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市場調查報告書
商品編碼
1900467
男士個人護理市場規模、佔有率和成長分析（按類型、分銷管道和地區分類）－2026-2033年產業預測Men's Personal Care Market Size, Share, and Growth Analysis, By Type (Men hair care, Men shaving), By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy & Drugstores), By Region - Industry Forecast 2026-2033 |
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預計到 2024 年，全球男士個人護理市場規模將達到 402.1 億美元，到 2025 年將達到 439.5 億美元，到 2033 年將達到 895.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.3%。
全球男士個人護理市場是一個充滿活力的細分市場，涵蓋護膚、護髮、香水和剃須產品，其成長主要受男士整裝儀容和衛生意識不斷提高的推動。都市化、可支配收入的成長以及社群媒體的影響等因素，促使男士們更加重視自我護理和職場整裝儀容，從而推動了這個市場的成長。此外，消費者對天然和有機產品的需求也不斷成長，同時，便捷的多功能解決方案也越來越受歡迎。電子商務已成為重要的分銷管道，提高了產品的可及性。然而，仿冒品和高價格分佈等挑戰可能會阻礙市場擴張，尤其是在發展中地區。新興市場的機會、持續的產品創新以及針對個人需求量身定做的個人化整裝儀容解決方案，預計將成為推動市場持續成長的關鍵因素。
全球男士個人護理市場促進因素
全球男士個人保健產品市場正經歷顯著成長，這主要得益於男性整裝儀容意識的不斷提高。隨著男性越來越重視自身形象，他們也更願意投資能夠提升個人魅力和增強自信的護理產品。這種對自我護理和儀容日益成長的興趣，正推動著各類男士個人保健產品需求的激增。因此，這一趨勢反映了社會規範和消費者對男士儀容護理態度的轉變，預計將顯著促進整個男士個人護理市場的成長。
限制全球男士個人護理市場發展的因素
全球男士個人護理市場面臨價格高於女士產品的挑戰。這種價格差異可能會限制市場成長，尤其是在價格敏感型消費者比例較高的地區。潛在客戶在權衡這些產品的投資價值和預算時，可能會擴大選擇價格更實惠的替代品，從而阻礙市場整體的普及和擴張。因此，高價格構成了准入壁壘，影響了整個行業的銷售，並抑制了競爭性成長。
男士個人護理市場的全球趨勢
全球男士個人護理市場正經歷著向有機和天然產品的顯著轉變，這反映出消費者對清潔和永續產品的偏好。這一趨勢的驅動力在於人們越來越意識到合成成分的潛在風險以及個人保健產品對環境的影響。隨著注重健康的消費者要求產品成分透明化，各大品牌紛紛回應，在其產品中添加有機和環保成分。這種轉變不僅滿足了消費者對更安全整裝儀容產品的需求，也契合了以永續性發展為導向的生活方式，使有機產品成為市場成長的關鍵驅動力。
目錄
介紹
- 調查目標
- 調查範圍
- 定義
調查方法
- 資訊收集
- 二手資料和一手資料方法
- 市場規模預測
- 市場假設與限制
執行摘要
- 全球市場展望
- 供需趨勢分析
- 細分市場機會分析
市場動態與展望
- 市場規模
- 市場動態
- 促進因素和機遇
- 限制與挑戰
- 波特分析
關鍵市場考察
- 關鍵成功因素
- 競爭程度
- 關鍵投資機會
- 市場生態系統
- 市場吸引力指數（2025）
- PESTEL 分析
- 總體經濟指標
- 價值鏈分析
- 定價分析
- 客戶和購買標準分析
- 貿易分析
全球男士個人護理市場規模（按類型及複合年成長率分類）（2026-2033 年）
- 男士護髮
- 洗髮精和護髮素
- 髮膠
- 護髮素
- 髮膠噴霧和護髮霜
- 染髮劑
- 男士刮鬍
- 刮鬍皂
- 刮鬍膏
- 鬍後
- 刮鬍前用劑乳液
- 男士口腔護理
- 口腔護理產品
- 漱口水和口氣清新產品
- 男士清潔用品
- 香味
- 肥皂
- 爽身粉
- 男士護膚
- 面頸霜/乳液
- 身體及護手霜/潤膚露
- 洗面乳
- 保濕霜
- 其他男士個人保健產品
- 臉部美妝
- 眼妝
- 盥洗用品
- 指甲護理
全球男士個人護理市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）
- 大賣場和超級市場
- 藥房和藥品商店
- 電子商務
- 其他
全球男士個人護理市場規模及複合年成長率（2026-2033）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區
競爭資訊
- 前五大公司對比
- 主要企業的市場定位（2025 年）
- 主要市場參與者所採取的策略
- 近期市場趨勢
- 公司市佔率分析（2025 年）
- 主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Procter & Gamble Co.（United States）
- Unilever PLC（United Kingdom）
- L'Oreal SA（France）
- Beiersdorf AG（Germany）
- Johnson & Johnson（United States）
- Kao Corporation（Japan）
- Colgate-Palmolive Company（United States）
- The Estee Lauder Companies Inc.（United States）
- Coty Inc.（United States）
- Edgewell Personal Care Company（United States）
- Reckitt Benckiser Group PLC（United Kingdom）
- Amorepacific Corporation（South Korea）
- LG Household & Health Care Ltd.（South Korea）
- Godrej Consumer Products Limited（India）
- Marico Limited（India）
- Natura & Co Holding SA（Brazil）
- Oriflame Holding AG（Switzerland）
- Lion Corporation（Japan）
- Church & Dwight Co., Inc.（United States）
結論與建議
Global Men's Personal Care Market size was valued at USD 40.21 Billion in 2024 and is poised to grow from USD 43.95 Billion in 2025 to USD 89.52 Billion by 2033, growing at a CAGR of 9.3% during the forecast period (2026-2033).
The global men's personal care market represents a dynamic sector encompassing skincare, hair care, fragrances, and shaving products, driven by men's growing awareness of grooming and hygiene. Factors like urbanization, increasing disposable income, and social media influence are propelling this growth, as men embrace self-care and workplace grooming trends. The demand for natural and organic products is rising, alongside the popularity of multi-functional solutions that offer convenience. E-commerce has emerged as a prominent distribution channel, enhancing accessibility. However, challenges such as counterfeit goods and premium pricing may hinder market expansion, particularly in developing regions. Opportunities lie in emerging markets, continuous product innovation, and personalized grooming solutions tailored to individual needs, positioning the market for sustained growth.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Personal Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Men's Personal Care Market Segments Analysis
Global Men's Personal Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Men hair care, Men shaving, Men oral care, Men personal cleanliness, Men skin care and Men other personal care products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Men's Personal Care Market
The global market for men's personal care products is experiencing notable growth, fueled by a rising awareness among men regarding personal grooming. As men increasingly prioritize their appearance, there is a willingness to invest more in grooming products that enhance their look and confidence. This heightened focus on self-care and grooming has led to a surge in demand for a wide variety of men's personal care items. Consequently, this trend is anticipated to significantly propel the overall growth of the men's personal care market, reflecting a shift in societal norms and consumer attitudes towards male grooming practices.
Restraints in the Global Men's Personal Care Market
The Global Men's Personal Care market faces a significant challenge due to the higher pricing of men's personal care products compared to their female counterparts. This cost disparity can limit market growth, particularly in regions where consumers are more sensitive to pricing. As potential customers weigh the value of investing in these products against their budgets, many may opt for more affordable alternatives, thereby hindering broader market acceptance and expansion. Consequently, the inflated prices can serve as a substantial barrier to entry, impacting overall sales and stunting competitive growth within the industry.
Market Trends of the Global Men's Personal Care Market
The Global Men's Personal Care market is experiencing a notable shift towards organic and natural products, reflecting a broader consumer preference for clean and sustainable choices. This trend is driven by a growing awareness of the potential risks associated with synthetic ingredients and the environmental impact of personal care products. As health-conscious consumers seek transparency in product formulations, brands are responding by incorporating organic and eco-friendly ingredients into their offerings. This shift not only caters to the demand for safer grooming options but also aligns with a lifestyle that prioritizes sustainability, positioning organic products as a key driver of growth within the market.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Customer & Buying Criteria Analysis
- Trade Analysis
Global Men's Personal Care Market Size by Type & CAGR (2026-2033)
- Market Overview
- Men hair care
- Shampoos & Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays & Hair Cream
- Hair Dyes & Hair Colors
- Men shaving
- Shaving Soap
- Shaving Creams
- After Shave Lotions
- Pre-Shave Lotions
- Men oral care
- Dental Care Tools
- Mouthwashes & breath fresheners
- Men personal cleanliness
- Fragrances
- Soaps
- Body powders
- Men skin care
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Cleansers
- Moisturizers
- Men other personal care products
- Facial Makeup
- Eye Makeup
- Bathing Essentials
- Nail Care
Global Men's Personal Care Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Hypermarkets & Supermarkets
- Pharmacy & Drugstores
- E-commerce
- Others
Global Men's Personal Care Market Size & CAGR (2026-2033)
- North America (Type, Distribution Channel)
- US
- Canada
- Europe (Type, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Distribution Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coty Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Edgewell Personal Care Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reckitt Benckiser Group PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LG Household & Health Care Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Marico Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Natura & Co Holding S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oriflame Holding AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Church & Dwight Co., Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
