風味牛奶市場規模、佔有率及成長分析（依口味類型、包裝、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球風味牛奶市場規模將達到 625.4 億美元，到 2025 年將達到 668.5 億美元，到 2033 年將達到 1140.1 億美元，預測期（2026-2033 年）的複合年成長率為 6.9%。

全球風味牛奶市場呈現上升趨勢，主要受消費者偏好變化和健康意識增強的推動。現代消費者越來越追求便利營養的飲品選擇，從而推動了風味牛奶產品的需求成長。配方、包裝和分銷方式的不斷創新進一步強化了這一趨勢，使風味牛奶對不同消費群體更具吸引力。市場成長的關鍵因素之一是消費者對營養飲品日益成長的關注。添加維生素、礦物質和蛋白質的風味牛奶產品正受到健身愛好者和健康意識人群的青睞。此外，無乳糖和低糖風味牛奶的需求也在不斷成長，滿足了有飲食限制和尋求更健康飲料的人群的需求。

全球風味牛奶市場促進因素

全球風味牛奶市場成長的驅動力在於消費者對兼具美味與健康益處的飲品的偏好日益成長。風味牛奶富含鈣、維生素D和蛋白質等重要營養素，是含糖碳酸​​飲料的理想替代品，特別適合兒童和青少年。其便利性使其成為追求快速、營養便利飲品人士的熱門選擇，完美契合現代快節奏的生活方式。此外，牛奶作為一種健康可靠的飲品，其根深蒂固的形像也進一步提升了風味牛奶的吸引力，顯著推動了該細分市場的需求成長。

全球風味牛奶市場限制因素

風味乳製品產業面臨的一大挑戰是人們對過量攝取糖分帶來的負面健康影響的認知不斷提高。在健康組織和政府機構大力推廣低碳水化合物飲食之際，風味乳製品卻因其高糖含量而備受批評。因此，注重健康的消費者和家長可能會因為擔心兒童肥胖、糖尿病以及其他與高糖攝取相關的健康問題而對這類飲品敬而遠之。為了因應消費者偏好帶來的挑戰，生產商正透過創新研發低糖或無糖產品，力求維持產品誘人的風味。

全球風味牛奶市場趨勢

全球風味牛奶市場正經歷顯著的轉變，消費者在追求美味的同時，也越來越重視產品的健康益處。為了順應這一趨勢，生產商紛紛推出添加了益生菌、維生素和多種礦物質的創新風味牛奶產品。這些產品尤其受到健身愛好者和注重健康的父母的青睞，他們希望為家人尋找一種營養豐富的飲品選擇。風味與功能的結合正在重新定義消費者對風味牛奶的認知，並透過將其定位為既能滿足口味需求又能促進整體健康的多功能飲品，從而拓展市場機會。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球風味牛奶市場規模（依口味類型分類）及複合年成長率（2026-2033 年）

• 巧克力
• 香草
• 奶油糖果
• 椰子
• 草莓
• 咖啡
• 榛子
• 其他

全球風味牛奶市場規模（按包裝類型及複合年成長率分類）（2026-2033 年）

• 紙包裝
• 塑膠包裝
• 玻璃包裝
• 金屬包裝

全球風味牛奶市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 門市銷售類型
• 非門市類型

全球風味牛奶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nestle SA（Switzerland）
• Lactalis Group（France）
• Danone SA（France）
• Dairy Farmers of America（DFA）（USA）
• Fonterra Co-operative Group（New Zealand）
• Arla Foods（Denmark）
• FrieslandCampina（Netherlands）
• Yili Group（China）
• Saputo Inc.（Canada）
• Amul（Gujarat Cooperative Milk Marketing Federation Ltd.）（India）
• Meiji Holdings Co., Ltd.（Japan）
• The Hershey Company（USA）
• PepsiCo, Inc.（USA）
• Fairlife, LLC.（USA）
• Mengniu Dairy（China）
• Emmi AG（Switzerland）
• Morinaga Milk Industry Co., Ltd.（Japan）
• The a2 Milk Company（New Zealand）
• Hatsun Agro Product Ltd.（India）
• Almarai Company（Saudi Arabia）

結論與建議

Global Flavored Milk Market size was valued at USD 62.54 Billion in 2024 and is poised to grow from USD 66.85 Billion in 2025 to USD 114.01 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global flavored milk market is on an upward trajectory, fueled by shifting consumer preferences and a heightened focus on health. Modern consumers are increasingly in search of convenient and nutritious beverage choices, driving up the demand for flavored milk products. This trend is strengthened by ongoing innovations in formulations, packaging, and distribution methods that enhance the appeal of flavored milk for a diverse range of consumers. A significant factor propelling market growth is the rising interest in nutrient-rich beverages; fortified flavored milk options that include vitamins, minerals, and proteins are becoming increasingly popular among fitness enthusiasts and health-conscious individuals. Moreover, the demand for lactose-free and low-sugar variants is rising, attracting those with dietary needs and preferences for healthier alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Flavored Milk market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Flavored Milk Market Segments Analysis

Global Flavored Milk Market is segmented by Flavor type, Packaging, Distribution channel and region. Based on Flavor type, the market is segmented into Chocolate, Vanilla, Butterscotch, Coconut, Strawberry, Coffee, Hazelnut and Others. Based on Packaging, the market is segmented into Paper-Based Packaging, Plastic Packaging, Glass Packaging and Metal Packaging. Based on Distribution channel, the market is segmented into Store based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Flavored Milk Market

The global flavored milk market is propelled by a rising consumer preference for beverages that combine great taste with health benefits. Enriched with vital nutrients like calcium, vitamin D, and proteins, flavored milk serves as an excellent alternative to sugary carbonated drinks, particularly appealing to children and young adults. Its convenience makes it a popular choice for individuals seeking quick and nutritious on-the-go options, aligning perfectly with contemporary fast-paced lifestyles. Additionally, the established perception of milk as a wholesome and reliable beverage further enhances the appeal of its flavored variants, driving demand in this segment significantly.

Restraints in the Global Flavored Milk Market

A significant obstacle confronting the flavored milk industry stems from the growing awareness of the adverse health implications linked to excessive sugar consumption. As health organizations and governmental bodies advocate for lower sugar diets, flavored milk products frequently face scrutiny due to their elevated sugar content. Consequently, health-conscious consumers and parents may turn away from these beverages, driven by concerns related to childhood obesity, diabetes, and other health conditions associated with high sugar intake. This situation is prompting manufacturers to innovate and create low-sugar or sugar-free alternatives that maintain appealing flavors, thereby navigating the challenges posed by shifting consumer preferences.

Market Trends of the Global Flavored Milk Market

The Global Flavored Milk market is witnessing a notable shift towards functional and fortified options as consumers increasingly prioritize health benefits alongside taste. Manufacturers are responding to this trend by launching innovative flavored milk products enhanced with probiotics, vitamins, and additional minerals that cater to various health needs. Such developments are particularly appealing to fitness enthusiasts and health-conscious parents seeking nutritious beverage alternatives for their families. This convergence of flavor and functionality is redefining consumer perceptions of flavored milk, positioning it as a versatile beverage that supports overall well-being while satisfying taste preferences, thereby expanding market opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Flavored Milk Market Size by Flavor type & CAGR (2026-2033)

• Market Overview
• Chocolate
• Vanilla
• Butterscotch
• Coconut
• Strawberry
• Coffee
• Hazelnut
• Others

Global Flavored Milk Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Paper-Based Packaging
• Plastic Packaging
• Glass Packaging
• Metal Packaging

Global Flavored Milk Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Store based
• Non-store based

Global Flavored Milk Market Size & CAGR (2026-2033)

• North America (Flavor type, Packaging, Distribution channel)
  • US
  • Canada
• Europe (Flavor type, Packaging, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor type, Packaging, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor type, Packaging, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor type, Packaging, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (DFA) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (Gujarat Cooperative Milk Marketing Federation Ltd.) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fairlife, LLC. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The a2 Milk Company (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hatsun Agro Product Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almarai Company (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations