an aspirational image that resonates with a broader audience, ultimately broadening the market's demographic reach and consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sake Market Size by Type & CAGR (2026-2033)

• Market Overview
• Ordinary
• Junmai
• Honjozo
• Ginjo
• Junmai Ginjo
• Others

Global Sake Market Size by Range & CAGR (2026-2033)

• Market Overview
• Low
• Medium
• Premium

Global Sake Market Size by Age & CAGR (2026-2033)

• Market Overview
• 0-40 Years
• 40-60 Years
• Above 60 Years

Global Sake Market Size & CAGR (2026-2033)

• North America (Type, Range, Age)
  • US
  • Canada
• Europe (Type, Range, Age)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Range, Age)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Range, Age)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Range, Age)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Hakutsuru Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikusui Sake Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota / Asahi Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuryu Sake Brewing Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatsuuma-Honke Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Homare Sake Brewery Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hananomai Brewing Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiragiku Shuzo Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aramasa Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niizawa Brewery (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimizu Seizaburo Shoten Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yaegaki Sake & Spirits, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otokoyama Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SakeOne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KANPAI London Craft Sake (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations