手提包市場規模、佔有率和成長分析（按產品類型、材料類型、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球手提包市場規模將達到 667.6 億美元，到 2025 年將達到 703 億美元，到 2033 年將達到 1062.6 億美元，預測期（2026-2033 年）的複合年成長率為 5.3%。

全球手袋市場蓬勃發展，這主要得益於消費者需求的成長和產品線的多樣化。手袋的材質包括皮革、帆布、尼龍和人造皮革等，並滿足使用者多種功能需求。例如，帆布包是購物的熱門之選，而皮革包則是商務場合的主流選擇。手拿包和腕包則更受晚餐等場合的青睞。在新興經濟體，可支配收入的增加和品牌導向，推動了奢侈手袋的需求。醒目的品牌標誌和創新的設計是促進購買的重要因素。奢華手袋市場在美國、俄羅斯和亞洲部分地區仍保持強勁勢頭，預計高品質皮革製品產業將持續成長，以滿足不斷變化的消費者偏好。

全球手提包市場成長要素

全球手袋市場的成長主要受到零售和線上分銷管道擴張的顯著影響。消費者正逐漸將購買習慣從傳統的實體店轉向電商平台，購買手袋等產品。此外，印度等地區線上手袋銷售額的激增得益於網路連線的改善和智慧型手機普及率的提高，使得更多消費者能夠在線上購買手袋。這種購買行為的轉變和技術的進步正在推動全球對手袋的需求，並為市場上的品牌和零售商創造新的機會。

限制全球手提包市場的因素

全球手袋市場正面臨仿冒品氾濫帶來的嚴峻挑戰。假手袋的存在，源自於業內相關人員的不道德行為，造成了不公平的競爭環境，導致市場佔有率流失和價格波動。電子商務平台的日益普及進一步助長了仿冒品的銷售，使其更容易被消費者獲取。因此，假冒商品的氾濫可能會阻礙全球手袋市場的整體成長和發展，並限制合法品牌的生存發展。

全球手袋市場趨勢

全球手袋市場正經歷顯著成長，這主要得益於時尚產業的蓬勃發展。手袋日益被視為重要的時尚單品。 Instagram 和 Twitter 等社群媒體平台的影響力顯著改變了消費者的行為，促使年輕一代將購買手袋視為個人風格和地位的體現。因此，製造商正積極瞄準這個充滿活力的消費群體，透過創新設計和行銷宣傳活動來吸引他們的美學偏好。這一趨勢凸顯了時尚、社群媒體互動和消費者身分之間的相互作用，推動手袋市場在全球展現前所未有的吸引力和多樣性。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

全球手提包市場規模（按產品類型分類）及複合年成長率（2026-2033 年）

• 托特包
• 手拿包和錢包
• 單肩包
• 背包和鞍座

全球手提包市場規模（按材質類型和複合年成長率分類）（2026-2033 年）

• 皮革
• 織物
• 橡皮
• 其他

全球手提包市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 超級市場和大賣場
• 百貨公司
• 專賣店
• 折扣店
• 網路商店
• 其他

全球手提包市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士

全球手提包市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kate Spade（USA）
• Coach（USA）
• What Goes Around Comes Around（USA）
• Dagne Dover（USA）
• Tory Burch（USA）
• Marc Jacobs（USA）
• The Sak（USA）
• Betsy Johnson（USA）
• HOBO（USA）
• Longchamp（France）
• Lancel（France）
• Vera Bradley（USA）
• Hermes（France）
• Louis Vuitton（France）
• Gucci（Italy）
• Prada（Italy）
• Chanel（France）
• Fendi（Italy）
• Michael Kors（USA）
• Mulberry（UK）

結論與建議

Global Handbag Market size was valued at USD 66.76 Billion in 2024 and is poised to grow from USD 70.3 Billion in 2025 to USD 106.26 Billion by 2033, growing at a CAGR of 5.3% during the forecast period (2026-2033).

The global handbag market is experiencing a surge in popularity, driven by increased consumer demand and diverse product offerings. Handbags serve multiple functions for users, crafted from materials such as leather, canvas, nylon, and vegan leather. For instance, canvas bags are favored for shopping, while leather options dominate corporate settings. Evening events often see a preference for clutches and wristlets. Emerging economies are fueling the demand for luxury handbags as disposable incomes rise and consumers gravitate towards high-end brands. Notably, logo prominence and innovative designs play a key role in attracting buyers. The luxury handbag sector continues to thrive in regions like the U.S., Russia, and parts of Asia, with an anticipated growth in quality leather goods catering to evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Handbag market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Handbag Market Segments Analysis

Global Handbag Market is segmented by Product Type, Material Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Totes, Clutches and wallets, Shoulder bags and Satchels and saddles. Based on Material Type, the market is segmented into Leather, Fabric, Rubber and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores and Others. Based on End-User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Handbag Market

The growth of the global handbag market is significantly influenced by the expansion of both retail and online distribution channels. Consumers are increasingly shifting their purchasing habits from conventional brick-and-mortar stores to e-commerce platforms for items such as handbags. Additionally, the surge in online handbag sales in regions like India is supported by improved internet connectivity and the rising penetration of smartphones, allowing more consumers to access and shop for handbags online. This shift in shopping behavior and technological advancements are driving the demand for handbags on a global scale, creating new opportunities for brands and retailers in the market.

Restraints in the Global Handbag Market

The global handbag market is confronted with significant challenges posed by the prevalence of counterfeit products. The existence of fake handbags, often a result of unethical practices among industry players, creates an unfair competitive landscape, leading to a loss of market share and disrupting price consistency. The rise in the use of e-commerce platforms has further exacerbated the sales of these counterfeit goods, making it easier for consumers to access them. Consequently, this surge in imitation products could impede the overall growth and development of the handbag market worldwide, limiting opportunities for legitimate brands to thrive.

Market Trends of the Global Handbag Market

The global handbag market is witnessing significant growth, primarily fueled by the fashion industry's expansion where handbags are increasingly seen as essential fashion statements. The influence of social media platforms, such as Instagram and Twitter, has notably impacted consumer behavior, driving younger demographics to embrace handbag purchases as a reflection of personal style and status. As a result, manufacturers are strategically targeting this vibrant cohort, developing innovative designs and marketing campaigns that resonate with their aesthetic preferences. This trend underscores the interplay between fashion, social media engagement, and consumer identity, propelling the handbag market to new heights in worldwide appeal and diversity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Handbag Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Totes
• Clutches and wallets
• Shoulder bags
• Satchels and saddles

Global Handbag Market Size by Material Type & CAGR (2026-2033)

• Market Overview
• Leather
• Fabric
• Rubber
• Others

Global Handbag Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Discount Stores
• Online Stores
• Others

Global Handbag Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Handbag Market Size & CAGR (2026-2033)

• North America (Product Type, Material Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Product Type, Material Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kate Spade (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• What Goes Around Comes Around (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dagne Dover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tory Burch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marc Jacobs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsy Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HOBO (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longchamp (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lancel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vera Bradley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prada (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fendi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mulberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations