甜菊糖市場規模、佔有率及成長分析（按形態、應用及地區分類）－2026-2033年產業預測

預計到 2024 年，甜菊糖市場規模將達到 9.1 億美元，到 2025 年將達到 9.9 億美元，到 2033 年將達到 19.2 億美元，在預測期（2026-2033 年）內複合年成長率為 8.6%。

隨著人們對高糖攝取健康風險的認知不斷提高，全球甜菊糖市場正經歷著消費者偏好轉向更健康、更天然的甜味劑的趨勢。甜菊糖是一種植物來源的天然甜味劑，作為一種零卡路里的糖和人工甜味劑替代品，正日益受到關注。這一趨勢在食品飲料行業尤為明顯，甜菊糖在飲料、點心和乳製品中的應用日益廣泛。製造商正致力於改善甜菊糖的風味以回應消費者的擔憂，而監管機構對減糖的支持也進一步推動了其廣泛應用。然而，與傳統甜味劑相比，甜菊糖較高的生產成本可能會為其定價和市場准入帶來挑戰。

甜菊糖市場促進因素

隨著全球對健康和保健的日益關注，對天然低熱量甜味劑的需求顯著成長，甜菊糖苷已成為領先的選擇。這種植物來源）的甜味劑符合消費者對潔淨標示和植物來源產品的偏好。此外，食品飲料產業的蓬勃發展也對甜菊糖苷的流行起到了關鍵作用。其適應性強，可添加到各種產品中，包括飲料、糖果甜點和烘焙點心。隨著製造商尋求滿足消費者對低糖、更健康食品的需求，將甜菊糖苷添加到產品配方中已成為策略性且備受青睞的解決方案。

甜菊糖市場的限制

甜菊糖市場面臨的主要限制因素是其口感。一些消費者反映甜菊糖有明顯的餘味，這可能會影響其接受度，尤其是在那些習慣了傳統糖口味的人群中，儘管人們一直在努力透過科技進步來改善其口感。此外，甜菊糖的生產成本通常高於傳統甜味劑，因此對價格較為敏感。這可能導致消費者和生產商將甜菊糖視為一種更昂貴的選擇，從而影響其市場滲透率，並限制其在競爭激烈的甜味劑市場中的潛在成長。

甜菊糖市場趨勢

在健康意識日益增強的推動下，消費者對天然低熱量甜味劑的偏好顯著成長，而甜菊糖市場也因此蓬勃發展。隨著越來越多的人尋求減少糖分攝取並避免使用人工甜味劑，植物來源零熱量甜菊糖成為極具吸引力的選擇。食品飲料產業將甜菊糖應用於包括飲料、糖果甜點和乳製品在內的多種產品類型，進一步推動了這一趨勢。製造商致力於滿足消費者對更健康、低糖產品的需求，增強甜菊糖的多功能性，並擴大其在日常產品中的應用，從而鞏固其市場地位。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 客戶和購買標準分析
• 原料分析
• 專利分析

全球甜菊糖市場規模（按形式和複合年成長率分類）（2026-2033 年）

• 粉末
• 液體

全球甜菊糖市場規模（按應用及複合年成長率分類）（2026-2033 年）

• 飲料
• 食物
• 製藥
• 餐桌甜味劑
• 其他

全球甜菊糖市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Ingredion Incorporated（USA）
• Tate & Lyle PLC（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Zhucheng Haotian Pharma Co., Ltd.（China）
• GLG Life Tech Corporation（Canada）
• Stevia Corp.（USA）
• Sunwin Stevia International, Inc.（China）
• S&W Seed Company（USA）
• Morita Kagaku Kogyo Co., Ltd.（Japan）
• Julong High-tech（China）
• Stevia First Corporation（USA）
• Sweet Green Fields Co., Ltd.（USA）
• The Coca-Cola Company（USA）
• PepsiCo, Inc.（USA）
• Merisant Company（USA）
• Steviva Brands, Inc.（USA）
• ViStevia（India）
• Plus Beverages（USA）

結論與建議

Stevia Market size was valued at USD 0.91 Billion in 2024 and is poised to grow from USD 0.99 Billion in 2025 to USD 1.92 Billion by 2033, growing at a CAGR of 8.6% during the forecast period (2026-2033).

The global Stevia market is witnessing a shift in consumer preferences towards healthier, natural sweeteners in response to growing awareness of the health risks associated with high sugar intake. As a natural sweetener from the Stevia rebaudiana plant, Stevia is gaining traction as a calorie-free alternative to sugar and artificial sweeteners. This trend is particularly prominent in the food and beverage sector, where Stevia is increasingly utilized in beverages, snacks, and dairy products. Manufacturers are striving to enhance the flavor profile of Stevia to address consumer concerns, while regulatory support for reduced sugar content further propels its adoption. However, the higher production costs of Stevia compared to traditional sweeteners could pose challenges in pricing and market access.

Top-down and bottom-up approaches were used to estimate and validate the size of the Stevia market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Stevia Market Segments Analysis

Global Stevia Market is segmented by Format, Application and region. Based on Format, the market is segmented into Powder and Liquid. Based on Application, the market is segmented into Beverages, Food, Pharmaceuticals, Tabletop Sweeteners and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Stevia Market

The growing global emphasis on health and wellness has significantly heightened the demand for natural and low-calorie sweeteners, with Stevia emerging as a prominent choice. Sourced from the Stevia rebaudiana plant, this sugar alternative resonates with consumer preferences for clean-label, plant-based offerings. Additionally, the expanding food and beverage sector plays a vital role in driving Stevia's popularity. Its adaptability makes it suitable for incorporation into a diverse array of products, including beverages, confections, and baked goods. As manufacturers strive to meet consumer cravings for healthier options with lower sugar content, the integration of Stevia into product formulations has become a strategic and favored solution.

Restraints in the Stevia Market

A significant constraint in the Stevia market is its taste profile, which some consumers describe as having a noticeable aftertaste. This characteristic can hinder its acceptance, especially among those who are accustomed to the flavor of traditional sugars, despite ongoing efforts to enhance its taste through technological advancements. Additionally, price sensitivity poses a challenge, as the production costs of Stevia are often higher compared to conventional sweeteners. This can lead consumers and manufacturers to perceive Stevia as a more expensive option, consequently affecting its market penetration and limiting its potential growth within the competitive landscape of sweeteners.

Market Trends of the Stevia Market

The Stevia market is witnessing a notable trend fueled by an increasing consumer preference for natural and low-calorie sweeteners, reflecting a broader shift towards health and wellness. As more individuals seek to reduce sugar intake and avoid artificial alternatives, Stevia's plant-based origin and zero-calorie profile make it an attractive choice. This trend is further supported by the food and beverage industry's growing integration of Stevia into various product categories, including beverages, confectionery, and dairy. Manufacturers are keen on meeting consumer demands for healthier, lower sugar options, driving Stevia's versatility and expanding its presence in everyday products, thereby solidifying its market position.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Stevia Market Size by Format & CAGR (2026-2033)

• Market Overview
• Powder
• Liquid

Global Stevia Market Size by Application & CAGR (2026-2033)

• Market Overview
• Beverages
• Food
• Pharmaceuticals
• Tabletop Sweeteners
• Others

Global Stevia Market Size & CAGR (2026-2033)

• North America (Format, Application)
  • US
  • Canada
• Europe (Format, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Format, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Format, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Format, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhucheng Haotian Pharma Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLG Life Tech Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwin Stevia International, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S&W Seed Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Julong High-tech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia First Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweet Green Fields Co., Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merisant Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steviva Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViStevia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plus Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations