風味飲料粉市場規模、佔有率及成長分析（按產品類型、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，調味粉飲料市場規模將達到 813.8 億美元，到 2025 年將達到 842.3 億美元，到 2033 年將達到 1109.2 億美元，預測期（2026-2033 年）的複合年成長率為 3.5%。

受健康意識增強和功能性成分需求成長的推動，風味粉末飲料市場預計將迎來強勁成長。消費者對健康日益成長的興趣促使他們對添加天然維生素、礦物質和代糖的產品需求增加，同時部分消費者也在尋求低糖和無糖選擇。融合民族香辛料的獨特口味也有助於擴大消費族群。競爭策略十分活躍，各公司紛紛投資新產品推出和建立合作關係，以滿足不同消費者的偏好。此外，電子商務提高了產品的可及性，為消費者提供了更廣泛的選擇。然而，市場也面臨挑戰，人們對人工成分的日益關注促使他們轉向有機解決方案。激烈的競爭迫使製造商在口味、包裝和行銷方面不斷創新，以實現產品差異化。

風味粉末飲料市場促進因素

消費者對便利飲品解決方案的偏好日益成長，是推動風味粉狀飲料市場發展的主要動力。在現今快節奏的生活方式下，消費者越來越傾向於選擇易於沖泡和飲用的產品。風味粉狀飲料恰好滿足了這一需求，它們便於攜帶，只需與多種液體混合即可調製出美味飲品。此外，與即飲型飲料相比，這些粉末通常保存期限更長，無需冷藏，從而延長了保存期限。這項特性對於冷藏設施匱乏地區的消費者以及希望囤積自己喜愛飲品的消費者來說尤其重要。同時，風味粉狀飲料通常價格更實惠，尤其受到注重性價比的消費者的青睞，尤其是在新興市場，而價格和便利性是消費者考慮的關鍵因素。

制約風味粉末飲料市場的因素

由於消費者健康意識的不斷增強，風味粉狀飲料市場面臨挑戰。人們越來越意識到含糖和碳酸飲料對健康的負面影響，因此尋求更健康的替代品。風味粉狀飲料通常含糖量低，並含有額外的營養成分，因此越來越被認為是有益的選擇。消費者也正在尋找具有功能性益處的飲料，例如改善消化、增強能量和提高免疫力。這促使人們開發出添加了各種功能性成分的風味粉，例如維生素、礦物質、益生菌和草藥萃取物。此外，消費者對植物來源和天然產品的偏好日益成長，也影響著對採用有機和永續成分製成的風味粉狀飲料的需求，尤其是在具有環保意識的消費者群體中。

風味粉末飲料市場趨勢

風味粉狀飲料市場正經歷包裝創新的趨勢，旨在提升便利性並吸引現代消費者。製造商擴大採用單份小袋、條狀包裝和緊湊型包裝等形式，以滿足消費者忙碌的生活方式。此外，可重複密封的包裝也越來越受歡迎，因為它們有助於更長時間地保持產品的新鮮度和風味。永續性也是一個關鍵主題，越來越多的品牌正在探索環保材料，以吸引具有環保意識的消費者。這種對包裝創新的關注不僅提升了用戶體驗，也反映了消費者對便利性和永續性的日益成長的偏好，預計這將顯著推動市場成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究

全球風味飲料粉市場規模（依口味分類）及複合年成長率（2026-2033 年）

• 水果
• 咖啡基料

全球風味飲料粉市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 大賣場/超級市場
• 便利商店
• 線上
• 其他

全球風味飲料粉市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Dyla Brands
• Insta Foods
• Kent Corp.
• Kerry Group Plc
• Keurig Dr Pepper Inc.
• Lasco Foods Inc.
• National Beverage Corp.
• Nestle SA
• PepsiCo Inc.
• Simatek AS
• Sugam Products
• The Coca Cola Co.
• The Kraft Heinz Co.
• TreeHouse Foods Inc.
• True Citrus
• Unilever PLC
• US Foods Holding Corp.
• GlaxoSmithKline Plc
• Cargill Inc
• Mars, Inc.

結論與建議

Flavored Powder Drinks Market size was valued at USD 81.38 Billion in 2024 and is poised to grow from USD 84.23 Billion in 2025 to USD 110.92 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The Flavored Powder Drinks Market exhibits robust dynamics, poised for growth driven by rising consumer demand for healthier, functional ingredients. As the emphasis on wellness intensifies, consumers increasingly favor products enriched with natural vitamins, minerals, and alternative sweeteners, while a segment seeks low or no-sugar options. Unique flavors incorporating ethnic spices are broadening the demographic appeal. Competitive strategies are evident, as companies invest in new product launches and partnerships to cater to diverse consumer preferences. Furthermore, e-commerce enhances accessibility, offering consumers a wide array of choices. However, the market contends with challenges, including rising concerns about artificial ingredients, necessitating shifts toward organic solutions. Intense competition compels manufacturers to innovate in flavor, packaging, and marketing to distinguish their offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Flavored Powder Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Flavored Powder Drinks Market Segments Analysis

Global Flavored Powder Drinks Market is segmented by Flavor, by Distribution Channel, and by Region. Based on Flavor, the market is segmented into Fruit-based, Coffee-based, Chocolate-based, and others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Online, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Flavored Powder Drinks Market

The rising preference for convenient beverage solutions significantly propels the flavored powder drinks market. As modern lifestyles become busier, consumers increasingly seek products that are quick to prepare and easy to consume on the go. Flavored powdered drinks provide an efficient option, as they can be effortlessly transported and mixed with various liquids to create enjoyable beverages. Furthermore, these powders typically boast a longer shelf life compared to ready-to-drink alternatives, minimizing the need for refrigeration and prolonging usability. This attribute makes them especially appealing to individuals in regions with limited refrigeration access or those who wish to stockpile their favorite drinks. Additionally, flavored powdered beverages often present a more economical choice, attracting budget-conscious shoppers, particularly in emerging markets where affordability and convenience are key considerations.

Restraints in the Flavored Powder Drinks Market

The flavored powder drinks market faces challenges due to rising health concerns among consumers. There is a growing awareness regarding the adverse health effects associated with sugary and carbonated beverages, prompting many individuals to seek healthier alternatives. Flavored powder drinks, which typically contain lower sugar levels and offer added nutrients, are increasingly perceived as beneficial options. Consumers are also pursuing beverages that provide functional advantages, such as enhanced digestion, increased energy, or improved immunity. This has led to the formulation of flavored powders with various functional ingredients, including vitamins, minerals, probiotics, and herbal extracts. Furthermore, the increasing preference for plant-based and natural products is influencing demand for flavored powder drinks crafted with organic and sustainable components, particularly among environmentally-conscious consumers.

Market Trends of the Flavored Powder Drinks Market

The flavored powder drinks market is witnessing a notable trend towards innovative packaging solutions that enhance convenience and appeal to modern consumers. Manufacturers are increasingly adopting formats such as single-serve sachets, stick packs, and compact packets to cater to on-the-go lifestyles. Additionally, resealable and re-closable options are becoming favored for their ability to preserve product freshness and flavor over time. Sustainability is also taking center stage, with brands exploring eco-friendly materials to attract environmentally aware consumers. This focus on packaging innovation is not only enhancing user experience but is also poised to significantly drive market growth, reflecting evolving consumer preferences for convenience and sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Flavored Powder Drinks Market Size by Flavor & CAGR (2026-2033)

• Fruit-based
• Coffee-based

Global Flavored Powder Drinks Market Size by Distribution Channel & CAGR (2026-2033)

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Global Flavored Powder Drinks Market Size by Region & CAGR (2026-2033)

• North America, (by Flavor, by Distribution Channel)
  • US
  • Canada
• Europe, (by Flavor, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Flavor, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Flavor, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Flavor, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Dyla Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kent Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lasco Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Beverage Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simatek AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sugam Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca Cola Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TreeHouse Foods Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Citrus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• US Foods Holding Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation