益智藥市場規模、佔有率及成長分析（按應用、通路、劑型及地區分類）－2026-2033年產業預測

預計到 2024 年，益智藥市場規模將達到 49.5 億美元，到 2025 年將成長至 56.7 億美元，到 2033 年將成長至 169 億美元，在預測期（2026-2033 年）內，複合年成長率為 14.62%。

受消費者在醫療保健和健身投資不斷成長的推動，益智藥市場預計將迎來強勁成長。學生和身處競爭激烈的工作環境的人們越來越傾向於尋求天然方法來提升認知能力。此外，益智藥在運動員和注重自我提升的消費者群體中日益普及，也促進了市場擴張。人口老化以及失智症和關節炎等腦部疾病的日益普遍，進一步強化了這類認知增強劑的需求。此外，人們對改善情緒、緩解情緒障礙產品的需求不斷成長，也推動了該產業的進一步發展。總而言之，隨著越來越多的消費者將認知功能置於學業和職業發展的重要地位，這些趨勢表明益智藥市場擁有巨大的發展潛力。

益智藥市場促進因素

全球對心理健康和整體精神福祉的日益關注是推動益智藥市場發展的關鍵因素。由於各種生活方式因素、壓力和老齡化導致認知能力下降、記憶力減退和精神疲勞的病例不斷增加，越來越多的人尋求提升大腦功能的解決方案。這一趨勢在學生、職場人士和老年人中尤其明顯，他們渴望提高注意力、記憶力和思維清晰度。因此，隨著越來越多的人意識到最佳化自身認知能力以應對日常挑戰的重要性，對情緒增強劑和認知提升劑的需求也在不斷成長。

限制益智藥市場的因素

高品質益智藥的高昂價格對其廣泛普及構成重大挑戰。這些基於嚴謹研究和專有成分的高階配方，往往比非專利版本貴得多。這種經濟壁壘限制了預算有限的消費者，尤其是在經濟低度開發地區的消費者，從而阻礙了整體市場擴張。因此，高效且經臨床檢驗的益智藥的高成本可能會使更多人無法體驗其潛在益處，從而限制了整體市場成長和普及。

益智藥市場趨勢

益智藥市場正經歷著客製化配方產品顯著成長的趨勢，這些產品旨在滿足個人的特定需求。借助人工智慧和數據分析等先進技術，每家公司都會根據個人的心理特徵、遺傳傾向和生活方式等因素來設計其益智藥配方。這種高度個人化的配方不僅提高了消費者的參與度，還能在使用者體驗到最佳化的認知提升後，增強其忠誠度。這一趨勢是向個人化健康解決方案邁進的更大趨勢的一部分，預示著一個以健康公平和個人整體福祉為中心的發展格局正在演變，並將客製化化益智藥定位為認知提升領域的尖端創新。

目錄

介紹

• 調查目標
• 定義
• 市場覆蓋範圍

調查方法

• 資訊收集
• 二手和一手資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

前景
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 抑制因素
  • 任務
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 監管環境
• 價值鏈分析
• 重點客戶及採購標準分析

按形式分類的益智藥市場

• 介紹
• 膠囊/片劑
• 粉末
• 飲料
• 其他

按分銷管道分類的益智藥市場

• 介紹
• 離線
• 線上

益智藥市場：按地區分類的市場規模：

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市佔率（2025 年）

主要企業簡介

• Onnit Labs, Inc.
• Reckitt Benckiser Group PLC
• Mental Mojo, LLC
• NooCube
• Mind Lab Pro（Performance Lab Group Ltd）
• TruBrain
• Zhou Nutrition
• Kimera Koffee
• Purelife Bioscience Co. Ltd.
• Nootrobox Inc.
• Nootropic Source
• AlternaScript LLC
• HVMN Inc.
• Powder City LLC
• Nootropics Depot LLC
• Peak Nootropics
• Nootropic Geek LLC
• Mind Nutrition Ltd.
• Neurofuse Inc.
• BrainMD Health

Nootropics Market size was valued at USD 4.95 Billion in 2024 and is poised to grow from USD 5.67 Billion in 2025 to USD 16.9 Billion by 2033, growing at a CAGR of 14.62% during the forecast period (2026-2033).

The nootropics market is poised for robust growth, driven by rising consumer investment in healthcare and fitness. An increasing number of students and a competitive workforce are seeking natural alternatives to enhance cognitive performance. Additionally, the growing popularity of nootropics among athletes and consumers focused on personal development is contributing to market expansion. The aging population, coupled with the prevalence of brain-related diseases like dementia and conditions such as arthritis, underscores the demand for these cognitive enhancers. Furthermore, the need for mood enhancement products to address emotional disorders is also on the rise, fostering further industry growth. Collectively, these trends indicate a strong potential for the nootropics market as consumers prioritize cognitive health for academic and career advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Nootropics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Nootropics Market Segments Analysis

Global Nootropics Market is segmented by Form, Distribution Channel, and region. Based on Form, the market is segmented into Capsules/Tablets, Powder, Drinks, Others. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Nootropics Market

Growing global awareness surrounding mental health and overall mental wellbeing serves as a significant catalyst for the nootropics market. As instances of cognitive decline, memory issues, and mental fatigue become more prevalent due to various lifestyle factors, stress, and aging, individuals are increasingly seeking solutions to enhance brain function. This trend is especially evident among students, professionals, and older adults who are in search of improved concentration, memory retention, and mental clarity. Consequently, the demand for mood enhancers and cognitive boosters is on the rise as more people recognize the importance of optimizing their mental capacities for everyday challenges.

Restraints in the Nootropics Market

The elevated prices associated with high-quality nootropic products present a significant challenge to their mass adoption. These premium formulations, which are often based on rigorous research and proprietary ingredients, tend to be considerably more expensive than their generic counterparts. This financial barrier restricts access for budget-conscious consumers, particularly in less affluent regions, ultimately hindering overall market expansion. As a result, the high cost of effective, clinically validated nootropics may prevent a broader audience from experiencing their potential benefits, limiting the growth and popularity of the market as a whole.

Market Trends of the Nootropics Market

The Nootropics market is witnessing a significant rise in the emergence of customized formulations tailored to individual needs. Leveraging advanced technologies like AI and data analytics, companies are crafting nootropic blends that consider personal psychological profiles, genetic predispositions, and lifestyle factors. This level of personalization not only enhances consumer engagement but also fosters a deeper sense of loyalty as individuals experience optimized cognitive enhancements. This trend is part of a larger movement towards personalized health solutions, reflecting an evolving landscape focused on health equity and overall personal well-being, positioning customized nootropics as a forefront innovation in cognitive enhancement.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Landscape
• Value Chain Analysis
• Key Customer and buying Criteria Analysis

Nootropics Market, By Form

• Introduction
• Capsules/Tablets
• Powder
• Drinks
• Others

Nootropics Market, By Distribution Channel

• Introduction
• Offline
• Online

Nootropics Market Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Onnit Labs, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mental Mojo, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NooCube
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mind Lab Pro (Performance Lab Group Ltd)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TruBrain
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhou Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimera Koffee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purelife Bioscience Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootrobox Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropic Source
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlternaScript LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HVMN Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Powder City LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropics Depot LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Nootropics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nootropic Geek LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mind Nutrition Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neurofuse Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrainMD Health
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments