希臘優格市場規模、佔有率和成長分析（按包裝、性質、產品類型、口味、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，全球希臘優格市場規模將達到 98 億美元，到 2025 年將成長至 105.9 億美元，到 2033 年將成長至 197.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 8.1%。

全球希臘優格市場蓬勃發展，其濃郁的口感和略帶酸味的風味深受注重健康的消費者喜愛。這種過濾優格富含多種健康益處，使其成為廣受歡迎的零食和早餐選擇，尤其受到健身愛好者的青睞。其獨特的生產過程造就了更濃郁、蛋白質含量更高的產品，使其用途更加廣泛，可用於製作各種美食，從冰沙到甜點，無所不包。市場成長要素包括日益增強的健康意識和不斷成長的蛋白質需求，而高昂的價格和生產成本則對價格敏感型消費者構成挑戰。創新口味和低糖產品的趨勢，以及向新興市場的拓展，為市場成長提供了巨大的機會。與零售商和意見領袖建立合作關係對於提高產品知名度和市場接受度至關重要。

全球希臘優格市場促進因素

希臘優格市場擴張的關鍵驅動力在於其卓越的健康益處。與傳統優格相比，希臘優格營養價值更高，因此越來越受到消費者的青睞。這種需求的成長源於人們對高蛋白食品日益成長的興趣，高蛋白食品因其增強飽足感、調節血糖值和促進肌肉生長等功效而備受認可。因此，這些特性有助於有效減脂，進一步鞏固了希臘優格在當今注重健康的環境下作為一種健康且用途廣泛的食品選擇的地位。

限制全球希臘優格市場的因素

全球希臘優格市場面臨的主要限制因素是消費者對價格的敏感度。由於其特殊的生產過程和高蛋白質含量，希臘優格的售價通常高於普通優格和其他乳製品替代品。較高的價格可能會疏遠注重預算的消費者，尤其是在消費者經濟能力較為有限的市場。因此，生產商面臨的挑戰是如何制定既能吸引更廣泛消費群體又能維持利潤率的定價策略。在競爭日益激烈的市場環境中，有效平衡價格與利潤並搶佔市場佔有率至關重要。

全球希臘優格市場趨勢

全球希臘優格市場正經歷一場向口味創新和產品多元化的動態轉變，各大品牌競相迎合日益注重健康的消費者的偏好。從異國水果到令人垂涎的甜點風味，再到香草和香辛料的鹹香混合口味，製造商們透過推出一系列獨特的口味，不僅提升了消費者的體驗，也勇於挑戰新的產品。這種策略不僅吸引了新客戶，也增強了現有客戶的忠誠度，最終擴大了市場吸引力，並在競爭激烈的優格市場中推動了成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析

全球希臘優格市場規模（依包裝類型分類）及複合年成長率（2026-2033 年）

• 杯子和浴缸
• 瓶子

全球希臘優格市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 傳統希臘優格
• 有機希臘優格

全球希臘優格市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 普通希臘優格
• 脫脂希臘優格

全球希臘優格市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 調味
  • 草莓
  • 香草
  • 藍莓
  • 桃
  • 其他
• 無味

全球希臘優格市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場
• 便利商店
• 線上
• 其他

全球希臘優格市場規模（按地區分類）及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Chobani（USA）
• Fage（Luxembourg）
• Danone SA（France）
• General Mills, Inc.（USA）
• Nestle SA（Switzerland）
• Saputo Inc.（Canada）
• Emmi AG（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Muller Group（Germany）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Milk Industry Co., Ltd.（Japan）
• Parmalat SpA（Italy）
• Sodiaal（France）
• Yili Group（China）
• Mengniu Dairy（China）
• FrieslandCampina（Netherlands）
• Groupe Savencia（France）
• Kraft Heinz Company（USA）
• Fonterra Co-operative Group Limited（New Zealand）

結論與建議

Global Greek Yogurt Market size was valued at USD 9.80 Billion in 2024 and is poised to grow from USD 10.59 Billion in 2025 to USD 19.75 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The global Greek yogurt market is thriving, driven by the product's creamy texture and tangy flavor, appealing significantly to health-conscious consumers. This strained yogurt variant offers extensive health benefits, making it a favored snack and breakfast choice, especially among fitness enthusiasts. Its unique production process results in a thicker, protein-rich product, enhancing its versatility in various culinary applications, from smoothies to desserts. Key market growth drivers include rising health awareness and increased protein demand, although premium pricing and higher production costs pose challenges for price-sensitive consumers. Trends toward innovative flavors and lower sugar options, along with expanding into emerging markets, present substantial opportunities for growth. Collaborations with retailers and influencers are instrumental in broadening reach and enhancing product visibility in the marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Greek Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Greek Yogurt Market Segments Analysis

Global Greek Yogurt Market is segmented by Package Type, Nature, Product Type, Flavor, Distribution Channel and region. Based on Package Type, the market is segmented into Cups & Tubs and Bottles. Based on Nature, the market is segmented into Conventional Greek Yogurt and Organic Greek Yogurt. Based on Product Type, the market is segmented into Regular Greek Yogurt and Non-Fat Greek Yogurt. Based on Flavor, the market is segmented into Flavored and Unflavored. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Greek Yogurt Market

A significant catalyst for the expansion of the Greek yogurt market lies in its impressive health benefits. The product has become increasingly favored among consumers due to its superior nutritional profile in comparison to traditional yogurt. This rising demand can be attributed to the growing interest in protein-rich foods, which are recognized for their ability to enhance satiety, regulate blood sugar levels, and support the building of lean muscle mass. Consequently, these characteristics contribute to effective fat loss, further solidifying Greek yogurt's appeal as a wholesome, versatile food choice in the modern health-conscious landscape.

Restraints in the Global Greek Yogurt Market

A significant constraint in the global Greek yogurt market is the price sensitivity exhibited by consumers. Due to its specialized production methods and elevated protein levels, Greek yogurt is typically sold at a premium compared to regular yogurt and other dairy alternatives. This higher price can discourage budget-conscious shoppers, especially in markets where consumers are more financially constrained. As a result, manufacturers face the challenge of developing pricing strategies that appeal to a broader audience while still ensuring their profit margins remain intact. Effectively navigating this balance is crucial for capturing market share in an increasingly competitive landscape.

Market Trends of the Global Greek Yogurt Market

The Global Greek Yogurt market is experiencing a dynamic shift towards flavor innovation and product diversification as brands strive to capture the evolving tastes of health-conscious consumers. By introducing a wide array of unique flavors, ranging from exotic fruits to indulgent dessert-inspired options and even savory blends infused with herbs and spices, manufacturers are not only enhancing the overall consumer experience but also encouraging product experimentation. This strategic approach not only draws in new customers but also keeps existing ones engaged, ultimately broadening the market's appeal and driving growth within the competitive landscape of yogurt products.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Greek Yogurt Market Size by Package Type & CAGR (2026-2033)

• Market Overview
• Cups & Tubs
• Bottles

Global Greek Yogurt Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Conventional Greek Yogurt
• Organic Greek Yogurt

Global Greek Yogurt Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Regular Greek Yogurt
• Non-Fat Greek Yogurt

Global Greek Yogurt Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Flavored
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others
• Unflavored

Global Greek Yogurt Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets
• Convenience Stores
• Online
• Others

Global Greek Yogurt Market Size & CAGR (2026-2033)

• North America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodiaal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Savencia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations