計算創意市場規模、佔有率和成長分析（按技術、組件、部署類型、應用、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，全球運算創意市場規模將達到 8.532 億美元，從 2025 年的 10.7844 億美元成長到 2033 年的 70.2707 億美元，在預測期（2026-2033 年）內複合年成長率為 26.4%。

隨著人工智慧與創造性過程的融合不斷深入，全球運算創意市場正經歷顯著成長。推動這一趨勢的關鍵因素包括機器學習和自然語言處理的持續進步，這些技術使電腦能夠產生原創且富有創意的內容。藝術、設計、內容創作和行銷等各行各業對創新解決方案的需求，正在推動市場發展。然而，人工智慧生成內容的倫理問題以及有效的人機協作需求等挑戰依然存在。產品種類繁多，涵蓋了從自動化內容生成工具到人工智慧驅動的藝術和音樂生成工具等各個方面。雖然北美在應用方面領先，但亞太地區展現出強勁的成長潛力。總而言之，計算創意在各個領域的融合，充分體現了人工智慧在增強創新和人類創造力方面的變革性影響。

全球運算創意市場促進因素

全球運算創意市場正經歷顯著成長，這主要得益於人工智慧與創造性流程融合領域對創新解決方案日益成長的需求。機器學習和自然語言處理的重大進步已成為關鍵催化劑，使電腦系統能夠在各個領域產生原創創造性內容。此外，廣告、設計和娛樂等領域對原創解決方案的需求不斷成長，也進一步推動了市場擴張。這種利用科技進行創造性活動的日益濃厚的興趣，凸顯了計算創意在滿足各行業不斷變化的需求方面所蘊含的變革潛力。

限制全球計算創意市場的因素

全球計算創意市場面臨的主要阻礙因素之一是與人工智慧生成內容相關的倫理挑戰。隨著人工智慧系統擴大承擔創造性角色，人們對偏見、透明度和課責的擔憂日益凸顯。確保這些系統產生負責任且公平的結果，對於其廣泛認可至關重要。此外，人工智慧產生的創造性輸出的可解釋性和可理解性會影響使用者信任和市場接受度。隨著相關人員尋求了解人工智慧創作背後的決策流程，清晰地解釋這些產出的能力將在克服各領域接受和整合的障礙方面發揮關鍵作用。

全球運算創意市場趨勢

全球運算創意市場正經歷著一個顯著的趨勢：人工智慧正日益融入傳統領域之外的各行各業，尤其是在行銷和設計領域。這種擴張已延伸至醫療保健、教育和娛樂等產業，展現了人工智慧驅動的創造性解決方案的適應性和變革潛力。此外，人們越來越關注可解釋人工智慧和倫理考量，強調人工智慧生成內容的透明度、偏見消除和課責。這些趨勢凸顯了業界在利用人工智慧的變革力量的同時，致力於促進負責任的創意發展的努力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 技術分析

全球計算創意市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 自然語言處理（NLP）
• 機器學習和深度學習（ML 和 DL）
• 電腦視覺
• 生成對抗網路（GAN）
• 演化演算法
• 強化學習
• 創造性人工智慧平台和工具
• 語音處理與合成
• 擴增實境和虛擬實境（AR/VR）
• 機器人與自動化
• 其他

全球計算創意市場規模（按組件分類）及複合年成長率（2026-2033 年）

• 解決方案
  • 軟體工具
  • 平台
• 服務
  • 專業服務
  • 託管服務

全球運算創意市場規模（按部署方式和複合年成長率分類）（2026-2033 年）

• 本地部署
• 雲

全球計算創意市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 行銷和網站設計
• 產品設計
• 音樂製作
• 攝影和影像製作
• 高階視訊遊戲開發
• 自動故事生成
• 其他
  • 訓練模擬
  • 研究與開發

全球計算創意市場規模（依產業垂直領域分類）及複合年成長率（2026-2033 年）

• BFSI
• IT/通訊
• 教育
• 衛生保健
• 娛樂
• 其他

全球計算創意市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• IBM（United States）
• Google（United States）
• Microsoft（United States）
• Adobe（United States）
• Amazon Web Services（AWS）（United States）
• Autodesk（United States）
• Shutterstock（United States）
• Canva（Australia）
• Runway AI（United States）
• AIVA Technologies（Luxembourg）
• Jukedeck（United Kingdom）
• Humtap（United States）
• Amper Music（United States）
• ScriptBook（Belgium）
• B12（United States）
• The Grid（United States）
• Hello Games（United Kingdom）
• Object AI（Hong Kong）
• Firedrop（United Kingdom）
• Prisma Labs（United States）

結論與建議

Global Computational Creativity Market size was valued at USD 853.2 Million in 2024 and is poised to grow from USD 1078.44 Million in 2025 to USD 7027.07 Million by 2033, growing at a CAGR of 26.4% during the forecast period (2026-2033).

The global computational creativity market is witnessing significant growth as the convergence of artificial intelligence and creative processes gains traction. Key drivers of this trend include ongoing advancements in machine learning and natural language processing, which empower computers to produce original and inventive content. The demand for innovative solutions spans various industries, including art, design, content creation, and marketing, propelling the market's momentum. However, challenges such as ethical concerns surrounding AI-generated content and the necessity for effective human-AI collaboration present obstacles. Product offerings range from automated content creation tools to AI-driven art and music generators. While North America leads in adoption, the Asia-Pacific region shows strong growth potential. Overall, the integration of computational creativity across diverse sectors demonstrates the transformative impact of AI in enhancing innovation and human creativity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Computational Creativity market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Computational Creativity Market Segments Analysis

Global Computational Creativity Market is segmented by Technology, Components, Deployment, Application, Industry Vertical and region. Based on Technology, the market is segmented into Natural Language Processing (NLP), Machine Learning and Deep Learning (ML and DL), Computer Vision, Generative Adversarial Networks (GANs), Evolutionary Algorithms, Reinforcement Learning, Creative AI Platforms and Tools, Audio Processing and Synthesis, Augmented and Virtual Reality (AR/VR), Robotics and Automation and Others. Based on Components, the market is segmented into Solutions and Services. Based on Deployment, the market is segmented into On-premises and Cloud. Based on Application, the market is segmented into Marketing and Web Designing, Product Designing, Music Composition, Photography and Videography, High-End Video Gaming Development, Automated Story Generation and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Education, Healthcare, Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Computational Creativity Market

The Global Computational Creativity market is experiencing significant growth driven by the increasing demand for innovative solutions at the intersection of artificial intelligence and creative processes. Key advancements in machine learning and natural language processing have emerged as primary catalysts, enabling computer systems to produce original and creative content across diverse fields. Additionally, the escalating need for inventive solutions in sectors such as advertising, design, and entertainment is further propelling market expansion. This rising interest in harnessing technology for creative purposes underscores the transformative potential of computational creativity in meeting the evolving demands of various industries.

Restraints in the Global Computational Creativity Market

A significant constraint within the Global Computational Creativity market is the ethical implications tied to AI-generated content. Concerns related to bias, transparency, and accountability are paramount as AI systems increasingly take on creative roles. Ensuring that these systems produce responsible and unbiased outcomes is crucial for widespread acceptance. Furthermore, the interpretability and explainability of the creative outputs generated by AI affect user trust and market adoption. As stakeholders seek to understand the decision-making processes behind AI creations, the ability to clearly explain these outputs will play a vital role in overcoming barriers to acceptance and integration in various sectors.

Market Trends of the Global Computational Creativity Market

The Global Computational Creativity market is witnessing a significant trend characterized by the increasing integration of artificial intelligence across diverse industries beyond traditional sectors, notably in marketing and design. This expansion encompasses sectors such as healthcare, education, and entertainment, showcasing the adaptability and innovative potential of AI-driven creative solutions. Furthermore, there is a growing emphasis on explainable AI and ethical considerations, focusing on transparency, bias mitigation, and accountability in AI-generated content. These trends highlight the industry's commitment to fostering responsible creativity while harnessing the transformative capabilities of artificial intelligence across various applications.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Technological Analysis

Global Computational Creativity Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Natural Language Processing (NLP)
• Machine Learning and Deep Learning (ML and DL)
• Computer Vision
• Generative Adversarial Networks (GANs)
• Evolutionary Algorithms
• Reinforcement Learning
• Creative AI Platforms and Tools
• Audio Processing and Synthesis
• Augmented and Virtual Reality (AR/VR)
• Robotics and Automation
• Others

Global Computational Creativity Market Size by Components & CAGR (2026-2033)

• Market Overview
• Solutions
  • Software Tools
  • Platform
• Services
  • Professional Services
  • Managed Services

Global Computational Creativity Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global Computational Creativity Market Size by Application & CAGR (2026-2033)

• Market Overview
• Marketing and Web Designing
• Product Designing
• Music Composition
• Photography and Videography
• High-End Video Gaming Development
• Automated Story Generation
• Others
  • Training Simulation
  • R&D

Global Computational Creativity Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• IT & Telecom
• Education
• Healthcare
• Entertainment
• Others

Global Computational Creativity Market Size & CAGR (2026-2033)

• North America (Technology, Components, Deployment, Application, Industry Vertical)
  • US
  • Canada
• Europe (Technology, Components, Deployment, Application, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Components, Deployment, Application, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Components, Deployment, Application, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Components, Deployment, Application, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shutterstock (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canva (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Runway AI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AIVA Technologies (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jukedeck (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Humtap (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amper Music (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScriptBook (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B12 (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Grid (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Games (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Object AI (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firedrop (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prisma Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations