產品資訊管理 (PIM) 市場規模、佔有率和成長分析（按組件、組織規模、部署類型、最終用戶和地區分類）—產業預測，2026-2033 年

2024 年全球產品資訊管理 (PIM) 市場規模為 145.3 億美元，預計從 2025 年的 171.6 億美元成長到 2033 年的 649.2 億美元，在預測期（2026-2033 年）內複合年成長率為 18.1%。

全球產品資訊管理 (PIM) 市場正經歷顯著成長，這主要得益於消費者對無縫網路購物體驗日益成長的需求。隨著全通路零售的擴張，企業越來越需要在多個銷售管道提供一致、準確且全面的產品資訊。此外，數位化和電子商務的蓬勃發展，尤其是在新興市場，正促使企業採用強大的 PIM 解決方案，以簡化資料管理、簡化產品推出並加快產品上市速度。雲端運算創新以及與 ERP 和 CRM 系統的整合進一步推動了 PIM 的應用。隨著嚴格的數據準確性和合規性標準變得日益重要，尤其是在製藥和家電等行業，具備分析和自動化功能的有效 PIM 解決方案能夠減少錯誤、最佳化供應鏈，並透過個人化內容傳送改善客戶體驗。

全球個人資訊管理 (PIM) 市場按組件、組織規模、部署類型、最終用戶和地區進行細分。按組件分類，市場分為解決方案和服務兩大類。依組織規模分類，市場分為大型企業和中小企業。依部署類型分類，市場分為本地部署和雲端部署。按最終用戶分類，市場分為銀行、金融服務和保險、消費品和零售、製造業、IT、電信、運輸和物流、媒體和娛樂以及其他行業。依地區分類，市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

全球PIM市場促進因素

消費者對產品來源的日益關注以及對安全性和永續性的日益重視，推動了全球對全面且準確產品資訊的需求激增。為了因應這一轉變，企業正擴大採用產品資訊管理 (PIM) 解決方案來提升客戶體驗。借助 PIM 系統，企業可以提供詳細的產品屬性，例如認證、使用說明、成分和環境影響。在食品和個人護理等領域，潔淨標示運動的影響尤其顯著，它要求品牌確保其產品在實體店和線上通路均安全合規。

限制全球PIM市場的因素

全球產品資訊管理 (PIM) 市場面臨的主要障礙之一是缺乏具備處理複雜產品資料工作流程、分類系統和系統整合專業知識的合格人員。隨著 PIM 系統日益複雜，整合了人工智慧、自動化和分析功能，系統潛力與現有技能之間出現了顯著差距。這種不匹配導致實施週期延長、培訓成本增加以及系統功能未能充分利用，尤其給試圖有效利用這些強大工具的中小型企業 (SME) 帶來了挑戰。彌合這一技能差距對於最大限度地發揮 PIM 解決方案的作用至關重要。

全球PIM市場趨勢

全球產品資訊管理 (PIM) 市場正經歷一場由人工智慧和自動化技術融合驅動的重大變革時期。企業正加速採用人工智慧驅動的 PIM 解決方案，透過自動化內容產生、即時客製化和錯誤檢驗，簡化產品資料管理。這項變革正在提升各個數位管道的準確性和一致性，這對於在競爭激烈的線上業務和全通路零售環境中取得成功至關重要。隨著企業將營運效率和客戶體驗置於優先地位，對先進 PIM 解決方案的需求持續成長，而人工智慧驅動的技術被視為現代資料管理策略的關鍵推動因素。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術分析

全球PIM市場規模（依組件分類）、複合年成長率（2026-2033年）

• 解決方案
  • 多域
  • 單域
• 服務
  • 諮詢和實施
  • 培訓、支援和維護

全球PIM市場規模（依組織規模分類），複合年成長率（2026-2033年）

• 主要企業
• 小型企業

全球PIM市場規模（依部署類型分類），複合年成長率（2026-2033年）

• 本地部署
• 雲

全球PIM市場規模（依最終用戶分類），複合年成長率（2026-2033年）

• 銀行、金融服務和保險
• 消費品和零售
• 製造業
• IT/通訊
• 運輸/物流
• 媒體與娛樂
• 其他

全球PIM市場規模（按地區分類）、複合年成長率（2026-2033年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Oracle（USA）
• SAP（Germany）
• IBM（USA）
• Informatica（USA）
• Pimcore（Austria）
• Akeneo（France）
• inriver（Sweden）
• Winshuttle（USA）
• Riversand（USA）
• Salsify（USA）
• Aprimo（USA）
• Stibo Systems（Denmark）
• Contentserv（Switzerland）
• Mobius（India）
• Perfion（Denmark）
• Profisee（USA）
• Censhare（Germany）
• Vinculum（India）
• Pimworks（USA）
• TrueCommerce（USA）

結論與建議

Global PIM Market size was valued at USD 14.53 Billion in 2024 and is poised to grow from USD 17.16 Billion in 2025 to USD 64.92 Billion by 2033, growing at a CAGR of 18.1% during the forecast period (2026-2033).

The global Product Information Management (PIM) market is witnessing significant growth driven by the rising demand for seamless online shopping experiences. Businesses are increasingly required to provide consistent, accurate, and enriched product information across multiple sales channels amidst expanding omnichannel retailing. Additionally, digitalization and the proliferation of e-commerce, especially in emerging markets, push companies to adopt robust PIM solutions that streamline data management, simplify product launches, and expedite time-to-market. Innovations in cloud computing and integration with systems like ERP and CRM further enhance PIM deployment. As stringent data accuracy and compliance standards become critical-particularly in sectors such as pharmaceuticals and consumer electronics-effective PIM solutions equipped with analytics and automation features are enabling businesses to reduce errors, optimize supply chains, and enhance customer experiences through personalized content delivery.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global PIM market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global PIM Market Segments Analysis

The global PIM Market is segmented by Component, Organization Size, Deployment Type, End-user and region. Based on Component, the market is segmented into Solutions and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Deployment Type, the market is segmented into On-premises and Cloud. Based on End-user, the market is segmented into Banking, Financial Services, and Insurance, Consumer goods & retail, Manufacturing, IT & telecom, Transportation & logistics, Media & entertainment and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global PIM Market

The global demand for comprehensive and precise product information is surging, driven by consumers' heightened awareness of product origins and growing concerns regarding safety and sustainability. This shift has prompted organizations to embrace Product Information Management (PIM) solutions to provide an enriched customer experience. By leveraging PIM systems, businesses can offer detailed product attributes, including certifications, usage instructions, compositions, and environmental impacts. Sectors such as food and personal care are particularly influenced by the clean-label trend, compelling brands to ensure that their content is safe and complies with regulations, both in physical stores and online platforms.

Restraints in the Global PIM Market

One of the primary obstacles facing the Global PIM market is the shortage of qualified professionals who possess the expertise needed to navigate complex product data workflows, taxonomy structures, and system integrations. As PIM systems become more advanced, incorporating AI, automation, and analytics, a significant gap emerges between the systems' potential and the available skillset. This discrepancy can lead to prolonged implementation timelines, heightened training costs, and inadequate deployment of the system's full capabilities, posing particular challenges for small and mid-sized businesses striving to leverage these powerful tools effectively. Addressing this skills gap is essential for maximizing PIM solutions.

Market Trends of the Global PIM Market

The Global Product Information Management (PIM) market is witnessing a significant shift driven by the integration of AI and automation technologies. Businesses are increasingly adopting AI-powered PIM solutions that streamline product data management by automating content generation, real-time customization, and error validation. This transformation enhances accuracy and consistency across various digital channels, essential for thriving in the competitive landscape of online business and omnichannel retailing. As companies prioritize operational efficiency and improved customer experiences, the demand for advanced PIM solutions continues to grow, positioning AI-driven technologies as critical enablers of modern data management strategies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global PIM Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solutions
  • Multi-Domain
  • Single Domain
• Services
  • Consulting and Implementation
  • Training, Support and Maintenance

Global PIM Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs

Global PIM Market Size by Deployment Type & CAGR (2026-2033)

• Market Overview
• On-premises
• Cloud

Global PIM Market Size by End-user & CAGR (2026-2033)

• Market Overview
• Banking, Financial Services, and Insurance
• Consumer goods & retail
• Manufacturing
• IT & telecom
• Transportation & logistics
• Media & entertainment
• Other

Global PIM Market Size & CAGR (2026-2033)

• North America (Component, Organization Size, Deployment Type, End-user)
  • US
  • Canada
• Europe (Component, Organization Size, Deployment Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Size, Deployment Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Size, Deployment Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Size, Deployment Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimcore (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akeneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• inriver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winshuttle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riversand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salsify (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stibo Systems (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentserv (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobius (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfion (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Profisee (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Censhare (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinculum (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimworks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TrueCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations