電子商務軟體市場規模、佔有率和成長分析（按部署類型、應用程式和地區分類）－2026-2033年產業預測

預計到 2024 年，全球電子商務軟體市場規模將達到 70.3 億美元，到 2025 年將成長至 81.1 億美元，到 2033 年將成長至 253.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 15.3%。

全球電子商務軟體市場是一個充滿活力的行業，它正透過改善客戶體驗和提高效率來重塑線上業務營運。市場成長主要得益於消費者向網路購物的廣泛轉變，這凸顯了企業投資電子商務解決方案以滿足不斷變化的客戶需求的必要性。智慧型手機和高速網路的普及推動了行動商務的發展，促使電子商務軟體供應商開發行動最佳化平台，以實現無縫的購物體驗。其他推動市場擴張的趨勢還包括線上零售商和虛擬市場數量的成長，以及中小企業對創新電子商務解決方案的採用。這種快速成長表明，數位化對於雜貨店、傳統零售商和Start-Ups的重要性日益凸顯，並正在推動對電子商務軟體的需求。

全球電子商務軟體市場促進因素

由於網路普及率和智慧型手機使用量的不斷提高，全球電子商務軟體市場正經歷顯著成長。這種日益成長的訪問管道擴大了線上零售的潛在基本客群。網路購物的便利性，以及隨時隨地購物的能力，正在推動消費者對電子商務平台和行動購物應用程式的偏好。隨著人們擴大採用這些技術，對創新電子商務解決方案的需求持續成長，推動市場向前發展，並改變零售業的動態。

限制全球電子商務軟體市場的因素

線上交易的快速成長以及敏感個人和財務資訊的處理，提高了消費者和企業對潛在網路安全風險和資料外洩的認知。過去發生的高調安全事件嚴重削弱了人們對網路交易安全性的信任，並引發了擔憂。因此，企業現在面臨著如何讓客戶放心，確保其個人資訊安全的巨大挑戰。這些日益成長的網路安全擔憂對全球電子商務軟體市場構成了重大阻礙，因為企業需要實施強力的安全措施來重建消費者信任，並提供安全的網路購物阻礙因素。

全球電子商務軟體市場趨勢

全球電子商務軟體市場正經歷顯著成長，這主要得益於消費者對宅配服務日益成長的需求。現代消費者越來越重視購物的便利性和效率，電子商務平台也積極回應，提供無縫的送貨上門解決方案。這一趨勢的背後是快節奏的生活方式，人們鮮有時間光顧傳統零售店，因此紛紛轉向線上平台，足不出戶即可購買從日常食品雜貨到高科技產品等各種商品。因此，電子商務軟體的創新也日益注重提升用戶體驗、最佳化物流以及確保可靠的配送系統，以滿足消費者不斷成長的期望。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球電子商務軟體市場規模（按部署方式及複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球電子商務軟體市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 服裝與時尚
• 食品/飲料
• 車
• 家用物品/電子產品
• 衛生保健
• 銀行、金融和保險 (BFSI) 及科技
• 其他

全球電子商務軟體市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Commercetools（Germany）
• BigCommerce（United States）
• PrestaShop（France）
• Shopware（Germany）
• Vendasta（Canada）
• Rokt（United States）
• Shopify（Canada）
• Magento（United States）
• Salesforce Commerce Cloud（United States）
• SAP Commerce Cloud（Germany）
• Oracle Commerce Cloud（United States）
• Episerver（Sweden）
• WooCommerce（United States）
• Squarespace（United States）
• Wix eCommerce（Israel）
• Volusion（United States）
• Big Cartel（United States）
• ShopSite（United States）

結論與建議

Global E-commerce Software Market size was valued at USD 7.03 Billion in 2024 and is poised to grow from USD 8.11 Billion in 2025 to USD 25.32 Billion by 2033, growing at a CAGR of 15.3% during the forecast period (2026-2033).

The Global E-commerce Software Market is a dynamic sector reshaping online business operations by enhancing customer experiences and increasing efficiency. The market's growth is significantly fueled by the widespread consumer shift towards online shopping, which emphasizes the necessity for businesses to invest in e-commerce solutions to meet evolving customer demands. The rise of smartphones and high-speed internet access has propelled mobile commerce, prompting e-commerce software providers to develop mobile-optimized platforms that facilitate seamless shopping experiences. Additionally, trends such as the expanding base of online retailers and virtual marketplaces, along with small businesses adopting innovative e-commerce solutions, underscore the market's expansion. This surge emphasizes the critical role of digitalization among grocery stores, traditional retailers, and startups in driving e-commerce software demand.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-commerce Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-commerce Software Market Segments Analysis

Global E-commerce Software Market is segmented by Deployment, Application and region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Apparel & fashion, Food & beverage, Automotive, Home & electronics, Healthcare, BFSI & technology and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-commerce Software Market

The Global E-commerce Software market is experiencing significant growth due to the increasing accessibility of the internet and the proliferation of smartphones. This expanded access broadens the potential customer base for online retail. The convenience of shopping online, coupled with the ability to make purchases at any time and from virtually any location, has led to a rising preference among consumers for e-commerce platforms and mobile shopping applications. As individuals adopt these technologies, the demand for innovative e-commerce solutions continues to rise, driving the market forward and changing the dynamics of the retail landscape.

Restraints in the Global E-commerce Software Market

The surge in online transactions and the handling of sensitive personal and financial information have heightened awareness among consumers and businesses regarding potential cybersecurity risks and data breaches. Previous high-profile security incidents have significantly undermined trust, leading to heightened anxiety about the safety of online transactions. Consequently, businesses now confront the critical task of reassuring customers about the security and protection of their personal information. This growing apprehension regarding cybersecurity poses a significant restraint on the global e-commerce software market, as companies must implement robust security measures to restore consumer confidence and facilitate safe online shopping experiences.

Market Trends of the Global E-commerce Software Market

The global e-commerce software market is experiencing significant growth, largely fueled by the escalating demand for doorstep services. As modern consumers prioritize convenience and efficiency in their shopping experiences, e-commerce platforms have adapted by offering seamless, at-home delivery solutions. This trend is driven by busy lifestyles that leave little time for traditional retail shopping, pushing consumers towards online platforms that provide an extensive array of products-from everyday groceries to high-tech gadgets-all accessible from the comfort of home. As such, e-commerce software innovations are increasingly focused on enhancing user experience, optimizing logistics, and ensuring reliable delivery systems to meet this rising consumer expectation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global E-commerce Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global E-commerce Software Market Size by Application & CAGR (2026-2033)

• Market Overview
• Apparel & fashion
• Food & beverage
• Automotive
• Home & electronics
• Healthcare
• BFSI & technology
• Others

Global E-commerce Software Market Size & CAGR (2026-2033)

• North America (Deployment, Application)
  • US
  • Canada
• Europe (Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrestaShop (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopware (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vendasta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rokt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magento (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Commerce Cloud (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WooCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wix eCommerce (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Cartel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShopSite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations