智慧玩具市場規模、佔有率和成長分析（按介面、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，全球智慧玩具市場規模將達到 155.6 億美元，到 2025 年將達到 195.3 億美元，到 2033 年將達到 1201.7 億美元，在預測期（2026-2033 年）內，複合年成長率將達到 25.5%。

全球智慧玩具市場正經歷顯著成長，這主要得益於技術進步和消費者對互動式教育體驗日益成長的需求。這些玩具將實體遊戲與數位元素結合，利用感應器、相機和無線連接功能連接到應用程式和網路。 「混合式遊戲」的趨勢——結合實體和數位互動——正在提升兒童的學習效果和參與度。智慧玩具提供個人化內容和即時回饋，因此深受家長和教育工作者的青睞。市場提供各式各樣的產品，包括互動式娃娃、可動人偶、教育平板電腦和擴增實境（AR）玩具組。行業領導者致力於創新，以滿足不斷變化的消費者需求並提升用戶體驗，同時優先考慮安全性和資料隱私。

全球智慧玩具市場促進因素

全球智慧玩具市場的發展主要得益於物聯網 (IoT)、人工智慧 (AI) 和擴增實境(AR) 等領域技術的快速進展。這些創新使玩具能夠提供互動沉浸式體驗，顯著提升兒童的參與度和學習效果。將感測器、連接功能和智慧特性融入玩具，滿足了精通科技、追求新穎寓教於樂體驗的消費者的龐大需求。這一趨勢反映出消費者對既能娛樂又能促進兒童發展的產品的日益關注，進一步推動了市場的擴張。

限制全球智慧玩具市場的因素

全球智慧玩具市場面臨嚴峻挑戰，主要源自於這些裝置收集和傳輸個人資訊所引發的隱私和資料安全問題。玩具連接方面的漏洞可能導致敏感資料洩露，威脅兒童安全。日益嚴格的資料保護條例迫使製造商採取有效的安全措施。這種日益嚴格的審查也讓家長和監護人對智慧玩具心存顧慮，因為保護兒童個人資訊的安全是他們最關心的問題。因此，這些因素正在限制市場發展。

全球智慧玩具市場趨勢

全球智慧玩具市場正經歷著由物聯網 (IoT) 技術融合驅動的重大趨勢。物聯網技術透過網路連接，提供遠端控制、資料擷取和即時更新等功能，增強了使用者互動和參與度。感測器、攝影機和語音辨識技術的創新應用進一步推動了這一趨勢，為每個孩子打造身臨其境型體驗。此外，與智慧型手機和平板電腦等其他設備的無縫連接，使家長能夠監控並參與孩子的遊戲活動。這種技術的融合不僅促進了娛樂，也帶來了教育機會，從而推動了現代家庭對智慧玩具的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球智慧玩具市場規模：依年齡層及複合年成長率分類（2026-2033 年）

• 5歲
• 6至8歲
• 9至12歲
• 青少年（13-19歲）

全球連網玩具市場規模（依連網裝置分類）及複合年成長率（2026-2033 年）

• 智慧型手機
• 藥片
• 主機和PC
• 穿戴式裝置

全球智慧玩具市場規模（依技術及複合年成長率分類）（2026-2033 年）

• Wi-Fi
• Bluetooth
• 無線射頻識別（RFID）或近距離場通訊（NFC）
• 人工智慧（AI）
• 擴增實境（AR）和虛擬實境（VR）

全球智慧玩具市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 線上零售
• 線下零售
• 專賣店
• 直銷

全球智慧玩具市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 聯網玩具
• 語音辨識玩具
• 無螢幕的智慧玩具
• 可連接穿戴式裝置的智慧玩具
• 機器人和可程式設計玩具
• 智慧動作人偶與玩偶

全球智慧玩具市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 教育
• 娛樂
• 健身與健康
• 安全與監控

全球智慧玩具市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Mattel（US）
• Hasbro（US）
• LEGO（Denmark）
• Sony Interactive Entertainment（Japan）
• VTech（Hong Kong）
• UBTECH Robotics（China）
• Sphero（US）
• Wonder Workshop（US）
• DJI（China）
• Digital Dream Labs（US）
• WowWee（Hong Kong）
• Miko（India）
• Makeblock（China）
• PlayShifu（India）
• Anki（US）
• Fisher-Price（US）
• VTech Electronics（Hong Kong）
• Clementoni（Italy）
• Ravensburger（Germany）

結論與建議

Global Connected Toys Market size was valued at USD 15.56 Billion in 2024 and is poised to grow from USD 19.53 Billion in 2025 to USD 120.17 Billion by 2033, growing at a CAGR of 25.5% during the forecast period (2026-2033).

The global connected toys market has seen remarkable growth driven by technological advancements and a surge in consumer demand for interactive, educational experiences. These toys combine physical play with digital elements, utilizing sensors, cameras, and wireless connectivity to engage with apps and the internet. The trend of blended play, which merges physical and digital interactions, enhances children's learning and engagement. Connected toys offer personalized content and real-time feedback, appealing to both parents and educators. The market features a diverse array of products, including interactive dolls, action figures, educational tablets, and augmented reality playsets. Industry leaders are focused on innovation while prioritizing safety and addressing data privacy concerns to meet the evolving needs of consumers and enhance user experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by swift technological advancements in areas such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations allow toys to deliver interactive and immersive experiences that significantly enhance children's engagement and learning. The incorporation of sensors, connectivity, and intelligent features into toys has created a notable demand among tech-savvy consumers eager for fresh and educational play experiences. This trend reflects a growing interest in products that not only entertain but also contribute to the developmental needs of children, further boosting the market's expansion.

Restraints in the Global Connected Toys Market

The Global Connected Toys market faces significant challenges due to concerns surrounding privacy and data security in relation to the personal information collected and transmitted by these devices. Vulnerabilities in the connectivity of toys can lead to the exposure of sensitive data, potentially endangering children's safety. As attention to data protection regulations increases, manufacturers are pressured to implement effective security measures. This growing scrutiny has created apprehension among parents and guardians regarding the adoption of connected toys, as they prioritize the safety and security of their children's personal information. Consequently, these factors contribute to a restraint on market growth.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant trend driven by the integration of Internet of Things (IoT) technology, which enhances user interactivity and engagement. These toys connect to the internet, offering features like remote control, data collection, and real-time updates. Innovative use of sensors, cameras, and voice recognition technology furthers this trend, creating immersive experiences tailored to individual children. Additionally, seamless connectivity with other devices, including smartphones and tablets, allows parents to monitor and interact with their children's play activities. This convergence of technology fosters not only entertainment but also educational opportunities, making connected toys increasingly desirable in modern households.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Toys Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 5 years
• 6-8 years
• 9-12 years
• Teenagers (13-19 years)

Global Connected Toys Market Size by Interfacing Device & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Consoles & PCs
• Wearables

Global Connected Toys Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Wi-Fi
• Bluetooth
• Radio Frequency Identification (RFID) or Near Field Communication (NFC)
• Artificial Intelligence (AI)
• Augmented Reality (AR) and Virtual Reality (VR)

Global Connected Toys Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Direct Sales

Global Connected Toys Market Size by Type & CAGR (2026-2033)

• Market Overview
• App-Connected Toys
• Voice-Activated Toys
• Screenless Connected Toys
• Smart Toys with Wearable Integration
• Robotics & Programmable Toys
• Smart Action Figures and Dolls

Global Connected Toys Market Size by Application & CAGR (2026-2033)

• Market Overview
• Educational
• Entertainment
• Fitness and Health
• Security and Monitoring

Global Connected Toys Market Size & CAGR (2026-2033)

• North America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • US
  • Canada
• Europe (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mattel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LEGO (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBTECH Robotics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphero (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Workshop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Dream Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miko (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makeblock (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlayShifu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anki (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Electronics (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations