即飲蛋白飲料市場規模、佔有率和成長分析（按產品類型、成分、口味、卡路里含量、消費者細分、功效宣稱、含糖量和地區分類）－2026-2033年產業預測

預計到 2024 年，全球即飲蛋白質飲料市場規模將達到 17.3 億美元，到 2025 年將達到 18.7 億美元，到 2033 年將達到 34.9 億美元，預測期（2026-2033 年）的複合年成長率為 8.1%。

即飲蛋白飲料市場正經歷顯著成長，這主要得益於消費者對便利營養解決方案日益成長的需求，以支持健康的生活方式。這類飲料採用高蛋白成分製成，為消費者提供了一種隨時隨地輕鬆滿足營養需求的方式。除了便利性之外，即飲蛋白飲料還具有許多健康益處，包括增強心血管健康、提高免疫功能、促進新陳代謝和增加骨骼密度。消費者健康意識的不斷提高是推動市場擴張的關鍵因素，因為人們都在尋求有效且便利的方式來改善健身健康。

推動全球即飲蛋白飲料市場發展的因素

消費者對健康和保健的日益關注顯著推動了高蛋白飲料的需求。健康意識的增強促使人們將高蛋白食物納入日常飲食，使這類飲料成為全球運動營養領域的熱門選擇。人們對健身和健康的追求，使蛋白飲料成為那些希望改善整體健康和運動表現人士的首選產品。因此，即飲蛋白飲料的全球市場正經歷強勁成長，吸引了許多注重營養便利性和促進運動後復原的消費者。

限制全球即飲蛋白飲料市場的因素

全球即飲蛋白飲料市場成長可能面臨許多挑戰，主要原因在於產品價格高昂，尤其是在平均收入水準較低的開發中國家。此外，各國嚴格的法律法規和衛生通訊協定也進一步限制了市場需求。這些因素共同構成了一個受限的市場環境，限制了產品的供應和可負擔性，這可能會阻礙即飲蛋白飲料在某些地區的潛在擴張。因此，該細分市場在不同人群中可能難以實現強勁成長。

全球即飲蛋白飲料市場趨勢

全球即飲蛋白飲料市場持續成長，這主要得益於消費者對健康和健身日益成長的興趣。這一趨勢在運動員和健身愛好者中尤其明顯，他們尋求便捷的營養解決方案來支持其積極的生活方式。人們對蛋白質攝取益處的認知不斷提高，導致即飲蛋白飲料的需求激增，推動了口味、配方和包裝方面的創新。此外，健身房和健身中心的擴張也鼓勵消費者將蛋白飲料納入其運動後的日常動態計劃。隨著健康意識的不斷增強，這一細分市場預計將保持持續成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球即飲蛋白飲料市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 能量飲料
• 果汁飲料
• 蛋白奶昔
• 植物奶飲料
• 體重管理飲料
• 臨床飲料
• 其他

全球即飲蛋白飲料市場規模（依來源及複合年成長率分類）（2026-2033 年）

• 植物來源
• 動物源性

全球即飲蛋白飲料市場規模（依口味及複合年成長率分類）（2026-2033 年）

• 橘子
• 芒果
• 草莓
• 混合水果
• 鳳梨
• 檸檬
• 覆盆子
• 原味/常規
• 西瓜
• 藍莓
• 水果賓治
• 摩卡
• 青蘋果
• 櫻桃
• 草藥
• 蘆薈
• 其他

全球即飲蛋白飲料市場規模（按卡路里含量和複合年成長率分類）（2026-2033 年）

• 高熱量
• 低卡路里
• 零卡路里

全球即飲蛋白飲料市場規模（依消費者數量及複合年成長率分類）（2026-2033 年）

• 一般消費者
• 運動員
• 健身愛好者

全球即飲蛋白飲料市場規模（按展示類型和複合年成長率分類）（2026-2033 年）

• 不含防腐劑
• 不含麩質
• 非基因改造
• 無脂
• 顯示以上所有內容
• 其他

全球即飲蛋白飲料市場規模（按含糖量和複合年成長率分類）（2026-2033 年）

• 低碳水化合物
• 高糖含量
• 零糖

全球即飲蛋白飲料市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 瓶子
• 能
• 紙盒

全球即飲蛋白飲料市場規模（依包裝規格及複合年成長率分類）（2026-2033 年）

• 201-300 ml
• 301-400 ml
• 401-500 ml
• 超過500毫升
• 101-200 ml
• 少於100毫升

全球即飲蛋白飲料市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 非實體店面零售商
• 商店型零售商

全球即飲蛋白飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• PepsiCo, Inc.（USA）
• Coca-Cola Co.（USA）
• Glanbia plc（Ireland）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Danone SA（France）
• MusclePharm Corporation（USA）
• CytoSport, Inc.（USA）
• Kellogg Company（USA）
• Premier Nutrition Corporation（USA）
• General Nutrition Centers, Inc.（GNC）（USA）
• Monster Beverage Corporation（USA）
• Hormel Foods Corporation（USA）
• The Hershey Company（USA）
• The Nature's Bounty Co.（USA）
• The Hain Celestial Group, Inc.（USA）

結論與建議

Global RTD Protein Beverages Market size was valued at USD 1.73 Billion in 2024 and is poised to grow from USD 1.87 Billion in 2025 to USD 3.49 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The market for ready-to-drink (RTD) protein beverages is experiencing significant growth, fueled by the increasing demand for convenient nutrition solutions that support a healthy lifestyle. These beverages are crafted from high-protein ingredients, providing an easy way for consumers to meet their nutritional needs while on the go. In addition to convenience, RTD protein drinks offer numerous health benefits, including enhanced cardiovascular health, improved immune function, better metabolism, and stronger bones. The escalating consumer awareness surrounding health and wellness is a key driver behind the expansion of this market, as individuals seek effective and accessible options to bolster their fitness and well-being.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Protein Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Protein Beverages Market Segments Analysis

Global RTD Protein Beverages Market is segmented by Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel and region. Based on Product Type, the market is segmented into Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages and Others. Based on Source, the market is segmented into Plant-Based and Animal-Based. Based on Flavor, the market is segmented into Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera and Others. Based on Calorie Count, the market is segmented into High Calories, Low Calories and Zero Calorie. Based on Consumers, the market is segmented into Regular Consumer, Athletes and Gym Enthusiast. Based on Claim, the market is segmented into Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims and Others. Based on Sugar Count, the market is segmented into Low Sugar, High Sugar and Zero Sugar. Based on Packaging Type, the market is segmented into Bottles, Cans and Cartons. Based on Packaging Size, the market is segmented into 201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml and Less than 100 ml. Based on Distribution Channel, the market is segmented into Non-store Retailers and Store Based Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Protein Beverages Market

The increasing focus on health and wellness among consumers is driving a significant rise in the demand for protein-infused beverages. As people become more health-conscious, there is a notable shift towards incorporating protein-rich options into their diets, with these beverages gaining popularity as essential components of sports nutrition globally. This enthusiasm for fitness and well-being is transforming protein drinks into a staple for individuals seeking to enhance their overall health and performance. Consequently, the global marketplace for ready-to-drink protein beverages is experiencing robust growth, attracting a diverse range of consumers interested in nutritional convenience and enhanced recovery.

Restraints in the Global RTD Protein Beverages Market

The growth of the global ready-to-drink (RTD) protein beverages market is likely to face challenges primarily due to the high pricing of these products, particularly in developing nations where average income levels are low. Additionally, various countries impose stringent legal regulations and health protocols, which can further restrict market demand. These factors contribute to a constrained market environment, limiting accessibility and affordability, and thus hindering the potential expansion of RTD protein beverages in certain regions. As a result, this market segment may struggle to achieve robust growth in various demographics.

Market Trends of the Global RTD Protein Beverages Market

The Global RTD Protein Beverages market is on the rise, fueled by an increasing consumer focus on health and fitness. This trend is particularly evident among athletes and fitness enthusiasts seeking convenient nutrition solutions that support their active lifestyles. With a growing awareness of the benefits of protein intake, the demand for ready-to-drink protein options has surged, leading to innovations in flavors, formulations, and packaging. Additionally, the expansion of gyms and fitness centers is encouraging consumers to integrate protein beverages into their post-workout routines. As health-consciousness continues to shape market dynamics, the segment is poised for sustained growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global RTD Protein Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Energy Beverages
• Juice Beverages
• Protein Shakes
• Plant-Based Milk Beverages
• Weight Management Beverages
• Clinical Beverages
• Others

Global RTD Protein Beverages Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant-Based
• Animal-Based

Global RTD Protein Beverages Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Orange
• Mango
• Strawberry
• Mixed Fruit
• Pineapple
• Lemon
• Raspberry
• Original/Regular
• Watermelon
• Blueberry
• Fruit Punch
• Mocha
• Green Apple
• Cherry
• Herbal
• Aloe Vera
• Others

Global RTD Protein Beverages Market Size by Calorie Count & CAGR (2026-2033)

• Market Overview
• High Calories
• Low Calories
• Zero Calorie

Global RTD Protein Beverages Market Size by Consumers & CAGR (2026-2033)

• Market Overview
• Regular Consumer
• Athletes
• Gym Enthusiast

Global RTD Protein Beverages Market Size by Claim & CAGR (2026-2033)

• Market Overview
• Preservatives Free
• Gluten Free
• Non-GMO
• Fat Free
• All of the Above Claims
• Others

Global RTD Protein Beverages Market Size by Sugar Count & CAGR (2026-2033)

• Market Overview
• Low Sugar
• High Sugar
• Zero Sugar

Global RTD Protein Beverages Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottles
• Cans
• Cartons

Global RTD Protein Beverages Market Size by Packaging Size & CAGR (2026-2033)

• Market Overview
• 201-300 ml
• 301-400 ml
• 401-500 ml
• More than 500 ml
• 101-200 ml
• Less than 100 ml

Global RTD Protein Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Non-store Retailers
• Store Based Retailers

Global RTD Protein Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Source, Flavor, Calorie Count, Consumers, Claim, Sugar Count, Packaging Type, Packaging Size, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CytoSport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier Nutrition Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Nutrition Centers, Inc. (GNC) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hormel Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations