行動應用安全市場規模、佔有率和成長分析（按解決方案、部署類型、公司規模、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，行動應用安全市場規模將達到 32.3 億美元，到 2025 年將成長至 40.1 億美元，到 2033 年將成長至 228.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 24.3%。

智慧型手機和平板電腦等行動裝置的快速普及，使得行動裝置在通訊、網路銀行和購物等諸多活動中逐漸取代筆記型電腦和桌上型電腦，成為用戶的首選。這一趨勢推動了行動平台安全解決方案的需求，而行動平台正面臨日益嚴峻的安全威脅，包括惡意軟體攻擊。自帶設備辦公室 (BYOD) 策略的推行增加了安全漏洞的風險，進一步凸顯了採取強力防護措施的必要性。然而，高昂的實施成本和內建安全解決方案的複雜性等挑戰可能會阻礙市場成長。隨著資料竊盜和網路釣魚攻擊的日益增多，各組織機構正積極尋求確保資料傳輸安全的方法。同時，人工智慧 (AI) 和機器學習技術在行動安全應用中的融合，正為該領域帶來創新和成長機會。

行動應用安全市場促進因素

行動應用安全市場的擴張受到中小企業（SME）諸多障礙的嚴重限制，這些障礙主要源自於資源有限和資金緊張。許多中小企業難以獲得有效管理行動應用程式安全和漏洞所需的專業知識和工具。資源匱乏阻礙了它們抵禦各種安全威脅的能力。此外，資金限制也使得中小企業難以投資全面的行動應用安全解決方案。因此，中小企業對這些安全措施的低採用率阻礙了市場的整體發展。

行動應用安全市場限制因素

行動應用安全市場面臨諸多挑戰，尤其是對中小企業而言。這些挑戰主要源自於資源有限和資金緊張。許多中小企業缺乏必要的專業知識和工具來為其行動應用實施適當的安全措施和漏洞管理。這種匱乏阻礙了它們抵禦潛在安全威脅的能力。此外，資金限制也使得中小企業越來越難以投資強大的行動應用安全解決方案。因此，中小企業對這些安全措施的低採用率導致了該領域整體市場成長緩慢。

行動應用安全市場趨勢

行動應用安全市場正經歷顯著成長，這主要得益於各行業對行動應用日益成長的依賴。隨著企業利用行動平台開展關鍵業務運營，保護敏感資料和確保用戶互動已成為重中之重。網路安全威脅意識的增強、監管合規要求以及對行動生態系統信任的迫切需求，進一步推動了這一趨勢。因此，各組織紛紛投資先進的行動安全技術，推動威脅偵測與回應系統、加密和安全編碼實踐等創新，從而促進市場成長並增強整體安全態勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 專利分析
• 技術分析

全球行動應用安全市場規模（按解決方案和複合年成長率分類）（2026-2033 年）

• 軟體
• 服務
  • 託管服務
  • 專業服務
  • 諮詢
  • 一體化
  • 支援與維護

全球行動應用安全市場規模（按部署方式及複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球行動應用安全市場規模（依公司規模及複合年成長率分類）（2026-2033 年）

• 小型企業
• 主要企業

全球行動應用安全市場規模（依垂直產業分類）及複合年成長率（2026-2033 年）

• BFSI
• 通訊/IT
• 零售
• 衛生保健
• 教育
• 運輸/物流
• 製造業
• 政府
• 其他

全球行動應用安全市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• IBM（US）
• Synopsys（US）
• Rapid7（US）
• Appdome（US）
• OneSpan（US）
• NowSecure（US）
• Lookout（US）
• Pradeo（France）
• Promon（Norway）
• GuardSquare（Belgium）

結論與建議

Mobile Application Security Market size was valued at USD 3.23 Billion in 2024 and is poised to grow from USD 4.01 Billion in 2025 to USD 22.88 Billion by 2033, growing at a CAGR of 24.3% during the forecast period (2026-2033).

The surge in mobile device usage, including smartphones and tablets, has made them preferred over laptops and desktops for various activities such as messaging, online banking, and shopping. This trend has heightened the demand for mobile application security solutions, as these platforms increasingly face security threats, including malware attacks. The implementation of Bring Your Own Device (BYOD) policies adds to the risk of security breaches, further emphasizing the need for robust protection measures. However, challenges such as high implementation costs and the complexity of embedded security solutions can hinder market growth. With rising incidents of data theft and phishing, organizations are actively seeking ways to ensure secure data transmission. Meanwhile, the integration of artificial intelligence and machine learning into mobile security applications presents considerable opportunities for innovation and growth in this space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Application Security market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Application Security Market Segments Analysis

Global Mobile Application Security Market is segmented by Solution, Deployment, Enterprise Size, Vertical and region. Based on Solution, the market is segmented into Software and Services. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Vertical, the market is segmented into BFSI, Telecom and IT, Retail, Healthcare, Education, Transportation and Logistics, Manufacturing, Government and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mobile Application Security Market

The expansion of the mobile application security market is significantly impacted by the obstacles encountered by small and medium enterprises (SMEs), which primarily stem from restricted resources and financial limitations. Many SMEs struggle to secure the necessary expertise and tools to effectively manage security and vulnerabilities in their mobile applications. This lack of adequate resources hampers their ability to protect against various security threats. Furthermore, financial constraints make it challenging for SMEs to invest in comprehensive mobile application security solutions. Consequently, the low adoption rate of these security measures among SMEs hinders overall market development.

Restraints in the Mobile Application Security Market

The mobile application security market faces significant challenges, particularly due to the difficulties encountered by small and medium enterprises (SMEs), primarily stemming from limited resources and financial constraints. Many SMEs find themselves lacking the necessary expertise and tools to adequately implement security and vulnerability management for their mobile applications. This shortfall hinders their ability to protect against potential security threats. Furthermore, financial limitations make it increasingly difficult for SMEs to invest in robust mobile application security solutions. Consequently, the low rate of adoption of these security measures among SMEs contributes to the overall stagnation of market growth in this sector.

Market Trends of the Mobile Application Security Market

The Mobile Application Security market is witnessing a prominent trend characterized by the rising adoption of security solutions driven by the escalating reliance on mobile applications across sectors. As businesses leverage mobile platforms for critical operations, safeguarding sensitive data and ensuring secure user interactions have become paramount concerns. This trend is further fueled by heightened awareness of cybersecurity threats, regulatory compliance demands, and the need for trust in mobile ecosystems. Consequently, organizations are investing in advanced mobile security technologies, fostering innovations such as threat detection and response systems, encryption, and secure coding practices, thus propelling market growth and enhancing overall security postures.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Technology Analysis

Global Mobile Application Security Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services
  • Consulting
  • Integration
  • Support and Maintenance

Global Mobile Application Security Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Mobile Application Security Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Mobile Application Security Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Telecom and IT
• Retail
• Healthcare
• Education
• Transportation and Logistics
• Manufacturing
• Government
• Others

Global Mobile Application Security Market Size & CAGR (2026-2033)

• North America (Solution, Deployment, Enterprise Size, Vertical)
  • US
  • Canada
• Europe (Solution, Deployment, Enterprise Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Deployment, Enterprise Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Deployment, Enterprise Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Deployment, Enterprise Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synopsys (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapid7 (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appdome (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpan (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NowSecure (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lookout (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pradeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promon (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GuardSquare (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations