廁所用衛生紙市場規模、佔有率和成長分析（按產品類型、單位、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球廁所用衛生紙市場規模將達到 563.6 億美元，到 2025 年將達到 585.6 億美元，到 2033 年將達到 795.3 億美元，預測期（2026-2033 年）的複合年成長率為 3.9%。

全球廁所用衛生紙市場成長的主要驅動力是個人衛生意識的提高，消費者越來越重視日常生活中的清潔與衛生。廁所用衛生紙採用再生紙漿或原生紙漿製成，並有單層、雙層和三層等多種類型，以滿足住宅和商用的需求。市場提供從標準型到超柔軟型等各種產品，以滿足不同消費者的偏好。線上線下管道結合，確保了衛生紙能夠接觸到廣泛的終端用戶。人們對衛生標準的日益重視預計將繼續推動市場擴張，並使廁所用衛生紙成為全球家庭和商業用戶必不可少的產品。

驅動全球廁所用衛生紙市場的因素

旅遊業的蓬勃發展極大地推動了全球酒店和餐飲業的發展，同時也提高了消費者對個人衛生和整體健康的重視。這種對健康和清潔日益成長的關注，正在推動全球廁所用衛生紙市場需求的成長。隨著人們衛生習慣的改善，對包括廁所用衛生紙在內的高品質個人保健產品的需求也不斷上升。整體健康標準的提升和旅館業的復甦是推動這一市場成長的關鍵因素，也反映了後疫情時代消費者態度和優先事項的轉變。

限制全球廁所用衛生紙市場的因素

智慧馬桶的日益普及正在限制全球廁所用衛生紙市場的發展。與傳統廁所用衛生紙的需求。消費行為的這種變化凸顯了廁所用衛生紙產業在適應不斷變化的個人衛生產品和偏好方面所面臨的挑戰。

全球廁所用衛生紙市場趨勢

全球廁所用衛生紙市場正經歷顯著的趨勢，這主要是受日益增強的環保意識和消費者對永續產品需求的推動。人們對森林砍伐以及傳統造紙對生態系統影響的日益關注，迫使製造商在其供應鏈中探索環保替代方案和更綠色的實踐。這種轉變體現在主要企業不斷創新，推出在維持功能性和品質的同時，最大限度減少紙漿用量的產品。各大品牌正在拓展其解決方案，例如無芯捲紙和使用再生材料，以滿足具有環保意識、在購買決策中優先考慮永續性的消費者的需求。這正在重塑行業標準和消費者預期。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 原料分析
• 客戶和購買標準分析
• 貿易分析
• 專利分析
• 技術分析
• 案例研究

全球廁所用衛生紙市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 單層廁所用衛生紙
• 雙層廁所用衛生紙
• 三層廁所用衛生紙
• 其他

全球廁所用衛生紙市場規模（依規格分類）及複合年成長率（2026-2033 年）

• 卷
• 折疊式

全球廁所用衛生紙市場規模（按材質和複合年成長率分類）（2026-2033 年）

• 原生木漿
• 再生紙

全球廁所用衛生紙市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 經濟
• 中檔
• 優質的

全球廁所用衛生紙市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 住宅
• 商業的
• 對於機構和行業

全球廁所用衛生紙市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線
  • 超級市場/大賣場
  • 便利商店
  • 百貨公司
  • 其他

全球廁所用衛生紙市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kimberly-Clark Corporation
• Procter & Gamble（P&G）
• Essity AB
• Georgia-Pacific LLC
• Sofidel Group
• Cascades Inc.
• Sinar Mas Group（Asia Pulp & Paper（APP））
• Kruger Inc.
• Hengan International Group Co., Ltd.
• Svenska Cellulosa Aktiebolaget（SCA）
• Oji Holdings Corporation
• Suzano Holding SA
• WEPA Group
• Metsaliitto Cooperative
• ABC Tissue Products Pty Ltd,
• Faderco
• Grigeo AB
• Softex Paper Group
• Empresas CMPC SA
• RGE Group（Vinda International Holdings Limited）

結論與建議

Global Toilet Paper Market size was valued at USD 56.36 Billion in 2024 and is poised to grow from USD 58.56 Billion in 2025 to USD 79.53 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026-2033).

The global toilet paper market is primarily driven by the growing awareness of personal hygiene, as consumers increasingly prioritize cleanliness in their daily lives. Toilet paper is manufactured from either recycled materials or fresh pulp, and it comes in various types, including one-ply, two-ply, and three-ply options, catering to both residential and commercial needs. The market features a range of products from standard to ultra-soft toilet papers, appealing to diverse consumer preferences. Both offline and online channels facilitate the distribution of these items, ensuring accessibility to a wide array of end users. This heightened focus on hygiene standards is expected to continue propelling market expansion, establishing toilet paper as an essential household and commercial commodity worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toilet Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toilet Paper Market Segments Analysis

Global Toilet Paper Market is segmented by Product Type, Format, Material, Price Range, End User, Distribution Channel and region. Based on Product Type, the market is segmented into One-Ply toilet paper, Two-Ply toilet paper, Three-Ply toilet paper and Others. Based on Format, the market is segmented into Rolled and Folded. Based on Material, the market is segmented into Virgin Wood Pulp and Recycled Paper. Based on Price Range, the market is segmented into Economy, Mid-Range and Premium. Based on End User, the market is segmented into Residential, Commercial and Institutional & Industrial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toilet Paper Market

The surge in travel and tourism has significantly boosted the hotel and hospitality sector on a global scale, promoting a heightened awareness of personal hygiene and overall well-being among consumers. This growing emphasis on health and cleanliness has accelerated demand in the global toilet paper market. As individuals become more conscious of their hygiene practices, the need for quality personal care products, including toilet paper, increases. The overall shift towards improved health standards and the revitalization of the hospitality industry are key factors propelling the growth of this market, reflecting changing consumer attitudes and priorities in a post-pandemic world.

Restraints in the Global Toilet Paper Market

The increasing adoption of bidet toilets serves as a limiting factor for the global toilet paper market. Bidets offer a more hygienic and gentle alternative to traditional toilet paper, significantly reducing the risks associated with toilet infections and minimizing issues like rashes and irritation from frequent wiping. Consequently, this preference for bidets is affecting the demand for toilet paper, as consumers gravitate towards these cleaner and more comfortable options. This shift in consumer behavior highlights the challenge faced by the toilet paper industry as it navigates the changing landscape of personal hygiene products and preferences.

Market Trends of the Global Toilet Paper Market

The Global Toilet Paper market is witnessing a significant trend driven by increasing environmental awareness and consumer demand for sustainable products. Growing concerns over deforestation and the ecological impact of traditional paper production are prompting manufacturers to explore eco-friendly alternatives and greener practices within the supply chain. This shift is evident as key players innovate with products that minimize paper pulp usage while maintaining functionality and quality. Brands are increasingly offering solutions like coreless rolls and utilizing recycled materials, catering to environmentally conscious consumers who prioritize sustainability in their purchasing decisions, thereby reshaping industry standards and consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Raw Material Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Toilet Paper Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• One-Ply toilet paper
• Two-Ply toilet paper
• Three-Ply toilet paper
• Others

Global Toilet Paper Market Size by Format & CAGR (2026-2033)

• Market Overview
• Rolled
• Folded

Global Toilet Paper Market Size by Material & CAGR (2026-2033)

• Market Overview
• Virgin Wood Pulp
• Recycled Paper

Global Toilet Paper Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economy
• Mid-Range
• Premium

Global Toilet Paper Market Size by End User & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial
• Institutional & Industrial

Global Toilet Paper Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Others

Global Toilet Paper Market Size & CAGR (2026-2033)

• North America (Product Type, Format, Material, Price Range, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Format, Material, Price Range, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Format, Material, Price Range, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Format, Material, Price Range, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Format, Material, Price Range, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Georgia-Pacific LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofidel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cascades Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinar Mas Group (Asia Pulp & Paper (APP))
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kruger Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzano Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WEPA Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metsaliitto Cooperative
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC Tissue Products Pty Ltd,
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faderco
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grigeo AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softex Paper Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empresas CMPC S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RGE Group (Vinda International Holdings Limited)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations