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住宅及衣物護理市場規模、佔有率及成長分析（按類型、分銷管道及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1904867

住宅及衣物護理市場規模、佔有率及成長分析（按類型、分銷管道及地區分類）－2026-2033年產業預測

Home And Laundry Care Market Size, Share, and Growth Analysis, By Type (Laundry Care, Household Cleaners), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球住宅和洗衣護理市場規模將達到 2,147.8 億美元，到 2025 年將達到 2,291.7 億美元，到 2033 年將達到 3,850.1 億美元，在預測期（2026-2033 年）內複合年成長率為 6.7%。

全球住宅及衣物護理市場正經歷顯著成長，這主要得益於消費者日益增強的家居衛生和清潔意識。可支配收入的增加以及製造商推出有機清潔產品進一步推動了市場擴張，而線上銷售管道在提供產品購買管道方面發揮關鍵作用。消費者對永續和環保產品的需求不斷成長，這反映出他們傾向於選擇環保產品，同時也關注傳統清潔產品帶來的健康隱患。此外，隨著消費者尋求高效的清潔解決方案，加速的都市化和基礎設施投資也在增強市場動態。總而言之，健康意識、產品創新和環保意識的共同作用預計將為這個充滿活力的行業創造充足的成長機會。

推動全球住宅和衣物護理市場發展的因素

全球住宅及衣物護理市場的主要驅動力是人們對清潔和衛生的內在追求。消費者越來越注重保持一塵不染的居住環境和潔淨的衣物，刺激了對各種清潔產品和服務的需求。這種對清潔的追求不僅影響著個人的購買行為，也推動了產業創新和新解決方案的發展。隨著衛生意識的不斷提高，在消費者對能夠滿足其潔淨生活環境願望的有效清潔解決方案的持續需求驅動下，市場持續擴張。

全球住宅和洗衣護理市場面臨的限制因素

隨著環保意識的增強以及對永續性和減少廢棄物的日益重視，消費者越來越關注其家用產品對地球的影響。這種消費者偏好的轉變正在推動對天然環保替代品的需求，這可能會限制那些不優先考慮永續實踐的傳統住宅和衣物護理品牌的成長。隨著市場的發展，未能適應這些價值觀變化的公司可能會發現自己處於劣勢，因為消費者越來越傾向於選擇符合其環境保護和負責任消費理念的產品。

全球住宅及衣物護理市場趨勢

全球住宅和衣物護理市場正經歷著向永續性的重大轉變，這主要得益於消費者對環保產品日益成長的需求。不斷增強的環保意識促使消費者在日常清潔中積極尋求環保替代方案，迫使製造商開發並擴大其可生物分解、無毒且永續來源的解決方案範圍。這一趨勢不僅體現了消費者對健康和安全的承諾，也與減少碳足跡和倡導負責任消費的更廣泛努力相契合。因此，優先考慮永續性的品牌正在獲得競爭優勢，並推動市場格局轉向以符合道德規範且環保的家居護理解決方案為中心的轉變。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Procter & Gamble（United States）
Unilever（United Kingdom）
The Clorox Company（United States）
Henkel AG & Co. KGaA（Germany）
Reckitt Benckiser Group plc（United Kingdom）
Colgate-Palmolive Company（United States）
Church & Dwight Co., Inc.（United States）
Kao Corporation（Japan）
LG Household & Health Care Ltd.（South Korea）
Amway Corporation（United States）
SC Johnson & Son, Inc.（United States）
Lion Corporation（Japan）
Electrolux AB（Sweden）
Whirlpool Corporation（United States）
Samsung Electronics Co., Ltd.（South Korea）
Miele & Cie. KG（Germany）
Dyson Ltd.（United Kingdom）
SharkNinja Operating LLC（United States）
Haier Group Corporation（China）
Panasonic Corporation（Japan）

結論與建議

簡介目錄

Product Code: SQMIG30K2016

Global Home And Laundry Care Market size was valued at USD 214.78 Billion in 2024 and is poised to grow from USD 229.17 Billion in 2025 to USD 385.01 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global home and laundry care market is experiencing significant growth driven by heightened consumer awareness regarding household hygiene and cleanliness. Increasing disposable incomes and the introduction of organic cleaning solutions by manufacturers are further propelling market expansion, with online sales channels playing a key role in accessibility. The demand for sustainable and eco-friendly products is rising, reflecting consumer preferences for environmentally conscious options while addressing health concerns linked to traditional cleaning agents. Additionally, accelerated urbanization and infrastructure investments are enhancing market dynamics, as consumers seek effective cleaning solutions. Overall, the combined effects of health consciousness, product innovation, and environmental considerations are expected to present ample opportunities for growth within this vibrant industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segments Analysis

Global Home And Laundry Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home And Laundry Care Market

A significant driving force in the global home and laundry care market is the inherent desire for cleanliness and hygiene. Consumers are increasingly focused on maintaining spotless homes and fresh clothing, which in turn stimulates the demand for various cleaning products and services. This quest for cleanliness not only influences individual purchasing behavior but also fosters innovation and the development of new solutions within the industry. As awareness of hygiene standards rises, the market continues to expand, propelled by the ongoing need for effective cleaning solutions that cater to consumers' aspirations for a pristine living environment.

Restraints in the Global Home And Laundry Care Market

The growing emphasis on environmental concerns has led consumers to be more discerning about the impact of household products on the planet, as sustainability and waste reduction gain prominence. This shift in consumer preferences is driving demand for natural and eco-friendly alternatives, potentially limiting the growth of traditional home and laundry care brands that do not prioritize sustainable practices. As the market evolves, companies that fail to adapt to these changing values may find themselves at a disadvantage, as consumers increasingly gravitate towards products that align with their commitment to environmental stewardship and responsible consumption.

Market Trends of the Global Home And Laundry Care Market

The Global Home and Laundry Care market is experiencing a significant shift towards sustainability, driven by an increasing consumer demand for environmentally friendly products. As awareness of environmental issues rises, consumers are actively seeking eco-conscious alternatives in their cleaning routines, prompting manufacturers to innovate and expand their offerings of biodegradable, non-toxic, and sustainably sourced solutions. This trend not only reflects a commitment to health and safety but also aligns with broader efforts to reduce carbon footprints and promote responsible consumption. Consequently, brands prioritizing sustainability are gaining a competitive edge, reshaping the market landscape to focus on ethical and eco-friendly home care solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Home And Laundry Care Market Size by Type & CAGR (2026-2033)

Market Overview
Laundry Care
Household Cleaners
Dishwashing Detergents
Polishes, Room Scents & Insecticides

Global Home And Laundry Care Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Home And Laundry Care Market Size & CAGR (2026-2033)

North America (Type, Distribution Channel)
- US
- Canada
Europe (Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser Group plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S. C. Johnson & Son, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Electrolux AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Whirlpool Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Miele & Cie. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharkNinja Operating LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments