廣藿香油市場規模、佔有率和成長分析（按產品類型、特性、萃取製程、分銷通路、功能、最終用途和地區分類）－2026-2033年產業預測

2024 年全球廣藿香油市場規模為 7,745 萬美元，預計從 2025 年的 7,977 萬美元成長到 2033 年的 1.0105 億美元，預測期（2026-2033 年）的複合年成長率為 3%。

從廣藿香植物葉片中提取的廣藿香油，在中國、日本、印尼和馬達加斯加等地區引起了廣泛關注和喜愛。其用途涵蓋香料和替代療法，在世界各地不同的文化中都有應用。人們對天然香料日益成長的偏好以及替代療法的廣泛使用預計將推動廣藿香油的銷售。此外，芳香療法的日益普及以及人們對各種用途的天然精油的需求不斷成長，預計也將促進市場需求的成長。然而，價格波動和品質問題等挑戰可能會阻礙廣藿香油市場的整體成長。預計北美將繼續保持主導地位。

全球廣藿香油市場促進因素

受香水和香氛產業對天然香料需求不斷成長的推動，全球廣藿香油市場預計將迎來顯著成長。隨著消費者對有機和永續產品的需求日益成長，廣藿香油在各種天然香氛配方中的應用也越來越普遍。這種對環保產品日益成長的需求預計將顯著提升廣藿香油的銷量，使其成為眾多香氛配方中的關鍵成分。因此，市場可望受益於香氛產業對純正天然成分日益成長的偏好。

限制全球廣藿香油市場的因素

全球廣藿香油市場面臨許多限制因素，主要體現在其生產和供應對特定地理區域的依賴。即使這些關鍵區域的供應出現微小波動，也可能導致價格大幅波動，進而造成成本的突然上漲或下跌。這種不穩定性阻礙了市場的整體成長和發展，也使得相關人員難以維持廣藿香油價格和供應的穩定。因此，對有限地域的依賴構成了一種風險，可能會對市場動態和投資者對產業長期永續性的信心產生不利影響。

全球廣藿香油市場趨勢

全球廣藿香油市場正加速向永續生產和採購模式轉型，反映出消費者對環保產品的日益成長的偏好。採用永續措施的製造商和供應商正積極佈局，以吸引具有環保意識的消費者，並提升市場佔有率。這種轉變不僅滿足了消費者對永續原料日益成長的需求，也使企業能夠有效地將產品宣傳為環保替代品，從而擴大市場覆蓋範圍。隨著永續性成為關鍵賣點，優先考慮這些實踐的廣藿香油企業有望在不斷變化的市場中受益於銷售額的成長和客戶忠誠度的提升。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球廣藿香油市場規模（依產品種類及複合年成長率分類）（2026-2033 年）

• 淡香廣藿香油
• 黑廣藿香油

全球廣藿香油市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 有機耕作
• 傳統的

全球廣藿香油市場規模（依萃取製程和複合年成長率分類）（2026-2033 年）

• 蒸汽蒸餾
• 水蒸餾

全球廣藿香油市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 直銷
• 間接銷售
  • 專賣店
  • 藥局
  • 電子商務

全球廣藿香油市場規模（按功能和複合年成長率分類）（2026-2033 年）

• 抗發炎作用
• 抗憂鬱劑
• 香味
• 情緒調節劑
• 除臭劑
• 其他

全球廣藿香油市場規模（依最終用途分類）及複合年成長率（2026-2033 年）

• 化妝品和個人護理
  • 護髮
  • 護膚
  • 香水/香氛
• 芳香療法
• 食品飲料業
• 製藥
• 其他

全球廣藿香油市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• PT. Djasula Wangi
• Givaudan
• Takasago International Corporation
• Nusaroma
• Firmenich SA
• PT. Botanagra Indonesia
• Van Aroma
• PT. INDESSO AROMA
• Eastern Agencies Aromatics Pvt. Ltd.
• Treatt Plc

結論與建議

Global Patchouli Oil Market size was valued at USD 77.45 Million in 2024 and is poised to grow from USD 79.77 Million in 2025 to USD 101.05 Million by 2033, growing at a CAGR of 3% during the forecast period (2026-2033).

Patchouli oil, derived from the leaves of the patchouli plant, has garnered significant interest and popularity in regions such as China, Japan, Indonesia, and Madagascar. Its applications span fragrance and alternative medicine across diverse cultures globally. The rising inclination towards natural fragrances and the increasing use of alternative medicine are projected to boost patchouli oil sales. Additionally, the expanding popularity of aromatherapy and the growing preference for natural essential oils across various applications are expected to enhance demand. However, challenges such as price volatility and quality concerns are likely to impede the overall growth of the patchouli oil market. North America is anticipated to maintain a leading position in the global patchouli oil landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Patchouli Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Patchouli Oil Market Segments Analysis

Global Patchouli Oil Market is segmented by Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use and region. Based on Product Type, the market is segmented into Light Patchouli Oil and Dark Patchouli Oil. Based on Nature, the market is segmented into Organic and Conventional. Based on Extraction Process, the market is segmented into Steam Distillation and Hydro Distillation. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on Function, the market is segmented into Anti-inflammatory, Anti-depressant, Flavoring Agent, Mood-harmonizer, Deodorizing and Others. Based on End Use, the market is segmented into Cosmetics and Personal Care, Aromatherapy, Food and Beverage Industry, Pharmaceuticals and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Patchouli Oil Market

The Global Patchouli Oil market is expected to experience substantial growth driven by the increasing demand for natural fragrances within the perfume and fragrance industry. As consumers increasingly seek out organic and sustainable options, the use of patchouli oil in crafting various natural scents is becoming more prevalent. This rising trend towards eco-friendly products is anticipated to significantly enhance the sales of patchouli oil, positioning it as a key ingredient in the formulation of diverse fragrances. Consequently, the market is poised to benefit from the growing preference for authentic and naturally sourced components in the fragrance sector.

Restraints in the Global Patchouli Oil Market

The Global Patchouli Oil market faces significant constraints due to its dependency on specific geographical regions for production and supply. Any minor fluctuations in supply from these key areas can lead to substantial price volatility, causing either a dramatic increase or decrease in costs. Such instability can hinder the overall growth and development of the market, making it challenging for stakeholders to maintain consistent pricing and availability of patchouli oil. As a result, this reliance on limited regions poses risks that can adversely affect market dynamics and investor confidence in the long-term sustainability of the industry.

Market Trends of the Global Patchouli Oil Market

The Global Patchouli Oil market is increasingly leaning towards sustainable production and sourcing practices, reflecting a growing consumer preference for eco-friendly products. Manufacturers and suppliers who adopt environmentally responsible methods are positioning themselves to capture the attention of eco-conscious buyers, enhancing their market presence. This shift not only meets the rising demand for sustainably sourced ingredients but also allows companies to effectively promote their offerings as green alternatives, thereby expanding their market reach. As sustainability becomes a pivotal selling point, businesses in the patchouli oil sector that prioritize these practices stand to benefit from improved sales and customer loyalty in an evolving marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Patchouli Oil Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Light Patchouli Oil
• Dark Patchouli Oil

Global Patchouli Oil Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Patchouli Oil Market Size by Extraction Process & CAGR (2026-2033)

• Market Overview
• Steam Distillation
• Hydro Distillation

Global Patchouli Oil Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Direct
• Indirect
  • Specialty Stores
  • Drug Stores
  • E-Retail

Global Patchouli Oil Market Size by Function & CAGR (2026-2033)

• Market Overview
• Anti-inflammatory
• Anti-depressant
• Flavoring Agent
• Mood-harmonizer
• Deodorizing
• Others

Global Patchouli Oil Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Cosmetics and Personal Care
  • Hair Care
  • Skin Care
  • Perfumes and Fragrances
• Aromatherapy
• Food and Beverage Industry
• Pharmaceuticals
• Others

Global Patchouli Oil Market Size & CAGR (2026-2033)

• North America (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • US
  • Canada
• Europe (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Extraction Process, Distribution Channel, Function, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PT. Djasula Wangi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givaudan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takasago International Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nusaroma
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firmenich SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PT. Botanagra Indonesia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Aroma
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PT. INDESSO AROMA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Agencies Aromatics Pvt. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treatt Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations