液體化妝品市場規模、佔有率和成長分析（按產品、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，液體化妝品市場規模將達到 86.6 億美元，到 2025 年將成長至 91.4 億美元，到 2033 年將成長至 141.4 億美元，在預測期（2026-2033 年）內複合年成長率為 5.6%。

全球液體彩妝市場的成長主要得益於消費者興趣的日益濃厚，尤其是女性消費者，她們追求多樣化的產品以滿足自身獨特的喜好。社群媒體的影響力進一步推動了這個市場的發展，它將化妝演變為一種自我表達的方式，鼓勵消費者投資購買高品質的產品。無動物實驗和純素配方的普及、提升產品性能的創新技術以及對個人化選擇的需求等趨勢正在塑造市場格局。然而，消費者對天然產品的偏好日益成長以及某些品牌的高價策略可能會成為限制市場發展的因素，尤其是在發展中地區。線上零售的擴張、對多功能產品的需求以及男性消費者對液體彩妝益處的認知不斷提高，都為市場帶來了新的機會。

液體彩妝市場促進因素

推動液體彩妝市場成長的關鍵因素之一是消費者對高階奢侈品的需求日益成長，尤其是在富裕地區。消費者越來越傾向於投資高品質的液體彩妝產品，這些產品不僅遮瑕力強、質地柔滑，而且持久不脫妝。這種購買行為的轉變反映了更廣泛的趨勢，即人們更加重視整裝儀容和美容，並尋求既能提供可靠效果又能提升個人形象的產品。高階液體彩妝的吸引力不僅在於滿足消費者對高效產品的需求，更在於契合了人們對奢華和自我表達的渴望，最終推動了市場擴張。

液體化妝品市場的限制

人們對環境永續性和健康的日益關注，導致消費者偏好顯著轉向天然有機液體彩妝產品，而不是含有合成和化學成分的產品。這一趨勢為市場帶來了挑戰，尤其是對於合成和化學成分的液體彩妝產品而言，因為越來越多的消費者尋求更環保、更健康的替代品。隨著人們對化妝品中化學物質潛在危害的認知不斷提高，對以天然成分為主的產品的需求可能會繼續影響市場動態，並有可能抑制傳統液體彩妝產品的擴張。

液體彩妝市場趨勢

液體彩妝市場正呈現出一股顯著的趨勢，即多功能產品應運而生，以滿足消費者對便利性和高效性的需求。消費者越來越青睞能夠簡化化妝步驟、減少所需產品數量的產品，例如粉底遮瑕二合一產品和唇頰兩用產品。這一趨勢反映出消費者對多功能、省時且成本績效的解決方案的日益成長的需求，這些解決方案將多種功能集於一身。隨著消費者尋求易於使用且價格實惠的選擇，各大品牌不斷創新，研發出性能卓越且能提升整體化妝體驗的配方。這一趨勢正在重塑液體彩妝市場，並推動新產品開發和消費者互動。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和採購標準分析
• 監管分析
• 專利分析

全球液體彩妝市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 基礎
• 眼部產品
• 遮瑕膏
• 唇部產品
• 其他

全球液體化妝品市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球液體彩妝市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• L'Oreal（France）
• Estee Lauder Companies, Inc.（US）
• Shiseido Co. Ltd.（Japan）
• Procter & Gamble Co.（US）
• Unilever plc（UK）
• Revlon Inc.（US）
• Amway Corporation（US）
• Kao Corporation（Japan）
• Chanel SA（France）
• Mary Kay Inc.（US）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Johnson & Johnson（US）
• The Body Shop International Limited（UK）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Puig SL（Spain）
• Colgate-Palmolive Company（US）

結論與建議

Liquid Makeup Market size was valued at USD 8.66 Billion in 2024 and is poised to grow from USD 9.14 Billion in 2025 to USD 14.14 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The global liquid makeup market is thriving due to heightened consumer interest, particularly among women who seek diverse products that match their unique preferences. This segment is fueled by the influence of social media, where makeup has evolved into a means of self-expression, prompting consumers to invest in high-quality items. Trends such as the shift towards cruelty-free and vegan formulas, innovative technologies enhancing product performance, and the desire for personalized options are shaping the market. However, challenges like a growing preference for natural products and the premium pricing of certain brands could pose limitations, especially in developing regions. Opportunities lie in expanding online retail, the demand for multifunctional offerings, and increasing awareness among male consumers about liquid makeup benefits.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Makeup Market Segments Analysis

Global Liquid Makeup Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Eye Products, Concealer, Lip Products and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Makeup Market

One of the key factors propelling the liquid makeup market is the growing appetite for premium and luxury products, especially in more affluent regions. Consumers are increasingly inclined to invest in high-quality liquid makeup that offers superior coverage, an appealing texture, and extended wear. This shift in purchasing behavior reflects a broader trend where personal grooming and aesthetics take precedence, as individuals seek products that enhance their appearance while providing reliable performance. The allure of luxury liquid makeup not only meets demands for efficacy but also aligns with a desire for indulgence and self-expression, ultimately driving the market's expansion.

Restraints in the Liquid Makeup Market

The growing focus on environmental sustainability and health has led to a noticeable shift in consumer preferences towards natural and organic liquid makeup products, as opposed to those formulated with synthetic and chemical ingredients. This inclination poses a challenge for the market, particularly for synthetic and chemical-based liquid makeup products, as more consumers seek out eco-friendly and healthier alternatives. As awareness of the potential harmful effects of chemicals in cosmetics rises, the demand for products that prioritize natural formulations is likely to continue to impact the market dynamics, potentially stalling the expansion of traditional liquid makeup offerings.

Market Trends of the Liquid Makeup Market

The liquid makeup market is experiencing a notable trend towards multifunctional products that cater to consumer demands for convenience and efficiency. Products like foundation-concealer hybrids and dual-purpose lip and cheek stains are becoming increasingly favored, as they streamline beauty routines and reduce clutter. This shift reflects a growing preference for versatile, time-saving solutions that provide value for money by combining multiple functions into one item. As consumers seek easy-to-use and affordable options, brands are innovating to create formulations that deliver high performance while enhancing the overall makeup experience. This trend is reshaping the landscape of liquid makeup, driving new product development and consumer engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis
• Patent Analysis

Global Liquid Makeup Market Size by Product & CAGR (2026-2033)

• Market Overview
• Foundation
• Eye Products
• Concealer
• Lip Products
• Others

Global Liquid Makeup Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Liquid Makeup Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig SL (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations