牙膏片市場規模、佔有率及成長分析（依產品類型、口味、消費者偏好、銷售管道及地區分類）－2026-2033年產業預測

預計到 2024 年，全球牙膏片市場規模將達到 629.7 億美元，到 2025 年將達到 676.3 億美元，到 2033 年將達到 1197.2 億美元，預測期（2026-2033 年）的複合年成長率為 7.4%。

受環保意識增強和對永續性日益關注的推動，牙膏片市場正經歷顯著成長。消費者越來越意識到口腔衛生的重要性，促使他們轉向牙膏片等衛生替代品。人們對塑膠污染的日益關注，尤其是一次性牙膏管造成的污染，進一步推動了對這些環保產品的需求。牙膏片提供了一種永續的解決方案，不會產生塑膠廢棄物，因此對具有環保意識的消費者來說極具吸引力。此外，旅館業也為市場滲透提供了巨大的機會。飯店可以透過用牙膏片取代傳統的牙膏管，在為住宿提供相同口腔清潔用品效果的同時，最大限度地減少廢棄物並節省資源。這一趨勢表明，人們對永續個人保健產品的偏好正在不斷增強。

推動全球牙膏片市場發展的因素

人們對口腔衛生的日益重視促使他們尋求創新且有效的口腔護理產品。隨著人們對保持牙齒和牙齦健康重要性的認知不斷提高，越來越多的消費者開始選擇便利且永續性的替代品，例如牙膏片。這種消費者行為的轉變反映了更廣泛的趨勢，即人們越來越重視自身健康和環境保護，從而追求更環保、更有效率的口腔清潔用品解決方案。因此，在現代生活方式和環保意識的推動下，牙膏片的需求正在成長。

全球牙膏片市場限制因素

儘管人們越來越重視口腔衛生，但許多消費者仍然不了解牙膏片這種替代傳統牙膏的有效方法。這種認知不足可能會阻礙市場成長，因為潛在用戶可能不願意放棄他們多年來一直在使用的熟悉產品。此外，對這種創新替代品的有效性、便利性和整體益處的誤解也可能導致消費者抵觸情緒，影響他們嘗試和使用牙膏片的意願。克服這些障礙對於擴大市場滲透率和促進這種環保產品的更廣泛接受至關重要。

全球牙膏片市場趨勢

全球牙膏片市場正經歷顯著成長，這主要得益於消費者對永續和環保產品的偏好。不斷增強的環保意識促使更多人尋求傳統塑膠管包裝牙膏的替代品，因為塑膠管包裝會造成更多廢棄物。牙膏片提供了一個切實可行的解決方案，最大限度地減少了包裝和廢棄物，符合環保意識強的消費者的價值觀。這一趨勢，在更廣泛的零浪費生活方式和天然個人保健產品理念的推動下，正促使製造商不斷創新和豐富產品種類，從而使牙膏片穩居口腔清潔用品市場的領先地位。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 貿易分析

全球牙膏片市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 含氟
• 不含氟

全球牙膏片市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 薄荷
• 活性碳
• 其他口味

全球牙膏片市場規模（依消費者區隔市場分類）及複合年成長率（2026-2033 年）

• 成人
• 適合兒童

全球牙膏片市場規模（依銷售管道及複合年成長率分類）（2026-2033 年）

• 超級市場/大賣場
• 多品牌商店
• 便利商店
• 線上零售商
• 批發商
• 其他

全球牙膏片市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Church & Dwight Co., Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Dentsply Sirona Inc.（United States）
• 3M Company（United States）
• Kao Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• GlaxoSmithKline plc（United Kingdom）
• Reckitt Benckiser Group plc（United Kingdom）
• The Himalaya Drug Company（India）
• Dabur India Ltd.（India）
• Marico Limited（India）
• Patanjali Ayurved Limited（India）

結論與建議

Global Toothpaste Tablet Market size was valued at USD 62.97 Billion in 2024 and is poised to grow from USD 67.63 Billion in 2025 to USD 119.72 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The market for toothpaste tablets is experiencing substantial growth driven by heightened environmental consciousness and the increasing emphasis on sustainability. Consumers are becoming more aware of oral hygiene's significance, leading to a shift towards hygienic alternatives like toothpaste tablets. The rising concern surrounding plastic pollution, particularly from disposable toothpaste tubes, is further fueling demand for these eco-friendly options. Toothpaste tablets offer a sustainable solution that does not contribute to plastic waste, making them attractive to environmentally aware consumers. Additionally, the hospitality sector presents a significant opportunity for market penetration, as hotels can replace traditional toothpaste tubes with tablets, minimizing waste and conserving resources while maintaining the same oral care benefits for guests. This trend underscores the growing preference for sustainable personal care products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Tablet Market Segments Analysis

Global Toothpaste Tablet Market is segmented by Product Type, Flavor, Consumer Orientation, Sales Channel and region. Based on Product Type, the market is segmented into Fluoride and Fluoride-free. Based on Flavor, the market is segmented into Mint, Charcoal and Other Flavors. Based on Consumer Orientation, the market is segmented into Adults and Children. Based on Sales Channel, the market is segmented into Supermarkets/Hypermarkets, Multi-Brand Stores, Convenience Stores, Online Retailers, Wholesalers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Tablet Market

The increasing emphasis on oral hygiene has prompted consumers to seek out innovative and effective products to enhance their dental care routines. As individuals become more educated about the importance of maintaining healthy teeth and gums, they are turning to alternatives like toothpaste tablets that promise convenience and sustainability. This shift in consumer behavior reflects a broader trend towards eco-friendly and efficient oral care solutions, as people prioritize both their health and the environment. Consequently, the demand for toothpaste tablets is growing, driven by a desire for practical options that align with modern lifestyles and environmental consciousness.

Restraints in the Global Toothpaste Tablet Market

Although there is a growing emphasis on the importance of oral hygiene, a significant portion of consumers remains unfamiliar with toothpaste tablets as a practical substitute for conventional toothpaste. This lack of awareness can hinder market growth, as potential users may be hesitant to switch from familiar products they have used for years. Additionally, misconceptions regarding the effectiveness, convenience, and overall benefits of this innovative alternative may contribute to reluctance among consumers, impacting their willingness to explore or adopt toothpaste tablets. Overcoming these barriers is essential for expanding market penetration and encouraging a broader acceptance of this environmentally friendly option.

Market Trends of the Global Toothpaste Tablet Market

The Global Toothpaste Tablet market is experiencing a significant upswing, driven by a growing consumer preference for sustainable and eco-friendly products. As awareness of environmental issues rises, individuals are increasingly seeking alternatives to traditional toothpaste, which often comes in plastic tubes that contribute to waste. Toothpaste tablets offer a practical solution by minimizing packaging and waste, aligning with the values of environmentally conscious consumers. This trend is supported by a broader movement towards zero-waste lifestyles and natural personal care products, propelling manufacturers to innovate and diversify their offerings, thus solidifying toothpaste tablets as a prominent player in the oral care market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Toothpaste Tablet Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Fluoride
• Fluoride-free

Global Toothpaste Tablet Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Mint
• Charcoal
• Other Flavors

Global Toothpaste Tablet Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Toothpaste Tablet Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Multi-Brand Stores
• Convenience Stores
• Online Retailers
• Wholesalers
• Others

Global Toothpaste Tablet Market Size & CAGR (2026-2033)

• North America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, Consumer Orientation, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations