嬰兒擦拭巾市場規模、佔有率和成長分析（按類型、包裝、通路和地區分類）—2026-2033年產業預測

預計到 2024 年，全球嬰兒擦拭巾市場規模將達到 62 億美元，到 2025 年將達到 65.2 億美元，到 2033 年將達到 97 億美元，預測期（2026-2033 年）的複合年成長率為 5.1%。

全球父母對嬰兒護理和衛生日益成長的關注預計將顯著推動嬰兒擦拭巾的銷售。各地出生率的上升帶動了嬰兒數量的成長，為供應商創造了新的機會。此外，父母對嬰兒擦拭巾便利性和便攜性的需求進一步提升了其全球吸引力。具有獨特功能的創新產品的推出有望在長期內提升嬰兒擦拭巾公司的收入。此外，透過電子商務平台拓展多樣化的嬰兒擦拭巾產品選擇，可望促進更多父母的購買。然而，諸如環境問題（如廢棄物）、高階產品的高昂價格、潛在的皮膚刺激以及來自傳統替代品的競爭等挑戰，可能會在短期內阻礙市場成長。

全球嬰兒擦拭巾市場促進因素

全球嬰兒擦拭巾市場預計將迎來顯著成長，這主要得益於人們衛生意識的提高以及父母對提升育兒品質的日益重視。父母們越來越意識到保持嬰幼兒清潔的重要性，而嬰兒擦拭巾的高效性和便利性也帶動了市場需求的激增。這種將嬰兒擦拭巾視為實用衛生解決方案的趨勢，凸顯了其在全球育兒負責人中的受歡迎程度，最終推動了嬰兒擦拭巾市場的積極發展。

全球嬰兒擦拭巾市場限制因素

由於嬰兒皮膚嬌嫩敏感，全球嬰兒擦拭巾市場面臨許多挑戰。許多嬰兒擦拭巾含有化學物質、香精和防腐劑等成分，這些成分可能會刺激嬰兒皮膚或引發過敏反應。這些不良反應會導致皮疹和不適，促使父母尋找替代品。因此，負面的消費者體驗和評價會阻礙嬰兒擦拭巾市場的成長和普及。這個問題凸顯了製造商優先研發溫和配方的重要性，以確保產品安全，並在競爭激烈的行業中維護消費者的信任。

全球嬰兒擦拭巾市場趨勢

全球嬰兒擦拭巾市場正加速向永續性轉型，製造商優先考慮在其產品中使用環保和可生物分解的材料。這一趨勢反映了消費者對環保替代品的需求日益成長，促使企業以植物來源和天然材料取代合成纖維。人們對環境影響的日益關注，促使各大品牌不斷創新，開發出不僅滿足功能需求，也符合環保意識強的父母價值觀的擦拭巾。這種向永續的轉變預計將重塑市場動態，加劇競爭，並推動嬰兒擦拭巾配方和包裝的進一步發展。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 客戶和購買標準分析
• 原料分析
• 專利分析

全球嬰兒擦拭巾市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 乾濕擦拭巾
• 擦拭巾

全球嬰兒擦拭巾市場規模（按包裝和複合年成長率分類）（2026-2033 年）

• 袋子/盒子
• 管/罐

全球嬰兒擦拭巾市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 大賣場和超級市場
• 藥局
• 網路商店
• 其他

全球嬰兒擦拭巾市場規模（按地區分類）及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kimberly-Clark（USA）
• Unicharm（Japan）
• Essity（Sweden）
• Reckitt（UK）
• Hengan International（China）
• Natracare（UK）
• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• The Honest Company（USA）
• WaterWipes（Ireland）
• Pigeon Corporation（Japan）
• Seventh Generation（USA）
• Nice-Pak Products（USA）
• Ontex Group（Belgium）
• Svenska Cellulosa Aktiebolaget（Sweden）
• Kao Corporation（Japan）
• MamyPoko（Japan）
• Babisil Products（China）
• Farlin Infant Products（Taiwan）
• Mustela（France）

結論與建議

Global Baby Wipes Market size was valued at USD 6.2 Billion in 2024 and is poised to grow from USD 6.52 Billion in 2025 to USD 9.7 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).

A heightened focus on baby care and hygiene among parents worldwide is expected to significantly drive baby wipe sales. The rising infant population, fueled by increasing birth rates in various regions, presents new opportunities for suppliers. Additionally, parents' demand for convenience and the portability of baby wipes further enhance their global appeal. The introduction of innovative products with unique features is anticipated to boost revenue for baby wipe companies over time. Moreover, the growing availability of diverse baby wipe options through e-commerce platforms is likely to foster greater adoption among parents. However, challenges such as environmental concerns regarding waste, the high cost of premium options, potential skin irritation, and competition from traditional alternatives may hinder market growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Wipes Market Segments Analysis

Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Wipes Market

The global baby wipes market is anticipated to experience significant growth driven by the rising awareness of hygiene and the increasing commitment of parents toward better baby care. Parents are increasingly recognizing the vital role of maintaining cleanliness for their infants, which is leading to a surge in demand for baby wipes due to their effectiveness and convenience. This preference for baby wipes as a practical solution for hygiene management highlights their popularity among caregivers across the globe, ultimately supporting the positive trajectory of the baby wipes market.

Restraints in the Global Baby Wipes Market

The global baby wipes market faces challenges due to the delicate and sensitive nature of infants' skin. Many baby wipes contain ingredients such as chemicals, fragrances, and preservatives that have the potential to irritate or provoke allergic reactions in babies. Such adverse reactions can lead to skin rashes and discomfort, prompting parents to seek alternatives. Consequently, negative consumer experiences and reviews may hinder the growth and acceptance of baby wipes in the market. This concern underscores the importance of manufacturers prioritizing skin-friendly formulations to ensure safety and maintain consumer trust in this competitive industry.

Market Trends of the Global Baby Wipes Market

The Global Baby Wipes market is increasingly shifting towards sustainability, with manufacturers prioritizing the use of eco-friendly and biodegradable materials in their products. This trend reflects a growing consumer demand for environmentally conscious alternatives, prompting companies to replace synthetic fibers with plant-based and natural options. As awareness about environmental impact rises, brands are innovating to create wipes that not only meet functional needs but also align with the values of eco-conscious parents. This movement towards sustainable practices is expected to reshape market dynamics, driving competition and prompting further advancements in the formulation and packaging of baby wipes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Baby Wipes Market Size by Type & CAGR (2026-2033)

• Market Overview
• Dry wipes
• Wet wipes

Global Baby Wipes Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Pouch/Box
• Tubes/Tin

Global Baby Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy
• Online Stores
• Others

Global Baby Wipes Market Size & CAGR (2026-2033)

• North America (Type, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterWipes (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MamyPoko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babisil Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farlin Infant Products (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mustela (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations