鮮魚市場規模、佔有率及成長分析（按產品、形態、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球鮮魚市場規模將達到 2,435.5 億美元，到 2025 年將達到 2,520.7 億美元，到 2033 年將達到 3,319.3 億美元，預測期（2026-2033 年）的複合年成長率為 3.5%。

受已開發國家和新興市場需求成長的推動，全球鮮魚市場預計將顯著擴張。報告指出，食用魚的消費量超過了全球人口成長速度，凸顯了人們飲食結構向更健康方向轉變的趨勢。人們對鮮魚的健康益處，尤其是在降低慢性病發病率和調節荷爾蒙水平方面的作用，認知不斷提高。低溫運輸物流和配送技術的進步以及海鮮生產流程的改進也是推動市場成長的重要因素。消費者偏好選擇高蛋白飲食以取代高熱量食物，而魚類恰好是富含Omega-3脂肪酸的優質蛋白質來源。在都市化、收入成長以及對高品質、多樣化食品的需求等因素的推動下，發展中地區的市場成長尤為顯著。

推動全球鮮魚市場發展的因素

消費者對富含蛋白質飲食的偏好日益成長，這主要是由於越來越多的消費者尋求更健康的替代品，以取代高熱量食品。魚類是優質蛋白質和必需營養素（例如Omega-3脂肪酸）的良好來源，有助於肌肉發育和整體健康。隨著人們對天然、永續和營養食品的需求不斷成長，這種向更健康飲食的轉變預計將持續下去。隨著人們對食用魚類健康益處的認知不斷提高，新鮮魚貝類將成為更重要的日常主食，從而推動全球新鮮魚類市場的發展。

全球鮮魚市場面臨的限制

全球鮮魚市場面臨的一大挑戰是商業捕撈和水產養殖對環境的影響。過度捕撈、棲息地劣化和污染等行為威脅魚類資源的永續性，並對海洋生態系統造成負面影響。此外，水產養殖中使用抗生素和化學物質引發了人們對魚貝類安全及其環境影響的擔憂，這可能會削弱消費者的信心。為了應對這些問題，人們越來越重視採用永續和負責任的捕撈方法，並推動旨在提高魚貝類產量和增強市場整體韌性的創新技術。

全球鮮魚市場趨勢

隨著消費者越來越關注食品選擇對環境的影響，全球新鮮海鮮市場對永續和可追溯海鮮的需求呈現成長趨勢。這種意識的增強促使企業採用負責任的採購方式，並改善捕撈和水產養殖作業，以確保永續性。此外，旨在確保整個供應鏈透明度的創新技術解決方案也獲得了大量投資。企業優先考慮清晰的產品標籤和認證，這對於建立消費者對新鮮海鮮安全性和永續性的信任和信心至關重要。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

全球鮮魚市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 淺魚
• 底棲魚類

全球鮮魚市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 新鮮的
• 冷凍

全球鮮魚市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球鮮魚市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Maruha Nichiro Corporation（Japan）
• Nippon Suisan Kaisha（Nissui）（Japan）
• Thai Union Group（Thailand）
• Mowi ASA（Norway）
• SalMar ASA（Norway）
• Leroy Seafood Group（Norway）
• Grieg Seafood ASA（Norway）
• Bakkafrost（Faroe Islands）
• Australis Seafoods SA（Chile）
• Camanchaca SA（Chile）
• High Liner Foods（Canada）
• Tassal Group Limited（Australia）
• Sanford Limited（New Zealand）
• Clearwater Seafoods Incorporated（Canada）
• Pacific Seafood Group（United States）
• Cooke Aquaculture（Canada）
• Nissui Corporation（Japan）
• Pesquera Exalmar SAA（Peru）
• Empresas AquaChile SA（Chile）
• Stolt-Nielsen Limited（United Kingdom）

結論與建議

Global Fresh Fish Market size was valued at USD 243.55 Billion in 2024 and is poised to grow from USD 252.07 Billion in 2025 to USD 331.93 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global fresh fish market is poised for considerable expansion, driven by heightened demand in both advanced and emerging economies. Reports indicate that the consumption of food fish is surpassing global population growth, underscoring a shift toward health-conscious eating. Awareness of fresh fish's health benefits, including its role in mitigating chronic disease and hormone regulation, is growing. Technological advancements in the cold chain logistics and distribution, alongside enhanced fish production, are further propelling the market forward. The increasing consumer preference for protein-rich diets in lieu of high-calorie alternatives is also significant, as fish offers a low-fat protein source enriched with omega-3 fatty acids. Growth is particularly pronounced in developing regions, supported by urbanization, rising incomes, and a demand for high-quality, diverse food options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fish Market Segments Analysis

Global Fresh Fish Market is segmented by Product, Form, Distribution Channel and region. Based on Product, the market is segmented into Pelagic Fish and Demersal Fish. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fish Market

The rising demand for fresh fish products is significantly fueled by the growing preference for protein-rich diets, as consumers increasingly look for healthier alternatives to high-calorie foods. Fish serves as a low-fat protein source, offering essential nutrients like omega-3 fatty acids that promote muscle development and overall well-being. This shift towards health-conscious eating is anticipated to persist as individuals pursue natural, sustainable, and nutritious food choices. As awareness of the health benefits associated with fish consumption continues to spread, the prominence of fresh fish as a dietary staple is likely to escalate, driving market growth in the global fresh fish sector.

Restraints in the Global Fresh Fish Market

A significant challenge facing the global fresh fish market is the environmental consequences associated with commercial fishing and aquaculture. Practices like overfishing, habitat degradation, and pollution threaten the sustainability of fish populations and negatively affect marine ecosystems. Moreover, the use of antibiotics and chemicals in fish farming raises concerns about the safety and environmental impact of fish products, which can undermine consumer confidence. In response to these issues, there is an increasing focus on adopting sustainable and responsible fishing methods, as well as the advancement of innovative technologies aimed at enhancing fish production and overall market resilience.

Market Trends of the Global Fresh Fish Market

The Global Fresh Fish market is increasingly characterized by a growing demand for sustainable and traceable fish products as consumers become more conscious of the environmental implications of their food choices. This heightened awareness is prompting businesses to adopt responsible sourcing methods and enhance their fishing and aquaculture practices to ensure sustainability. Additionally, the market is witnessing a surge in investments towards innovative technology solutions aimed at ensuring transparency throughout the supply chain. Companies are prioritizing clear product labeling and certifications, which are instrumental in fostering consumer trust and confidence in the safety and sustainability of fresh fish offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fresh Fish Market Size by Product & CAGR (2026-2033)

• Market Overview
• Pelagic Fish
• Demersal Fish

Global Fresh Fish Market Size by Form & CAGR (2026-2033)

• Market Overview
• Fresh
• Frozen

Global Fresh Fish Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Fresh Fish Market Size & CAGR (2026-2033)

• North America (Product, Form, Distribution Channel)
  • US
  • Canada
• Europe (Product, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maruha Nichiro Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Suisan Kaisha (Nissui) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Union Group (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mowi ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalMar ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Seafood Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grieg Seafood ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bakkafrost (Faroe Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australis Seafoods S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camanchaca S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Liner Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tassal Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanford Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearwater Seafoods Incorporated (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Seafood Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooke Aquaculture (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissui Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pesquera Exalmar S.A.A. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empresas AquaChile S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolt-Nielsen Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations