速溶咖啡市場規模、佔有率和成長分析（按包裝、類型、生產技術、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，速溶咖啡市場規模將達到 164.5 億美元，到 2025 年將達到 174.5 億美元，到 2033 年將達到 280.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.1%。

速溶咖啡市場正經歷顯著成長，這主要得益於其便捷的沖泡方式和豐富的抗氧化成分。全球咖啡消費需求的不斷成長，尤其是在咖啡館和餐廳，推動了即溶咖啡的流行。消費者生活方式的快速變化也促進了對便利飲品的需求。雖然歐洲佔據最大的市場佔有率，但亞太地區，特別是中國和印度等國家，正隨著不斷成長的中產階級推動需求成長而迅速崛起。然而，即溶咖啡市場極易受到原物料價格波動的影響，尤其是影響咖啡作物的極端天氣。此類極端天氣事件會導致供應鏈中斷和價格波動，為蓬勃發展的速溶咖啡產業帶來持續的挑戰。

即溶咖啡市場促進因素

全球即溶咖啡市場的成長主要得益於消費者享受到的便利性，即快速輕鬆地沖泡一杯咖啡。隨著生活節奏日益加快，人們對方便攜帶的食品和飲料的需求激增，進一步提升了即溶咖啡的吸引力。與傳統沖泡咖啡不同，即溶咖啡只需極少的準備時間和精力，是忙碌人士的理想選擇。這種對便利性的追求有望持續推動速溶咖啡類別的持續成長，因為越來越多的消費者都在尋求快速且方便的咖啡因攝取方式。

即溶咖啡市場的限制

速溶咖啡市場面臨的主要限制因素之一是人們普遍認為其品質不如傳統現煮咖啡。咖啡愛好者普遍認為即溶咖啡不如現煮咖啡，這嚴重影響了其市場接受度。此外，許多消費者認為即溶咖啡的風味和香氣不如現煮咖啡。同時，人們對加工食品和飲料健康風險的日益關注也導致即溶咖啡的需求下降。這些認知和擔憂對速溶咖啡在全球市場的整體成長和普及構成了重大挑戰。

即溶咖啡市場趨勢

速溶咖啡市場正呈現出顯著的成長趨勢，尤其是在傳統咖啡消費尚未充分開發的地區，其需求量正在不斷攀升。這主要得益於即溶咖啡的便利性、價格優勢以及許多健康益處，例如緩解壓力和提升認知能力。這一趨勢在中東和亞太等新興經濟體尤為明顯，這主要受都市化和可支配收入成長的推動。隨著消費者尋求便利快速的飲品選擇，即溶咖啡的吸引力持續增強，正在改變這些地區的消費習慣，並拓展市場潛力。這促使速溶咖啡廠商不斷創新，推陳出新，以滿足消費者不斷變化的偏好。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球即溶咖啡市場規模（依包裝種類及複合年成長率分類）（2026-2033 年）

• 小袋
• 小袋
• 瓶子

全球即溶咖啡市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 無香型
• 調味

全球即溶咖啡市場規模（依生產技術及複合年成長率分類）（2026-2033 年）

• 冷凍乾燥
• 噴霧乾燥

全球即溶咖啡市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
  • 超級市場/大賣場
  • 便利商店
  • 專賣店
  • 其他
• 線上

全球即溶咖啡市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nestle SA（Switzerland）
• Starbucks Corporation（US）
• Jacobs Douwe Egberts（Netherlands）
• The JM Smucker Company（US）
• The Kraft Heinz Company（US）
• Tata Global Beverages Ltd.（India）
• Strauss Group Ltd.（Israel）
• Matthew Algie & Company Ltd.（Scotland）
• Trung Nguyen（Vietnam）
• Maxwell House（US）
• Folgers Coffee（US）
• Yuban Coffee（US）
• Kenco Coffee（UK）
• Taster's Choice（US）
• Grands & Cafes du Monde（France）
• Lavazza（Italy）
• illycaffe（Italy）
• Juan Valdez（Colombia）
• Cafe Bustelo（US）
• Segafredo Zanetti（Italy）

結論與建議

Instant Coffee Market size was valued at USD 16.45 Billion in 2024 and is poised to grow from USD 17.45 Billion in 2025 to USD 28.03 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The instant coffee market is experiencing significant growth driven by the convenience of preparation and its rich antioxidant properties. The rising global demand for coffee consumption, particularly in cafes and restaurants, propels its popularity. Fast-paced lifestyles among consumers increase the need for quick-to-prepare beverages. Europe commands the largest share of the market, while the Asia-Pacific region is emerging rapidly, particularly in countries such as China and India, where a growing middle class enhances demand. However, the market is susceptible to fluctuations in raw material prices, particularly due to adverse weather impacting coffee crops. Such extremities lead to supply chain disruptions and price volatility, posing ongoing challenges for the instant coffee sector amidst its expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Instant Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Instant Coffee Market Segments Analysis

Global Instant Coffee Market is segmented by Packaging, Type, Production Technology, Distribution Channel and region. Based on Packaging, the market is segmented into Sachet, Pouch and Jar. Based on Type, the market is segmented into Unflavored and Flavored. Based on Production Technology, the market is segmented into Freeze-dried and Spray-dried. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Instant Coffee Market

The global instant coffee market is significantly propelled by the convenience it provides to consumers, allowing them to brew a cup of coffee swiftly and effortlessly. As lifestyles become increasingly hectic, the demand for on-the-go food and beverage options has surged, further enhancing the appeal of instant coffee. Unlike traditional brewed coffee, instant varieties necessitate minimal preparation time and effort, making them a perfect solution for individuals with busy schedules. This emphasis on convenience is likely to sustain and stimulate ongoing growth within the instant coffee sector, as more consumers seek quick and accessible caffeine options that align with their fast-paced lives.

Restraints in the Instant Coffee Market

A significant constraint for the instant coffee market is the widespread perception that it lacks the quality of traditionally brewed coffee. Coffee enthusiasts often regard instant coffee as inferior, impacting its market acceptance significantly. Furthermore, many consumers believe that instant options offer less flavor and a diminished aroma compared to freshly brewed alternatives. Additionally, the increasing awareness surrounding the health risks associated with processed foods and beverages has led to a decline in demand for instant coffee. These perceptions and concerns create substantial challenges for the overall growth and acceptance of instant coffee in various markets worldwide.

Market Trends of the Instant Coffee Market

The instant coffee market is experiencing a significant trend characterized by a rising demand in non-traditional coffee-drinking regions, fueled by its convenience, affordability, and various health benefits such as stress relief and cognitive enhancement. Areas like the Middle East and emerging economies in the Asia Pacific are particularly embracing this trend, driven by urbanization and increasing disposable incomes. As consumers seek quick and easy beverage options, the appeal of instant coffee continues to grow, transforming local consumption habits and expanding the market potential in these geographies, fostering innovation and product diversification to cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Instant Coffee Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Sachet
• Pouch
• Jar

Global Instant Coffee Market Size by Type & CAGR (2026-2033)

• Market Overview
• Unflavored
• Flavored

Global Instant Coffee Market Size by Production Technology & CAGR (2026-2033)

• Market Overview
• Freeze-dried
• Spray-dried

Global Instant Coffee Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Others
• Online

Global Instant Coffee Market Size & CAGR (2026-2033)

• North America (Packaging, Type, Production Technology, Distribution Channel)
  • US
  • Canada
• Europe (Packaging, Type, Production Technology, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging, Type, Production Technology, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging, Type, Production Technology, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging, Type, Production Technology, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacobs Douwe Egberts (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kraft Heinz Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strauss Group Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matthew Algie & Company Ltd. (Scotland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trung Nguyen (Vietnam)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxwell House (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Folgers Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuban Coffee (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenco Coffee (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taster's Choice (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grands & Cafes du Monde (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavazza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• illycaffe (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juan Valdez (Colombia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafe Bustelo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Segafredo Zanetti (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations