牙線市場規模、佔有率及成長分析（按產品、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，牙線市場規模將達到 6.4255 億美元，到 2025 年將達到 6.8252 億美元，到 2033 年將達到 11.0602 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.22%。

由於人們對口腔衛生的意識不斷提高，牙線市場預計將迎來顯著成長。可支配收入的增加和個人護理支出的成長預計將推動銷售成長。創新牙線產品的推出和市場上多樣化的選擇為製造商創造了更多機會。此外，牙科疾病發病率的上升以及社交媒體在提高牙線使用意識方面的影響也促進了這一成長趨勢。各公司正致力於推出添加功能性成分的環保產品，以實現差異化並增加收入。然而，牙線益處認知不足、誤用、替代品的競爭以及價格敏感性等挑戰可能會阻礙該領域的成長。

牙線市場成長要素

隨著牙科公司和健康機構進行的教育宣傳活動，人們對口腔衛生的意識不斷提高，並預計牙線市場將因此而成長。人們越來越重視正確的口腔護理，加上牙科專業人員推薦使用牙線來促進牙齦健康、減少牙菌斑的益處，預計將對消費者的行為產生積極影響。人們對牙線在口腔清潔用品中重要作用的認知不斷提高，預計將增加對牙線產品的需求，最終改善市場前景。

限制牙線市場的因素

由於消費者越來越偏好使用牙間刷、水牙線和漱口水等其他口腔護理產品，牙線市場正面臨挑戰。隨著消費者對這些替代產品的了解和使用管道的增加，他們越來越傾向於選擇這些產品而非傳統牙線。這種消費行為的轉變可能會顯著限制牙線生產商的收入潛力，從而形成競爭激烈的市場環境，傳統牙線產品將難以維持其市場佔有率。因此，各種口腔清潔用品解決方案的日益普及對整個牙線市場的成長前景構成了顯著的阻礙因素。

牙線市場趨勢

牙線市場正經歷著劇烈的變革，其特點是不斷推出創新功能和多樣化口味，以滿足日益成熟的消費群體的需求。各公司正透過添加活性碳和精油等獨特成分來提升產品性能，這些成分不僅改善使用者體驗，也有助於口腔健康。這種個人化和功能增強的趨勢正在提升消費者的興趣，增強品牌忠誠度，從而推動銷售持續成長。隨著口腔健康意識的不斷提高，牙線品類的產品創新預計將在塑造市場動態和滿足不斷變化的消費者偏好發揮關鍵作用。

目錄

介紹

• 調查目標
• 定義
• 市場覆蓋範圍

調查方法

• 資訊收集
• 二手和一手資料資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

前景
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 抑制因素
  • 任務
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 監管環境
• PESTEL 分析
• 定價分析
• 供應鏈分析

按產品分類的牙線市場

• 介紹
• 含蠟牙線
• 無蠟牙線
• 牙科膠帶
• 其他

按通路分類的牙線市場

• 介紹
• 離線
• 線上

按地區分類的牙線市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市佔率（2025 年）

主要企業簡介

• Procter & Gamble
• Colgate-Palmolive Company
• Prestige Consumer Healthcare, Inc.
• Johnson & Johnson Service, Inc.
• HRB Brand（Dr. Fresh LLC）
• Lion Corporation
• Dr. Wild & Co. AG
• Sunstar Inc.
• Humble Group AB
• Reach
• Compass（Glide）
• Curaden AG
• TePe
• Flosspot
• Cocofloss
• Dr. Tung's Products, Inc.
• Plackers
• RADIUS
• Eco-Dent
• Dental Lace

Dental Floss Market size was valued at USD 642.55 Million in 2024 and is poised to grow from USD 682.52 Million in 2025 to USD 1106.02 Million by 2033, growing at a CAGR of 6.22% during the forecast period (2026-2033).

The dental floss market is poised for significant growth driven by escalating awareness of dental and oral health. An increase in disposable income and heightened personal care spending are set to enhance sales. The introduction of innovative dental floss products and a broader range of options available in the market further create opportunities for manufacturers. Additionally, the rising incidence of dental issues and the impact of social media in raising flossing awareness contribute to this upward trend. Companies are increasingly focused on launching eco-friendly products with functional ingredients to differentiate themselves and boost revenues. Nonetheless, challenges such as limited awareness of dental floss benefits, improper usage, competition from alternatives, and price sensitivity may impede growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Dental Floss market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Dental Floss Market Segments Analysis

Global Dental Floss Market is segmented by Product, Distribution Channel, and Region. Based on Product , the market is segmented into Waxed Floss, Unwaxed Floss, Dental Tape, Others. Based on Distribution Channel, the market is segmented into Offline, Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Dental Floss Market

The dental floss market is poised for growth, driven by a heightened awareness of oral health and hygiene propelled by educational initiatives from dental companies and health organizations. The emphasis on proper dental care, combined with endorsements from dental professionals advocating for flossing as a means to enhance gum health and minimize plaque buildup, is anticipated to positively influence consumer behavior. As individuals become more informed about the critical role of flossing in their oral care routines, the demand for dental floss products is expected to increase, ultimately enhancing the market's prospects.

Restraints in the Dental Floss Market

The dental floss market faces challenges due to the increasing preference for alternative oral hygiene products like interdental brushes, water flossers, and mouth rinses. As consumers become more aware of and accessible to these substitutes, they are likely to choose these options over traditional dental floss. This shift in consumer behavior could significantly limit the revenue potential for dental floss manufacturers, creating a competitive environment where traditional floss may struggle to maintain its market share. Consequently, the growing popularity of diverse oral care solutions poses a notable restraint on the overall growth prospects of the dental floss market.

Market Trends of the Dental Floss Market

The dental floss market is witnessing a dynamic shift characterized by the introduction of innovative functionalities and diverse flavors to cater to an increasingly discerning consumer base. Companies are enhancing their product offerings by incorporating unique ingredients such as activated charcoal and essential oils, which not only elevate the user experience but also promote oral health benefits. This trend towards personalization and functional enhancements is driving consumer interest and encouraging brand loyalty, leading to sustained growth in sales. As awareness of oral hygiene continues to rise, product innovation in the dental floss sector is poised to play a pivotal role in shaping market dynamics and meeting evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Landscape
• PESTEL Analysis
• Pricing Analysis
• Supply Chain Analysis

Dental Floss Market, By Product

• Introduction
• Waxed Floss
• Unwaxed Floss
• Dental Tape
• Others

Dental Floss Market, By Distribution Channel

• Introduction
• Offline
• Online

Dental Floss Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prestige Consumer Healthcare, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Service, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HRB Brand (Dr. Fresh LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Wild & Co. AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humble Group AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reach
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass (Glide)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curaden AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TePe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flosspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cocofloss
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Tung's Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plackers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RADIUS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco-Dent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dental Lace
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments