身體磨砂膏市場規模、佔有率和成長分析（按類型、分銷管道、劑型、膚質、最終用戶和地區分類）—2026-2033年產業預測

預計到 2024 年，身體磨砂膏市場規模將達到 182.7 億美元，到 2025 年將達到 191.8 億美元，到 2033 年將達到 283.4 億美元，預測期（2026-2033 年）的複合年成長率為 5%。

身體磨砂膏市場的發展動力源自於消費者對保濕和去角質產品日益成長的需求。這些產品富含椰子油和杏仁油等營養豐富的油脂，旨在煥活肌膚，改善整體膚質。各種類型的磨砂膏，包括保濕型、鹽型、糖型和咖啡型，都越來越受歡迎，每種磨砂膏都具有獨特的功效。例如，咖啡磨砂膏富含排毒抗氧化劑，而糖型磨砂膏則具有天然保濕作用。然而，由於擔心化學成分引起的過敏反應，消費者更傾向於選擇天然草本產品。創新的行銷策略和社交媒體的興起有效地吸引了消費者，而男士護理產品日益成長的需求也預示著該市場前景廣闊。總而言之，身體磨砂膏這一品類與當前的健康和自我護理趨勢高度契合。

身體磨砂膏市場成長要素

受消費者日益增強的能源消耗意識以及全球製造商產品多元化的推動，身體磨砂膏市場正經歷顯著成長。護膚意識提升帶動了個人保健產品和服務的需求，進一步促進了市場擴張。尤其值得一提的是，身體磨砂膏在發展中地區越來越受歡迎。這些產品在美容院中兼具防曬霜和保濕霜的功能，預計將進一步推動市場動態。富含椰子油的身體磨砂膏有液體、凝膠、粉末和乳霜等多種形式，以其抗炎特性而聞名，有望有效改善痤瘡和衰老等皮膚問題，從而提升市場潛力。

身體磨砂膏市場的限制

身體磨砂膏市場面臨的主要挑戰之一是，含有化學成分的產品可能引發過敏反應，這會降低敏感肌膚族群的購買意願。隨著越來越多的消費者尋求更安全的替代品，這種擔憂可能會阻礙市場擴張。為此，許多公司正致力於開發採用天然草本成分配製的產品，以滿足消費者對更溫和、更親膚產品日益成長的需求。這些品牌透過強調使用有機和溫和的成分，旨在降低皮膚敏感性對其市場潛力的影響，並拓展更廣泛的消費群體。

身體磨砂膏市場趨勢

身體磨砂膏市場正經歷顯著成長，這主要得益於消費者對不含防腐劑和天然成分護膚品的偏好。消費者對合成成分潛在風險的認知不斷提高，促使他們更加關注那些承諾安全性和永續性的產品。這一趨勢反映了「清潔美容」理念的廣泛轉變，注重健康的消費者更傾向於選擇不含任何有害添加劑的產品。對有機身體磨砂膏的需求也在不斷成長，那些強調透明度和環保實踐的品牌在競爭日益激烈的市場中佔據了有利地位。消費者態度的這種轉變凸顯了產品真實性和整體自我護理在美容產業的重要性。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球身體磨砂膏市場規模（按類型及複合年成長率分類）（2026-2033年）

• 植物來源
• 乳製品
• 其他

全球身體磨砂膏市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球身體磨砂膏市場規模（按類型及複合年成長率分類）（2026-2033年）

• 粉末
• 凝膠或液體
• 奶油

全球身體磨砂膏市場規模（依膚質分類）及複合年成長率（2026-2033 年）

• 敏感肌膚
• 正常皮膚
• 乾性皮膚
• 油性肌膚

全球身體磨砂膏市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 商業的
• 住宅

全球身體磨砂膏市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Shiseido Company, Limited（Japan）
• Avon Products, Inc.（UK）
• Natura & Co.（Brazil）
• Bath & Body Works（USA）
• The Body Shop International Limited（UK）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• L Brands, Inc.（USA）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Hain Celestial（USA）
• Lush Retail Ltd.（UK）

結論與建議

Body Scrub Market size was valued at USD 18.27 Billion in 2024 and is poised to grow from USD 19.18 Billion in 2025 to USD 28.34 Billion by 2033, growing at a CAGR of 5% during the forecast period (2026-2033).

The body scrub market is driven by increasing consumer demand for skin hydration and exfoliation. These products, often infused with nourishing oils like coconut and almond, aim to revitalize the skin and enhance overall appearance. Popular variations include moisturizing, salt, sugar, and coffee scrubs, each offering unique benefits; for instance, coffee scrubs boast antioxidants that detoxify, while sugar scrubs act as natural moisturizers. However, concerns over chemical formulations inducing allergic reactions have led consumers to prefer natural and herbal options. Innovative marketing strategies and the rise of social media are effectively engaging consumers, while the growing interest in male grooming products indicates a promising market expansion. Overall, the body scrub segment aligns well with current wellness and self-care trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Scrub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Scrub Market Segments Analysis

Global Body Scrub Market is segmented by Type, Distribution Channel, Form, Skin Type, End User and region. Based on Type, the market is segmented into Plant-based, Milk-based and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Powder, Gel or Liquid and Cream. Based on Skin Type, the market is segmented into Sensitive, Normal, Dry and Oily. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Scrub Market

The body scrub market is experiencing significant growth driven by heightened consumer interest in energy consumption and a diverse array of products becoming available from global manufacturers. As awareness of skincare rises, so does the demand for personal care products and services, fueling market expansion. Body scrubs, in particular, have gained traction in developing regions, highlighting their popularity. Acting as anti-tanners and moisturizers in beauty salons, these products are anticipated to further invigorate market dynamics. Available in various forms such as liquids, gels, powders, and creams, body scrubs containing coconut oil are noted for their anti-inflammatory properties, making them effective for addressing skin concerns like acne and aging, thus propelling market potential.

Restraints in the Body Scrub Market

One of the key challenges facing the Body Scrub market is the potential for allergic reactions associated with products containing chemical ingredients, which can limit their appeal to consumers with sensitive skin. This concern may hinder market expansion as individuals increasingly seek safer alternatives. In response, many companies are shifting their focus toward natural and herbal formulations, aiming to cater to the growing demand for products that are gentler and more skin-friendly. By emphasizing the use of organic and non-irritating components, these brands hope to mitigate the impact of skin sensitivities on their market potential and attract a broader consumer base.

Market Trends of the Body Scrub Market

The Body Scrub market is experiencing significant growth driven by the rising consumer preference for paraben-free and natural skincare options. As awareness about the potential risks of synthetic ingredients increases, consumers are gravitating toward products that promise safety and sustainability. This trend reflects a broader shift toward clean beauty, where formulations devoid of harmful additives resonate with health-conscious buyers. The demand for organic body scrubs is also on the rise, positioning brands that prioritize transparency and eco-friendly practices favorably in an increasingly competitive landscape. This evolving consumer sentiment underscores the significance of product integrity and holistic self-care routines in the beauty industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Scrub Market Size by Type & CAGR (2026-2033)

• Market Overview
• Plant-based
• Milk-based
• Others

Global Body Scrub Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Body Scrub Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Gel or Liquid
• Cream

Global Body Scrub Market Size by Skin Type & CAGR (2026-2033)

• Market Overview
• Sensitive
• Normal
• Dry
• Oily

Global Body Scrub Market Size by End User & CAGR (2026-2033)

• Market Overview
• Commercial
• Residential

Global Body Scrub Market Size & CAGR (2026-2033)

• North America (Type, Distribution Channel, Form, Skin Type, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Form, Skin Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Form, Skin Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Form, Skin Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Form, Skin Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations