小麥草產品市場規模、佔有率和成長分析（按產品、類別、分銷管道和地區分類）：產業預測（2026-2033 年）

預計到 2024 年，全球小麥草產品市場規模將達到 2.0332 億美元，從 2025 年的 2.1735 億美元成長到 2033 年的 3.7066 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

全球小麥草產品市場預計將迎來顯著成長，這主要得益於人們對小麥草健康益處的認知不斷提高，以及健康生活方式向綠色食品轉變的趨勢。尤其是在健康危機之後，消費者對潔淨標示、天然和機能性食品的需求激增，這場危機凸顯了營養飲食和補充劑的重要性。電子商務通路也發展迅猛，各大品牌紛紛在網路上銷售種類豐富的小麥草產品。此外，隨著人口老化和糖尿病患者人數的增加，小麥草的抗糖尿病特性和其他健康益處日益受到認可，預計市場需求將進一步成長。由於乳癌是全球最常見的癌症，小麥草因其在癌症治療中的輔助作用而備受關注，凸顯了其多樣化的健康應用前景。

全球小麥草產品市場促進因素

消費者對小麥草眾多健康益處的認知度不斷提高，推動了相關產品的需求成長。小麥草以其豐富的營養成分、排毒功效和對抗多種疾病的能力而聞名，因此備受青睞。隨著健康意識的增強，人們越來越傾向於選擇能夠改善整體健康的天然有機產品。這一趨勢反映出人們的飲食習慣正在轉變，更加重視在日常飲食中加入營養豐富的食物，這進一步刺激了小麥草產品的市場需求，因為人們希望透過自然的方式來改善健康和活力。

全球小麥草產品市場限制因素

儘管人們對小麥草的認知度正在提高，但與其他健康食品相比，其市場規模仍然有限，這限制了其市場擴張。許多消費者可能並不完全了解小麥草及其健康益處，從而阻礙了潛在的銷售和成長阻礙因素。為了應對這項挑戰，必須實施強力的行銷策略和教育計劃，旨在向消費者普及將小麥草納入日常飲食的益處。透過提高消費者的認知度和理解，市場有望克服這一障礙，並充分利用消費者對健康和保健產品日益成長的興趣。

全球小麥草產品市場趨勢

全球小麥草產品市場正經歷著向有機和天然產品的顯著轉變，這主要受消費者健康意識增強和對「潔淨標示」產品偏好。隨著人們越來越重視健康和永續性，對採用有機種植、不含農藥和合成添加劑的小麥草製成的產品的需求激增。這一趨勢源於人們對旨在增強活力和提升免疫力的機能性食品的需求，也反映了人們向整體營養和植物性飲食轉變的更廣泛趨勢。因此，為了滿足不斷變化的消費者需求，小麥草產業的生產商正在推動創新和多元化發展。

目錄

介紹

• 分析目的
• 分析範圍
• 定義

分析方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場進行機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特五力分析

關鍵市場考量因素

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場魅力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球小麥草產品市場規模及各產品複合年成長率（2026-2033 年）

• 小麥草汁
• 小麥草粉
• 其他

全球小麥草產品市場規模及按類別分類的複合年成長率（2026-2033 年）

• 有機耕作
• 傳統的

全球小麥草產品市場規模及按分銷管道分類的複合年成長率（2026-2033 年）

• 門市
  • 超級市場和大賣場
  • 便利商店
  • 其他
• 非門市類型

全球小麥草產品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業市場定位（2025 年）
• 主要企業採取的策略
• 近期市場趨勢
• 主要企業市佔率（2025 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 年比營收比較（2023-2025）

主要企業簡介

• NOW Foods（US）
• Synergy Natural（US）
• Navitas Organics（US）
• MyProtein（UK）
• Naturya Limited（UK）
• Amazing Grass（US）
• Kapiva（India）
• Key Developments
• Terrasoul Superfoods（US）
• Nutriblade（US）
• Girmes Wheatgrass（Germany）
• E-Phamax（UK）
• Nature Bell（India）
• Dr. Berg（US）
• Sunfood（US）
• Vibrant Health（US）
• Gaia Herbs（US）
• Healthforce Nutritionals（US）

結論與建議

Global Wheatgrass Products Market size was valued at USD 203.32 Million in 2024 and is poised to grow from USD 217.35 Million in 2025 to USD 370.66 Million by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global market for wheatgrass products is poised for significant growth, driven by increasing awareness of its health benefits and a shift towards wellness trends emphasizing green foods. The demand for clean-label, natural, and functional foods has surged, particularly in the wake of health crises that highlighted the importance of nutrient-dense diets and supplements. E-commerce channels have also gained traction, with major brands offering a variety of wheatgrass products online. Additionally, the growing aging population, along with the rising prevalence of diabetes, is expected to further fuel demand, as wheatgrass's anti-diabetic properties and other health benefits are increasingly recognized. With breast cancer being the most common cancer globally, wheatgrass is being regarded for its supportive role in cancer treatment, highlighting its versatile health applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wheatgrass Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wheatgrass Products Market Segments Analysis

Global Wheatgrass Products Market is segmented by Product, Category, Distribution and region. Based on Product, the market is segmented into Wheatgrass juice, Wheatgrass powder and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Store-based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wheatgrass Products Market

The surge in consumer awareness regarding the numerous health benefits of wheatgrass is significantly propelling the demand for related products. Wheatgrass is renowned for its rich nutrient profile, detoxification properties, and ability to combat various diseases, making it highly sought after. As individuals become more health-conscious, they are increasingly looking for natural and organic options that enhance their overall wellness. This growing trend reflects a shift towards incorporating nutrient-rich ingredients into daily diets, further fueling the market for wheatgrass products as people strive to improve their health and vitality through natural means.

Restraints in the Global Wheatgrass Products Market

Despite a growing awareness of wheatgrass, its recognition remains limited compared to other health foods, acting as a constraint on the market's expansion. A significant portion of consumers may lack familiarity with wheatgrass and the associated health benefits, hindering potential sales and growth opportunities. To address this challenge, it is essential to implement robust marketing strategies and educational initiatives aimed at informing consumers about the advantages of incorporating wheatgrass into their diets. By enhancing awareness and understanding, the market can potentially overcome this barrier and capitalize on the increasing interest in health and wellness products.

Market Trends of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is experiencing a notable shift towards organic and natural offerings, driven by consumers' growing health consciousness and preference for clean-label products. As individuals increasingly prioritize wellness and sustainability, the demand for wheatgrass products sourced from organically cultivated wheatgrass, free from pesticides and synthetic additives, has surged. This trend reflects a broader movement towards holistic nutrition and plant-based diets, further propelled by the desire for functional foods that enhance vitality and support immune health. Consequently, this shift is driving innovation and diversification among producers in the wheatgrass sector, catering to the evolving consumer landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wheatgrass Products Market Size by Product & CAGR (2026-2033)

• Market Overview
• Wheatgrass juice
• Wheatgrass powder
• Others

Global Wheatgrass Products Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Wheatgrass Products Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Store-based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-store based

Global Wheatgrass Products Market Size & CAGR (2026-2033)

• North America (Product, Category, Distribution)
  • US
  • Canada
• Europe (Product, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• NOW Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyProtein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapiva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutriblade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girmes Wheatgrass (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E-Phamax (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Bell (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Berg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vibrant Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthforce Nutritionals (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations