維生素和膳食補充劑市場規模、佔有率和成長分析（按類型、形式、通路和地區分類）—2026-2033年產業預測

預計到 2024 年，全球維生素和補充劑市場規模將達到 1,555.6 億美元，到 2025 年將達到 1,659.8 億美元，到 2033 年將達到 2,788.5 億美元，預測期（2026-2033 年）的複合年成長率為 6.7%。

全球維生素和膳食補充劑市場正經歷顯著成長，這主要得益於消費者對飲食與整體健康之間重要聯繫的認知不斷提高。雖然各種代謝過程所需的維生素最好透過均衡飲食攝取，但膳食補充劑也常被用於解決壓力管理和增強免疫力等健康問題。關鍵維生素（例如維生素A、B、C、D和E）既有單一形式，也有複合形式，以滿足特定的健康需求。醫療保健成本的上升、人口老化以及人們對健康生活方式的日益重視，都進一步推動了市場需求。此外，健身產業的蓬勃發展以及運動營養在年輕一代中日益普及，也促進了市場的發展，凸顯了維生素補充劑在當今注重健康的社會中的重要性。

全球維生素和補充劑市場促進因素

在全球維生素和膳食補充劑市場，受技術進步和消費者支出激增的推動，市場正經歷顯著成長。人口老化和全球兒童健康需求等因素，都促使對膳食補充劑的需求不斷成長。為因應產能過剩帶來的挑戰，監管機構和食品標準也不斷調整，這加劇了市場競爭。此外，人們日益重視預防保健，促使生產和行銷策略不斷強化，推動製造商採用創新技術以提高效率。消費者接受度的提高和產品的持續創新，預示著市場將進一步擴張。

限制全球維生素和補充劑市場的因素

全球維生素補充劑市場的成長受到嚴格監管和稅收制度變化的顯著限制。製造商面臨許多挑戰，因為產品上市前必須滿足複雜的法規和要求。這包括提供樣品和確保消費者安全，可能導致產品上市延遲。此外，稅負正以驚人的速度成長，進一步限制了市場擴張。這些因素共同構成了一個充滿挑戰的阻礙因素，限制了維生素補充劑產業的潛在成長。

全球維生素和膳食補充劑市場趨勢

全球維生素和膳食補充劑市場正經歷著向草本補充劑的顯著轉變，尤其是那些旨在增強免疫力的草本補充劑。消費者日益增強的健康意識和積極的健康管理方式，促使他們對創新、營養豐富的、能夠預防多種健康問題的保健產品需求不斷成長。這一趨勢重振了營養保健品產業，推動了蛋白質補充劑、兒童營養品、運動營養品和綜合維他命等品類的顯著需求。為此，生產者正著重強調天然草本植物成分的功效，並將這些增強免疫力的配方定位為綜合健康方案的重要組成部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球維生素和補充劑市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 綜合維他命
• 鈣補充劑
• 兒童營養補充品
• 維生素A
• 維生素B
• 維生素C
• 維生素D
• 維生素E
• 維生素K

全球維生素和膳食補充劑市場規模（按劑型和複合年成長率分類）（2026-2033 年）

• 粉末
• 藥片
• 膠囊
• 軟膠囊
• 軟糖
• 其他

全球維生素和膳食補充劑市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
  • 藥房和藥品商店
  • 大賣場/超級市場
  • 其他
• 線上

全球維生素及膳食補充劑市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• BellRing Brands（USA）
• Jamieson Wellness（Canada）
• USANA Health Sciences（USA）
• Herbalife Nutrition（USA）
• Nu Skin Enterprises（USA）
• Natural Grocers by Vitamin Cottage（USA）
• SunOpta（Canada）
• Abbott Laboratories（USA）
• Pfizer（USA）
• Glanbia（Ireland）
• Cargill（USA）
• Bayer（Germany）
• Archer-Daniels-Midland Company（USA）
• DuPont（USA）
• Nestle（Switzerland）
• Otsuka Holdings（Japan）
• Amway Corporation（USA）
• Blackmores（Australia）
• Applied Nutrition（United Kingdom）
• Vitabiotics（United Kingdom）

結論與建議

Global Vitamins and Supplements Market size was valued at USD 155.56 Billion in 2024 and is poised to grow from USD 165.98 Billion in 2025 to USD 278.85 Billion by 2033, growing at a CAGR of 6.7% during the forecast period (2026-2033).

The global vitamins and supplements market is witnessing significant growth fueled by an increasing consumer awareness of the vital connection between diet and overall health. Vitamins, crucial for various metabolic processes, are ideally obtained from a balanced diet; however, supplements are often utilized to address health issues such as stress and immune support. Key vitamins, including A, B, C, D, and E, are available both individually and in combinations, catering to specific health needs. The rise in healthcare costs, an ageing population, and a strong push towards wellness-oriented lifestyles are further propelling demand. Additionally, the expanding fitness industry and the growing appeal of sports nutrition among youth contribute to market development, highlighting the importance of vitamins and supplements in today's health-conscious society.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vitamins and Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vitamins and Supplements Market Segments Analysis

Global Vitamins and Supplements Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Multivitamin, Calcium Supplements, Pediatric Supplements, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E and Vitamin K. Based on Form, the market is segmented into Powder, Tablets, Capsules, Softgels, Gummies and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vitamins and Supplements Market

The Global Vitamins and Supplements market is experiencing significant growth, driven by technological advancements and a surge in consumer spending. Factors such as the rising geriatric population and the health needs of children worldwide contribute to an increased demand for dietary supplements. In response, regulatory bodies and food standards are adapting to address the challenges posed by overproduction, fostering a more competitive landscape. Additionally, the emphasis on preventative healthcare is enhancing both production and marketing strategies, pushing manufacturers to adopt innovative technologies for improved efficiency. The combination of heightened consumer acceptance and ongoing product innovation promises to further propel the market's expansion.

Restraints in the Global Vitamins and Supplements Market

The growth of the global vitamins and supplements market is significantly hindered by stringent regulations and an evolving tax structure. Manufacturers encounter numerous challenges due to the complex regulations and requirements that must be met before a product can be launched. This includes the need to provide samples and assurances of consumer safety, which can lead to delays in bringing products to market. Additionally, the increasing tax burden has risen by a notable percentage, contributing to further constraints on market expansion. These factors combined create a challenging environment that restricts the potential growth of the vitamins and supplements sector.

Market Trends of the Global Vitamins and Supplements Market

The Global Vitamins and Supplements market is witnessing a pronounced shift towards herbal supplements, particularly those aimed at enhancing immune health. With growing consumer awareness and a proactive approach to wellness, individuals are increasingly seeking innovative, nutrient-rich products that offer protective benefits against various health concerns. This trend is invigorating the nutraceuticals sector, driving significant demand for diverse categories such as protein supplements, pediatric nutrition, sports nutrition, and multivitamins. Manufacturers are responding by highlighting the efficacy of natural herbs and botanicals, positioning these immunity-boosting formulations as essential components of a holistic health regimen.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Vitamins and Supplements Market Size by Type & CAGR (2026-2033)

• Market Overview
• Multivitamin
• Calcium Supplements
• Pediatric Supplements
• Vitamin A
• Vitamin B
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K

Global Vitamins and Supplements Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Tablets
• Capsules
• Softgels
• Gummies
• Others

Global Vitamins and Supplements Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Pharmacies & Drugstores
  • Hypermarkets/Supermarkets
  • Others
• Online

Global Vitamins and Supplements Market Size & CAGR (2026-2033)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• BellRing Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Grocers by Vitamin Cottage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunOpta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied Nutrition (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations